Episode Transcript
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Ira (00:04):
Hello and welcome.
I am Ira Gordon and, along withStacee Santi, the host of The
Accidental Entrepreneurs Podcast.
We each previously foundedsuccessful companies.
Along the way, we becamebusiness owners and eventually
sold those businesses despite ushaving no real background in
business or ever even planningto become entrepreneurs.
In other words, we did this alldespite originally having no
(00:25):
idea what we were doing orgetting ourselves into.
In each episode of this podcast, we will share stories and tips
from our journey and we'llanswer a randomly chosen
question about our experience.
Let's jump right into the show.
Stacee (00:38):
Hey everybody, welcome
to this week's episode, and we
have our special co-host, BethGreen.
She is filling in for Ira today.
So, Beth, how are you?
Beth (00:52):
I am doing well.
I am doing well.
Stacee (00:55):
Very good.
What's new over there?
You got any fun plans coming up.
Beth (01:01):
Oh, I do, I do.
I am getting ready to go to LasVegas.
Oh, me too.
I'll see you there.
Many of you, yeah, except thistime I'm going a little early
and I'm going to take someself-care time.
So what are you going to do?
Go to the spa.
I'm going to a spa.
Yeah, oh, fun Been a while, soI have to remember what it's
(01:24):
like.
Stacee (01:27):
Oh, that's going to be
amazing.
Well, okay, last week we spunthe wheel and the question is
"ow did you find your businesspartner?
So, beth, tell us who was yourbusiness partner.
How did you find them?
Beth (01:44):
Yeah, I had two types of
business partners.
I had some partners that wereinvolved in the business and in
helping to run the business andthey were actually former
employees with me at VeterinaryLearning Systems.
And Veterinary Learning Systemshad gone through a buyout and
(02:06):
got bought by a French company,Vivendi, and during that time
they came in and restructuredand that sometimes happens and
reduced some of the force, someof their key people.
I greatly admired the founderof VLS and I never wanted to go
(02:27):
in and steal people from him andanyway.
But when they announced thatseveral people were leaving
anyway I grabbed them.
(02:51):
And so they helped with theconcept and in the execution,
mainly Tony Passaretti on the onthe content side, John O'Brien
on the sales side, and then wealso had Dr Pat Tomlinson who
was a veterinarian at the time.
(03:12):
She was actually working forHill's part of the time and then
one day a week working with usas well.
So I had them on the businessside.
But financially I needed afinancial sponsor and
my husband had worked with agroup here in Tulsa and they had
(03:33):
an investment group that didprivate equity type investments
and presented to the company andthe family that was behind this
group and talk to them aboutveterinary medicine, talk to
them about how it was becoming afemale-dominated industry.
(03:53):
It wasn't female dominated atthat point, but at that point
veterinary schools where themajority of students were women,
but one day it would bepredominantly female oriented
and I remember one of the familymembers said, "wow, I want to
be supporting something thatsupports women, right.
(04:17):
So they signed up and everytime we decided that, you know,
we wanted to do something thatmaybe required a little bit more
more funds.
You know we eventuallyconnected with Don Plum and
bought Plum's.
They were again supportive ofthat part of everything that we
(04:42):
did and provided support andboth emotional support and
financial support, businessacumen.
The owner also runs a hedgefund and so I had a lot of
business expertise that he couldpass on and help.
I think also during that time,let's see about 10 years and my
(05:05):
husband died of cancer.
So all of a sudden my husband,who was my business partner
right In real life, all of asudden I was without him and
they came in and stepped in andhelped support me through that
they did.
Yeah, oh, that's really nice,you know came in and stepped in
(05:28):
and and helped me, help supportme through that.
Yeah, oh, that's really nice.
Anything that we can do for you, you let us know, yeah, and,
and you know, when I'd call andsay we need to have a meeting,
we need to discuss this, theywould schedule time to do that,
and I think it's difficult.
I'm dying to hear your storyabout business partners too, but
having a business partner is nodifferent than you know,
(05:50):
marriage right.
It's got to be somebody that youtrust, somebody that you work
well with, somebody that you'realigned on the mission and the
goals.
I was very fortunate to havefound that person.
Stacee (06:04):
Yeah, that's amazing,
and I have a question about how,
when you first met them, yourhusband introduced you to them.
What was it like to pitch yourdeck Like?
How did you get prepared forthat part?
Beth (06:18):
Well, because my husband
worked in that segment of the
business had been anentrepreneur.
He started his own company,yeah, and you know was a
Oklahoma venture company of theyear and stuff.
He had experience in that andso, yeah, he was my critic and
(06:38):
cheerleader, which was also veryhard to have your spouse being
your critic.
I remember the first time hegave me some really critical
feedback, I cried because ithurt, you weren't good enough,
and he and he was like no, no,no, I'm not trying to criticize,
I'm trying to coach you to thenext level.
(06:59):
And so over time I got reallysuper used to that and I'd be
back.
