Episode 3: Using the book Switch to help clients and prospects change things when change is hard

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June 27, 2024 • 27 mins

SWITCH by Chip & Dan Heath - HOW TO CHANGE THINGS WHEN CHANGE IS HARD.Change can be hard due to the conflict between our emotional and rational minds. We'll show you how to use a 3-part framework to align the two minds and make a switch in any change situation, especially in helping your clients & prospects. Executing change is like trying to get an elephant to move in a new direction. To make change easier, align the Rider and the Elephant, and make the new Path easier to take. Using the 3-part framework with clients and prospects:

Give precise direction
Engage both rational & emotional sides of the brain
Shape the path to change direction

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Episode 3: Using the book Switch to help clients and prospects change things when change is hard