October 16, 2025 • 41 mins
Feeling overwhelmed by “poreless,” “glass,” and “flawless” promises? We go straight to the heart of what actually moves the needle for skin professionals: mastering physiology, going back the basics, and building real communication habits that win trust and retention. Our guest, Gina Marie McGuire—licensed aesthetician, educator, and CEO of GINAMARIE Skincare and GM Revolution—shares three decades of hard-won insight on how to ditch noise, simplify your backbar, and make smarter, safer decisions in the treatment room and beyond. In addition, hear about the industry's biggest gaps, the pressures of social media, and Gina Marie's assessment-led coaching and upcoming Simply Science Skin & Business Mastery Conference. If you’re ready to cut the noise, simplify with intention, and become your client’s full skin story, this conversation will reset your compass.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Welcome to the Aesthetic Report, a podcast for
skincare professionals who wantto grow in their careers by
hearing directly from theindividuals who have been there,
done that, and are paving thefuture of their industry.
Join us for the latest in allthings skincare, beauty,
wellness, business, and more.
From interviews with leadingexperts to the burning topics on
(00:22):
your mind.
The Aesthetic Report starts now.
SPEAKER_03 (00:34):
Hello, hello, everybody, and welcome to the
Aesthetic Report, a podcast byDermoscope.
I am your host, AIA Presidentand Director of Education,
Michelle D.
Allard Brenner.
And as all of you know wholisten to us on a regular basis,
and even those of you that are alittle on the new side, the
Aesthetic Report is for skincareprofessionals who want to learn
(00:56):
more about how to make it in theindustry by hearing straight
from our industry leaders withone-on-one interviews about the
latest dish on all thingsprofessional skincare, what's
hot, what's new, and what'sexciting.
And today's guest is licensedaesthetician, educator, and CEO
of Gina Marie and GM Revolution.
(01:19):
With more than 36 years in theindustry, she's dedicated to
empowering aestheticians througheducation, innovation, and
results-driven skincare.
Please, everybody, welcome GinaMarie McGuire.
Gina Marie, thank you so muchfor being here with me today.
SPEAKER_01 (01:38):
Michelle, I am very excited to have this opportunity
and to be able to have a realconversation about the industry
and where it's going, etc.
SPEAKER_03 (01:47):
Yeah, we've had a lot of tips and turns.
And actually, it's funny as Iwas introducing you and saying
over 36 years in the industry.
I remember when I started outand I was speaking, and it was
only like, you know, five yearsor six or seven years.
And people would get on stageand they'd say, I've been in the
business 15, 20 years.
And I thought, someday that justsounded like so impactful.
(02:11):
But now I'm with you.
It's over 35 years.
I just feel like it's way toolong.
SPEAKER_01 (02:17):
I can remember just being in classes and being one
of the youngest people.
And now, you know, I'm I'm I'mnot.
SPEAKER_03 (02:24):
Yeah, no.
15 to 20 years was impressive.
35 to 40 is like, oh.
Exactly.
SPEAKER_02 (02:31):
But it's a gift, right?
It's a gift.
SPEAKER_03 (02:33):
It is, it is, it is.
But you know what?
What that does too is this is agreat conversation because
you've also had the opportunityjust to see so many different
changes and how our entireprofession has evolved.
But you grew up in the skincareindustry, but originally had no
real interest in joining thefamily business.
(02:55):
Tell me a little bit about thatso our listeners can kind of
gauge how what changed that foryou?
SPEAKER_01 (03:01):
Sure.
So, yes, as you said, I grew upin it.
The company was named after me.
And I it's funny, I was thinkingof this this morning, uh, how
you take things for granted, youknow, when you're younger and or
just in life in general.
I always wanted to be a teacher.
So I worked in the business, youknow, it was just part of my
life when I was younger, workingin the business, whether it be
(03:22):
answering the phones, sitting atthe front desk, shipping, all of
that good stuff behind thescenes.
But it never was a desire for meto be in Gina Marie.
I always, like I said, alwayswanted to be a teacher.
So I went off to college andwent for elementary education.
It wasn't until I had to do acommunication class and I was
(03:44):
petrified to speak publicly.
Uh so it's just so interestinghow things evolve, but truly
petrified to speak publicly.
And I had to do a two-minutespeech.
And what did I choose?
I chose it on skin.
It was something that I wascomfortable with.
I didn't know how much that Iknew by just listening over the
years.
And so that was it.
(04:05):
It was kind of that aha momentof wait, I can do this and I and
I want to do this, and I knowit, and I'm comfortable in it.
And so I had moved back toChicago, and we originally got
our start in Naples, Florida.
Moved back to Chicago and openedup a satellite skin clinic,
which is crazy to think at 21,22 years old that my mother
(04:28):
allowed that.
But it was it was that was theturning point.
So education still was, it stillis the foundation, but it just
took a shift.
So now I teach adults and workwith adults, and I had children.
So it evened itself out, if youwant to.
SPEAKER_03 (04:46):
There you go.
That's perfect.
That's a great story.
And what I love, you know, as aas an educator and a school
owner, I say to students all thetime, although you're coming
into the profession as anaesthetician, or that's your
your thought process, you neverknow where you're gonna end up
in this profession.
There's so many differentavenues.
There's so many avenues.
(05:07):
So in your decades ofexperience, and and this is sort
of a broad question, but what doyou see as the biggest gaps or
struggles for today'saestheticians, both seasoned
aestheticians and our newerestheticians?
SPEAKER_01 (05:25):
Sure.
So another thing that we also dois we teach continuing education
to licensed professionals herein Illinois after, you know, for
license renewal.
So Illinois requires continuingeducation hours.
So I have a really rareopportunity to see the industry
once they graduate and see wherethese gaps are.
(05:46):
And I can tell you, I mean, indecades when you say that, it
has been decades.
There is the gap of reallyunderstanding skin.
It's it's the science of skin,it's the pH, why pH matters so
much, and why maintaining it inthe treatment room and out of
the treatment room.
(06:07):
I would say those are the twobiggest things that that they
lack.
It's not on the productknowledge, yeah, it's in the
foundation.
Yeah.
And that's the science part.
And a lot of, as you know, beingin that realm of the aesthetic
industry, it's not the fun part.
Most people don't go becausethey really love the science and
(06:28):
the anatomy, but it is thefoundation.
So I think I would say it'sthat.
It's just the foundation ofskin.
SPEAKER_03 (06:37):
I have to agree with you.
I I find for myself talking toprofessionals, and as you said,
even even seasonedprofessionals, skin physiology,
analysis, consultation.
There are those two big areas.
