March 25, 2025 • 23 mins
Vanessa Alfaro shares how her company Venus Capital Partners has acquired $55 million in assets under management using cutting-edge AI technology, and explains why real estate professionals who don't adapt to these new technologies will be left behind.
• Real estate is traditionally one of the slowest industries to adapt to new technologies
• AI implementation helps investors analyze deals faster and optimize assets more efficiently
• Only 10-15% of real estate investors are currently using AI technologies
• Common misconception is that AI is just ChatGPT, when it encompasses much more
• AI chatbots can handle tenant inquiries, schedule tours, and send lease agreements at a fraction of human cost
• "Success loves speed" - taking immediate action is crucial for entrepreneurial success
• Marketing should be directly tied to revenue-generating activities, not vanity metrics
• Biggest opportunity lies in acquiring properties managed with outdated methods and optimizing them
• The difference between fear and hope is that both are thoughts, but fear focuses on failure while hope focuses on success
Join Vanessa's free 5-day event to learn more about implementing AI in your real estate business and start scaling faster with the right tools.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You can buy property faster, you can analyze deals
faster, you can optimize yourassets and save money in payroll
marketing, et cetera, et cetera, et cetera.
Speaker 2 (00:13):
Welcome to the 5 Questions Podcast, where we
unlock real estate and businessinsights one question at a time.
Welcome to the 5 QuestionsPodcast.
I am your host, Mario Lamar,Our guest on today's show.
(00:39):
She is from Venezuela to theUnited States of America, From
marketing to AI.
Her journey is just incredible.
She has built six, seven toeight figure companies across
three different countries.
I present you Vanessa Alfaro.
Speaker 1 (00:53):
Hello, hello, Mario.
Speaker 2 (00:54):
Thank you so much for being on the show with us today
.
Speaker 1 (00:57):
Of course, I'm super excited to be here and having a
value conversation for you andyour listeners.
Speaker 2 (01:03):
Yes, vanessa, the concept of the podcast is very
simple.
I ask five questions, eitherabout real estate or business,
and we get straight to the pointyou ready.
Speaker 1 (01:13):
I'm ready.
Okay, let's do it.
Speaker 2 (01:15):
So Vanessa Venus Capital Partners has acquired
$55 million in asset undermanagement using cutting-edge
technology.
In the intro I spoke to youabout you, about AI.
How do you see AI shaping thefuture of real estate investing?
Speaker 1 (01:35):
Well, I believe that real estate by itself is one of
the slowest adapters intechnology and changing industry
period.
Okay, it's so slow, all of theprocess and everybody keeps
doing the same thing that wehave been doing for 20 years,
right?
So innovation is not part ofthe language in real estate and
(02:00):
I believe that people that isnot adapting these technologies,
artificial intelligence andputting that in all the process,
these operators are going todisappear very soon.
I actually read an article lastweek that says real estate
operators that does not embodythese technologies are going to
(02:24):
actually says the fast will eatthe slow, the fast will eat the
slow and the slow will die veryslowly.
Because in reality, what'sgoing to happen is that people
that does not embrace this isjust going to be left behind.
You can buy property faster.
You can buy property faster,you can analyze deals faster,
(02:47):
you can optimize your assets andsave money in payroll marketing
, et cetera, et cetera, etcetera.
So moms and pops operators aregoing to be buy for companies
like my company, we're going tooptimize those deals and we're
going to make more money,anybody else I 100 agree with
(03:12):
you.
Speaker 2 (03:12):
If you don't adapt to the technology that is being
put in front of us, you'll beleft behind.
The people that put in placethe tools and technology, such
as AI, will win.
Speaker 1 (03:27):
Yeah, and some people don't see that because you
don't know what, you don't knowRight Exactly.
And when you start seeing thecapabilities of what you can do
in your company, you are like,wow, I just didn't understand.
So I always encourage people toat least explore and understand
(03:48):
what you are not seeing thatcan actually move the needle in
your business.
Speaker 2 (03:54):
Yeah.
So that brings us to our secondquestion, and talking about AI.
Lunax AI is dedicated tohelping corporations and
entrepreneur harness AI.
What are some commonmisconceptions business owners
have about AI and how can theyuse it effectively?
Speaker 1 (04:15):
Wow, a lot, a lot of misconceptions.
Ai has been here for a longtime, mario.
The reality is that AI is not anew technology.
Large language model has beenhere, has been used for
companies for years Netflix usedAI, amazon used AI, apple used
(04:35):
AI.
What is new is that open AI hasmade it available for us, the
regular people, the smallentrepreneurs, and now there's
so many other AIs that are beingbuilt on top of, like the API
(04:57):
of ChatGPT, and there's so manyadvances in just like two years,
in just one year.
