The Abigail Peugh Podcast
Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products. You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there. We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!
Episodes
In this solo episode, I'm pulling back the curtain on my third year in business - sharing both the wins and the challenging moments of 2024. From my highest revenue month of the year to learning hard lessons about separating self-worth from business results, this episode shares it all.
In this episode, I cover:
- What led to my highest month in revenue in 2024
- My strategy for promotions and sales (that I haven't seen any...
Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using ite...
Today I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey...
Today I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively.
In this episode, we cover:
* What DM marketing automation is and how it works
* When to star...
In this solo episode, I'm answering the questions y'all submitted about creating Instagram content that actually converts into sales! From content scheduling to storytelling, we're covering everything you need to know about creating content that converts into sales!
In this episode, I cover:
* Structuring your Instagram stories for maximum impact
* The truth about "giving value" and what it really means
* Smart ways to develop your con...
Today I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts.
In this episode, we cover:
- The Four Quadrants of Secret Sauce f...
Today's student spotlight, Clarisse, shares her incredible journey from working 12-hour days as a vegan baker to building a thriving digital product business teaching others how to make amazing vegan pastries. As a French-trained pastry chef with 10 years of experience in vegan baking, Clarisse found herself struggling to maintain her wholesale bakery business after having her daughter. By pivoting to digital products, she was able...
In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience.
In this episode, we cover:
- Sun's transition from web design to storytelling and personal branding
- The importance of simplicity and clar...
In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what w...
In this raw and vulnerable episode, I break away from my usual light-hearted content to dive deep into the real challenges of balancing entrepreneurship and motherhood. As a digital product creator and online business owner, I open up about my recent struggles, how I'm working through them, and remind my community that social media often shows just a small glimpse of someone's life.
In this episode, we cover:
- The reality of choos...
We're diving deep into the world of YouTube marketing with another incredible entrepreneur. Stephanie started her business journey as a photographer before pivoting to teach social media marketing and digital product creation. She's now helped over 4,000 students through her online courses and reached millions with her content. She has a Youtube following of 96,000 followers and is here today to share her secrets to selling digital...
Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.
In this episode, we cover:
- The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)
- How I turned my audience's burning questions...
Today we have the incredible Amelia of @mothersewsbest_! We chat all about how she grew her Instagram following from 3,000 to over 838,000 in less than a year by creating viral reels that invited moms to learn how to sew. Amelia is a long time sewist and mother of 5. Sewing quickly became not just a hobby, but a creative outlet that gave her a renewed sense of purpose when she felt lost in motherhood. Now she is passionate about sh...
We’re back with another one of my amazing students: Serena Javens! Serena got started on Instagram doing fashion, and leaned into Pinterest when she started feeling burned out on social media. On top of blogging and making money on Pinterest through Affiliate Links, she has taken everything she’s learned about making money on Pinterest and turned it into a digital product!
In this episode, we cover:
- Serena’s social me...
We’re back today with a solo episode where I walk you through how to audit your own Instagram bio! Whenever you’re feeling like your bio just isn’t it, come back to this episode so I can help you feel confident that your Instagram bio will get your dream followers hitting that “follow” button soooo fast!
In this episode, we cover everything you’re doing wrong on your Instagram bio, and how to fix it!
Including:
- P...
Join me today with Megan Naasz as we discuss one of my least favorite parts of being an entrepreneur, but also one of the most important parts… taxes! Megan is a CPA, money educator and financial strategist and she shows online business owners how to get organized and feel confident when it comes to their money—whether it’s day-to-day management, making big important financial decisions, maximizing tax deductions, or keeping the IR...
Today we have Craig and Eliza Clayton of Restoration Dentistry on the podcast to discuss their journey to finding functional dentistry, their wildly successful Instagram following of 250k+ followers, and how digital products changed their entire business model.
In this episode, we cover:
- the different digital products they’ve launched and the pros and cons of each
- how ma...
I am so excited to welcome the one and only Brock Johnson for today’s episode where we learn about Brock’s journey to where his business is today and dive into the nitty gritty of Instagram!
Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and h...
On today’s student spotlight, we have Jessica Reid! Jessica and I chat all about her journey from being a burned out teacher, to full time entrepreneur! Jessica is a teacher, mom of three, content creator and online coach for teacher entrepreneurs. She helps teachers fight burnout and reclaim time using AI so they can pursue their goals and dreams!
In this episode, we cover:
- The myth o...
In today's solo episode, I get personal about a major goal of mine that I didn’t reach. It’s nerve wracking to open up and share a failure, but I have always shared the highs and the lows of my journey because I feel strongly that to not is basically false advertising. I’ll always keep it real with you all, and that’s a promise!
In this episode you’ll learn the major goal I didn’t reach, why I think it’s ...
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