But what I have always said ineducation is if you thoroughly
understand the physiology of theskin and how it works, and you
(06:58):
understand product ingredients,you can take care of anybody's
skin.
It just they go together, andyou don't have to, you don't
have to be married to oneparticular brand because our
ingredients cross over thelines.
You see a lot of them throughoutthere, but that foundational
knowledge, just like you said,that science is so critical.
SPEAKER_01 (07:20):
Well, and it's basing decisions on the truth.
SPEAKER_03 (07:23):
Right.
SPEAKER_01 (07:24):
So science doesn't change.
SPEAKER_03 (07:25):
That's exactly right.
It doesn't change.
That's exactly right.
SPEAKER_01 (07:28):
Basing it on the truth and not the trend.
SPEAKER_03 (07:31):
Yeah.
Yeah.
So what small shifts couldprofessionals make today to
better bridge their ownknowledge or business gaps?
And I know you use I mean,obviously, continuing education
is one of them.
Do you feel that that's the mostessential?
SPEAKER_01 (07:46):
I do, but I think continu it depends on the state
you live in.
SPEAKER_03 (07:50):
Yeah.
SPEAKER_01 (07:50):
So continuing education here in Illinois is a
requirement.
unknown (07:53):
Yeah.
SPEAKER_03 (07:53):
Which is great.
SPEAKER_01 (07:55):
Well, it is, it definitely is.
But they many times students,licensed students, take the
classes because they have to.
SPEAKER_04 (08:03):
Yeah.
SPEAKER_01 (08:04):
Versus then want to.
And I think that is another gap.
And that's that can be improved,but they have to have the desire
to want to learn.
unknown (08:13):
Yeah.
SPEAKER_01 (08:13):
And to take classes, not in product, because anyone
selling a product is going totell you how great it is.
It's taking classes in the areaswhere you need advancement,
where where you're weak, right?
Where we need to increase ourknowledge, our education, and
our confidence.
So I think the biggest part ishaving that desire to take and
(08:36):
invest in advanced classes.
SPEAKER_03 (08:38):
You make two really strong points there.
The investment part is a bigone.
I also often see on social mediaand things, there's, you know,
where can I find free education?
Where can I find inexpensiveeducation?
And for all of our listenersthat are out there, I mean, even
if you're one of those peoplethat have said that, you know,
that's the old adage ofsometimes you get what you pay
(09:01):
for.
And that that education isreally important because you're
really investing in yourself.
SPEAKER_01 (09:07):
That's right.
And that's the only way we cangrow.
Otherwise, we stay stagnant.
And I also think, just topiggyback on that, I I think if
aestheticians or anyone in theindustry can further themselves
by thinking of being theirclient's full skin story.
Not just parts, but the client'sfull skin story.
(09:30):
And I think that's another gapin our industry is that it's
about protocols, it's about thisproduct, it's about this trend,
but being the client's full skinstory.
And I think that that can bridgethat gap.
SPEAKER_03 (09:42):
What are your thoughts on continuing
education, even in the areasthat you think you know really
well?
You know, estheticians mightsay, well, why would I go back
and go over the layers of theskin all over again?
Or, you know, the the cycle ofthe skin cell and those types of
(10:03):
things.
What are your thoughts on goingback to the basics and
reviewing?
SPEAKER_01 (10:09):
Michelle, I would say that would be the most
important in any class that Iteach.
I always go back to the basicsbecause that's the part I find
that students seasoned, new andseasoned, forget.
It's not the fun part.
They memorize things, theypartly remember it from the
(10:31):
state boards, but that is thatis lost in the treatment room.
And I'm making a generalization,but being in the continuing
education aspect of education,you know, of the industry, I I
clearly see where pH is.
Most aestheticians don't knowthe pH of skin.
And if they do, they guessed itand they don't know why it is.
(10:53):
So there's a gap there, and itit's going back to the basics
and basing everything they doon, and I and I teach this as
well.
What are you doing?
Why are you doing it?
SPEAKER_04 (11:03):
Yes.
SPEAKER_01 (11:04):
Is it working or isn't it working?
And you base that on thefoundation.
SPEAKER_03 (11:09):
We do uh I often do an activity with students, and
when I tell seasonedaestheticians and people that
are doing this, they're like,it's almost like a light bulb
goes off.
But I say, take a very extensiveconsultation form, even if it's
one that you don't use, and gothrough it and go through every
single question that's asked,and then write a note what why
(11:32):
am I asking this question andwhat does it mean to the client?
So if the client were to say,well, why do you care if I have
high blood pressure?
SPEAKER_01 (11:39):
Right.
SPEAKER_03 (11:40):
Answer that.
And it's almost like light bulbsgo out because they think, I
don't know, why am I askingthat?
SPEAKER_01 (11:47):
And I it's we align so well here because that is
what I teach as well.
What are you doing?
Why are you doing?
No point in asking something ifyou don't know the answer,
right?
SPEAKER_03 (11:56):
That's exactly right.
Yes.
Yes.
SPEAKER_01 (11:58):
And so it is, and those questions, those important
questions, are the basis of whatwe do in the treatment room.
SPEAKER_04 (12:05):
Right.
SPEAKER_01 (12:06):
So that's lost too.
Consultations.
True, in-depth consultations arelost.
Yes.
And that will bridge the gap aswell of elevating the industry
if aestheticians took it beyondjust the protocol for treating
the symptom.
unknown (12:20):
Yeah.
SPEAKER_03 (12:21):
Because it's easy to say, here's what I do, and here
or here's how I do something,but to actually know what you're
doing and why you're doing it.
Is all the thing.
So, Gina Marie, what changeshave you observed from the
individual who becomes anaesthetician today versus 20 or
30 years ago?
SPEAKER_01 (12:39):
The average skincare company has over 52 products in
their line.
unknown (12:44):
Yeah.
SPEAKER_01 (12:45):
That's the average.
Some have over 200.
unknown (12:48):
Right.
SPEAKER_01 (12:48):
So the confusion of what products to use, how to use
them, how to understand them,when remembering the
aesthetician doesn't usually,okay, a generalization, doesn't
have that strong science base.
SPEAKER_02 (13:00):
Right.
SPEAKER_01 (13:01):
So now we're trying to figure out what product do I
use and who's telling us to doit.
unknown (13:06):
Right.
SPEAKER_01 (13:07):
So it's the confusion and it is the amount
of products and the opinionsthat are out there now that I
think have been a detriment toour industry and to elevating
our industry and then throw inmedical aesthetics.
That is a whole nother and awhole nother realm of changes
(13:28):
happening.
And change is good.
We only grow through change andinnovation.
