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June 27, 2025 • 12 mins

Every child deserves a nutritious breakfast they can prepare themselves. That's the driving force behind the Northwest Arkansas Food Bank's innovative Summer Cereal Drive, running throughout June 2025.

When Julie Damer from the NWA Food Bank joined Kasie Yokley on The 3W Podcast, she revealed how this simple concept is already transforming childhood hunger relief across Benton, Washington, Carroll and Madison counties. The initiative focuses on collecting shelf-stable cereal - an affordable, accessible food option that empowers children to feed themselves with minimal supervision during summer months when school meals aren't available.

What makes this initiative particularly impactful is its simplicity and accessibility. Community members can donate cereal at six locations including Allen's Food Market in Bella Vista, Akin's Natural Foods in Rogers, Harps Food Store locations in Fayetteville, Siloam Springs and Gentry, and the 10Box Cost Plus in Springdale. Those unable to donate physical items can contribute financially through the NWA Food Bank's website, where each dollar provides up to 3.5 meals through their purchasing power.

Want to help feed children in your community? Find donation locations, scan the QR code on the NWA Food Bank's website to contribute, or learn more about the NWA Food Bank's impact at nwafoodbank.org. Together, we can ensure no child goes hungry this summer.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hey everybody, welcome to the 3W podcast.
I'm your host, Kasie Yokley,like usual, but I have a great
friend here with me today, JulieDamer with the Northwest
Arkansas Food Bank.
So, Julie, welcome.
Thank you so much, I'm soexcited to have you.
Thank you, you, it's june.
She's here for a reason,because we're just going to jump
right in.

(00:24):
Part two is going to be allabout the northwest arkansas
food bank and all the great thatthey do in Benton and
Washington county and severalother counties, as well,
counties, four counties yes, sowe're going to dive into all
that in part two, but part oneis all about something super
cool happening this month, rightnow, that everybody can
participate in.

Speaker 2 (00:44):
So ready, ready, oh it is called 2025 Cereal Drive
Cereal Drive.

Speaker 1 (00:51):
I know it's a cereal drive, I've written it down.

Speaker 2 (00:54):
Oh the summer cereal drive, I know how to find it.

Speaker 1 (00:56):
Yes, yes, a fun name.
June 1st through the 30th it is, and we just had a sort of like
public kickoff for it?

Speaker 2 (01:03):
We did.
We had a breakfast invite, onlythat we invited all of our
participating vendors to.
It was just kind of to givethem an overview about what
we're expecting, how they canparticipate and give some
general information on the foodbank.

Speaker 1 (01:17):
So I thought it was so great.
I learned a lot at that event.
Because it's brand new, it is,but it's obvious.
It's brand new, it is, but it'sobvious, it's very obvious.
It's kind of funny that wehaven't kicked this off yet
before, because cereal is soeasily accessible and it doesn't
go bad.

Speaker 2 (01:32):
It's like a canned food right, but it's cereal,
right, and we actually stolethis idea from a food bank
partner of ours Deloitte FoodBank hey, that's a form of
flowery and I'm giving them fullcredit for it.
Ours, deloitte Rock Food Bankhey, that's Oklahoma Flowery and
then giving them full creditfor it.
Yes, yes, and they've done itfor several years and each year
they have seen an increase indonations and support and, as
you said, cereal is ashelf-stable item and we were

(01:58):
trying to think of things thatwe could do for the summer here
for children in the area thatthey could actually fix
themselves so obvious.
I mean you need milk, a bowl anda spoon.
Yes, so the cereals where wecame up with and, as you said,
it's very affordable.
You know, a box can be justunder $5.
Yeah, and there's severalservings.
So we thought this would be agood way to kind of test it out.
June 1st through the 30th isour goal dates to have the drive

(02:22):
.
We have several vendors, as youknow, that are already
participating and we're alreadyoff to a great start.
We have over 36,000 unitsalready.

Speaker 1 (02:31):
I was going to say 32 .
So it's obviously gone up sincethe kickoff, but 36,000 units
and a unit I learned last weekis not necessarily a box- it's
not.

Speaker 2 (02:41):
It can be a box, it can be a carton, it can be um a
bag.

Speaker 1 (02:47):
yeah, it can be anything giant post cereal bags.
Now, disclaimer post is not myclient, but general mills is.
And uh, but wk kello, yes, orkellogg's, or in kello nova, yes
, I mean.
And then we had um, I had toput my glasses on because I
cannot.
Nature's, nature's Path andNature's Night Honey.
Yes, I get the two flippedaround, unfortunately.

(03:08):
But yeah, nature's Path,organic Cereals and Nature
Nate's Honey, yes, yes, so great.
So I'm like I mean 36,000.

Speaker 2 (03:19):
That's literally what you have in the warehouse at
the moment, that is stuff, thatthat's our items that the
vendors have already sent to us.
That's not counting anydonations.
That doesn't count thecommunity yet.
That does not count it at all.
So that's why we're here, right.