The way that this advance is sofast.
That is really hard to catch up.
It's really hard to catch up soso right now we have the
opportunity, as smallentrepreneurs, to use technology
(05:18):
that before it was just usedfor the biggest corporations.
So that's one thing amisconception.
The other one is that peoplebelieve that AI is chat GPT, and
it's not.
It's more than that right.
So there are different levelsthat you can utilize AI for real
estate, you can use chat GPT asa conversational and use it for
(05:40):
marketing.
It's a low-hanging fruit, butthere are also.
You can build your own chatbotsthat do things for you in
different levels in your company.
One of the biggest right nowthat most of the people are
starting to know is the chatbotthat can actually help you list
in the units.
(06:00):
So it's the chatbot that isgoing to take the phone call of
the potential tenants.
It's going to have a human-likeconversation with those tenants
.
It's going to schedule a tourfor you.
It's going to put it in yourcalendar and then it's going to
send the list agreement.
It's going to remind thisperson to show up.
(06:21):
Okay, it's going to likepractically taking the job of
one full time person, right.
Speaker 2 (06:29):
That's amazing.
Speaker 1 (06:30):
A funny comment on that.
Like we do have a property thatpeople come and ask for Lisa.
Like, hey, I just I talked toLisa, I has been talking to Lisa
, but Lisa is our chatbot.
Actually Lisa is our AI, sothey go and meet with Tache, but
there is no Lisa.
(06:51):
But it's such a human-likeconversation and it's not about
misleading the tenants, okay,it's just about optimizing, like
this is a job that can beeasily delegated to a trained
chatbot for $100, $200 a monthand instead of a person that
(07:12):
charged $2,000, right.
So this is another level of AI.
And the other level is when yougo and you put on top of that
other AI technologies in everyaspect of your business.
So what are you doing with that?
Are you replacing humans?
In my case, we are notreplacing humans, but we are
(07:33):
like having human on esterosteroids because now they can do
more.
Exactly, okay, they have lessof the job that a computer can
do and do the job that a humanyeah.
Speaker 2 (07:46):
Yeah, you still need to supervise what is being done,
but you can do things a lotfaster and a lot more per, let's
say, per hours per week.
You can accomplish more tasks.
Speaker 1 (08:00):
A hundred percent.
So what we do with Luna X AI isthat we tell entrepreneurs hey,
entrepreneurs in real estate, Ihave done the whole work for
you.
We have been doing this for twoyears.
We know exactly what you needto implement in each step of the
business and if you want tocome and we can tell you what to
do, okay.
Now, I do believe thateverybody listening to this
(08:23):
podcast is smart enough to learnthis by themselves.
Okay, so you can go on YouTubeand you can start researching.
Okay.
However, it has taken us twoyears to actually nail it down
to everything that we have to do.
Okay.
However, it has taken us twoyears to actually nail it down
to everything that we have to do.
Okay, and if you have two yearsto do it, that's fine, but if
(08:44):
you want, if someone says, likeI understand that success love
speed.
Speaker 2 (08:51):
Yeah.
Speaker 1 (08:52):
And I need to get this right now because I'm
scaling my business, so that'sthe type of people that is
working with us on our next.
Speaker 2 (09:01):
It's the same as coaches in real estate, right?
You can take 20 years and learnhow to do real estate on your
own, or you can go get yourselfa coach who's been doing it for
20 years and he's going to teachyou in a matter of months and
you're going to avoid a lot ofcostly mistake.
So, having a company like LunaX, well, you're going to achieve
(09:25):
your results much faster thanif you go on YouTube and learn
it yourself.
Speaker 1 (09:29):
Right, and what we do is very simple.
We just like this is what weare doing, this is what we have
done, this is what is work.
It is working.
Okay, take it and now do it.
And now you can buy dealsfaster, you can analyze this
faster, you can capital raise ina different way.
(09:50):
So it's mostly for operatorsthat want to scale okay,
entrepreneurs, solopreneurs thatwe focus a lot in productivity,
mario, because I think thatproductivity for solopreneurs is
such a challenge.
You know how to be productive,what AI to use in order to
(10:12):
optimize your time if you are asolopreneur.
So saving time is a big thingfor us, saving in processes, so
something that I really like,because, as an entrepreneur for
20 years, I have done things inthe other way, and now that we
(10:33):
are all AI technology company, Isee how that can change your
entrepreneurial life.
Speaker 2 (10:43):
You see the results.
Speaker 1 (10:44):
I see the results.
Yes.
Speaker 2 (10:47):
Talking about results .
That brings us to our thirdquestion.
