The A-Players' Podcast

The A-Players' Podcast

Join Victoria Caldwell as she interviews effective leaders who share their secrets to getting high performance from their teams and employees. How to attract, develop, and retain A-Players in your organization in a way that will motivate and engage them so that they build your business for you. We also share proven business building strategies and tools, in the areas of sales and digital marketing. Hit subscribe and get ready to up-level your team and business.


April 14, 2021 37 mins
Most businesses think they have great customer service but in reality they don't. A lot of times they focus on improving their marketing and refining their sales process just to get more customers. They forget to give more value to their existing customers through great customer service. 

Great customer service reflects from employees. Customers won’t be any happier than what the employees are...

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After making a series of bad decision with one leading to a friend being shot and killed, Sunil Godse spent thousands of hours on research and interviews to find out that the reason we waste time making bad decisions is because we ignore our intuition which is subconscious, phenomenon that we are all born with, that help us make the right decisions at a right time in any situation we find ourselv...

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In this episode, we interview Arron Bennett, CFO of Bennett Financials about Tax Planning.  Some of the questions we discuss is
1. What is tax planning?
2. What is Biden's tax plan?
3. When is the best time to tax plan?
...and more. 

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As a business owner, you’ve probably had to deal with a few employees who caused their fair share of trouble. What do you do when you’re not in a position to remove them? 

In this episode, investment banker turned Energy Healer Sabrina Antou reveals how you can deal with toxic employees. She shares techniques that will help you completely repel the negative energy from your organization or turn that neg...

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Do you struggle to create great content for your business? Are you wondering what you should you talk about that will resonate with your audience? 

How will you position yourself as an authority so that they will listen to you? 

 An advertiser since the late 90’s and a historian, episode guest Matt Gordon will share his unique approach on how to create captivating content and authority by leveraging...

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Have you ever run ads on Google, Facebook and any other social platform and got little to no return on your investment?  Perhaps you've given up on running ads because they don't work.

In episode 18, our guest, Ian Magley, weighs in on the common mistakes small business owners make in running their ads.  He explains how larger companies have access to premium data that allows them to...

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As the world deals with the COVID-19 pandemic, many businesses have been forced to shut down their offices and adopt remote work options for their employees. However, not all employees can work from home. Not being able to generate as much during this period and having to manage your payroll, should you lay off your employees during this period?

My advice? No. Instead, focus on the opportunities. J...

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Are you currently working hard to make more money, thinking that once you reach your financial goals you’ll be happy? Are you currently making a lot of money but are miserable? 

For the longest time in his entrepreneurial endeavors, episode guest Doug Foley had constantly been pursuing money to buy happiness. Along the way, he realized that “you’re more happy doing the things you love than just try...

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How can your business get more excited and loyal customers and sales without the expenses of lead generation?

Guest Mike Scott, CEO of The One Question, turned a failing restaurant into one with a 96% happiness rating and 94% daily occupancy rate, and it all started with asking one question.

Mike joins us today and we discuss: 

  • How he discovered The One Question
  • What is The One Question?
  • How busine...
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Have you ever tried marketing your business at an event, conference, or trade show with no luck? Did you give up, concluding that exhibitor marketing doesn’t work or is not profitable enough?

Guest Lisa Schulteis, founder of ElectraLime Marketing, has worked with clients who used both live and virtual events to build their business. Over the last 10 years, she analysed what works and what doe...

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With 45% of employers in the world finding it hard to hire the talent they need and 67% of new hires looking for a new job within 6 months of starting their job, being able to hire and retain top talent has never been more crucial. 

Guest Dominic Cummins, Founder of RightMind, joins us today to share his six-step hiring process which he developed over years of hiring hundreds of very successfu...

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Guest Morgan Williams, enterprise sales rep and host of B2B Sales Tech Podcast, joins us today to share three simple tips to dramatically improve response rates to your sales messages and book more sales meetings with your ideal cold prospects.

At the end of the show, Morgan also shares a gift -- a case study of how he crafted a cold email campaign that netted a 2000% ROI.

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Episode 11
Guest Jen Johannsen, a certified meditation teacher and licensed school psychologist, joins us today to reveal how you can decrease your stress and increase your happiness through modern meditation, mindfulness, and gratitude practices.

Listen in as Jen shares:

  • How she went from being a skeptic of meditation to practising it everyday
  • The impact of stress on your body and on people arou...
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Episode 10 -

Guest Kareem Elgendy started a full-suite digital marketing agency that, within 8 months, was working on Fortune 200 accounts. Then he left it to start another digital marketing agency that focused on just two services. Why?

In his words -- “We were all over the place. We had all kinds of skill sets -- writers, designers, videographers, photographers, coders, etc. We would do ever...

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Episode 9 - https:/

Our guest today has successfully led teams of up to 400 in the automotive industry where a delay in production could mean hundreds of thousands of dollars lost in minutes. 

Senior consultant and employee engagement manager at Seraph, Jay Butler joins us today to share insights gleaned from over 25 years’ experience in the automotive and industrial manufacturing industry on how a lead...

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Episode 008 - 

Eric Chen, cofounder of Startpad, successfully made the leap from a corporate employee to entrepreneur two years ago. He joins us in this episode to talk about the challenges he faced managing his own business, the mistakes he made, and the lessons he learned. 

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#007 - Full show notes at
What can a sales manager do to inspire their sales team and get the best results from them?

Managing Director of Jukin Media, Ravi Pillai, joins me in this episode to discuss the challenges a sales manager faces and share tips and strategies on how to effectively manage a sales team.

Key Take Aways: 

  1. How to strike a balance between fighting for your team and ge...
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Hiring virtual or remote teams has become a necessity for many companies who want to compete in the global economy. 

Managing Director of Stratecha, Rama Vangipuram, joins me in this episode to reveal how he successfully develops and leads multicultural, global teams while empowering each staff member with the tools and confidence to achieve aggressive business goals.

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#005 -
Hiring the right people and having them in the right roles is a crucial part of effective leadership. 

Recruiting specialist and Founder of Golden AQS, Desiree Guinto, shares tips for hiring the right person the first time and she reveals common pitfalls to avoid when recruiting.

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004 –

When your core values and principles are being challenged at work, would you risk losing your job by standing firm by your beliefs? Or do you compromise your values and beliefs to save your job. 

Founder of Blue Pegs, Eric Emmenegger, was faced with this situation in his first-ever executive position. In this episode, he shares his experience, lessons learnt, and advice to leaders and managers...

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