If you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath.
I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it).
We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratch.
A few things we cover:
- The three podcast "brand levels" and why your launch strategy needs to match where you’re starting
- Why 80% of podcasts fail after just 10 episodes (and how to avoid it)
- How to name your podcast to get found in search—even if you don't have a huge audience yet
- The simple, under-$100 setup Adam recommends (no fancy studio needed)
- Whether you should focus on solo episodes, interviews, or a mix if you're selling digital products
- Why you don't need social media to build a profitable podcast
- The "two-thirds content rule" that can make or break your podcast’s success
If you’ve been feeling the pull to start a podcast—or just want to make yours way more strategic for your business—this is your blueprint.
Resources mentioned:
- Zencastr / Streamyard for recording
- Click HERE to sign up for Adam’s FREE Podcasting Business School Newsletter!
- Grab the headphones I use HERE and the mic I use HERE!
- Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls
- How I Gained 4,000+ Followers Using Trial Reels (Q&A)
Connect with Adam:
Instagram: @podcastingbusinessschool
Website: https://www.podcastingbusiness.school/
Connect with me:
Instagram: @abigailpeugh
Rich Girl Community: Join HERE
P.S. If you needed a sign to start messy and figure it out as you go—this is it!
DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com