The 360° Marketing Show with Anusha Kannan

Storytelling, burnout & broken UX, all while I chop onions. Welcome to Kitchen Marketing™ (just a segment by The 360° Marketing Show with Anusha Kannan)

This isn’t your usual podcast episode. I was mid-cooking (yes, quinoa included) when a wave of thoughts hit about the current state of marketing, so I hit record. No script. No setup. Just real talk!! 

In this vlog-style episode, I share:

• Why marketing feels soul-deep ex...

You don’t need more content.

You need more clarity.

This episode breaks down why nothing you post feels right — even when you're doing everything "right."

Most marketers focus on attention.

The best brands create curiosity.

Here’s the one step most people skip before they ever get attention, trust, or sales.

🎁 Companion Resources for This Episode Download the Free Guide → https://anushakannan.com/360nucleus Download the FREE Question Ba...

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Why do customers stop talking about your brand, even when your product works?In this episode of The 360° Marketing Show, Anusha sits down with Virginia Bryant, VP of Customer Marketing at Qualtrics (and formerly at Microsoft, GitHub, and Zendesk), to explore the often-missed power of post-sale marketing! Whether you’re in B2B or SaaS, this episode is packed with value on:- The difference between real advocacy...

You’re not a bad marketer.

You’re just solving the wrong problems! :)

In this intro episode of The 360° Marketing Show with Anusha Kannan, I’m walking through the mindset shift that changed everything for me, and why most great marketers still feel stuck.

🎯 Download your free companion tools →

anushakannan.com/360nucleus

Next week’s episode? A global [redacted] joins us to unpack how real customer marketing works. 👀

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Do you ever feel like you’re doing so much in marketing… but something still feels disconnected?

You’re not alone, and that’s exactly why I created The 360° Marketing Show with Anusha Ramesh Kannan.

Formerly The Marketing Woman Podcast, this show is an evolution:

a full-stack, full-funnel marketing lens for people who want to think clearly about how everything fits together.

We go beyond tactics.

Beyond vanity metrics.

And way beyond nic...

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Tired of building a “community” that turns into a ghost town?

In this episode of The Marketing Woman Podcast, I sat down with Matthew Carnevale, Head of Community at Exit Five, to break down what it really takes to build a high-impact B2B or creator-led community — and why most of them fail.

We cover:

- The difference between an audience and a real community

- Why most communities go silent after launch

- ...

VIDEO ONLY ON YOUTUBE! A SERIES FEATURING A UNIQUE PEEK INTO THE WORLD OF VC :)

What if you could raise money… before you even make money?

In this episode of Yappin’ Dollahs, I’m joined by Nomiki Petrolla (founder of PDS Lab + Theanna.io) to talk about how early-stage founders can use data to prove traction, attract investors, and make better decisions—without spending a fortune.

Whether you're bootstrapping or pre-revenue, this convo...

VIDEO ONLY ON YOUTUBE! A SERIES FEATURING A UNIQUE PEEK INTO THE WORLD OF VC :)

In this episode of Yappin' Dollahs, I sat down with Isabella Mandis—founder of Girls Into VC, Forbes 30 Under 30 honoree, and Harvard student—In this episode, I sit down with Isabella Mandis, Harvard student and founder of Girls Into VC, to talk about what it really takes to break into venture capital as a student, the reality of being a young founde...

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F1 isn’t just a sport, it’s one of the biggest marketing battlegrounds on the planet. In 2025, brands like Red Bull, Louis Vuitton, and Crypto.com are spending millions to be part of the action. But why? And how do F1 teams actually make money beyond racing? We’re breaking down the wild world of F1 sponsorships, AI-driven race strategies, and the insane marketing power of...

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If you work in marketing, you've probably heard the same concerns.

- Will AI take over marketing jobs

- Should I even bother learning new skills

- How do I stay relevant when AI does everything faster

- AI is not replacing marketers; it is replacing marketers who don’t adapt.

In this episode, we break down what AI can and can’t do in marketing, the high-value skills that w...

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I was reading this 1999 marketing book, and I couldn’t believe how relevant one of its lessons still is today. The wild part? Most marketers are still ignoring it.

We’re out here tweaking campaigns, chasing trends, and optimizing ad spend—but brands that actually win? They do something completely different.In this episode, I’m breaking down this forgotten marketing insight...

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Want to know how top brands turn events into revenue-driving machines? In this episode of The Marketing Woman Podcast, I sit down with Kayla Drake, a seasoned field marketing expert with experience at Apollo.io, Udemy, and Autodesk.

We break down how field marketing fuels B2B growth, the difference between event marketing and field marketing, and how to prove ROI from ...

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Everyone’s talking about AI. Automation. Personalization.And yeah, they matter. But while marketers are busy chasing trends, a much bigger shift is happening, and no one’s talking about it.

In this episode of The Marketing Woman Podcast, we’re diving into the real transformation shaping marketing in 2025. The best brands? They’ve stopped obsessing over lead gen and are playing a completely different g...

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Most B2B case studies don’t work. They’re too generic, too long, and fail to actually help buyers make a decision.

In this episode, we break down:

✔️ The biggest mistakes companies make when writing case studies

✔️ Why most buyers don’t trust them (and how to fix that)

✔️ The psychology behind case studies that actually convert

✔️ How to structure your case studies for multiple decision-makers

✔️ What works in 2025,...

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Have you ever wondered how to turn an idea into a real product—especially if you’re not technical? In this episode of The Marketing Woman Podcast, I sit down with Nomiki Petrolla, founder of PDS Lab, to break down exactly how to validate a startup idea, use data to make smarter decisions, and build an MVP without needing to code!! From avoiding the biggest mistakes founders mak...

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Have you ever wondered what you’d do differently if you were starting your marketing career today? In this episode of The Marketing Woman Podcast, I’m sharing the hard lessons I’ve learned and the actionable strategies I’d use if I were starting marketing now. From the tools obsession trap to mastering the customer journey, and building a personal brand to experimenting without f...

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PART 1: https://youtu.be/M-aih5CMjLM

Did you know that customer churn is one of the biggest challenges for businesses, costing billions every year?

In this episode of The Marketing Woman Podcast, we dive into real-world examples of how AI-powered tools are solving retention problems—without needing a massive budget or complex algorithms. From Netflix keeping subscribers engaged to small online busines...

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Did you know businesses lose $1.6 trillion every year due to customer churn? In this episode of The Marketing Woman Podcast, we explore how AI-powered tools can not only predict customer churn but also help prevent it, saving money and fostering stronger customer relationships. Whether you're in marketing, customer success, or sales, understanding and leveraging AI for retention is a game-c...

Data doesn’t lie...but are you tracking what actually matters? In this episode of The Marketing Woman Podcast, we’re cutting through the noise and focusing on the 5 marketing metrics that deserve your attention in 2025. Forget vanity metrics—this is about results. Whether you’re trying to lower acquisition costs, boost conversions, or prove ROI, I’ll walk you through what to measure, why it matters, and how to improve it. What Y...