March 11, 2025 • 22 mins
Dive deep into the world of real estate investing as Natasha Phipps shares her expert insights. From marketing strategies to the importance of transparent communication, Natasha emphasizes the role of trust in building successful investments. Her approach paves the way for new investors seeking guidance and wisdom in navigating their paths.
• Importance of providing value in real estate marketing
• Building long-term relationships with clients
• Strategies for managing tenant relationships while growing an investment portfolio
• Insight into WellShare and its mission to democratize real estate investing
• Continuous learning and mentorship as keys to success
• Balancing personal investment knowledge with community growth initiatives
Sponsored by: https://podcast.lendcity.ca/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
That's the best marketing I think you can find,
because people remember thatwhen you can provide them some
sort of value.
Speaker 2 (00:09):
Welcome to the Five Questions Podcast, where we
unlock real estate and businessinsights, one question at a time
.
Speaker 3 (00:25):
Are you looking to build wealth through real estate
investing in North America?
I'm Scott Dillingham and on theWisdom Lifestyle Money Show,
I'll be your guide to smartinvesting across Canada and the
US.
Each week, I break down thestrategies successful investors
use.
From understanding cross-borderfinancing to hearing from
experts, I deliver actionableinsights you won't find anywhere
else.
(00:46):
Whether you're a seasonedinvestor or just getting started
, I'll help you navigate theunique opportunities in Canada
and the US real estate market.
Search for the Wisdom LifestyleMoney Show on your favorite
podcasting platform.
Speaker 2 (00:58):
Welcome to the 5 Questions Podcast.
I am your host, mario Lamar,and our guest on today's show.
She has a great marketingbackground and she has built a
great reputation across Canadain the investing world.
She is the CEO of WealthSharesand a seasoned real estate
investor and property manager.
(01:20):
Welcome, natasha Phibbs.
Natasha, welcome to the showtoday.
Speaker 1 (01:25):
Thanks for having me Excited to be here.
Speaker 2 (01:27):
Natasha, the concept of the podcast is real simple
Five questions, either aboutreal estate or business, and we
get straight to the point.
You ready, love it All right.
First questions I have for you.
As mentioned in the intro,you're recognized nationally in
the investment sector.
What strategies helped youstand out in such a competitive
(01:52):
field?
Speaker 1 (01:54):
Yeah, okay.
So I've been doing this 17years now as an investment
specialist, realtor, a investor,and the one thing I've always
kept at the top of my mind isnumber one give the advice that
I would want to hear.
So I'm always thinking longterm for whoever I'm working
(02:14):
with and really always try to dothe right thing.
So, as a realtor, of course weadvise people all the time and
what they're investing in andwhat they're investing their
hard-earned money in, and I amnot one of those realtors who
will, you know, tell you justanything is a good investment.
I care very much about yourinvestment being successful and
(02:37):
if I wouldn't invest in it, Iwill tell you why and maybe come
up with alternatives.
So it's always having that longterm relationship mindset from
day one.
It's kind of the slower way tobuild, I think, up a career, but
it has that longevity Becauseyou get known for that.
You get known for telling itlike it is, being honest and
(02:58):
transparent, and that resonatesand builds trust with people
along the way.
Speaker 2 (03:03):
That's.
That's the difference betweenrealtors that are just realtors
and investor focused realtors,where regular realtors will will
you know they need theircommission to survive and an
investor focused realtor alsoneed the commission but, like
you said, looks at the longtermand their investors themselves.
(03:23):
Like you said, if you wouldn'tinvest in it yourself, why
should they?
Your clients?
Speaker 1 (03:28):
Exactly exactly, and I mean even just thinking as a
realtor trying to earn acommission.
What always boggles my mind isthat if an investor gets a slam
dunk, they will continue toinvest because it's working for
them and it will bring rewardsfor them.
So in the long run you know, Ihave clients that have been
(03:49):
buying consistently through usfor, you know, almost two
decades now.
Like that's pretty, that'spretty incredible.
So thinking long-term all theway is what served me really
well.
Speaker 2 (04:01):
And like it did for you.
Reputation takes a long time tobuild, but it's very quick to
be decimated.
So if you think of your clientsfirst, absolutely you're going
to get the results that you'regetting.
Speaker 1 (04:16):
Yeah, of course, 100% .
No, that's so true.
Speaker 2 (04:19):
So it brings us to our second question, and I want
to talk about your marketingbackground.
Second question and I want totalk about your marketing
background how has yourmarketing background influenced?
Speaker 1 (04:31):
your approach into real estate investing.
This is an interesting questionbecause obviously, what was
being, you know, taught inuniversity, you know, going back
when I graduated in 2006, haschanged a lot.