However, it's becoming moredifficult and more confusing.
SPEAKER_03 (13:38):
Well, and the first part of what you said ties back
to a point that you madeearlier, as well as, you know,
knowing what you're using, whatyou're doing, and why.
With product selections and andlarge choices out of even if
it's just one product line thatyou're using, what I've often
found is someone says, Oh, okay,you have oily skin, I just pick
(14:00):
the oily skin products.
You have dry skin, I pick thewithout truly knowing why.
Why have you why have you donethat?
SPEAKER_01 (14:10):
And they don't.
That that is the sad part.
And I I always say this as well.
Who's we are all teachers?
Everyone is a teacher.
You know, the moment you openyour mouth as a professional
aesthetician, you're teachingyour client.
SPEAKER_04 (14:23):
Right.
SPEAKER_01 (14:24):
So are we teaching the right information or the
wrong information?
And who taught us?
Right.
You know, it goes into the case.
SPEAKER_03 (14:31):
That's a great point.
SPEAKER_01 (14:32):
Who taught us?
And so going back a fewquestions, how do we bridge that
gap?
It's through education.
We can't just say, well, myteacher taught me that.
It's about figuring that puzzleout.
Skin is a puzzle.
A skin business is a puzzle.
It's figuring those that puzzleout, taking those pieces,
(14:53):
putting them together, andsaying, okay, now what makes
sense?
unknown (14:56):
Right.
SPEAKER_01 (14:57):
Is this right?
Is it not right?
I think that the key is bringingit all together.
SPEAKER_03 (15:03):
And I think what you just said definitely ties into,
you know, what is right, what isnot right, but asking those
questions to whoever iseducating you.
You know what?
If you're gonna tell me that,oh, this increases collagen
production in the skin, if youreally know how the skin
functions, the question shouldbe how does that work?
(15:25):
And it'd be it's it'sinteresting to see some of the
answers that you get, dependingon who you're asking.
SPEAKER_01 (15:31):
Right.
As adults, we stop asking why.
unknown (15:34):
Yeah.
SPEAKER_01 (15:35):
Children ask why all the time.
That's how we learn is by askingwhy.
As adults, I think that beginsto wane a bit because we are not
feeling the confidence.
Yeah.
So we pretend that we know whatwe're doing when we really don't
or we're not quite sure.
And what makes us feel relevant,so again, what lacks is
(15:56):
relevancy and confidence in theindustry.
It's feeling that confidence.
We're relying on other people totell us what to do.
SPEAKER_03 (16:04):
And why do you think that why do you think that is?
Because you would almost want toassume that the the older we
get, the more mature,sophisticated, whatever it may
be, that we should be, we shouldrely more on ourselves, we
should feel more confident.
I'm with you.
I I am with you.
Why are we, why are we notasking the questions?
(16:25):
Why are we not feeling thatconfidence?
What are your thoughts?
SPEAKER_01 (16:29):
We're too busy, there's too much noise.
There's too much noise outthere, and we want to do the
right thing, I believe.
And I can include myself inthis.
You know, you want to take thetime, you want to learn more,
you want to advance yourself,but we are extremely distracted,
extremely busy, and it takesdiscipline and commitment.
(16:52):
And I believe that all of uswant that.
Every aesthetician, you don't goto school, you don't open a
business, etc., without havingthat desire, but we're pulled in
many different directions.
So it's it's really refiningyourself and working on yourself
to uh become the best version ofyourself, right?
SPEAKER_03 (17:12):
Right, right.
SPEAKER_01 (17:13):
And then we teach that to other, we teach that to
our clients.
SPEAKER_03 (17:16):
Absolutely.
Absolutely.
Yeah.
You know, and I was gonna askyou, you know, or I was gonna
make the statement, but I thinkyou just tied that in there as
well.
Everyone's looking for a quickfix or a quick answer.
You know, I want to be trained,but I want to do it in 30
minutes.
I want something quick and easy.
And I, you know, I was gonnasay, you know, where does that
come from?
But I think you nailed it withwe're so busy and there's so
(17:39):
much noise.
There's so much going on thatwhen was the last time you sat
down and opened a skinphysiology book and read a
chapter?
SPEAKER_01 (17:47):
And pay and can pay attention to it.
SPEAKER_03 (17:49):
And can pay attention to it, yes.
SPEAKER_01 (17:50):
Throw that in too.
Yeah.
The ability to be able to focus.
SPEAKER_04 (17:55):
Right.
SPEAKER_01 (17:56):
It's it's difficult.
And it goes back to thatrelevance, right?
What's making our industryrelevant?
Is it social media books?
That's right.
It is, and so when theaesthetician, this licensed
professional, finds theirrelevance by what social media
is saying, and there's pluses tosocial media, of course.
But when they are finding theirrelevance there, how how can you
(18:18):
compete with that?
Yeah, and how can you feelconfident?
Yeah, because there's so muchnoise.
unknown (18:24):
Yep.
SPEAKER_03 (18:24):
I recently had a conversation with a young
aesthetician.
She's been out of school, notvery long.
I'm I'm maybe six months.
And she's like, I just, youknow, I'm on Instagram, I'm on
Facebook, I'm doing all thesethings, and I'm just not
building my business.
And I looked at her and I said,You are not going to build your
business on social media.
That is not how you build anaesthetics business.
(18:46):
And you know what?
Gina Marie, she literally staredat me like, Well, what do you
mean?
That's that's what everybodydoes.
I'm like, no, that's that's not.
And so for all of our listenersthat are out there, it's it's
almost like back to old school.
It's it's personal connections.
SPEAKER_01 (19:02):
It is back to old school, and it's so funny.
I was talking with a seasonedaesthetician last week, and she
said that.
She said, it's just going backto old school.
And I said, That's that's thephrase.
So it's funny we should say thattoday.
Yeah, it is, and no one reallylikes that because we don't
think of ourselves as advanced.
SPEAKER_03 (19:20):
Correct.
unknown (19:21):
Correct.
SPEAKER_01 (19:22):
Then they think, oh, we're old-fashioned, oh, we're
not trendy enough, we're notinnovative.
No, the old school is once againthe science of skin.
SPEAKER_02 (19:30):
Right.
Yeah.
SPEAKER_01 (19:31):
It's the science of skin.
Yeah.
SPEAKER_03 (19:33):
Yep.
I heard uh I was at apresentation over the weekend,
and one of the speakers, she wastalking about all her in her
treatment room and herconsultations and how she does
everything digitally and on heriPad and all this stuff.
And I'm thinking to myself,gosh, we're still using
consultation forms that you'reright on.
