In this chapter, I share the story of a Big Issue seller in Manchester whose natural charisma sparked a powerful thought experiment: if DNA shapes our physical traits, what shapes our mental limits?
I call it ME-NA, our mental DNA. Unlike physical DNA, ME-NA can be rewritten. It sets the boundaries of our comfort zone, defines what we believe we deserve, and influences the choices we make in life.
From the streets of Manchester to the feats of endurance athletes like Rich Roll and Jason Lester, this chapter explores how ME-NA can either hold us back or propel us forward, and how rewriting it can transform not just our ambitions, but our entire life.
If you’ve ever wondered why some people break through every barrier while others stay stuck, this chapter will give you a whole new perspective.
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