Going Forward

Going Forward

Introducing “Going Forward,” formerly known as “The AdCast” with Eric Elliott, the podcast that uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference.

Episodes

June 18, 2025 48 mins

In this Episode 108 of Going Forward, host Eric Elliott is joined by Paul Schmidt and Maximilian Pyle, key decision-makers at Craft Creative and VIP Marketing, to dive deep into the significance of authenticity in branding and marketing. They discuss how brands can fail when they stray from their true identity and the crucial role of consistency in messaging.


Together, Paul and Max explore the power of telling your brand’s authentic...

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In Episode 107 of Going Forward, Eric Elliott sits down with longtime creative partner and friend Paul Schmidt, President of Craft Creative, for an honest look at why most law firm advertising misses the mark. They explore the deeper issue of identity, the setbacks of generic branding, and how their own journey led to bold campaigns like VIP Marketing’s “Let Us Cook.” Packed with insights for agencies, entrepreneurs, and law firm o...

In this candid episode 106 of Going Forward, host Eric Elliott sits down with longtime Charleston TV journalist and author Raphael James to talk about what happens when life demands more than you’re ready for and how telling the truth can set you free. They explore Raphael’s experiences supporting family members through autism and dementia, and how those deeply personal moments led to his powerful book I Don’t Want To Talk About It...

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In episode 105 of Going Forward, host Eric Elliott sits down with trial attorney and law professor Sara Williams for an inspiring, candid conversation about purpose, perseverance, and building your reputation in the legal industry. From humble beginnings to becoming a nationally respected voice for young lawyers and women in law, Sara opens up about her journey, the challenges of navigating a male-dominated field, and the importanc...

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In this solo episode of Going Forward, Eric Elliott dives into the critical importance of auditing your circle. As a business owner, the people around you can either lift you up or hold you back. Who’s in your corner? Who truly has your best interest at heart? Eric breaks down why surrounding yourself with the right team—those who will climb the mountaintop with you—is essential for success. It’s not just about loyalty; it’s about ...

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In this episode of Going ForwardEric Elliott welcomes Brian Feroldi, financial educator and investment expert, to discuss the power of financial literacy in business and investing. Brian shares his journey into investing, why understanding numbers is crucial, and how passion alone isn't enough to run a successful business.

They also explore the financial pressures law firms face, including the Cash Conversion Cycle—revealing h...

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In this episode of the Going Forward Podcast, we explore Mike Morse's inspiring journey from humble beginnings to becoming a prominent figure in the legal world. Mike shares how his passion for his firm and his deep connection to his community have been key to his success.

Mike discusses the importance of staying community-focused, diversifying your business approach, and building strong foundations for long-term growth. Plus,...

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As 2024 comes to a close, we want to thank you for being part of the Going Forward Podcast. This year has been packed with thought-provoking conversations and powerful lessons from industry leaders and innovators. Your continued support means the world to us, and we’re excited to bring you even more inspiration and actionable insights in the year ahead. Here’s to moving forward together in 2025!


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In this episode of Going Forward, Eric Elliott sits down with Harlan Schillinger, a trailblazer in the legal advertising industry and a trusted advisor to law firms nationwide. Harlan shares his decades of experience revolutionizing legal marketing, emphasizing the power of tracking, accountability, and putting clients first. We discuss the importance of measuring success beyond leads, building a strong firm culture, and adapting ...

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In this episode of Going Forward, Eric Elliott sits down with Brandon Dawson, founding member of Miller, Dawson, Siegel, and Ward—also known as the Thumbs Up Guys. Brandon talks about building a thriving law firm by prioritizing culture, trust, and client experience.


He shares how his firm uses modern technology without losing the personal touch, ensures consistent communication with clients, and emphasizes the importance of givin...

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In this episode of the Going Forward podcast, Eric Elliott talks with personal injury attorney Jessica Tehlirian about the realities of personal injury law. Jessica discusses common misconceptions, the importance of integrity in the legal field, and how her experiences have shaped her approach to client care and community involvement. This conversation offers valuable lessons for anyone interested in the legal profession. Connect ...

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In episode 98 of Going Forward, Bill Biggs dives into the importance of leadership and culture in law firms, explaining how firms with strong leadership not only achieve better financial results but also improve client experience and team morale. In this episode we cover: the link between leadership and financial performance, challenges of leadership across generations, building a strong internal culture, and navigating the noise o...

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In Episode 97 of The Going Forward Podcast, we welcome Jim Doyle, a renowned sales coach and author of Selling with a Servant Heart. Lauded for its refreshing approach to sales, the book has inspired countless professionals to redefine success by focusing on customer impact over traditional sales metrics. This episode dives into the transformative power of servant leadership in sales, emphasizing how redefining success through cust...

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In Episode 96 of The Going Forward Podcast, we're joined by Steve Smaridge, an elite sales coach at Closers.io, to explore a variety of critical topics for personal and professional growth. This episode dives into the importance of discipline, critiques the lack of accountability on social media, warns of the dangers associated with dish...

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This episode delves into the concept of immediate gratification in the professional realm, often termed as the 'DoorDash mentality'. We scrutinize the growing trend among young professionals to anticipate rapid career advancement and substantial salaries with minimal effort. Our discussion focuses on the realism of these expectations and the value of patience and hard work in one's career journey. Join us as we navigate...

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Thank you for joining us on this journey through 2023 with the Going Forward Podcast. We're truly grateful for your support and engagement. As we wrap up a year filled with inspiring conversations and invaluable insights from a diverse group of experts and entrepreneurs, we look forward to what the next year holds. Stay tuned for more in 2024! Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.fac...

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Welcome to the Going Forward Podcast! In this episode, join us for an insightful conversation with Chris Ronzio, the visionary founder of Trainual. Dive into the world of streamlined business processes and discover the transformative impact Trainual has on organizational clarity and efficiency.


Chris shares valuable insights into how Trainual empowers companies to achieve unparalleled clarity in their operations, fostering a w...

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In this episode of Going Forward we had the joy of speaking with Paul Epstein, the best-selling author of “The Power of Playing Offense” and “Better Decisions Faster”.


Paul passionately believes that mastering the art of decision-making is crucial for a fulfilling life, a sentiment he considers a missed opportunity and a tragedy. He aims to share his wisdom and expertise to help listeners acquire the invaluable skill of making...

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