Building Better Referral Programs: Timing, Testing & Trust with Doug Lewis

Season 2 of The Advocacy Channel Podcast is here, and it’s now brought to you by impact.com, the leading partnership management platform! We’ve had a bit of a facelift, but we’re still the same customer advocacy podcast you know and love, hosted by Will Fraser, former co-founder and CEO of SaaSquatch.

 

In this episode, we’re tackling a key question: When is the right time to launch a referral program, and how can you make it truly effective? To help us dive in, we’re joined by Doug Lewis, an experienced growth marketer who’s led successful referral programs at companies like Trusted Health and Hired.

 

Key insights on building effective referral programs:

 

Drawing from his experience managing referral programs in different industries, Doug shares valuable insights on:

 

• When to launch your referral program 
• The importance of aligning incentives with what your customers truly value
• How to reduce friction in the referral process
• Strategic ways to integrate referral opportunities into customer touchpoints
• Tips for testing and optimizing your program over time

 

Learn how Doug's team achieved remarkable success by tapping into travel nurses' communities and understanding their motivations. Whether you're just starting out or looking to enhance your existing referral program, this episode offers practical strategies you can implement today.

 

Connect with Doug on LinkedIn: https://www.linkedin.com/in/doug-a-lewis 

 

Connect with us:

 

Get more customer marketing insights and strategies at ⁠impact.com/blog/ 

Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/ ⁠

Have a question? Suggestion? Email us at [e-mail] 

Loving this show? Explore impact.com's other podcasts packed with insights:

• The Partnership Economy
• The Publisher's Playbook