But what, what I learned, mostlyhonestly, in that marketing
degree, other than the likebasic fundamentals that you
(04:51):
would expect, is the importanceof trust in marketing and
building trust through whateveryou're doing, providing value,
and that organic sort of growthwas really what I wanted to
focus on in my career.
But, you know, do you need amarketing degree to do that?
(05:12):
No, you don't.
It was what I wanted to focuson, but that's kind of the type
of marketing I've always done.
My marketing is, you know,hosting webinars, sharing what
I'm learning along the way,providing as much value back to
our community here as possiblehere in Calgary, and that has
been our absolute best tool whenit comes to marketing is
(05:35):
sharing, not gatekeeping,information, you know, and that
even goes so far as startingWellShare, like I'm an open book
with all of that, and that'sthe best marketing I think you
can find, because peopleremember that when you can
provide them some sort of valueyou're absolutely right.
Speaker 2 (05:52):
Bringing value to either a community that surround
you, surround yourself with uhis is the number one, probably
marketing tool you can usebecause people can trust you,
they know you have the knowledgeand guess who's going to.
They want to work with the nexton their next deal.
The person who can they cantrust and and they think they
(06:13):
can help me out with.
Speaker 1 (06:16):
Yeah, Holding cards tight to your chest doesn't
build trust or transparency, andthat's a little more apparent
in the commercial world.
I find, like a lot of thebrokers and groups out there,
they kind of hold their cardsreally tight and you can just
feel the difference in thosetypes of scenarios.
You know everyone gets theirbacks up a little bit more and
(06:37):
there's a lot more ego maybeinvolved, but it just it really
creates a different sort oflevel of trust and transparency
for the parties involved.
So that's always my approach.
Speaker 2 (06:51):
Absolutely Brings us to our third question.
So, as mentioned in the intro,you're a property manager and
investor, right?
You manage your properties.
How do you balance growing aportfolio while maintaining
tenant relationships, becausethat's a lot of work Just
growing your portfolio is a lotof work by itself.
(07:12):
How do you manage all therelationships on the outside?
Speaker 1 (07:16):
Yeah, it's a really good point.
So at some point you need otherpeople in your growth.
I feel like a lot of us, aslike serial entrepreneurs, have
a really hard time letting stuffgo, and I've kind of, as I've
been growing in my career, I'mreally trying to like think am I
(07:38):
the best person for this jobright now, or can someone
probably even do it, you know,better, quicker, more efficient,
likely?
But in terms of like the directexperience with tenants, we do
have full-time property managers.
So I have my real estate team,fips real estate group.
We have a full-time propertymanager there.
(07:58):
Her name is Una and what makesthat different is she's an
investor herself, which is kindof hard to find on the property
management side.
But that tenant relationshippart of it is all about the
systems and processes in place.
Most people just want to feellike they can talk to somebody
about whatever problem they'rehaving, and that is the number
(08:20):
one complaint I hear fromtenants, you know, outside of
organization, that come to usand then they have a very easy
way to communicate with us.
And that is the number onething is making it easy for them
to communicate, providingmultiple ways that they can
communicate and then, having a,you know good relationship, take
care of your properties as well, like you know, take care of
(08:42):
your property, be proud of whatyou own.
If you wouldn't want to livethere, why should anyone else?
And, and you know, reallytaking care of what you own will
attract the right type oftenant as well, and then they
will be equally appreciative andtake care of it for you as well
, hopefully.
Speaker 2 (08:59):
Well, yeah, you got two, two good points that I'd
like to bring out from what yousaid is first of all, why should
somebody live in an apartmentif you're not willing to live
there yourself?
That means it's either notclean or it's outdated and the
machine's not working, orwhatever it is.
(09:19):
You need to think of the otherpeople.
They're the ones who pay yourmortgage every month and put
money in your pocket, so treatthem right.
Other thing is most serialentrepreneur.
If you want to grow, you need ateam, and you said it right.
There's nobody that growsmultiple businesses at the same
(09:42):
time without a team around them.
You're just going to burn out.
Speaker 1 (09:47):
That's right, and you're not going to do a good
job.
You're going to burn out andyou're going to have too many
balls in the air and you willdrop them.
You're going to burn out andyou're going to have too many
balls in the air and you willdrop them.
So for WellShare, for example,the first two assets we were
managing ourselves Like I wasmanaging them.
And how can I be the CEO ofWellShare and be managing our
(10:09):
tenants Like I?
Can't be doing both of thosethings.