Speaker 1 (03:30):
It's to talk about what you all can do in the
community and we have KMWA isdoing a live remote.
I feel like really soon.

Speaker 2 (03:37):
Yes, or, depending on when this airs, it could, could
have already happened.
I'm not sure.
We'll just go with the flow.
At a Walmart, I think, onPleasant Grove it is.
It's actually Friday, june the20th.
They'll start at 6am and go to6pm.
They're going to have livebroadcast out there.
So morning, afternoon andevening anchors will be out
there doing live on airbroadcast with some of our

(04:00):
vendor partners, as well as someof our staff, and the community
is invited to stop by Right goin buy a cereal, drop it in the
box, exactly.
We also make it super easy, too,that if you can't be out there
or visit one of the sixlocations across the four
counties that we serve and we dohave donation bins in those
stores that there's a QR code onour website, wwwnwafoodbankorg,

(04:23):
and they can scan that QR codeand donate to the cereal drive A
dollar.
We can provide up to 3.5 meals,so you can see we can stretch
that dollar right away.
So that's a lot of cereal.

Speaker 1 (04:35):
That's a lot of cereal and I'm sure if somebody
buys cereal just randomly theycould stop by your new facility.
They absolutely can.
I think a year old now.

Speaker 2 (04:44):
It's a year old in June.
It's almost a year old to thedate today.
Yeah, now it's a year old in.

Speaker 1 (04:49):
June.
It's almost a year old to thedate today.
Yeah, okay, I was like it'ssomewhere around there, yes,
which is exciting.
And Lowell, you all shoulddefinitely check it out because
it is next level amazing and I'msure if you stop in, you all
will give a tour Gladly.

Speaker 2 (05:02):
It looks impressive, but we built it large enough to
serve the four counties that weserve for the next 25 years.
And although it does lookimpressive, there are no bells
and whistles.
It is totally functional.
It is there to serve a purposeand I think we've done a really
good job with that.

Speaker 1 (05:19):
You have done an amazing job.
Like I'm excited for the dayy'all go out of business because
nobody will be food insecure.
Exactly, I would love to beunemployed.
Yes, yes, exactly.
And we're going to circle backto all that in part two, and I
also want to talk about the bankaspect with you, don't let me
forget.
Okay, but where are theselocations?
Where are the six locations?

Speaker 2 (05:39):
We actually have six locations and I have to get my
cheat sheet out here.
We have them at variouslocations across the area
Allen's Food in Bella Vista.
We have Aiken's Natural Food onWalnut in Rogers, Close to
downtown Rogers.
There are three HARP locationsFayetteville, Siloam and Gentry.
We are in the Tin Box inSpringdale.

(05:59):
So we're everywhere, You'recovering everywhere, we're a
little bit of everywhere, and wedid that purposely to kind of
go outside our normal four cityarea although we do have boxes
in there just to let peopleoutside of the normal area, you
know, know what's going on incommunity involvement and we
want everybody to get involved,because these boxes of cereal

(06:20):
will not only go to Rogers,bentonville, springdale and
Fayetteville, the big four,they'll go to, you know, madison
County.
they're going to go everywhere.
In Carroll County they're goingto Washington County and Benton
County.
So there's a lot of littletowns that we serve Greenwood,
green Forest and Prairie Grove,huntsville.
That don't always get a lot ofattention but we're in those

(06:41):
areas and this product will goto those children as well, so
how is it going to get out there?

Speaker 1 (06:46):
So, june 30th yes, june 30th.

Speaker 2 (06:48):
Our date is June 1st through the 30th.
After June 30th, all of theproduct will be in the warehouse
.

Speaker 1 (06:54):
But you can still donate cereal after June 30th.
Absolutely, I'll also say thatand money yes, and money and
money yes, because a dollar westretch the dollar.

Speaker 2 (07:01):
We do.
We do so.
Once everything is in thewarehouse, we put it into
inventory and we have over 110agency partners in the areas
that we serve and they actuallyplace orders on our website to
get products.
So every item will be on that.
They can go in and pick howmany boxes of this they want,
how many bags of this they want.
Those will be delivered tothose agency partners and then

(07:23):
clients in that area can go tothose agency partners and pick
it up.
So wonderful.

Speaker 1 (07:26):
Yeah, because this is feeding our kids.
It is Like all of our kids inthe four-county area it is and I
know we've touched on it amillion times because cereal is
so accessible.
And I will shout out GeneralMills, because I do buy those
cereals.
Yes, because they are a partnerof ours, but they just launched
this past spring.
I feel like protein cereals andI mean, how great is that?

(07:48):
Because I love sugar cereal.
Don't get me wrong.
We love Cinnamon Toast Crunchin our house, but I can buy my
oldest son the protein Cheeriosand I'm sure those are going to
get donated, if they haven'talready, by all the community,
and I'm sure those are going toget donated, if they haven't
already, by all the community.
And so kids are not onlygetting breakfast or a snack
whichever one they want to useit for, that they can make
themselves but they're getting asource of protein as well.

