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June 16, 2025 • 76 mins

📞 Want to start tinkering with A.I. at your golf club?
Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™—a short, high-value guide designed to help you maximize your productivity with ChatGPT, whether you’re brand new to it or already using AI.
Just let our AI Receptionist know that’s what you’re calling for and we’ll send it right over.

And while you're at it, test our “AceCall Golf Club” Receptionist—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation.

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In this episode of The AceCall.ai Podcast, we sit down with Murray McCourt, General Manager and Executive Professional at The Ranch Golf & Country Club in Edmonton, Alberta—one of the most in-demand public courses in Canada.

Murray is a rare blend of operator, owner, and leader. Under his guidance, The Ranch has become a case study in what’s possible when legendary culture, strategic differentiation, and long-term thinking collide.

We dive deep into how Murray and his team have:

✅ Built a combined 94 years of staff loyalty—with 10-year contracts across key roles
âś… Hosted over 190 tournaments per year while maintaining pace, quality, and culture
âś… Turned a $0 loyalty program into a $16M+ revenue engine with 12,500 app users
âś… Used COVID as a turning point to eliminate no-shows and shorten round times
âś… Created a guest experience so strong, golfers consider it a win just to get a tee time

We also explore Murray’s business mindset, his origin story from junior hockey GM to golf course owner, and how he’s thinking about AI tools that reduce busywork and let staff focus more on hospitality and service.

Whether you manage a public, semi-private, or private club, Murray’s clarity, commitment, and culture-first leadership model is a powerful template for long-term success.

🎧 Listen now to hear how one Alberta golf course rose to the top—and what you can learn from the man who helped it get there.

👉 Don’t forget to subscribe to The AceCall.ai Podcast wherever you listen to audios for more expert interviews and insights at the intersection of hospitality, leadership, and AI in golf and other private club operations.

đź”— Available on Apple, Spotify, and all major podcast platforms

#GolfClubLeadership #GolfManagement #PublicGolf #GolfBusiness #StaffRetention #CustomerLoyalty #ClubCulture #MurrayMcCourt #TheRanchGolf #AIForGolf #VoiceAI #TheAceCallPodcast #GolfInnovation #TeeSheetOptimization #GolfOperations

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