The Advocacy Channel: A Customer Marketing Podcast

Where should your customer reference program live in your organization? While most companies place it under Marketing or Customer Success, Sage Intacct took a different approach by putting it under Sales - with remarkable results.

In this episode, we're joined by Kara Manfredi and Simon Le-Fevre from Sage Intacct, who share their journey of ...

Season 2 of The Advocacy Channel Podcast is here, and it’s now brought to you by impact.com, the leading partnership management platform! We’ve had a bit of a facelift, but we’re still the same customer advocacy podcast you know and love, hosted by Will Fraser, former co-founder and CEO of SaaSquatch.

In this episode, we’re tackling a key qu...

Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience to the table, offering vast knowledge and expertise from his time leading referral programs for tech startups and tech giants, including Caviar and Uber.
In this episode, Keith sheds light on the ...

Welcome to 2024!

In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of Customer Advocacy and Executive Programs at Splunk, and Sarah Moody, an expert in executive customer programs. With a combined experience of over four decades, Angela and Sarah share their top insights into building and nurturing C-suite connections to foster business growth.

I...

Are you a customer marketer looking to develop more effective case studies in 2024? Don't miss out on our latest episode, packed with helpful insights!

The anatomy of successful SaaS case studies

Emily Amos, CEO of Uplift Content, a B2B SaaS content marketing agency, joins us to share her insights on creating successful customer case studies. Emily's expertise in storytelling, data analysis, and market trends...

Welcome to another enlightening episode of The Advocacy Channel podcast! Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in customer marketing and joins us today to discuss its evolution, misconceptions, and the multi-faceted roles it plays in a business. From in-person events to digital communities, Patrick provides in...

Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode, they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.

In this episode, we explore:

• The inner workings of the...

Welcome to another insightful episode of The Advocacy Channel!

We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to drive business growth.

In today's rapidly evolving marketing lan...

Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered!

For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon Howard, the Director of Customer and Content Marketing at Intellum - a leading customer education platform.

Shannon is a customer marketing expert with years of experience building education program...

Welcome to a brand new year of The Advocacy Channel!

Our first guest of 2023 is Dana Alvarenga. As the VP of Customer Experience at SlapFive, a customer marketing and advocacy software platform, Dana has plenty of experience developing customer marketing programs and knows how to make an impact.

How to prove the impact of customer marketing on revenue

While it’s now more important than ever to demonstrate the...

After so many incredible discussions with customer marketing experts from all over the world, we’re delighted to welcome back special guest Scott K. Wilder to The Advocacy Channel to round out the year.

As the VP of Customer, Partner and Community Engagement at Base, Scott has over 20 years of experience delivering customer advocacy programs for companies like Hubspot, Google, Marketo, Coursera, and Apple.

Cu...

What do you do when a hot prospect asks for a customer reference?

Is it a last-minute dash on Slack with everyone trying to find a happy customer?

Or do you have an organized way of finding the best match?

No matter where you are between these two extremes, a customer reference program might be just what you need.

What you need to know about customer reference programs

To help you get started, David Sroka has ...

With an increasing number of businesses offering services purely online, trying to make genuine connections with customers is only getting harder. How do you build loyalty when you’ve never even met your customers?

Building customer loyalty

To help us fill in the gap of human connection for internet businesses, we’re excited to welcome Matt Barnett to Episode 14 of The Advocacy Channel. Matt is the CEO of Bon...

Welcome to The Advocacy Channel's very first bonus episode! Today marks the one-year anniversary of the show, and what better way to mark this special occasion than to welcome back our very first guest? Rachel Gershon is the assistant professor of marketing at the Rady School of Management at the University of California, and has been uncovering fascinating insights from her research on referral programs.

Uncov...

As customer marketing and advocacy initiatives gain more attention and discussion across industries, you might be wondering - What’s next in customer advocacy?

To help us dig into the past, present, and future of customer marketing, we’re thrilled to welcome two very special guests to Episode 13 of The Advocacy Channel. Deena and Liz are the founders of Captivate Collective, an advocacy agency that works with ...

How does a customer marketer at a leading multimedia software company build brand advocates, and drive loyalty, retention, and ongoing demand? Hear it straight from the source as we welcome Kevin Lau, Global Head of Customer Advocacy at Adobe to episode 12 of The Advocacy Channel.

Growing customer communities through a merger and acquisition

With over 12 years of experience as an industry thought leader in cu...

Are you itching for more real-world advice from experts in customer marketing who continue to innovate and educate? So were we! Welcome to Episode 11 of The Advocacy Channel with special guest Leslie Barrett from Sendoso.

How to turn customers into advocates from the beginning of the customer journey

As the Director of Customer Marketing and Advocacy at Sendoso, the leading sending platform for personalized g...

How do you know it’s the right time to start a customer advocacy program? How can you tell if a customer is ready to participate? What can you learn when asking them to join your program? To help answer these questions, we welcome a seasoned customer advocacy expert to The Advocacy Channel for our 10th episode.

How to identify when to start your customer advocacy program

Pablo Fernandes is the Product Manager...

Did you know that 78% of people trust online product reviews just as much as a recommendation from a friend or a family member? So how do you go about capturing and sharing customer testimonials in a way that helps you reach new prospects and convert more leads?
How to collect authentic customer stories
To help, we’re excited to welcome Lauren Locke-Paddon to The Advocacy Channel. Lauren is a customer advocacy ex...