Behind the Shelves: Wade Yenny's Journey in Consumer Packaged Goods

In this episode of the Seven Hats Podcast, we sit down with Wade Yenny, an industry expert in Consumer Packaged Goods (CPG), to discuss effective strategies for getting and maintaining products on retail shelves. Wade emphasizes the importance of thorough research and relationship-building between founders and category managers. He shares personal stories from his career, highlighting the resilience and adaptability needed to succeed in high-pressure roles. Additionally, Wade delves into the significance of mental health and work-life balance for long-term professional and personal success. Tune in for valuable insights and inspiring anecdotes from Wade's journey in the CPG world.

LinkedIn - https://www.linkedin.com/in/wadeyenny/

Apple Podcast (CPG Vibes) - https://podcasts.apple.com/in/podcast/cpg-vibes/id1606039290

00:00 Introduction to Effective Sales Strategies

00:52 Welcome to The Seven Hats Podcast

01:39 Meet Wade Yenny: CPG Industry Expert

04:15 Wade's Early Life and Influences

08:47 Journey into the CPG World

15:06 The Role and Challenges of a Buyer

18:48 Building Successful Brand Relationships

26:21 Navigating Trade Spend and Growth

36:18 Empowering Your Team

37:13 Leadership Lessons

37:42 Promoting Your Replacement

38:10 Switching Gears to Mental Health

39:36 Balancing Work and Personal Life

44:00 The LinkedIn Journey

48:54 Starting CPG Vibes

52:17 Embracing the Unknown

01:03:28 Final Thoughts and Takeaways