You were recognized as one ofthe top most successful real
estate investors.
Recognized as one of the topmost successful real estate
investors.
Now can you tell me whatstrategies or mindset do you
think separates the topinvestors from the rest of the
investors?
Speaker 1 (11:05):
That's such a great question.
I think that what separatesentrepreneurs from people that
are not entrepreneurs areactually two things, and people
ask me this question all of thetime how do you build five, six
companies that are eight figuresin three different countries?
(11:27):
And it's not that I come from afamily with money.
I started from zero.
When I was just recentlydivorced, I had my two years old
.
I was 22.
I was really young, and that'swhat I start building my
businesses.
But I believe there are twothings.
One is innovation.
(11:49):
What is that thing that you cando?
You don't have to reinvent thewhole wheel, but what is that
thing that you can do that canover-deliver to your clients?
In this case, with VenusCapital, what we are doing is
we're doing all these AIs andtechnology in our business so we
can over-deliver in results toour investors.
(12:10):
We can over-deliver in morereturns to our investors, right?
So?
And the second thing I believeis speed, speed, and I always
say success, love, speed.
If you know me, you will knowmy husband will tell you this.
Like I'm not that type ofperson that you have to push me,
(12:33):
you have to hold me back.
I'm all about doing things now.
Doing things now and I wouldlike to share a very quick story
.
Yeah, mario, do you know who WClement Stone is?
Speaker 2 (12:46):
No.
Speaker 1 (12:46):
Okay, this is really exciting.
So W, clement Stone was a BFFof Napoleon Hills.
Okay, okay, he was abillionaire billionaire in that
era and he started from zero.
But when he built his company,he attributed his success to one
phrase only.
You know what phrase was that?
Speaker 2 (13:08):
I can't wait to hear it.
Speaker 1 (13:10):
Do it now.
Speaker 2 (13:11):
Oh yeah.
Speaker 1 (13:12):
Do it now, and he said that he will say that
phrase a hundred times a day.
Speaker 2 (13:19):
It's such a Remind yourself saying that, yeah, and
it's such a small phrase, but sopowerful at the same time.
Speaker 1 (13:26):
So it was do it now.
And he will say that a hundredtimes a day in the elevator when
he was going from the firstfloor to his building in New
York.
He will make his employees tosay that phrase as well Do it
now, do it now.
Do it now Because he believedand understood that the secret
of success was not mindset, itwas actually delay.
Speaker 2 (13:51):
Delaying your tasks.
Speaker 1 (13:53):
Delaying everything that you have to do, and that's
like part of the things that wehave in our company.
Like everybody in the company,they know this.
It's like do it now, do it now.
Do it now my husband and I.
It's like, do it now.
Speaker 2 (14:08):
That's good.
Speaker 1 (14:08):
Because we know that's part of the success.
So I would say that these twois actually what makes a great
entrepreneur being a greatentrepreneur taking action
takers, we call it yeah ourfourth question for you, vanessa
.
Speaker 2 (14:26):
Marketing has played a huge role in your success.
Also, with so much noise intoday's digital world, what is
the secret to?
Speaker 1 (14:41):
So that's such a good question that I didn't expect.
Yeah, I've been in marketingfor 20 years.
My first company was amarketing company.
There is so much noise rightnow in the digital space.
So much noise.
Right now.
It's not about how much contentyou create, okay, or how much
(15:06):
followers you have.
It's about bringing that peopleto reality.
And I'm going to tell youexactly what I mean with that.
My marketing girl.
She has specific goals as amarketing team.
(15:26):
Her goals are only attached torevenue generating tasks Revenue
generating tasks.
So when people talk aboutmarketing, people think about oh
, I'm going to create content,I'm going to be on Instagram,
I'm going to have 100,000followers, and that's going to
be great.
And that's how they measuresuccess how many people comment
(15:49):
in my posts, how many views Ihave.
In reality, that is nothing ifyou are not generating income
with that in your company.
So it doesn't matter if it's100100,000 or if it's $10,000.
But if you find a way toconnect that to a generating
(16:11):
income, revenue task, that'swhen the marketing is successful
.
Right now, it could be, forexample, bringing people to your
CRM or to your database.
That's a very direct task.
Okay, go with with marketing forus, okay, because that person
(16:33):
then going from a social mediachannel, it goes to our database
.
That's very important.
Remember that you don't ownanything in those social media.
That people is your people.
Okay, that's my second favoritepeople.
That's Mark Zuckerberg people.
Yeah, so any marketing activitythat we do, it has an
(16:53):
associated generating revenue.
Yeah, so attack to that.
And then it's as I said, it'sso much noise that the only way
to make sure that you are not Ialways say this you are not a
big brand, you do not need thenoise.
