I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.
✨ First up: Kelsey.
Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:
- Why longer launch warmups are absolutely necessary right now
- How she built a high-converting waitlist without selling during it
- The creative way she kept launch energy high even in the dreaded mid-launch slump
- What’s actually working when it comes to building trust before the sale
- The mindset shift she made around emails (and how it boosted sales big time)
- The surprising way she used ChatGPT to help with her mindset during launch
🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni.
Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover:
- Why starting on a tiny budget gave her an advantage
- The smart way she partnered with veterinarians to build credibility
- How one $27 ebook gave her the confidence and social proof to launch bigger
- Why storytelling (not fancy tech) helped her grow her audience to over 15k in less than a year
- What part of the bootcamp helped her get everything set up in one afternoon
This is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you.
Resources Mentioned
- Kelsey’s Launch Course: Launch Your Own Way
- Kelsey’s Podcast: The Warm Up
- Instagram: @cominguproses.co
- Threads: @cominguproses.co
- Laura’s product: The Doggy Dish Database
- Laura’s Instagram: @thedoggydish
Join my upcoming free live training that will get you $200 off my Digital Product Bootcamp [HERE]
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Instagram: @abigailpeugh
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