Localization in Action

How can we adapt SBC approaches to speak to the different cultures and languages of the people we serve? For example, what does human-centred design look like in Indigenous communities, where writing and drawing are uncommon modes of communication?

In this episode we dig into one of SBC’s superpowers—to connect with communities, unearth local insights and drive solutions rooted in what people value and how they operate. In this episode, Qali speaks with SBC practitioners in South Sudan, Nicaragua and Afghanistan to explore what localization looks like in action.

Guests (in order of appearance)

• Gema Espinoza, SBC officer at UNICEF Nicaragua
• Emma Mafara, SBC specialist at UNICEF South Sudan
• Rahmatullah Niazmal, SBC Specialist at UNICEF Afghanistan

Resources (in order of mention)

• SBC WORKS! Using the Behavioural and Social Driver Model to Address Gender Inequity for COVID-19 Vaccination in South Sudan
• HCD4health
• Guía de Reflexiones Bíblicas para el cuidado de la Infancia y las Familias
• Finding the Missing Link: Improving Vaccination Coverage in Zero Dose Communities
• Grandmothers for the greater good, UNICEF Afghanistan
• A polio survivor working against all odds to save lives for others, UNICEF South Sudan
• Integrated Community Mobilization Network, UNICEF South Sudan
• Reimagining Progress (p.60) in UNICEF’s latest issue of Change Magazine

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

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