You need to do activities inmarket and actually related to
(17:16):
your revenue.
Speaker 2 (17:18):
That's very, very good counsel, because a lot of
people will lose time trying to,you know, create content, like
you said, but it doesn't bringanything to them.
Speaker 1 (17:30):
It's just a waste of time, you know let me, let me
put a cherry on top of that.
They will say, well, at onepoint, in six months it will
give me something, but inreality, okay, those six months,
someone else is generatingrevenue with that person.
Speaker 2 (17:53):
Yeah, yeah.
Speaker 1 (17:56):
So, yeah, I'm very strategic with the marketing
that we do.
Speaker 2 (18:02):
That brings us to already our fifth and last
question, vanessa.
That brings us to already ourfifth and last question.
Vanessa, with your experiencein AI real estate marketing,
where do you see the biggestopportunity for entrepreneurs in
the next five to 10 years?
Speaker 1 (18:20):
Exciting.
The best opportunity that I seein real estate is actually AI.
I'm going to tell you why.
Right now, you see a lot ofnoise regarding transference of
(18:40):
wealth.
You know the millennials areselling businesses.
Yeah, you know the millennialsare selling businesses.
Yeah, the mom and pops areselling the buildings because
the kids they don't want it.
Yeah, okay, they don't want tomanage.
You see a lot of thesebusinesses, including real
estate, being managed on Excel,on paper, on QuickBooks.
(19:03):
This is completely oldfashioned.
Okay, on paper, on QuickBooks,this is completely old-fashioned
.
Now there are large real estateinvestors that they're still
doing the things that they dobecause it works for them.
They are not listening andpaying attention to these
technologies.
Sometimes they're too large toimplement change, so you're too
(19:26):
small to implement change.
Yeah, so you're too small, thismom and pop that they're just
not interested.
They don't know what they don'tknow, right, all these business
owners that are selling theirbusinesses and their real estate
.
Then you have these largercompanies that it's harder for
them to change mentality,sometimes to change technology.
(19:46):
It takes time for them to do it.
But then if you, as a mid-sizeoperator, can take the lead in
using these technologies thesame way that Venus has done, it
can buy those businesses thatare still managed on Excel and
QuickBooks, those businessesthat are still managed on Excel
and Facebook, and can optimizethat, put some value add and
(20:09):
optimize those expenses, savemoney with all these
technologies.
This could be the biggestopportunity that you have in
your whole life At one point.
Other companies are going to doit, but this time only 10 to
15% of real estate investors areusing these technologies.
Speaker 2 (20:31):
That's incredible.
Speaker 1 (20:32):
Very, very, very little.
So I would say that the biggestopportunity right now is like
learn this now, Do it whateveryou want.
You want to learn it on YouTubeGo?
You want to come with us?
I have a five-day free eventthat people can go and at least
understand, okay, these things.
But also learn that now andstart implementing so you can
(20:58):
scale faster, and this could bethe next two to three years.
Okay, you could easily build a$1 billion portfolio if you have
the right tools.
Speaker 2 (21:12):
The first people who take actions.
When there's new opportunitiesor new technologies presented,
they always are the ones whowill come out on top, always, no
matter what it is Facebook,bitcoin, take for example.
Some people believe in crypto,some don't, but still the first
people who bought Bitcoin today.
(21:34):
They're on top.
Speaker 1 (21:37):
A hundred percent.
Now, there is a level of riskas well.
Right, there is a level of riskthat you're taking, but let me
tell you, let me ask you this,mario, okay, what is the
difference between fear and hope?
Speaker 2 (21:53):
Well, fear is going to keep you from taking the
steps.
Hope, maybe you don't know, butat least you're going to try,
Because you believe that theremight be something on the other
end of the of the tunnel.
Speaker 1 (22:09):
Very good, that's very good.
Now I want you invite yourlisteners, okay, to think about
this fear and hope are both athought.
Speaker 2 (22:23):
Yeah.
Speaker 1 (22:24):
Your mind.
They're both.
The difference is that fear isthe thought or failure, and hope
is the thought or success verynice define where you're going
to take these thoughts thatyou're having in your mind.
Yeah, so when you're taking therest, you can have fear or you
(22:47):
can have hope.
They're both a thought in yourmind.
You decide at that moment whichone is going to be.
Speaker 2 (22:56):
Vanessa, it was such a pleasure to talk with you
today.
I had an amazing time, one ofthe best podcasts I ever
recorded.
I'm going to be honest with youNobody, ever or not nobody, but
not.
A lot of people talk about AIfor real estate.
It's still, like you said, anew technology.