SPEAKER_01 (19:52):
I mean, we screenshot them and we save
them, but I'm like, oh my gosh.
It changes.
And you know, we need to change,but there's something about a
consultation too, that goingback to how do we bridge that
gap, that knowledge of sittingacross the table or the desk or
whatever with the client andhaving that conversation versus
(20:16):
them laying on a treatment tableand asking them very quickly.
It's having that dialogue,making that connection with the
client, right?
And saying, okay, tell me what'shappening here.
unknown (20:26):
Right.
SPEAKER_01 (20:27):
What are your concerns?
What's your health?
What's your lifestyle like?
And let's put this all togetherand figure a plan out.
Be that client's, again, thatclient's full skin story.
unknown (20:38):
Yeah.
SPEAKER_03 (20:39):
And that's a that's a communication issue in
general.
Yes.
The ability to make eye contact,to look at somebody in the face
and and have a conversation withthem.
I feel that I can't stand mypaper, people say, oh, COVID, oh
COVID, the whole COVID era.
Right.
It's hard to believe it was fiveyears ago.
But our ability to communicateshifted dramatically.
(21:03):
And for our youngeraestheticians and newer
aestheticians, some of them wentto school and learned on
mannequin heads.
Exactly.
I mean, talk about a bridge togap right there.
That's a huge one.
SPEAKER_01 (21:17):
And social media.
Right.
It's called social, but reallyit's antisocial.
SPEAKER_02 (21:22):
Right, right.
SPEAKER_01 (21:23):
So again, I'm not against social media.
There's so much value to it inmany ways, but the ability to
communicate that that is lost.
SPEAKER_04 (21:32):
Right.
SPEAKER_01 (21:32):
And and it's very hard to succeed.
SPEAKER_04 (21:35):
Yeah.
SPEAKER_01 (21:35):
And keep another problem is keeping that client
retention if the communicationskills are not solid.
SPEAKER_03 (21:42):
No, in our profession, I mean the greatest
form of communication is humantouch.
And that's what we do.
That's what we do.
That's I mean, that's what ourbusiness is all about.
So we we've got to get back tothat.
We've got to get back to that,all those forms.
Yeah.
Did you know that Dermoscope iscelebrating 50 years this year?
(22:06):
Founded in 1975, Dermoscope hasbeen bringing skin professionals
the best in continuing educationfor half a century, with more to
come.
Follow us on social media atDermascope on all platforms.
Subscribe to the print magazineat www.dermoscope.com backslash
subscribe and tune in to theaesthetic report weekly to stay
(22:29):
in the know on oursemicientennial calendar.
Celebrate 50 years withDermoscope in 2025 and join us
as we usher in 50 more of thebest generic, non-branded
education in the industry.
So let's talk a little bit aboutthe skin.
It seems like new, I guess,quote unquote, poreless skin
(22:52):
trends pop up every day.
But you define healthy,resilient skin a little
differently.
What do professionals sometimesmisunderstand about supporting
skin health?
SPEAKER_01 (23:04):
Well, we're going back to trends.
So, you know, the idea of beingall natural, inner beauty,
that's kind of gone to thewayside now.
Now we use other words,poreless, glass skin, flawless
skin.
Well, flawless has been aroundfor a while, but the poreless,
the glass skin, although theymay be the same thing in theory,
(23:26):
and I've given a lot of thoughtto this because it's very trendy
right now.
I believe that it createsconfusion.
It's a way to market.
That's the part.
So now everyone wants glassskin, poreless skin.
So now it's it's another way tomarket products in there and
more products.
(23:47):
Remember, the average skincarecompany has over 50 products.
So now we need A, B, C, D, andthen we do this, and then we do
that, and then once a week we dothis.
There's no such thing as inscience, poreless skin, glass
skin.
I I know what they mean by that,but there's no such thing.
We skin is a reflection ofeverything happening internally.
(24:10):
So that's where foraestheticians, licensed
professionals, we need todifferentiate ourselves.
And I I think that is a hugeproblem.
We can't keep up with that.
We have to be able to say, Iunderstand, I hear what you're
saying, and I know what youwant, and we're gonna work on
that.
But we also have to explain tothem, you know, what they're
(24:32):
saying is natural beauty.
Well, we all want that, butnatural beauty is how healthy we
are.
unknown (24:37):
Right.
SPEAKER_03 (24:38):
And that can become that can become an issue for a
professional if their trainingcomes from someone who says,
This is glass skin, this willgive you glass skin, these
products will give you glassskin.
SPEAKER_01 (24:51):
So it becomes about products, not about skin.
SPEAKER_03 (24:54):
Right.
unknown (24:54):
Yep.
SPEAKER_01 (24:54):
There's the difference.
That's the thing.
SPEAKER_03 (24:56):
Yep.
And you you said a statementearlier that I say all of the
time, the science doesn'tchange, the physiology of the
skin has never changed, it willnever change.
It just is what it is.
I mean stick to that.
That's right.
SPEAKER_01 (25:13):
So you stick to that, you can't go wrong.
No, that's exactly right.
You deviate from that, now werisk compromising and
contraindications.
Yep.
Yeah, yeah.
SPEAKER_03 (25:22):
We could go back and pull up our old aesthetics
textbooks, and I guarantee youthe physiology chapter is
exactly like the new ones.
SPEAKER_01 (25:29):
The same skin chart, and they don't have one for a
man, one for a woman, one for ababy, one for your face, one for
your same.
SPEAKER_03 (25:37):
Right, right, right.
That's so true.
That's so true.
So, Gina Marie, the skincareline, yes, has stayed
intentionally small in terms ofproduct count.
What advice do you have foraestheticians who feel pressured
to do it all, carry it all, youknow, in and involve themselves
and enthrall themselves in these52 count product lines?
SPEAKER_01 (26:01):
My advice is you cannot do it all.
That is the truth.
You can't.
Um, you can carry a variety ofdifferent product lines, you
know, a multiple amount ofproducts.
It will never, and these arestrong statements, it will never
set you up for success.
The consumer is alreadyconfused.
(26:23):
The professional is confused.
And so when you add those twotogether, we lose our
credibility.
Now remember, we're licensed,right?
I mean, these we are theexperts.
We should be the masters inskin, the experts in skin.
We lose our credibility, ourclients don't trust us, we
cherry pick, it makes no sense.
(26:46):
And you mentioned likeingredients, I'm gonna use
hyaluronic acid because that'ssuch a it's such a great
ingredient, I feel, from aproduct developer standpoint.
But formulations are made towork together.
And although one brand mighthave hyaluronic and we might
have hyaluronic, it doesn't meanthat there cannot be
(27:06):
contraindications.