(08:10):
They are it's shelf-stable.

Speaker 2 (08:12):
And something else, too that people might not think
of when you think of breakfastare protein shakes.
A lot of families you knowthey're on a tight budget we buy
those Protein shakes are quiteexpensive, so we've got some of
those donated and we're hopingto have more donated so kids
that don't normally get to havesomething like that for
breakfast or lunch or snack willhave that opportunity to have

(08:33):
that as well.

Speaker 1 (08:34):
I love that idea.
Maybe we should do a separateprotein drive, shell stable
protein drive.
I don't know what that lookslike.
Yes, I love me some protein.
It's all the rage right now.
It's like a real struggle toget it all in.
Yes, but yes, I would love that.

(08:55):
So how long so?
It just launched and weborrowed the idea from Litter-Op
.
Yes, what was your lead time?
When did you all finally decideto pull the trigger and we were
going to make this happen in2025?

Speaker 2 (09:01):
It was about two months ago.
It's that quick it is.
We turned this around quitequickly.
Okay, we had the idea we weretrying to think of something new
to do during the summer months,especially since there's a lot
of federal cuts coming and somethings have already shown in the
area of economy.
So we're trying to think ofsomething that we could do this
year.
That would be something thatwould be easily for us to do and

(09:24):
get it out in the community andget it done this year.
So that's where the idea andconcept kind of came.
Oh, that was fast turnkey itwas, and we have some great
vendor partners that helped uswith the bins.
Uh shout out to post net androgers, I love that.
And, rogers, yes, david and histeam do a great job.
They turn those around for usreally quick and our team
delivered them to the stores,got them out there, got the

(09:46):
signs on there and they've beenthere since the first of June,
when did you call your vendorpartners Because that's a fast
activation on their end.

Speaker 1 (09:53):
They got it, given exactly budgets per se, donation
budgets but you have 36,000currently and you just told them
two months ago.

Speaker 2 (10:03):
Yes, and we're lucky that we live in such a community
that is so giving, and we havegreat vendor partners, and when
the members of our developmentteam reached out to these people
and told them what we're doing,they all jumped on board, so it
was an easy yes for them it's,it's great for us, it's great
for the community, it's greatfor the vendor too.
I mean, it's exposure, andwe'll publicize the heck out of

(10:27):
them, anybody that donates to us.
We want to give them a thankyou and a public shout out.

Speaker 1 (10:30):
Same.

Speaker 2 (10:32):
That's how we are at 3W.

Speaker 1 (10:33):
I don't care about exclusivity, it's just the more
exposure someone can get, thebetter everyone's going to be,
and that's one thing that wetalked about.

Speaker 2 (10:41):
We had the question do we want this sponsored by
such and such?
We don't want it sponsored bysomebody, because we wanted
everybody to come together andcollaborate as a group of
vendors that supply cereal and,like I said, they all jumped on
board.
It's a collaborative effort toget this going.
I love that.

Speaker 1 (10:58):
A giant hug for the summer.
Yeah, I do.
And then we've got Walmart'sinvolvement.
We do.
We have two co-chairs per se.

Speaker 2 (11:04):
We do Tasha Tandy on the Walmart side and Amy LeGrone
on the Sam's Club side Correct,and they were both there at our
kickoff breakfast and took timeout of their day to come and
speak to the crowd and givetheir support, and Walmart and
Sam's will be involved somehowas well.

Speaker 1 (11:21):
I love this.
So are they drop-off locationsyet at Walmart?

Speaker 2 (11:26):
Walmart will not be a drop-off location.
The only location will be thePleasant Grove this Friday,
which is the 20th, 6 to 6, andwill be outside the store.
All of the other locations thatI mentioned have been inside
the store for those 30 days FromPost-it.

Speaker 1 (11:41):
Correct.
More information, more, more,more.
What else does the communityneed to know about this?
I just love it, because cerealI can't say it enough it's so
excessive.
Yeah, so I love it.

Speaker 2 (11:53):
We can't wait to get the grand total.
I have a feeling that it'sgoing to be quite large and
hopefully exceed ourexpectations.

Speaker 1 (12:00):
Well, I heard the expectations were so low.
They were Sadly they were, butnot in a negative way only
because it was a first-yearsituation that y'all didn't know
how to forecast.
And so I heard it's likealready like double it is, or
something, what y'all forecast.

Speaker 2 (12:15):
We were hopeful for a number.
When we surpassed that number,we were excited.
And then, when we finally gotthe count, even before the
kickoff breakfast, we werepleasantly surprised.
I love it how much was alreadydonated.

Speaker 1 (12:27):
So great, it's so amazing, and we still have two
weeks left.
We do.
I love it.
Okay, well, that's gonna wrapup part one, because we
definitely just wanted to drillyou all in on the summer cereal
drive.
So, julie, thank you.
Thank you so much.
Please stick around for parttwo.
I hope you all will join us forpart two, but until next time,
thank you so much and keepinspiring a culture of giving.

(12:49):
Bye, bye.
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