Not a lot has been implemented,but you brought your knowledge
(23:22):
and experience and I'm verythankful and hopefully our
listeners take a piece of yourknowledge in their journey.
Speaker 1 (23:28):
Awesome.
Thank you so much.
I was so happy to be here today.
Speaker 2 (23:32):
Thanks for tuning into the five questions podcast.
If you enjoyed today's episode,don't forget to subscribe, like
and hit the notification bellon our YouTube channel so you
never miss an episode.
Stay tuned for more insightsand tips to transform your real
estate and business game.
See you next time.
You can buy property faster, you can analyze deals
faster, you can optimize yourassets and save money in payroll
marketing, et cetera, et cetera, et cetera.
Speaker 2 (00:13):
Welcome to the 5 Questions Podcast, where we
unlock real estate and businessinsights one question at a time.
Welcome to the 5 QuestionsPodcast.
I am your host, Mario Lamar,Our guest on today's show.
(00:39):
She is from Venezuela to theUnited States of America, From
marketing to AI.
Her journey is just incredible.
She has built six, seven toeight figure companies across
three different countries.
I present you Vanessa Alfaro.
Speaker 1 (00:53):
Hello, hello, Mario.
Speaker 2 (00:54):
Thank you so much for being on the show with us today
.
Speaker 1 (00:57):
Of course, I'm super excited to be here and having a
value conversation for you andyour listeners.
Speaker 2 (01:03):
Yes, vanessa, the concept of the podcast is very
simple.
I ask five questions, eitherabout real estate or business,
and we get straight to the pointyou ready.
Speaker 1 (01:13):
I'm ready.
Okay, let's do it.
Speaker 2 (01:15):
So Vanessa Venus Capital Partners has acquired
$55 million in asset undermanagement using cutting-edge
technology.
In the intro I spoke to youabout you, about AI.
How do you see AI shaping thefuture of real estate investing?
Speaker 1 (01:35):
Well, I believe that real estate by itself is one of
the slowest adapters intechnology and changing industry
period.
Okay, it's so slow, all of theprocess and everybody keeps
doing the same thing that wehave been doing for 20 years,
right?
So innovation is not part ofthe language in real estate and
(02:00):
I believe that people that isnot adapting these technologies,
artificial intelligence andputting that in all the process,
these operators are going todisappear very soon.
I actually read an article lastweek that says real estate
operators that does not embodythese technologies are going to
(02:24):
actually says the fast will eatthe slow, the fast will eat the
slow and the slow will die veryslowly.
Because in reality, what'sgoing to happen is that people
that does not embrace this isjust going to be left behind.
You can buy property faster.
You can buy property faster,you can analyze deals faster,
(02:47):
you can optimize your assets andsave money in payroll marketing
, et cetera, et cetera, etcetera.
So moms and pops operators aregoing to be buy for companies
like my company, we're going tooptimize those deals and we're
going to make more money,anybody else I 100 agree with
(03:12):
you.
Speaker 2 (03:12):
If you don't adapt to the technology that is being
put in front of us, you'll beleft behind.
The people that put in placethe tools and technology, such
as AI, will win.
Speaker 1 (03:27):
Yeah, and some people don't see that because you
don't know what, you don't knowRight Exactly.
And when you start seeing thecapabilities of what you can do
in your company, you are like,wow, I just didn't understand.
So I always encourage people toat least explore and understand
(03:48):
what you are not seeing thatcan actually move the needle in
your business.
Speaker 2 (03:54):
Yeah.
So that brings us to our secondquestion, and talking about AI.
Lunax AI is dedicated tohelping corporations and
entrepreneur harness AI.
What are some commonmisconceptions business owners
have about AI and how can theyuse it effectively?
Speaker 1 (04:15):
Wow, a lot, a lot of misconceptions.
Ai has been here for a longtime, mario.
The reality is that AI is not anew technology.
Large language model has beenhere, has been used for
companies for years Netflix usedAI, amazon used AI, apple used
(04:35):
AI.
What is new is that open AI hasmade it available for us, the
regular people, the smallentrepreneurs, and now there's
so many other AIs that are beingbuilt on top of, like the API
(04:57):
of ChatGPT, and there's so manyadvances in just like two years,
in just one year.
The way that this advance is sofast.
That is really hard to catch up.
It's really hard to catch up soso right now we have the
opportunity, as smallentrepreneurs, to use technology
(05:18):
that before it was just usedfor the biggest corporations.
So that's one thing amisconception.
The other one is that peoplebelieve that AI is chat GPT, and
it's not.
It's more than that right.
So there are different levelsthat you can utilize AI for real
estate, you can use chat GPT asa conversational and use it for
(05:40):
marketing.
