023 INTERVIEW: Rich Morel - GM, Carrying Place Golf & Country Club - His Crisis to Comeback Story As a GM, Building a Club Culture Nobody Wants to Leave, And How AI Will Change The Game

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Welcome to another episode of The AceCall.ai Podcast, where we help golf club managers win with AI!

In today’s episode, we’re sitting down with Rich Morel, General Manager of Carrying Place Golf and Country Club, to explore what it takes to turn around a struggling golf club—and how disciplined leadership, smart systems, and personal connection can transform a club’s future.

Rich took the reins at Carrying Place when it was teetering on financial collapse. Under his leadership, the club not only survived—but thrived. He shares the exact approach he used to stabilize operations, create a culture of accountability, and build a loyal, growing membership base.

We also dive into Rich’s playbook for improving profitability in traditionally challenging areas like Food & Beverage, why most clubs underestimate their revenue leaks, and how AI is about to reshape club operations forever.

In This Episode, You’ll Learn:

✅ How to lead a club out of crisis with clarity and control
✅ The biggest revenue leaks golf clubs face—and how to plug them
✅ How to create deeper member loyalty by focusing on what makes your club unique
✅ Why most clubs lose money in F&B (and what Rich did differently)
✅ How AI can save time, improve service, and support lean teams
✅ What it takes to build a team culture that consistently wins

Whether you're facing financial challenges, team struggles, or are just looking to future-proof your club—this episode is packed with insights you can implement today.

📞 Want to supercharge your club operations with Voice AI? Call us at [phone] to learn how our Voice AI-powered solutions can boost engagement, reduce missed calls, and help you run a tighter, more responsive club.

👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert insights on growing and scaling your business!

🔗 Listen on Apple, Google, and all other podcast players here: https://acecall.ai/podcast

🔊 Listen Now and Take Your Club to the Next Level!

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