032 Murray McCourt on Legendary Club Culture, Long-Term Staff, Customer Loyalty, and Making The Ranch One Of Alberta’s Busiest Public Golf Courses

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In this episode of The AceCall.ai Podcast, we sit down with Murray McCourt, General Manager and Executive Professional at The Ranch Golf & Country Club in Edmonton, Alberta—one of the most in-demand public courses in Canada.

Murray is a rare blend of operator, owner, and leader. Under his guidance, The Ranch has become a case study in what’s possible when legendary culture, strategic differentiation, and long-term thinking collide.

We dive deep into how Murray and his team have:

✅ Built a combined 94 years of staff loyalty—with 10-year contracts across key roles
✅ Hosted over 190 tournaments per year while maintaining pace, quality, and culture
✅ Turned a $0 loyalty program into a $16M+ revenue engine with 12,500 app users
✅ Used COVID as a turning point to eliminate no-shows and shorten round times
✅ Created a guest experience so strong, golfers consider it a win just to get a tee time

We also explore Murray’s business mindset, his origin story from junior hockey GM to golf course owner, and how he’s thinking about AI tools that reduce busywork and let staff focus more on hospitality and service.

Whether you manage a public, semi-private, or private club, Murray’s clarity, commitment, and culture-first leadership model is a powerful template for long-term success.

🎧 Listen now to hear how one Alberta golf course rose to the top—and what you can learn from the man who helped it get there.

👉 Don’t forget to subscribe to The AceCall.ai Podcast wherever you listen to audios for more expert interviews and insights at the intersection of hospitality, leadership, and AI in golf and other private club operations.

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