So it's not about sales, it'sreally about understanding how a
product line works.
Less is better.
And so I just think that wecan't compete.
unknown (27:20):
Yeah.
SPEAKER_03 (27:21):
You said also, you know, the consumers confused,
the professionals confused, andthat started, that is 100% true.
But what I noticed, and I'mgonna say 20 years ago, 15, 20
years ago, the consumers'marketing in skincare like blew
up.
And this was not even justprofessional skincare.
(27:43):
This was, you know, what wasthe, you know, the beauty
magazines and Skin Beauty andCosmo and Vogue and so and
advertising on TV.
So consumers became so savvy.
And that I remember at thatpoint still even being in the
treatment room a little bit, andmore often with with students
and with clients, and consumerscoming in and telling me what?
(28:07):
Let me tell you.
You know, they thought they knewmore than we knew all the time.
And you just hit the nail on thehead.
So that was an early shift, andnow we've gotten to the point
where they may know if we're noteducating ourselves properly,
but now everybody's sooverwhelmed that we've kind of
created this chaos on bothsides.
(28:29):
We need to settle down, settledown, and kind of pull it back
in a little bit.
SPEAKER_01 (28:33):
And I and there's one word that we use, and that's
called simplify.
unknown (28:37):
Yes.
SPEAKER_01 (28:38):
There is not a person out there, Michelle, I
believe, in any aspect of ourlife that doesn't want a simpler
life in today's world.
All of us desire that.
So for a licensed professional,that to me should be our number
one goal is to help our clientsmeet their skin wellness goals
(28:59):
in a way that is simple,truthful, and easy.
Not just simple in the line, butthat makes it doable.
And although the client is sotempted to keep trying new
things because we're inundatedwith this noise, this is where
the communication comes in fromthe professional, is to keep
(29:20):
letting them know why they'redoing this, why we have value to
them, why they need us, and howwe're gonna help them along this
journey.
Skin is going to change.
So we're here.
We're here to help you step at atime, and this is how you do it.
SPEAKER_03 (29:33):
And I I want, I would like to stress on that for
all of our listeners, all of youthat are out there listening and
thinking to yourself that there,you know, you're caught in those
areas.
Oh my gosh, there is so much.
What Gina Marie just said, whatyou just said about simplify.
It's almost like I hope everyonelistening just took a deep
breath and and and gets thatfeeling that oh, I don't have to
(29:56):
be everything and chaotic andcrazy.
I need to simplify.
I need to simply know what I'mdoing, and I need to take care
of my client's skin.
SPEAKER_01 (30:04):
That's absolutely it.
Be able to communicate, know it,do it, communicate.
That's perfect.
SPEAKER_03 (30:11):
I love that.
SPEAKER_01 (30:12):
It is.
And and we will all feel lesspressure.
And even though we're afraid,the industry is afraid to do
that because they feel theywon't have that relevancy to
keep up.
You can never keep up.
So if we can understand that youcan have such a successful
business.
SPEAKER_03 (30:30):
Because what that will also do is build your
confidence.
Yes.
So the keeping up part, don'tworry, you won't even worry
about it.
It's going to build yourconfidence in what you do in
your space.
SPEAKER_01 (30:40):
Right.
You can't, they don't even knowwhat I am supposed to use this
for, what ingredient is in here,what is this skin type?
It's confusion.
And that's back to the cherrypicking.
SPEAKER_00 (30:49):
Right.
SPEAKER_01 (30:49):
And that opens up skin problems.
So, you know, it's I always saywe don't have a skin problem
issue right now.
We have a product problem.
unknown (30:57):
Right.
SPEAKER_01 (30:58):
And that's a great statement.
That's another thing.
Yeah, we that's a whole notherthing.
The sensitized skin, all that'staking place with problematic
skin, it really, in my opinion,is a product problem.
SPEAKER_03 (31:08):
Yeah, that's a great statement.
SPEAKER_01 (31:09):
Too much.
SPEAKER_03 (31:10):
Yep.
unknown (31:10):
Yep.
SPEAKER_03 (31:11):
So what is next for Gina Marie and for your work in
25 and 26?
What do you have going on?
SPEAKER_01 (31:19):
Well, so I can't believe we're almost at the end
of 2025.
I know.
It's it's almost here.
So we launched our science,simply science, skin and
business mastery assessmentprogram, if you will.
And it's something that wecreated, my team, in having
professionals, licensedprofessionals, fill out an
(31:42):
assessment in the skin entityand in their business entity,
and rating themselves of howthey feel they're doing in
certain areas.
One being really needsimprovement.
Five, they're thriving.
So in key areas such asanalyzing skin, consultations,
uh, retaining clients, missionstatements, putting a business
(32:04):
plan together.
So we created this, the or twoseparate assessments, and then
the professional submits it.
We give them some tips on whereto improve in those areas, and
we have now offered 30-minutefree coaching.
And so this is kind of my baby,Michelle.
This is what I love, like thisnext chapter in my business and
(32:28):
in this industry is I thinkcoaching is what is needed based
on truth.
They need help, new andseasoned, they need help, and
with medical aesthetics comingin in a very strong way.
It's been around for a longtime, but it's shifting with
nurse practitioners, and I'm notsaying this is good or bad, but
we better elevate ourselves.
SPEAKER_03 (32:50):
Absolutely.
SPEAKER_01 (32:51):
Okay.
States are changing what'sallowed, what aestheticians are
allowed, because now nursepractitioners, our ends, are
coming in.
So the exciting part is wecreated this assessment.
It is a lot of information forus to see where the industry is
at.
Some incredible feedback ofwhere people are struggling.
(33:13):
And moving forward to 2026,which I am so incredibly
excited, we are launching ourSimply Science Skin and Business
Mastery Conference for licensedprofessionals.
And my goal is this will kickoff in January.
Uh, my goal is to have it be atwo-day, one day in skin
(33:34):
mastery.
So they get personalizedcoaching, they put a plan into
action, they get some hands-on,they get to be with like-minded
individuals so they have thatsupport.
And then the second day is thebusiness mastery, which is a
whole nother entity that islacking because we didn't go to
school for business, right?
(33:54):
Most people.
So they're trying to blendthose.
And then I feel very confidentthat within those two days we
can give them something solid,practical, and strategical that
they can go off and make a greatcareer.
SPEAKER_03 (34:09):
That is so I am excited for you.
That's fantastic.
That's fantastic.
I can't even tell you.
You know what else?
I what I really love about thistoo, and and you clarified it,
in a sense, you know, we keepthrowing around, you know,
there's a lack of accountabilityand people looking inward, and
not even just in our business,just in life in general.
