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February 28, 2024 47 mins

Hosts Jared Larsen and Matt Walker interview an expert in the Medicare and Senior Products area, Brandon Hardy. Brandon shares his experiences venturing into the Medicare space during its infancy stage, the challenges he faced and how he steered his company to success by focusing on creating personalized customer experiences. The discussion delves into the intricacies of lead generation, training agents, handling customer objections, and successfully selling a business. Brandon also shares valuable advice for other agents in the industry, emphasizing the importance of treating every individual with respect and care.

00:00 Introduction
01:22 Brandon's Journey into the Medicare Space
08:44 Transitioning to Ownership and Scaling the Business
16:11 Recruiting and Managing Agents in the Medicare Space
30:19 The Importance of Controlling Lead Generation
43:02 The Art of Selling a Business
45:12 Final Thoughts and Advice for Agents
46:34 Closing Remarks and Podcast Outro


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Recorded & Produced by: SB Studios

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