I need to be focusing on thegrowth of the company, and so
that was our first full-timehire, was investing in a
full-time property managerspecifically for WellShare, and
that was the best money we everspent, and she does an
incredible job, and I'm freed upto do the things I should be
(10:29):
doing Still oversee everythingand make sure things are going
well, and we have our meetingsand updates, but that's really,
really critical is being able topass that on to someone else
and give them the opportunity.
Speaker 2 (10:41):
Well, that brings us to our fourth question, because
I want to talk about WellShare.
What inspired you to createWellShare and also how does it
help investors take control oftheir financial future?
Speaker 1 (10:54):
Yeah, I love this question.
So, as an investment specialist, realtor I've helped hundreds
of people invest in real estate.
But a few things constantlycome up.
Number one not everyone can orwants to own rental property.
And the knowledge that we areso fortunate to know in our real
(11:14):
estate investing community thatseems so, you know, maybe
accessible to us, to most ofthis country is not accessible.
It's not something that'sbroadly known.
You have to go out and learn it, and so that was one thing I
wanted to provide an accessiblepath to invest in real estate
that was easy, a low barrier toentry, and accessible path to
(11:38):
invest in real estate that waseasy, a low barrier to entry and
accessible to as many Canadiansas possible.
So we we set the bar, I think,for a lot of trends that we're
seeing out in the themarketplace.
Here we have a low minimuminvestment of $5,000.
We're not taking big risks.
We're buying good assets andtaking care of them Well, like
we're not.
We're not, you know,reinventing the wheel by any
(11:59):
means, but we're removing thatbarrier.
And then the second piece tothat is getting people to dip a
toe into real estate, or, ifthey're already investing, great
, but then providing the valueback to them in terms of the
education component.
So we, you know, talk a lotabout, you know, registered
(12:19):
funds or buying their own realestate, or what we're learning
in the property management worldbecause a lot of our passive
investors either want to beactive or already are.
So it's a matter of sharing thatand building that community.
And then the last piece of tothe why is the residential
investment world is one thing.
It is a whole nother beast andanimal to go to the multifamily
(12:43):
world.
And even if you're verysuccessful in the residential
world, I often talk more peopleout of investing in the
commercial multifamily spacethan probably convincing them to
do it.
Because you know, once you goover all the variables and all
the on all the costs and all theunknowns and all of the
(13:04):
timelines, it's it's really.
It's really something thatrequires a team of people to be
implementing something like this.
So it's a way to invest in thatasset class without having to
do it on your own, withouthaving to, you know, carry the
guarantees and put up all theyou know liability.
We will do that for you andthen allow us to do our job in
(13:25):
terms of the management side.
So that's really was kind ofthe reasons behind it.
And going back a few years ago,the private REIT mutual fund
trust space right now it'schanged a lot, but three years
ago no one was talking aboutthis.
Now it seems like everyone hasa fund, which is great.
I think we're going to see someinteresting things out of that,
(13:47):
possibly because they are a lotto manage and a lot to be
compliant and a lot to take careof, but it's it's showing that
sort of interest in the poolingof capital and the investment of
hard assets, and Canadians areinterested in that and they want
to be a part of kind of thehousing problem in this country,
(14:07):
and a private reach orsomething to be able to put your
capital to work and what you'repassionate about or interested
in is a really great option.
So, yeah, it's.
Speaker 2 (14:18):
I love the fact that you first of all bring offer to
bring the knowledge to thegeneral public, who wants to dip
their feet, like you said, inmultifamily, but they can do it
as a, at a small cost, whilelearning, while getting the
experience.
I remember my first deal.
(14:38):
I tried to do it alone and, man, it did not go good.
I lost some money.
I'm not going to say the amount,but I lost a lot of money and
after that I went and got theeducation and the knowledge to
really understand how you investin multifamily.
(14:59):
But if I would have went with ateam that did it with the team
and learned slowly, maybe theoutcome would have been
different.
Another thing I love about whatyou're offering with WellShare
the price portion that it'savailable to everybody.
A lot of people only accept150,000 or more because they
(15:22):
want accredited investors, but,uh, you offer to the general
public if they want to start theyou know, investing in real
estate.
So that's really great.
Speaker 1 (15:32):
Yeah, and it's you know, kind of going back to the
very first question, here wasthe reason we did that.
It was a significantly moreexpensive in terms of startup
costs because to acceptnon-accredited investors or
eligible investors you have tohave an offering memorandum this
up to think about the next year, we're thinking, you know,
decades down the road and whatkind of impact can we have for
(15:54):
Canadians who are interested inthis space, and so that was
really why we went that route.
I've seen some others follow,which is great, but at the time,
everyone so many people werelike what, like $5,000?