I'm like, okay, give me, giveme more, me more, I'm ready for
more.
I think that's an essentialpart of being an entrepreneur,
too is having somebody who doeschallenge you, is completely
supportive of you, but alsochallenges you as well.
Stacee (07:19):
Oh my gosh, right before
we got on this call, I was
meeting with a veterinarian.
She's like an emergingentrepreneur and she's starting
her company and she wanted me toconsult with her and, you know,
kind of help her get somestrategy going here and I don't
(07:39):
know, I had to give her somefairly critical feedback.
I felt kind of like oh no.
And I asked her how are youfeeling about this?
And she said crushed.
I'm like, oh no, I don't wantto crush you.
And she just said it's okay.
I don't think anyone's evertaken the time to just tell me
the truth about where I'm goingand what I'm building.
(08:03):
And I was like I I feel reallybad.
And I told her, though, this isthe hard part, right, this is
where you got to get the grit tokeep going.
Beth (08:16):
Right right.
Stacee (08:18):
Ira always says it's
like telling someone their
baby's ugly.
Beth (08:23):
Yeah, and that's what you
know, what I have to tell you.
I have a group of CEOs that Iwas asked to join at one time,
mainly in the media world and Iwas the first woman to ever be
asked to join this group and Iremember the first time I went
and I presented, it kind of felta little bit more like you're
in front of a firing squad.
(08:45):
The questions were like youknow, and I was like, oh my gosh
, I am not yet completelyprepared for this.
And I remember there was oneperson who later joined my board
and has been a great mentor ofmine ever since said the
question to me if you werebuilding your business today,
(09:07):
would you build it like that?
And I looked at him and I said,oh my gosh, no, I went home,
retooled my business within twoweeks, anyway, but sometimes you
need that right.
Stacee (09:22):
Yeah, yeah, you need
that.
Well for me, my businesspartner was our mutual friend,
martin Traub-Werner, and the wayI met him.
It's so funny.
When I started Vet2Pet, I knewI needed people to know about it
the target audience, theveterinarians and I didn't
(09:43):
really know how to get it outthere.
I mean, you can take out ads injournals, but that's pretty
expensive and then if you're notin the right journal, as you
know, you end up on the desk ofthe doctor and I didn't have
enough money to take an ad out.
In fact, I remember I reachedout to one of the big
publications maybe it was DVM360 or something and I asked how
(10:06):
much it would be to do a onepager and they told me $10,000.
And I thought I'm not asking tobe in People Magazine, I don't
know where you get $10,000.
$25,000.
And so I decided I should getsome of these speakers at
(10:28):
conferences to.
Maybe they could tell the vetsabout vet to pet and the way you
could engage pet owners.
So there was one lady I reallyliked a lot.
I always went to her sessions.
Her name was Karyn Gavzer andshe was just one of my personal
favorites.
So I just cold called her oneday and I told her you know,
(10:48):
here's who I am, here's what I'mdoing.
I was wondering if maybe youcould mention me in some of your
sessions and she told me verynicely she wasn't a gun for hire
like that, but that I couldjoin this group called vet
partners, which you know, nomatter what field you're in on
innovating, there's probably agroup of people or a place where
(11:12):
people hang out that aresupporting the area you're
trying to break into.
You should try to look for thatarea.
I found this group and I go tothe meeting.
Of the things you have to dowhen you're a new member is give
a five minute little mini pitchto the audience and tell them
(11:33):
you know who you are and whatyou're doing.
So I was so nervous I have mylittle slides and I had to sort
of channel my inner Beyoncé andstand up in front of the room of
very important people and tellthem what I was doing.
And I went and sat down andMartin came right over.
(11:58):
He was right, he just ran over,I think, and he's like we have
to work together and I'm likewho are you?
You know, but if you've metMartin, he's super nice and
really fun and likable guy, andso we just started having some
calls and the conversationdidn't end there.
We kept meeting and thenfinally he was like let's join
(12:18):
forces, I want to be yourbusiness partner.
So that's how I met him and hewas my only business partner.
I never got another one.
I mean, I got a distributiondeal and other people, but I
consider him my primary advisor.
Beth (12:35):
Oh, my gosh and he's the
best.
Stacee (12:42):
How lucky am I that
that's who it was?
What if it had been somebodyawful?
I mean, maybe I would have haveknown, I don't know, but I I
feel super lucky that he's anice person, he's a hard worker,
he's like brilliant yeah, yeahcompassionate yeah, yeah, things
(13:05):
.
things tend to work out.
You know, I guess, when youlook around, what you have
available to you at yourdisposal push yourself a little
bit to get uncomfortable, likeif you hadn't gone in front of
that investor group or I hadn'tstood up in front of all those
important strange people,strangers I shouldn't call them
(13:29):
strange people, strangers.
I don't think these thingswould have happened for me the
way they did.
Beth (13:36):
Yeah, and I think it's
like acting.