(34:30):
Just in life in general.
And with both of yourassessments, you're making
people look inward.
First at them, at their theirknowledge, their their skin, you
know, that component, second attheir business themselves.
But now what you're doing is youmade the comment that, you know,
the conference will be, youknow, they're with like-minded
(34:52):
people, but even moreimportantly, they're in a safe
environment.
Right.
Because they're coming to youbecause they don't know.
They they need that information.
So there are other people there,and it's it takes away that that
feeling of, oh my gosh, am Igood enough for this?
Or what do I do?
It's a safe place to say, youknow what, I'm not aces.
(35:13):
I need some help with this.
Right.
SPEAKER_01 (35:14):
And I think we get to a point in life where, and I
maybe as we age or how badly wewant something that says, okay,
I'm gonna ask why.
SPEAKER_04 (35:24):
Yes.
SPEAKER_01 (35:24):
And I I also say this, Michelle, how do we know
where to go if we don't knowwhere we are?
unknown (35:28):
Right.
SPEAKER_01 (35:29):
We have to be able to sit and think, where am I at
and where is it that I want togo?
People went into this industrywith a dream.
SPEAKER_04 (35:38):
Right.
SPEAKER_01 (35:39):
With a dream of succeeding, with a dream of
helping people feel good, lookgood, whatever it was.
And I can tell you through theseassessments and continuing
education, and wait, and decadesof experience.
Yeah, yes, we're decades, yeah,that they're lost.
SPEAKER_04 (35:57):
Yeah.
SPEAKER_01 (35:58):
So many are lost, and I think it's incredibly sad
that all their hopes and dreamsare just kind of like I have to
get a real job.
Right.
I can't afford to make it in theindustry.
I do it part-time, I keep up mylicense, but I just can't do it.
Yes, yes, I want to change that.
I and I feel and I we've beendoing this, but I really am
(36:18):
excited about 2026.
I don't like for time to gofast, but I'm ready for January.
I can tell you that.
SPEAKER_03 (36:25):
That's it.
Congratulations.
That is that is really, reallyexciting.
SPEAKER_01 (36:28):
I'm hopeful people will want to invest, though,
right?
That that's the other part inthat education and advancement.
SPEAKER_03 (36:34):
So that's fantastic.
Good for you.
I'm excited for you.
That's great.
And I'm excited for all of ourlisteners that are listening.
So, Gina Marie, how do peoplefind you?
If we've got listeners out therethat are like, oh my gosh, I I
need her.
I need her.
How do they find you?
SPEAKER_01 (36:51):
So they can go to our website and learn about us,
which is Gina Marie Productswith an SFPN.com.
Perfect.
Our social media certainly canmessage us there at Gina Marie
Skincare.
SPEAKER_03 (37:03):
Perfect.
Perfect.
Perfect.
SPEAKER_01 (37:05):
And then they can call us and set up a time to
talk.
SPEAKER_03 (37:08):
Oh, and actually talk to somebody.
SPEAKER_01 (37:10):
They can talk to somebody.
SPEAKER_03 (37:11):
I love it.
SPEAKER_01 (37:12):
We do answer our phones and we do return phone
calls.
SPEAKER_03 (37:15):
Yes.
So before I end my podcast, wedo have a game to play, but
before we move on to that, isthere anything that we did not
talk about?
Is there anything that I missedin questioning or asking you
that you want our listeners tohear or to know?
SPEAKER_01 (37:31):
Well, I think I think we covered everything, but
I would like just to reiteratethat you can simplify your
treatment room and besuccessful.
Don't be afraid.
Clients will tell you what theywant.
Well, that's why they're comingto us.
We have to listen.
It's our job then to tell themwhat they need.
And part of that that we did nottouch upon is home care.
(37:55):
And that's really a whole notherentity.
But we our industry is not verygood at retail, never has been.
SPEAKER_02 (38:01):
Right.
SPEAKER_01 (38:02):
And I don't know how anyone can improve the health of
their skin without taking careof it at home.
So we need to step up our gameand our industry and say, okay,
prescribe.
Not recommend.
Not try to sell.
We're not salespeople.
Right.
And no one should ever be pushy.
We're licensed.
unknown (38:22):
Right.
SPEAKER_01 (38:23):
We're licensed professionals.
We need to guide, we need tolead our clients and work with
them along that journey.
SPEAKER_03 (38:30):
Absolutely.
Absolutely.
That's awesome.
That's wonderful.
Okay, so our game is calledIndustry Mad Libs.
Remember Mad Libs.
SPEAKER_04 (38:40):
Oh my God.
SPEAKER_03 (38:42):
See, I just I dated both of us just now by saying
that.
And I never was doing that withmy kids in the car.
So please.
I know.
So I've got I have I have sixquestions.
So I'm gonna start the sentence,and there's there's one or two
empty blank spots.
And your job is to fill in thatspot as quickly as you possibly
(39:04):
can without giving it muchthought.
Okay.
I know I I I love this end ofthis because I'm not the one put
on the spot.
It's always you.
SPEAKER_02 (39:12):
It takes me time, and I'm really competitive.
Oh no.
It's like, let me get it.
Don't cut me off.
But all right, we might be herefor a while.
So let's do my question numberone.
SPEAKER_03 (39:23):
The most overrated skincare trend right now is
Well, I'm gonna say glass skin.
Okay.
Number two, every aestheticianshould invest in blank before
they splurge on blank.
SPEAKER_01 (39:40):
I'm going to say a simplified product line.
Lots of words there, but aproduct line.
SPEAKER_03 (39:46):
No, yep, before they splurge on the other.
Got it.
The industry would changeovernight if more professionals.
Oh, went back to the basics.
I I could answer that one foryou, yes.
If I could ban one thing fromthe skin world, it would be
scrubs.
(40:07):
The quickest way to earn clienttrust is communication and
knowledge.
And the future of aestheticsdepends on education.
Yeah.
Education.
Look how fast you answeredthose.
See, you did it.
You got this.
Thank you.
Yes.
Gina Marie, thank you so much.
(40:28):
This was has been just afantastic 45 minutes together.
And um, for all of our listenersout there, I I know we say we're
old school and and we are, butthings are changing.
And as fast as they change, somethings say exactly the same.
And that's what we're going backto.
And take a deep breath,everybody out there.
Simplify, get some solideducation, and um reach out to
(40:51):
Gina Marie if you need somesupport.
Gina Marie, thank you.
Thank you so much for your time.
This was wonderful.
Thank you so much.
All right, everybody.
Thanks for being with us.