(16:14):
Like that's crazy, but it'sgreat.
Now, people who are with $5,000, they're reinvesting, they're
learning, they're seeing goodreturns and again, it just
builds trust and longevity forthe relationship between us and
the investors us to our last andfinal question.
Speaker 2 (16:39):
Already, natasha, you emphasize continuous learning
in real estate, so there's a lotof things out there we can use
to learn.
What books, mentors, maybeexperiences, add the biggest
impact on your success?
Speaker 1 (16:52):
Well, like so many, you know, long ago, the first
kind of book this this, you know, was the rich dad, poor dad
series.
But but also I started going toRAINN meetings when I was this
is honestly probably too lateabout 10 years ago now and our
(17:13):
of of networking with otherpeople and I was so surprised
also at how forthcoming peoplewere to share what they were
doing, what they were learning,and there were so many light
bulb moments, not only from youknow what we were learning at
RAINN, and I mean Don Campbell,I mean everybody loves Don, and
you know those are the days forsure.
(17:35):
I'm still involved with RAINN,no-transcript.
(18:02):
And once I wrap my head aroundthe fact that there is no kind
of bad time to invest in realestate but there is bad
strategies at certain times inreal estate.
Yeah, and usually when you talkto people who have had a really
bad experience in some way orhave had serious success, that
has been the pivotal thing thatthey have applied is the right
(18:25):
strategy at the right time.
Maybe it's sheer luck, butsince I learned that especially
that has helped me pivot andadapt and usually when
everyone's running this way, I'mgoing this way because that's
kind of you know what I wassuggesting years ago, so keeping
that in your mind is really,really important and by far the
(18:47):
number one lesson that has stuckwith me.
And then in terms of mentors aswell, I'm very blessed.
My parents are successfulbusiness owners, have done very
well for themselves and havebuilt an incredible company here
in Calgary.
They do exterior finishing herein Calgary and they taught me a
lot, like they taught me a lotby the time I was 18, I had
(19:09):
learned every piece of theirbusiness from sales with a phone
book.
My dad would throw at me to gomake calls like that was sales,
call people, go get, can quote,and I'm 16, right?
So uh, that the kind of push tojust try what do you have to
lose?
Um was shown to me by myparents and something that
(19:30):
absolutely was an incrediblesort of um confidence to go out
in the world and just give it ashot as well.
Speaker 2 (19:37):
Kudos to your parents , because a lot of people are
afraid of rejection, and which,in some cases, it's normal.
But you know, when you ask forsomething and you get a no,
what's the worst that's going tohappen you just move on to the
next person.
They exactly all are afraid.
(19:59):
It's worse than their head,than what it actually is in
reality.
So 100, so, uh, if your parentspushed you at a young age and
uh, you are where you are today,uh, that they need to be
congratulated, um, and yes,you're're right, patrick Frenzy.
He was a guest on our past showand he's a great guy, lots of
(20:23):
knowledge, and he's a greatmentor to a lot of people in the
real estate field.
Speaker 1 (20:31):
Absolutely yeah, that .
That one always stuck with me.
And and when I first startedinvesting real estate, I was
like 20.
I was buying and selling.
I didn't I mean, I was, I was.
It was easy to get a mortgagethen as well, even though you
know I was probably not makingthat much money and I was going
to university, I was stillworking but, I was buying and
(20:52):
selling.
No one ever said Natasha, whydon't you keep this or refinance
this and buy another property?
Once I learned that I was upset, why did nobody tell me that?
Speaker 2 (21:02):
It's a game changer.
Speaker 1 (21:03):
A huge game changer.
I just discovered that on myown.
At one point I was like geez, Iwas almost upset at the amount
of realtors and bankers andnobody told me that that's what
I could have done.
So I love how accessible theworld is now in terms of
information, but that was like ahuge light bulb moment.
And then Patrick one day alsobrought up the kind of raising
capital side of things, and thatwas another light bulb moment
(21:26):
and brought me doing my firstjoint ventures which I was very
nervous about and.
But to your point is like theysay no or they say yes and they
say say yes, and it's a greatopportunity for everyone.
Speaker 2 (21:38):
So yeah, give it a shot natasha, it was a great
conversation we had together.
Um, I hope that a lot of peopletake a piece of what you said
today your knowledge, yourexperience with them on their
journey.
Uh, because I feel like a lotof people can be helped and help
them develop their journey.
(22:00):
At the same time, I'm surewe'll cross paths again and
we'll have more questions foryou, maybe on another episode.
For today, that's it for now.
Thank you again for being onthe show and we'll talk very
soon.
Speaker 1 (22:15):
Thanks for having me.
