017 INTERVIEW: Steve Grass - GM, St. Andrew's East Golf Club - Balancing Innovation with Tradition, Leveraging and Leading With AI

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In this episode of The AceCall.ai Podcast, we sit down with Steve Grass, General Manager and Executive Professional at St. Andrew’s East Golf & Country Club.

With over two decades of experience managing some of Canada’s top private clubs—including The Nest at Friday Harbour, Coppinwood, The Briars, and Angus Glen—Steve shares his insights on what it takes to successfully lead a traditional private golf club in today’s evolving landscape.

The conversation covers:

⛳ Successes & Challenges at St. Andrew’s East – How Steve and his team maintain excellence in a private equity club with no outside tournaments and no tee times.
🏌️ Balancing Tradition & Innovation – The art of modernizing a club while respecting its history and long-standing member expectations.
🤖 Leveraging AI in Golf Club Management – How AI is reshaping operations, enhancing the member experience, and streamlining efficiencies.
🚀 The Future of Golf Club Technology – What’s next in golf club management, from data analytics to emerging tech in coaching and player development.
⏳ Time Management & Productivity Hacks – Steve’s best strategies for balancing leadership, operations, and personal life in a demanding role.

If you’re a golf club manager, operator, or industry professional, this episode is packed with valuable takeaways on navigating change, embracing technology, and leading a club into the future.

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🔗 Listen Now and discover how to make data work for your club—because the future of golf management is AI-powered.

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