This is Michelle DeallardBrenner and another issue or
session of the Aesthetic Report.
We'll talk to you real soon.
Take care.
SPEAKER_00 (41:07):
Thank you for listening to the Aesthetic
Report.
Be sure to subscribe whereveryou listen to podcasts so you'll
never miss an episode.
If you love the show, leave areview on Apple Podcasts and
Spotify and tell all your SDbesties to give us a listen.
And don't forget, the educationdoesn't stop here.
The Aesthetic Report is one ofmany platforms offered by
(41:29):
Dermascope.
Visit Dermascope.com for moreeducation and industry news from
the Authority on ProfessionalSkin Care.
Stay tuned and we'll see younext time for another episode of
the Aesthetic Report.
Welcome to the Aesthetic Report, a podcast for
skincare professionals who wantto grow in their careers by
hearing directly from theindividuals who have been there,
done that, and are paving thefuture of their industry.
Join us for the latest in allthings skincare, beauty,
wellness, business, and more.
From interviews with leadingexperts to the burning topics on
(00:22):
your mind.
The Aesthetic Report starts now.
SPEAKER_03 (00:34):
Hello, hello, everybody, and welcome to the
Aesthetic Report, a podcast byDermoscope.
I am your host, AIA Presidentand Director of Education,
Michelle D.
Allard Brenner.
And as all of you know wholisten to us on a regular basis,
and even those of you that are alittle on the new side, the
Aesthetic Report is for skincareprofessionals who want to learn
(00:56):
more about how to make it in theindustry by hearing straight
from our industry leaders withone-on-one interviews about the
latest dish on all thingsprofessional skincare, what's
hot, what's new, and what'sexciting.
And today's guest is licensedaesthetician, educator, and CEO
of Gina Marie and GM Revolution.
(01:19):
With more than 36 years in theindustry, she's dedicated to
empowering aestheticians througheducation, innovation, and
results-driven skincare.
Please, everybody, welcome GinaMarie McGuire.
Gina Marie, thank you so muchfor being here with me today.
SPEAKER_01 (01:38):
Michelle, I am very excited to have this opportunity
and to be able to have a realconversation about the industry
and where it's going, etc.
SPEAKER_03 (01:47):
Yeah, we've had a lot of tips and turns.
And actually, it's funny as Iwas introducing you and saying
over 36 years in the industry.
I remember when I started outand I was speaking, and it was
only like, you know, five yearsor six or seven years.
And people would get on stageand they'd say, I've been in the
business 15, 20 years.
And I thought, someday that justsounded like so impactful.
(02:11):
But now I'm with you.
It's over 35 years.
I just feel like it's way toolong.
SPEAKER_01 (02:17):
I can remember just being in classes and being one
of the youngest people.
And now, you know, I'm I'm I'mnot.
SPEAKER_03 (02:24):
Yeah, no.
15 to 20 years was impressive.
35 to 40 is like, oh.
Exactly.
SPEAKER_02 (02:31):
But it's a gift, right?
It's a gift.
SPEAKER_03 (02:33):
It is, it is, it is.
But you know what?
What that does too is this is agreat conversation because
you've also had the opportunityjust to see so many different
changes and how our entireprofession has evolved.
But you grew up in the skincareindustry, but originally had no
real interest in joining thefamily business.
(02:55):
Tell me a little bit about thatso our listeners can kind of
gauge how what changed that foryou?
SPEAKER_01 (03:01):
Sure.
So, yes, as you said, I grew upin it.
The company was named after me.
And I it's funny, I was thinkingof this this morning, uh, how
you take things for granted, youknow, when you're younger and or
just in life in general.
I always wanted to be a teacher.
So I worked in the business, youknow, it was just part of my
life when I was younger, workingin the business, whether it be
(03:22):
answering the phones, sitting atthe front desk, shipping, all of
that good stuff behind thescenes.
But it never was a desire for meto be in Gina Marie.
I always, like I said, alwayswanted to be a teacher.
So I went off to college andwent for elementary education.
It wasn't until I had to do acommunication class and I was
(03:44):
petrified to speak publicly.
Uh so it's just so interestinghow things evolve, but truly
petrified to speak publicly.
And I had to do a two-minutespeech.
And what did I choose?
I chose it on skin.
It was something that I wascomfortable with.
I didn't know how much that Iknew by just listening over the
years.
And so that was it.
(04:05):
It was kind of that aha momentof wait, I can do this and I and
I want to do this, and I knowit, and I'm comfortable in it.
And so I had moved back toChicago, and we originally got
our start in Naples, Florida.
Moved back to Chicago and openedup a satellite skin clinic,
which is crazy to think at 21,22 years old that my mother
(04:28):
allowed that.
But it was it was that was theturning point.
So education still was, it stillis the foundation, but it just
took a shift.
So now I teach adults and workwith adults, and I had children.
So it evened itself out, if youwant to.
SPEAKER_03 (04:46):
There you go.
That's perfect.
That's a great story.
And what I love, you know, as aas an educator and a school
owner, I say to students all thetime, although you're coming
into the profession as anaesthetician, or that's your
your thought process, you neverknow where you're gonna end up
in this profession.
There's so many differentavenues.
There's so many avenues.
(05:07):
So in your decades ofexperience, and and this is sort
of a broad question, but what doyou see as the biggest gaps or
struggles for today'saestheticians, both seasoned
aestheticians and our newerestheticians?
SPEAKER_01 (05:25):
Sure.
So another thing that we also dois we teach continuing education
to licensed professionals herein Illinois after, you know, for
license renewal.
So Illinois requires continuingeducation hours.
So I have a really rareopportunity to see the industry
once they graduate and see wherethese gaps are.
(05:46):
And I can tell you, I mean, indecades when you say that, it
has been decades.
There is the gap of reallyunderstanding skin.
It's it's the science of skin,it's the pH, why pH matters so
much, and why maintaining it inthe treatment room and out of
the treatment room.
(06:07):
I would say those are the twobiggest things that that they
lack.
It's not on the productknowledge, yeah, it's in the
foundation.
Yeah.
And that's the science part.
And a lot of, as you know, beingin that realm of the aesthetic
industry, it's not the fun part.
Most people don't go becausethey really love the science and
(06:28):
the anatomy, but it is thefoundation.
So I think I would say it'sthat.
It's just the foundation ofskin.
SPEAKER_03 (06:37):
I have to agree with you.
I I find for myself talking toprofessionals, and as you said,
even even seasonedprofessionals, skin physiology,
analysis, consultation.
There are those two big areas.