Speaker 2 (22:16):
Thanks for tuning into the the 5 Questions Podcast
.
If you enjoyed today's episode,don't forget to subscribe, like
and hit the notification bellon our YouTube channel so you
never miss an episode.
Stay tuned for more insightsand tips to transform your real
estate and business game.
See you next time.
That's the best marketing I think you can find,
because people remember thatwhen you can provide them some
sort of value.
Speaker 2 (00:09):
Welcome to the Five Questions Podcast, where we
unlock real estate and businessinsights, one question at a time
.
Speaker 3 (00:25):
Are you looking to build wealth through real estate
investing in North America?
I'm Scott Dillingham and on theWisdom Lifestyle Money Show,
I'll be your guide to smartinvesting across Canada and the
US.
Each week, I break down thestrategies successful investors
use.
From understanding cross-borderfinancing to hearing from
experts, I deliver actionableinsights you won't find anywhere
else.
(00:46):
Whether you're a seasonedinvestor or just getting started
, I'll help you navigate theunique opportunities in Canada
and the US real estate market.
Search for the Wisdom LifestyleMoney Show on your favorite
podcasting platform.
Speaker 2 (00:58):
Welcome to the 5 Questions Podcast.
I am your host, mario Lamar,and our guest on today's show.
She has a great marketingbackground and she has built a
great reputation across Canadain the investing world.
She is the CEO of WealthSharesand a seasoned real estate
investor and property manager.
(01:20):
Welcome, natasha Phibbs.
Natasha, welcome to the showtoday.
Speaker 1 (01:25):
Thanks for having me Excited to be here.
Speaker 2 (01:27):
Natasha, the concept of the podcast is real simple
Five questions, either aboutreal estate or business, and we
get straight to the point.
You ready, love it All right.
First questions I have for you.
As mentioned in the intro,you're recognized nationally in
the investment sector.
What strategies helped youstand out in such a competitive
(01:52):
field?
Speaker 1 (01:54):
Yeah, okay.
So I've been doing this 17years now as an investment
specialist, realtor, a investor,and the one thing I've always
kept at the top of my mind isnumber one give the advice that
I would want to hear.
So I'm always thinking longterm for whoever I'm working
(02:14):
with and really always try to dothe right thing.
So, as a realtor, of course weadvise people all the time and
what they're investing in andwhat they're investing their
hard-earned money in, and I amnot one of those realtors who
will, you know, tell you justanything is a good investment.
I care very much about yourinvestment being successful and
(02:37):
if I wouldn't invest in it, Iwill tell you why and maybe come
up with alternatives.
So it's always having that longterm relationship mindset from
day one.
It's kind of the slower way tobuild, I think, up a career, but
it has that longevity Becauseyou get known for that.
You get known for telling itlike it is, being honest and
(02:58):
transparent, and that resonatesand builds trust with people
along the way.
Speaker 2 (03:03):
That's.
That's the difference betweenrealtors that are just realtors
and investor focused realtors,where regular realtors will will
you know they need theircommission to survive and an
investor focused realtor alsoneed the commission but, like
you said, looks at the longtermand their investors themselves.
(03:23):
Like you said, if you wouldn'tinvest in it yourself, why
should they?
Your clients?
Speaker 1 (03:28):
Exactly exactly, and I mean even just thinking as a
realtor trying to earn acommission.
What always boggles my mind isthat if an investor gets a slam
dunk, they will continue toinvest because it's working for
them and it will bring rewardsfor them.
So in the long run you know, Ihave clients that have been
(03:49):
buying consistently through usfor, you know, almost two
decades now.
Like that's pretty, that'spretty incredible.
So thinking long-term all theway is what served me really
well.
Speaker 2 (04:01):
And like it did for you.
Reputation takes a long time tobuild, but it's very quick to
be decimated.
So if you think of your clientsfirst, absolutely you're going
to get the results that you'regetting.
Speaker 1 (04:16):
Yeah, of course, 100% .
No, that's so true.
Speaker 2 (04:19):
So it brings us to our second question, and I want
to talk about your marketingbackground.
Second question and I want totalk about your marketing
background how has yourmarketing background influenced?
Speaker 1 (04:31):
your approach into real estate investing.
This is an interesting questionbecause obviously, what was
being, you know, taught inuniversity, you know, going back
when I graduated in 2006, haschanged a lot.
But what, what I learned, mostlyhonestly, in that marketing
degree, other than the likebasic fundamentals that you
(04:51):
would expect, is the importanceof trust in marketing and
building trust through whateveryou're doing, providing value,
and that organic sort of growthwas really what I wanted to
focus on in my career.
