029 Joseph Murphy on Member Service, Staffing, and Success at The National Golf Club of Canada

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🎙️ In this episode of The AceCall.ai Podcast, we sit down with Joseph Murphy, General Manager of The National Golf Club of Canada—one of the most iconic and prestigious private clubs in the country.

Joe brings over 40 years of private club leadership experience to the mic, including senior roles at top-tier clubs like St. George’s, Scarboro, Islington, and Thornhill.

At every stop, he's built a reputation for exceptional governance, member-first thinking, and cultural excellence.

This episode is a masterclass in timeless private club management—delivered by someone who’s seen it all.

We go deep into:

✅ Why culture must be engineered, not left to chance
✅ The art of guiding a board (instead of just reporting to one)
✅ How to build staff loyalty—even with seasonal turnover
✅ Avoiding the “membership panic” trap that erodes club culture
✅ How governance done right sets the whole club up for success
✅ Joe’s perspective on where AI fits—and how it can support (not replace) hospitality

Joe also shares how he uses ChatGPT personally to save time, and why Voice AI tools like AceCall could play a big role in streamlining service without sacrificing the human touch.

Whether you’re a General Manager, Golf Pro, or part of a club leadership team, this conversation is packed with wisdom you can take straight to your next board meeting or strategy session.

🔗 Plus, hear Joe’s candid reflections on the future of private clubs, the importance of mentorship, and the next generation of leadership our industry will need to thrive.

🎧 Listen now to hear from one of the most respected names in Canadian club management—and take away real lessons to elevate your operations and member experience.

👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert insights on AI, leadership, and innovation in golf club management.

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