You know, if you just take onestep forward, right, it helps.
I remember when I firstpresented the idea to NAVC about
I've got this new idea for ajournal.
I know you've been thinkingabout doing one.
Here's what it is.
And I met with their board atWVC after their conference at a
(13:58):
lunch and I remember they gaveme a handshake deal.
And then I remember flying homefrom Vegas that day and my
husband coming home and me likecurled up on the bed and he's
like, well, that meeting mustnot have gone too well.
And I said no, it went reallywell.
I got a handshake deal.
(14:19):
And then he said why are youhere?
And I said, what if I'm wrong?
What if I can't do it?
What if I, you know?
And he was the one who said youknow, you can lie here the rest
of your life wondering whatcould have been, or you can try
and know that even if, if youyou failed that, you will have
(14:40):
tried your hardest and you know,have a learning from that as
well.
Stacee (14:44):
And so, yeah, he sounds
like an amazing guy.
Beth (14:49):
Well, I think you've been
through it all before too right
Having somebody who's beenthrough it, and I feel that way.
About mentoring, I'm so excitedto see you mentoring other
veterinarians.
I think I love mentoring andthere were so many people that
liked the Martins of the worldthat gave me that gift of their
(15:10):
expertise, their advice.
You know feedback to look atand, yeah, some of the most
important people gave me thefeedback that was not always
rosy, critical feedback.
You know things that I neededto change, anyway, and I took
that to heart along the way.
Stacee (15:28):
Great.
Well, now it's part of the showwhere we will share a favorite
tip, trick tool or inspirationalperson.
What do you have for us, beth?
Beth (15:39):
Well, one of my very
favorite poets is Goethe, and
Goethe has tons of quotes that Ilove from Goethe.
I feel like he and I weresoulmates at some point, but he
talks about that.
The moment "one definitelycommits oneself, then providence
(16:00):
moves too, and whatever youthink you can do, or you believe
you can do, begin it, andaction has magic, power and
grace, and I love that quote.
It goes back to what we werejust talking about right, that
(16:20):
if you just believe it, rightthat you can do it, and there
are going to be hurdles alongthe way, there are going to be
learnings that you have orthings that you thought it would
be one way and it was adifferent way, and that just
take the action, take the action, and that's where the magic is.
(16:41):
Oh, that's great um for me.
Stacee (16:45):
I think this time I'm
gonna share that.
I think it's so important forentrepreneurs to stay in their
lane right, to stay focused, andyou're going to get distracted,
you're going to possibly getsomebody with a big check to ask
(17:07):
you to do something that's alittle out of your zone, or
you're going to see anopportunity over here along the
way that wasn't where you'reoriginally going.
But you have to stay focusedand I think the analogy for me
is like there's this restaurantin Durango and they serve
(17:28):
Mexican food, american food.
They serve like all theserandom foods.
You can get it all, but youknow it's too much and they're
just based, they're average atall the meals.
It's different than going tothe Mexican restaurant or the
burger place and I think if youcan be super focused and stay in
(17:53):
your lane, you're going to havemore success than getting
distracted and being mediocre ata lot of little things.
Beth (18:01):
Yeah, yeah, I love that.
And Steve Jobs said it's moreimportant sometimes what you say
no to right Than what you sayyes to.
So I think that's so true and Ilove your restaurant analogy.
I feel like the shorter themenu sometimes, the better the
(18:21):
food right, Because they focusedon what they do amazingly well.
(18:56):
I'm an In-N-Out girl.
You just go in, you know whatyou got.
It's clean, it's consistent,it's always good so.
an , I t, girl too.
Thanks Beth us, beth.
We really had a great timewith you.
Oh, it's amazing.
Stacee, I want to thank you forall the inspiration that you
(19:20):
give other veterinarians.
You were always one of ourpreferred speakers when we were
doing a lot of our work aroundVeterinary Team Brief.
You always were one of the mosthighly rated speakers.
So it amazed me when you weretelling this story earlier about
being nervous to speak, becauseI've only seen you speak so
authentically and really providesuch great context and
(19:44):
information to all caretakers,both veterinarians, practice
managers, techs, nurses.
So anyway, thank you for allthat you do for the industry.
Stacee (19:55):
Oh, thanks.
Beth (19:56):
And thank you for being my
friend.
Stacee (19:57):
Oh, yes, it's my
pleasure.
All right, guys, we lookforward to seeing you next time.
Have a great week out there,Thank you.
Thanks for listening to theshow today.
If you want to learn more aboutmy story or Ira's story, be
sure to check out episodes twoand three.
Thanks for listening to theshow today.
If you want to learn more aboutmy story or Ira's story, be
sure to check out episodes twoand three.
(20:18):
And if you are an accidentalentrepreneur and would like to
be a guest co-host on the showand spin the wheel, just message
beacohost no spaces to1-833-463-9727 and tell us your
story.
See you next time.