But, you know, do you need amarketing degree to do that?
(05:12):
No, you don't.
It was what I wanted to focuson, but that's kind of the type
of marketing I've always done.
My marketing is, you know,hosting webinars, sharing what
I'm learning along the way,providing as much value back to
our community here as possiblehere in Calgary, and that has
been our absolute best tool whenit comes to marketing is
(05:35):
sharing, not gatekeeping,information, you know, and that
even goes so far as startingWellShare, like I'm an open book
with all of that, and that'sthe best marketing I think you
can find, because peopleremember that when you can
provide them some sort of valueyou're absolutely right.
Speaker 2 (05:52):
Bringing value to either a community that surround
you, surround yourself with uhis is the number one, probably
marketing tool you can usebecause people can trust you,
they know you have the knowledgeand guess who's going to.
They want to work with the nexton their next deal.
The person who can they cantrust and and they think they
(06:13):
can help me out with.
Speaker 1 (06:16):
Yeah, Holding cards tight to your chest doesn't
build trust or transparency, andthat's a little more apparent
in the commercial world.
I find, like a lot of thebrokers and groups out there,
they kind of hold their cardsreally tight and you can just
feel the difference in thosetypes of scenarios.
You know everyone gets theirbacks up a little bit more and
(06:37):
there's a lot more ego maybeinvolved, but it just it really
creates a different sort oflevel of trust and transparency
for the parties involved.
So that's always my approach.
Speaker 2 (06:51):
Absolutely Brings us to our third question.
So, as mentioned in the intro,you're a property manager and
investor, right?
You manage your properties.
How do you balance growing aportfolio while maintaining
tenant relationships, becausethat's a lot of work Just
growing your portfolio is a lotof work by itself.
(07:12):
How do you manage all therelationships on the outside?
Speaker 1 (07:16):
Yeah, it's a really good point.
So at some point you need otherpeople in your growth.
I feel like a lot of us, aslike serial entrepreneurs, have
a really hard time letting stuffgo, and I've kind of, as I've
been growing in my career, I'mreally trying to like think am I
(07:38):
the best person for this jobright now, or can someone
probably even do it, you know,better, quicker, more efficient,
likely?
But in terms of like the directexperience with tenants, we do
have full-time property managers.
So I have my real estate team,fips real estate group.
We have a full-time propertymanager there.
(07:58):
Her name is Una and what makesthat different is she's an
investor herself, which is kindof hard to find on the property
management side.
But that tenant relationshippart of it is all about the
systems and processes in place.
Most people just want to feellike they can talk to somebody
about whatever problem they'rehaving, and that is the number
(08:20):
one complaint I hear fromtenants, you know, outside of
organization, that come to usand then they have a very easy
way to communicate with us.
And that is the number onething is making it easy for them
to communicate, providingmultiple ways that they can
communicate and then, having a,you know good relationship, take
care of your properties as well, like you know, take care of
(08:42):
your property, be proud of whatyou own.
If you wouldn't want to livethere, why should anyone else?
And, and you know, reallytaking care of what you own will
attract the right type oftenant as well, and then they
will be equally appreciative andtake care of it for you as well
, hopefully.
Speaker 2 (08:59):
Well, yeah, you got two, two good points that I'd
like to bring out from what yousaid is first of all, why should
somebody live in an apartmentif you're not willing to live
there yourself?
That means it's either notclean or it's outdated and the
machine's not working, orwhatever it is.
(09:19):
You need to think of the otherpeople.
They're the ones who pay yourmortgage every month and put
money in your pocket, so treatthem right.
Other thing is most serialentrepreneur.
If you want to grow, you need ateam, and you said it right.
There's nobody that growsmultiple businesses at the same
(09:42):
time without a team around them.
You're just going to burn out.
Speaker 1 (09:47):
That's right, and you're not going to do a good
job.
You're going to burn out andyou're going to have too many
balls in the air and you willdrop them.
You're going to burn out andyou're going to have too many
balls in the air and you willdrop them.
So for WellShare, for example,the first two assets we were
managing ourselves Like I wasmanaging them.
And how can I be the CEO ofWellShare and be managing our
(10:09):
tenants Like I?
Can't be doing both of thosethings.
I need to be focusing on thegrowth of the company, and so
that was our first full-timehire, was investing in a
full-time property managerspecifically for WellShare, and
that was the best money we everspent, and she does an
incredible job, and I'm freed upto do the things I should be
(10:29):
doing Still oversee everythingand make sure things are going
well, and we have our meetingsand updates, but that's really,
really critical is being able topass that on to someone else
and give them the opportunity.