It's a low-hanging fruit, butthere are also.
You can build your own chatbotsthat do things for you in
different levels in your company.
One of the biggest right nowthat most of the people are
starting to know is the chatbotthat can actually help you list
in the units.
(06:00):
So it's the chatbot that isgoing to take the phone call of
the potential tenants.
It's going to have a human-likeconversation with those tenants
.
It's going to schedule a tourfor you.
It's going to put it in yourcalendar and then it's going to
send the list agreement.
It's going to remind thisperson to show up.
(06:21):
Okay, it's going to likepractically taking the job of
one full time person, right.
Speaker 2 (06:29):
That's amazing.
Speaker 1 (06:30):
A funny comment on that.
Like we do have a property thatpeople come and ask for Lisa.
Like, hey, I just I talked toLisa, I has been talking to Lisa
, but Lisa is our chatbot.
Actually Lisa is our AI, sothey go and meet with Tache, but
there is no Lisa.
(06:51):
But it's such a human-likeconversation and it's not about
misleading the tenants, okay,it's just about optimizing, like
this is a job that can beeasily delegated to a trained
chatbot for $100, $200 a monthand instead of a person that
(07:12):
charged $2,000, right.
So this is another level of AI.
And the other level is when yougo and you put on top of that
other AI technologies in everyaspect of your business.
So what are you doing with that?
Are you replacing humans?
In my case, we are notreplacing humans, but we are
(07:33):
like having human on esterosteroids because now they can do
more.
Exactly, okay, they have lessof the job that a computer can
do and do the job that a humanyeah.
Speaker 2 (07:46):
Yeah, you still need to supervise what is being done,
but you can do things a lotfaster and a lot more per, let's
say, per hours per week.
You can accomplish more tasks.
Speaker 1 (08:00):
A hundred percent.
So what we do with Luna X AI isthat we tell entrepreneurs hey,
entrepreneurs in real estate, Ihave done the whole work for
you.
We have been doing this for twoyears.
We know exactly what you needto implement in each step of the
business and if you want tocome and we can tell you what to
do, okay.
Now, I do believe thateverybody listening to this
(08:23):
podcast is smart enough to learnthis by themselves.
Okay, so you can go on YouTubeand you can start researching.
Okay.
However, it has taken us twoyears to actually nail it down
to everything that we have to do.
Okay.
However, it has taken us twoyears to actually nail it down
to everything that we have to do.
Okay, and if you have two yearsto do it, that's fine, but if
(08:44):
you want, if someone says, likeI understand that success love
speed.
Speaker 2 (08:51):
Yeah.
Speaker 1 (08:52):
And I need to get this right now because I'm
scaling my business, so that'sthe type of people that is
working with us on our next.
Speaker 2 (09:01):
It's the same as coaches in real estate, right?
You can take 20 years and learnhow to do real estate on your
own, or you can go get yourselfa coach who's been doing it for
20 years and he's going to teachyou in a matter of months and
you're going to avoid a lot ofcostly mistake.
So, having a company like LunaX, well, you're going to achieve
(09:25):
your results much faster thanif you go on YouTube and learn
it yourself.
Speaker 1 (09:29):
Right, and what we do is very simple.
We just like this is what weare doing, this is what we have
done, this is what is work.
It is working.
Okay, take it and now do it.
And now you can buy dealsfaster, you can analyze this
faster, you can capital raise ina different way.
(09:50):
So it's mostly for operatorsthat want to scale okay,
entrepreneurs, solopreneurs thatwe focus a lot in productivity,
mario, because I think thatproductivity for solopreneurs is
such a challenge.
You know how to be productive,what AI to use in order to
(10:12):
optimize your time if you are asolopreneur.
So saving time is a big thingfor us, saving in processes, so
something that I really like,because, as an entrepreneur for
20 years, I have done things inthe other way, and now that we
(10:33):
are all AI technology company, Isee how that can change your
entrepreneurial life.
Speaker 2 (10:43):
You see the results.
Speaker 1 (10:44):
I see the results.
Yes.
Speaker 2 (10:47):
Talking about results .
That brings us to our thirdquestion.
You were recognized as one ofthe top most successful real
estate investors.
Recognized as one of the topmost successful real estate
investors.
Now can you tell me whatstrategies or mindset do you
think separates the topinvestors from the rest of the
investors?
Speaker 1 (11:05):
That's such a great question.
I think that what separatesentrepreneurs from people that
are not entrepreneurs areactually two things, and people
ask me this question all of thetime how do you build five, six
companies that are eight figuresin three different countries?
(11:27):
And it's not that I come from afamily with money.
I started from zero.
