Going Forward

In this powerful episode 117 of Going Forward, host Eric Elliott sits down with entrepreneur, ecommerce strategist, educator, and founder Ezra Firestone for a conversation that has been in the making since Eric first met Ezra in person in 2024.

Known for building and leading brands like Smart Marketer, BOOM, Zipify Apps, and other ecommerce ventures, Ezra brings a conversation that goes far beyond ecommerce tactics. Together, Eric a...

In this special episode 116 of Going Forward, we’re turning the microphone around. This episode is a re-release of Eric Elliott’s recent appearance on Personal Injury Mastermind with host Chris Dreyer, a conversation we found so valuable that we wanted to share it directly with the Going Forward audience.

Eric, Founder of VIP Marketing and Craft Creative, joins Chris to unpack what law firms often misunderstand about gro...

In this inspiring episode 114 of Going Forward, host Eric Elliott sits down with Amber Hall, Founder and Managing Attorney of Amber Hall Law, to explore what it really takes to build something from nothing and stand out in a competitive industry.

From her roots as a Division I athlete to launching her firm with little more than a laptop and determination, Amber shares how mindset became her greatest advantage. She opens up about...

In this episode of Going Forward, Eric Elliott sits down with Jason Myers, CEO of Legal Conversion Center, for a no-BS conversation about leadership, empathy, and the unseen moments that define a company’s reputation.
Jason shares his unlikely path from answering phones for minimum wage to leading a 100+ person organization built on one simple philosophy: dignity and respect. Together, they unpack why empathy isn’t a...

Every year leaves behind a trail of ideas worth returning to. In this Best of 2025 episode, we’ve gathered the moments that carried us forward throughout the year. We had exceptional guests whose conversations sparked clarity, challenged comfort zones, and pushed us to think bigger and act more intentionally in our own communities and beyond. These are the lessons that defined the year for us, and the ones we’ll be carr...

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.

Together, they unpack why 85% of financial professionals aren’t required to a...

In Part 2 of Episode 111 of Going Forward, Eric Elliott continues his inspiring conversation with Marcus Lattimore, former collegiate football All-American NFL running back, diving deeper into his journey of reinvention and the wisdom gained beyond the football field. Marcus reflects on the impact of his career-ending injury, not as a setback but as a moment that reshaped his purpose and opened the door to new expressions of streng...

In episode 111, part 1 of Going Forward, Eric Elliott is joined by Marcus Lattimore, former collegiate football All-American NFL running back, and now a celebrated spoken word artist, to explore the power of mindset and resilience. From his early days as an All-American football player to his career-changing injury and beyond, Marcus shares how his life’s most challenging moments became the foundation for his most signif...

In episode 110 of Going Forward, Eric Elliott is joined by Joshua Lenon, Lawyer in Residence at Clio, to dive into the rapidly evolving world of legal technology and its impact on law firms today. As one of the leading voices at the intersection of law and technology, Joshua brings a wealth of knowledge from his work with Clio and his expertise in the legal field.

Together, they discuss key insights from Clio's 2024 Legal Trend...

In episode 109 of Going Forward, Eric Elliott sits down with Anton Gunn, former senior advisor to President Barack Obama and the world’s leading authority on Socially Conscious Leadership.

Anton shares his incredible journey, from being a standout SEC football player to becoming a force in leadership consulting, helping organizations build diverse, high-performing teams.

As the bestselling author of The Presidential Principles...

In this Episode 108 of Going Forward, host Eric Elliott is joined by Paul Schmidt and Maximilian Pyle, key decision-makers at Craft Creative and VIP Marketing, to dive deep into the significance of authenticity in branding and marketing. They discuss how brands can fail when they stray from their true identity and the crucial role of consistency in messaging.

Together, Paul and Max explore the power of telling your brand’s aut...

In Episode 107 of Going Forward, Eric Elliott sits down with longtime creative partner and friend Paul Schmidt, President of Craft Creative, for an honest look at why most law firm advertising misses the mark. They explore the deeper issue of identity, the setbacks of generic branding, and how their own journey led to bold campaigns like VIP Marketing’s “Let Us Cook.” Packed with insights for agencies, entrepreneu...

In this candid episode 106 of Going Forward, host Eric Elliott sits down with longtime Charleston TV journalist and author Raphael James to talk about what happens when life demands more than you’re ready for and how telling the truth can set you free. They explore Raphael’s experiences supporting family members through autism and dementia, and how those deeply personal moments led to his powerful book I Don’...

In episode 105 of Going Forward, host Eric Elliott sits down with trial attorney and law professor Sara Williams for an inspiring, candid conversation about purpose, perseverance, and building your reputation in the legal industry. From humble beginnings to becoming a nationally respected voice for young lawyers and women in law, Sara opens up about her journey, the challenges of navigating a male-dominated field, and the importanc...

In this solo episode of Going Forward, Eric Elliott dives into the critical importance of auditing your circle. As a business owner, the people around you can either lift you up or hold you back. Who’s in your corner? Who truly has your best interest at heart? Eric breaks down why surrounding yourself with the right team—those who will climb the mountaintop with you—is essential for success. It’s not ju...

In this episode of Going Forward, Eric Elliott welcomes Brian Feroldi, financial educator and investment expert, to discuss the power of financial literacy in business and investing. Brian shares his journey into investing, why understanding numbers is crucial, and how passion alone isn't enough to run a successful business.

They also explore the financial pressures law firms face, including the Cash Convers...

In this episode of the Going Forward Podcast, we explore Mike Morse's inspiring journey from humble beginnings to becoming a prominent figure in the legal world. Mike shares how his passion for his firm and his deep connection to his community have been key to his success.

Mike discusses the importance of staying community-focused, diversifying your business approach, and building strong foundations for long-term growth. Plus...

As 2024 comes to a close, we want to thank you for being part of the Going Forward Podcast. This year has been packed with thought-provoking conversations and powerful lessons from industry leaders and innovators. Your continued support means the world to us, and we’re excited to bring you even more inspiration and actionable insights in the year ahead. Here’s to moving forward together in 2025!

Connect w/ Eric Elliott...

In this episode of Going Forward, Eric Elliott sits down with Harlan Schillinger, a trailblazer in the legal advertising industry and a trusted advisor to law firms nationwide. Harlan shares his decades of experience revolutionizing legal marketing, emphasizing the power of tracking, accountability, and putting clients first. We discuss the importance of measuring success beyond leads, building a strong firm culture, and adapting ...