Speaker 2 (10:41):
Well, that brings us to our fourth question, because
I want to talk about WellShare.
What inspired you to createWellShare and also how does it
help investors take control oftheir financial future?
Speaker 1 (10:54):
Yeah, I love this question.
So, as an investment specialist, realtor I've helped hundreds
of people invest in real estate.
But a few things constantlycome up.
Number one not everyone can orwants to own rental property.
And the knowledge that we areso fortunate to know in our real
(11:14):
estate investing community thatseems so, you know, maybe
accessible to us, to most ofthis country is not accessible.
It's not something that'sbroadly known.
You have to go out and learn it, and so that was one thing I
wanted to provide an accessiblepath to invest in real estate
that was easy, a low barrier toentry, and accessible path to
(11:38):
invest in real estate that waseasy, a low barrier to entry and
accessible to as many Canadiansas possible.
So we we set the bar, I think,for a lot of trends that we're
seeing out in the themarketplace.
Here we have a low minimuminvestment of $5,000.
We're not taking big risks.
We're buying good assets andtaking care of them Well, like
we're not.
We're not, you know,reinventing the wheel by any
(11:59):
means, but we're removing thatbarrier.
And then the second piece tothat is getting people to dip a
toe into real estate, or, ifthey're already investing, great
, but then providing the valueback to them in terms of the
education component.
So we, you know, talk a lotabout, you know, registered
(12:19):
funds or buying their own realestate, or what we're learning
in the property management worldbecause a lot of our passive
investors either want to beactive or already are.
So it's a matter of sharing thatand building that community.
And then the last piece of tothe why is the residential
investment world is one thing.
It is a whole nother beast andanimal to go to the multifamily
(12:43):
world.
And even if you're verysuccessful in the residential
world, I often talk more peopleout of investing in the
commercial multifamily spacethan probably convincing them to
do it.
Because you know, once you goover all the variables and all
the on all the costs and all theunknowns and all of the
(13:04):
timelines, it's it's really.
It's really something thatrequires a team of people to be
implementing something like this.
So it's a way to invest in thatasset class without having to
do it on your own, withouthaving to, you know, carry the
guarantees and put up all theyou know liability.
We will do that for you andthen allow us to do our job in
(13:25):
terms of the management side.
So that's really was kind ofthe reasons behind it.
And going back a few years ago,the private REIT mutual fund
trust space right now it'schanged a lot, but three years
ago no one was talking aboutthis.
Now it seems like everyone hasa fund, which is great.
I think we're going to see someinteresting things out of that,
(13:47):
possibly because they are a lotto manage and a lot to be
compliant and a lot to take careof, but it's it's showing that
sort of interest in the poolingof capital and the investment of
hard assets, and Canadians areinterested in that and they want
to be a part of kind of thehousing problem in this country,
(14:07):
and a private reach orsomething to be able to put your
capital to work and what you'repassionate about or interested
in is a really great option.
So, yeah, it's.
Speaker 2 (14:18):
I love the fact that you first of all bring offer to
bring the knowledge to thegeneral public, who wants to dip
their feet, like you said, inmultifamily, but they can do it
as a, at a small cost, whilelearning, while getting the
experience.
I remember my first deal.
(14:38):
I tried to do it alone and, man, it did not go good.
I lost some money.
I'm not going to say the amount,but I lost a lot of money and
after that I went and got theeducation and the knowledge to
really understand how you investin multifamily.
(14:59):
But if I would have went with ateam that did it with the team
and learned slowly, maybe theoutcome would have been
different.
Another thing I love about whatyou're offering with WellShare
the price portion that it'savailable to everybody.
A lot of people only accept150,000 or more because they
(15:22):
want accredited investors, but,uh, you offer to the general
public if they want to start theyou know, investing in real
estate.
So that's really great.
Speaker 1 (15:32):
Yeah, and it's you know, kind of going back to the
very first question, here wasthe reason we did that.
It was a significantly moreexpensive in terms of startup
costs because to acceptnon-accredited investors or
eligible investors you have tohave an offering memorandum this
up to think about the next year, we're thinking, you know,
decades down the road and whatkind of impact can we have for
(15:54):
Canadians who are interested inthis space, and so that was
really why we went that route.
I've seen some others follow,which is great, but at the time,
everyone so many people werelike what, like $5,000?
(16:14):
Like that's crazy, but it'sgreat.
Now, people who are with $5,000, they're reinvesting, they're
learning, they're seeing goodreturns and again, it just
builds trust and longevity forthe relationship between us and
the investors us to our last andfinal question.
Speaker 2 (16:39):
Already, natasha, you emphasize continuous learning
in real estate, so there's a lotof things out there we can use
to learn.