When I was just recentlydivorced, I had my two years old
.
I was 22.
I was really young, and that'swhat I start building my
businesses.
But I believe there are twothings.
One is innovation.
(11:49):
What is that thing that you cando?
You don't have to reinvent thewhole wheel, but what is that
thing that you can do that canover-deliver to your clients?
In this case, with VenusCapital, what we are doing is
we're doing all these AIs andtechnology in our business so we
can over-deliver in results toour investors.
(12:10):
We can over-deliver in morereturns to our investors, right?
So?
And the second thing I believeis speed, speed, and I always
say success, love, speed.
If you know me, you will knowmy husband will tell you this.
Like I'm not that type ofperson that you have to push me,
(12:33):
you have to hold me back.
I'm all about doing things now.
Doing things now and I wouldlike to share a very quick story
.
Yeah, mario, do you know who WClement Stone is?
Speaker 2 (12:46):
No.
Speaker 1 (12:46):
Okay, this is really exciting.
So W, clement Stone was a BFFof Napoleon Hills.
Okay, okay, he was abillionaire billionaire in that
era and he started from zero.
But when he built his company,he attributed his success to one
phrase only.
You know what phrase was that?
Speaker 2 (13:08):
I can't wait to hear it.
Speaker 1 (13:10):
Do it now.
Speaker 2 (13:11):
Oh yeah.
Speaker 1 (13:12):
Do it now, and he said that he will say that
phrase a hundred times a day.
Speaker 2 (13:19):
It's such a Remind yourself saying that, yeah, and
it's such a small phrase, but sopowerful at the same time.
Speaker 1 (13:26):
So it was do it now.
And he will say that a hundredtimes a day in the elevator when
he was going from the firstfloor to his building in New
York.
He will make his employees tosay that phrase as well Do it
now, do it now.
Do it now Because he believedand understood that the secret
of success was not mindset, itwas actually delay.
Speaker 2 (13:51):
Delaying your tasks.
Speaker 1 (13:53):
Delaying everything that you have to do, and that's
like part of the things that wehave in our company.
Like everybody in the company,they know this.
It's like do it now, do it now.
Do it now my husband and I.
It's like, do it now.
Speaker 2 (14:08):
That's good.
Speaker 1 (14:08):
Because we know that's part of the success.
So I would say that these twois actually what makes a great
entrepreneur being a greatentrepreneur taking action
takers, we call it yeah ourfourth question for you, vanessa
.
Speaker 2 (14:26):
Marketing has played a huge role in your success.
Also, with so much noise intoday's digital world, what is
the secret to?
Speaker 1 (14:41):
So that's such a good question that I didn't expect.
Yeah, I've been in marketingfor 20 years.
My first company was amarketing company.
There is so much noise rightnow in the digital space.
So much noise.
Right now.
It's not about how much contentyou create, okay, or how much
(15:06):
followers you have.
It's about bringing that peopleto reality.
And I'm going to tell youexactly what I mean with that.
My marketing girl.
She has specific goals as amarketing team.
(15:26):
Her goals are only attached torevenue generating tasks Revenue
generating tasks.
So when people talk aboutmarketing, people think about oh
, I'm going to create content,I'm going to be on Instagram,
I'm going to have 100,000followers, and that's going to
be great.
And that's how they measuresuccess how many people comment
(15:49):
in my posts, how many views Ihave.
In reality, that is nothing ifyou are not generating income
with that in your company.
So it doesn't matter if it's100100,000 or if it's $10,000.
But if you find a way toconnect that to a generating
(16:11):
income, revenue task, that'swhen the marketing is successful
.
Right now, it could be, forexample, bringing people to your
CRM or to your database.
That's a very direct task.
Okay, go with with marketing forus, okay, because that person
(16:33):
then going from a social mediachannel, it goes to our database
.
That's very important.
Remember that you don't ownanything in those social media.
That people is your people.
Okay, that's my second favoritepeople.
That's Mark Zuckerberg people.
Yeah, so any marketing activitythat we do, it has an
(16:53):
associated generating revenue.
Yeah, so attack to that.
And then it's as I said, it'sso much noise that the only way
to make sure that you are not Ialways say this you are not a
big brand, you do not need thenoise.
You need to do activities inmarket and actually related to
(17:16):
your revenue.
Speaker 2 (17:18):
That's very, very good counsel, because a lot of
people will lose time trying to,you know, create content, like
you said, but it doesn't bringanything to them.
Speaker 1 (17:30):
It's just a waste of time, you know let me, let me
put a cherry on top of that.
They will say, well, at onepoint, in six months it will
give me something, but inreality, okay, those six months,
someone else is generatingrevenue with that person.