What books, mentors, maybeexperiences, add the biggest
impact on your success?
Speaker 1 (16:52):
Well, like so many, you know, long ago, the first
kind of book this this, you know, was the rich dad, poor dad
series.
But but also I started going toRAINN meetings when I was this
is honestly probably too lateabout 10 years ago now and our
(17:13):
of of networking with otherpeople and I was so surprised
also at how forthcoming peoplewere to share what they were
doing, what they were learning,and there were so many light
bulb moments, not only from youknow what we were learning at
RAINN, and I mean Don Campbell,I mean everybody loves Don, and
you know those are the days forsure.
(17:35):
I'm still involved with RAINN,no-transcript.
(18:02):
And once I wrap my head aroundthe fact that there is no kind
of bad time to invest in realestate but there is bad
strategies at certain times inreal estate.
Yeah, and usually when you talkto people who have had a really
bad experience in some way orhave had serious success, that
has been the pivotal thing thatthey have applied is the right
(18:25):
strategy at the right time.
Maybe it's sheer luck, butsince I learned that especially
that has helped me pivot andadapt and usually when
everyone's running this way, I'mgoing this way because that's
kind of you know what I wassuggesting years ago, so keeping
that in your mind is really,really important and by far the
(18:47):
number one lesson that has stuckwith me.
And then in terms of mentors aswell, I'm very blessed.
My parents are successfulbusiness owners, have done very
well for themselves and havebuilt an incredible company here
in Calgary.
They do exterior finishing herein Calgary and they taught me a
lot, like they taught me a lotby the time I was 18, I had
(19:09):
learned every piece of theirbusiness from sales with a phone
book.
My dad would throw at me to gomake calls like that was sales,
call people, go get, can quote,and I'm 16, right?
So uh, that the kind of push tojust try what do you have to
lose?
Um was shown to me by myparents and something that
(19:30):
absolutely was an incrediblesort of um confidence to go out
in the world and just give it ashot as well.
Speaker 2 (19:37):
Kudos to your parents , because a lot of people are
afraid of rejection, and which,in some cases, it's normal.
But you know, when you ask forsomething and you get a no,
what's the worst that's going tohappen you just move on to the
next person.
They exactly all are afraid.
(19:59):
It's worse than their head,than what it actually is in
reality.
So 100, so, uh, if your parentspushed you at a young age and
uh, you are where you are today,uh, that they need to be
congratulated, um, and yes,you're're right, patrick Frenzy.
He was a guest on our past showand he's a great guy, lots of
(20:23):
knowledge, and he's a greatmentor to a lot of people in the
real estate field.
Speaker 1 (20:31):
Absolutely yeah, that .
That one always stuck with me.
And and when I first startedinvesting real estate, I was
like 20.
I was buying and selling.
I didn't I mean, I was, I was.
It was easy to get a mortgagethen as well, even though you
know I was probably not makingthat much money and I was going
to university, I was stillworking but, I was buying and
(20:52):
selling.
No one ever said Natasha, whydon't you keep this or refinance
this and buy another property?
Once I learned that I was upset, why did nobody tell me that?
Speaker 2 (21:02):
It's a game changer.
Speaker 1 (21:03):
A huge game changer.
I just discovered that on myown.
At one point I was like geez, Iwas almost upset at the amount
of realtors and bankers andnobody told me that that's what
I could have done.
So I love how accessible theworld is now in terms of
information, but that was like ahuge light bulb moment.
And then Patrick one day alsobrought up the kind of raising
capital side of things, and thatwas another light bulb moment
(21:26):
and brought me doing my firstjoint ventures which I was very
nervous about and.
But to your point is like theysay no or they say yes and they
say say yes, and it's a greatopportunity for everyone.
Speaker 2 (21:38):
So yeah, give it a shot natasha, it was a great
conversation we had together.
Um, I hope that a lot of peopletake a piece of what you said
today your knowledge, yourexperience with them on their
journey.
Uh, because I feel like a lotof people can be helped and help
them develop their journey.
(22:00):
At the same time, I'm surewe'll cross paths again and
we'll have more questions foryou, maybe on another episode.
For today, that's it for now.
Thank you again for being onthe show and we'll talk very
soon.
Speaker 1 (22:15):
Thanks for having me.
Speaker 2 (22:16):
Thanks for tuning into the the 5 Questions Podcast
.
If you enjoyed today's episode,don't forget to subscribe, like
and hit the notification bellon our YouTube channel so you
never miss an episode.
Stay tuned for more insightsand tips to transform your real
estate and business game.
See you next time.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.