Speaker 2 (17:53):
Yeah, yeah.
Speaker 1 (17:56):
So, yeah, I'm very strategic with the marketing
that we do.
Speaker 2 (18:02):
That brings us to already our fifth and last
question, vanessa.
That brings us to already ourfifth and last question.
Vanessa, with your experiencein AI real estate marketing,
where do you see the biggestopportunity for entrepreneurs in
the next five to 10 years?
Speaker 1 (18:20):
Exciting.
The best opportunity that I seein real estate is actually AI.
I'm going to tell you why.
Right now, you see a lot ofnoise regarding transference of
(18:40):
wealth.
You know the millennials areselling businesses.
Yeah, you know the millennialsare selling businesses.
Yeah, the mom and pops areselling the buildings because
the kids they don't want it.
Yeah, okay, they don't want tomanage.
You see a lot of thesebusinesses, including real
estate, being managed on Excel,on paper, on QuickBooks.
(19:03):
This is completely oldfashioned.
Okay, on paper, on QuickBooks,this is completely old-fashioned
.
Now there are large real estateinvestors that they're still
doing the things that they dobecause it works for them.
They are not listening andpaying attention to these
technologies.
Sometimes they're too large toimplement change, so you're too
(19:26):
small to implement change.
Yeah, so you're too small, thismom and pop that they're just
not interested.
They don't know what they don'tknow, right, all these business
owners that are selling theirbusinesses and their real estate
.
Then you have these largercompanies that it's harder for
them to change mentality,sometimes to change technology.
(19:46):
It takes time for them to do it.
But then if you, as a mid-sizeoperator, can take the lead in
using these technologies thesame way that Venus has done, it
can buy those businesses thatare still managed on Excel and
QuickBooks, those businessesthat are still managed on Excel
and Facebook, and can optimizethat, put some value add and
(20:09):
optimize those expenses, savemoney with all these
technologies.
This could be the biggestopportunity that you have in
your whole life At one point.
Other companies are going to doit, but this time only 10 to
15% of real estate investors areusing these technologies.
Speaker 2 (20:31):
That's incredible.
Speaker 1 (20:32):
Very, very, very little.
So I would say that the biggestopportunity right now is like
learn this now, Do it whateveryou want.
You want to learn it on YouTubeGo?
You want to come with us?
I have a five-day free eventthat people can go and at least
understand, okay, these things.
But also learn that now andstart implementing so you can
(20:58):
scale faster, and this could bethe next two to three years.
Okay, you could easily build a$1 billion portfolio if you have
the right tools.
Speaker 2 (21:12):
The first people who take actions.
When there's new opportunitiesor new technologies presented,
they always are the ones whowill come out on top, always, no
matter what it is Facebook,bitcoin, take for example.
Some people believe in crypto,some don't, but still the first
people who bought Bitcoin today.
(21:34):
They're on top.
Speaker 1 (21:37):
A hundred percent.
Now, there is a level of riskas well.
Right, there is a level of riskthat you're taking, but let me
tell you, let me ask you this,mario, okay, what is the
difference between fear and hope?
Speaker 2 (21:53):
Well, fear is going to keep you from taking the
steps.
Hope, maybe you don't know, butat least you're going to try,
Because you believe that theremight be something on the other
end of the of the tunnel.
Speaker 1 (22:09):
Very good, that's very good.
Now I want you invite yourlisteners, okay, to think about
this fear and hope are both athought.
Speaker 2 (22:23):
Yeah.
Speaker 1 (22:24):
Your mind.
They're both.
The difference is that fear isthe thought or failure, and hope
is the thought or success verynice define where you're going
to take these thoughts thatyou're having in your mind.
Yeah, so when you're taking therest, you can have fear or you
(22:47):
can have hope.
They're both a thought in yourmind.
You decide at that moment whichone is going to be.
Speaker 2 (22:56):
Vanessa, it was such a pleasure to talk with you
today.
I had an amazing time, one ofthe best podcasts I ever
recorded.
I'm going to be honest with youNobody, ever or not nobody, but
not.
A lot of people talk about AIfor real estate.
It's still, like you said, anew technology.
Not a lot has been implemented,but you brought your knowledge
(23:22):
and experience and I'm verythankful and hopefully our
listeners take a piece of yourknowledge in their journey.
Speaker 1 (23:28):
Awesome.
Thank you so much.
I was so happy to be here today.
Speaker 2 (23:32):
Thanks for tuning into the five questions podcast.
If you enjoyed today's episode,don't forget to subscribe, like
and hit the notification bellon our YouTube channel so you
never miss an episode.
Stay tuned for more insightsand tips to transform your real
estate and business game.
See you next time.
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