But what I have always said ineducation is if you thoroughly
understand the physiology of theskin and how it works, and you
(06:58):
understand product ingredients,you can take care of anybody's
skin.
It just they go together, andyou don't have to, you don't
have to be married to oneparticular brand because our
ingredients cross over thelines.
You see a lot of them throughoutthere, but that foundational
knowledge, just like you said,that science is so critical.
SPEAKER_01 (07:20):
Well, and it's basing decisions on the truth.
SPEAKER_03 (07:23):
Right.
SPEAKER_01 (07:24):
So science doesn't change.
SPEAKER_03 (07:25):
That's exactly right.
It doesn't change.
That's exactly right.
SPEAKER_01 (07:28):
Basing it on the truth and not the trend.
SPEAKER_03 (07:31):
Yeah.
Yeah.
So what small shifts couldprofessionals make today to
better bridge their ownknowledge or business gaps?
And I know you use I mean,obviously, continuing education
is one of them.
Do you feel that that's the mostessential?
SPEAKER_01 (07:46):
I do, but I think continu it depends on the state
you live in.
SPEAKER_03 (07:50):
Yeah.
SPEAKER_01 (07:50):
So continuing education here in Illinois is a
requirement.
unknown (07:53):
Yeah.
SPEAKER_03 (07:53):
Which is great.
SPEAKER_01 (07:55):
Well, it is, it definitely is.
But they many times students,licensed students, take the
classes because they have to.
SPEAKER_04 (08:03):
Yeah.
SPEAKER_01 (08:04):
Versus then want to.
And I think that is another gap.
And that's that can be improved,but they have to have the desire
to want to learn.
unknown (08:13):
Yeah.
SPEAKER_01 (08:13):
And to take classes, not in product, because anyone
selling a product is going totell you how great it is.
It's taking classes in the areaswhere you need advancement,
where where you're weak, right?
Where we need to increase ourknowledge, our education, and
our confidence.
So I think the biggest part ishaving that desire to take and
(08:36):
invest in advanced classes.
SPEAKER_03 (08:38):
You make two really strong points there.
The investment part is a bigone.
I also often see on social mediaand things, there's, you know,
where can I find free education?
Where can I find inexpensiveeducation?
And for all of our listenersthat are out there, I mean, even
if you're one of those peoplethat have said that, you know,
that's the old adage ofsometimes you get what you pay
(09:01):
for.
And that that education isreally important because you're
really investing in yourself.
SPEAKER_01 (09:07):
That's right.
And that's the only way we cangrow.
Otherwise, we stay stagnant.
And I also think, just topiggyback on that, I I think if
aestheticians or anyone in theindustry can further themselves
by thinking of being theirclient's full skin story.
Not just parts, but the client'sfull skin story.
(09:30):
And I think that's another gapin our industry is that it's
about protocols, it's about thisproduct, it's about this trend,
but being the client's full skinstory.
And I think that that can bridgethat gap.
SPEAKER_03 (09:42):
What are your thoughts on continuing
education, even in the areasthat you think you know really
well?
You know, estheticians mightsay, well, why would I go back
and go over the layers of theskin all over again?
Or, you know, the the cycle ofthe skin cell and those types of
(10:03):
things.
What are your thoughts on goingback to the basics and
reviewing?
SPEAKER_01 (10:09):
Michelle, I would say that would be the most
important in any class that Iteach.
I always go back to the basicsbecause that's the part I find
that students seasoned, new andseasoned, forget.
It's not the fun part.
They memorize things, theypartly remember it from the
(10:31):
state boards, but that is thatis lost in the treatment room.
And I'm making a generalization,but being in the continuing
education aspect of education,you know, of the industry, I I
clearly see where pH is.
Most aestheticians don't knowthe pH of skin.
And if they do, they guessed itand they don't know why it is.
(10:53):
So there's a gap there, and itit's going back to the basics
and basing everything they doon, and I and I teach this as
well.
What are you doing?
Why are you doing it?
SPEAKER_04 (11:03):
Yes.
SPEAKER_01 (11:04):
Is it working or isn't it working?
And you base that on thefoundation.
SPEAKER_03 (11:09):
We do uh I often do an activity with students, and
when I tell seasonedaestheticians and people that
are doing this, they're like,it's almost like a light bulb
goes off.
But I say, take a very extensiveconsultation form, even if it's
one that you don't use, and gothrough it and go through every
single question that's asked,and then write a note what why
(11:32):
am I asking this question andwhat does it mean to the client?
So if the client were to say,well, why do you care if I have
high blood pressure?
SPEAKER_01 (11:39):
Right.
SPEAKER_03 (11:40):
Answer that.
And it's almost like light bulbsgo out because they think, I
don't know, why am I askingthat?
SPEAKER_01 (11:47):
And I it's we align so well here because that is
what I teach as well.
What are you doing?
Why are you doing?
No point in asking something ifyou don't know the answer,
right?
SPEAKER_03 (11:56):
That's exactly right.
Yes.
Yes.
SPEAKER_01 (11:58):
And so it is, and those questions, those important
questions, are the basis of whatwe do in the treatment room.
SPEAKER_04 (12:05):
Right.
SPEAKER_01 (12:06):
So that's lost too.
Consultations.
True, in-depth consultations arelost.
Yes.
And that will bridge the gap aswell of elevating the industry
if aestheticians took it beyondjust the protocol for treating
the symptom.
unknown (12:20):
Yeah.
SPEAKER_03 (12:21):
Because it's easy to say, here's what I do, and here
or here's how I do something,but to actually know what you're
doing and why you're doing it.
Is all the thing.
So, Gina Marie, what changeshave you observed from the
individual who becomes anaesthetician today versus 20 or
30 years ago?
SPEAKER_01 (12:39):
The average skincare company has over 52 products in
their line.
unknown (12:44):
Yeah.
SPEAKER_01 (12:45):
That's the average.
Some have over 200.
unknown (12:48):
Right.
SPEAKER_01 (12:48):
So the confusion of what products to use, how to use
them, how to understand them,when remembering the
aesthetician doesn't usually,okay, a generalization, doesn't
have that strong science base.
SPEAKER_02 (13:00):
Right.
SPEAKER_01 (13:01):
So now we're trying to figure out what product do I
use and who's telling us to doit.
unknown (13:06):
Right.
SPEAKER_01 (13:07):
So it's the confusion and it is the amount
of products and the opinionsthat are out there now that I
think have been a detriment toour industry and to elevating
our industry and then throw inmedical aesthetics.
That is a whole nother and awhole nother realm of changes
(13:28):
happening.
And change is good.
We only grow through change andinnovation.
However, it's becoming moredifficult and more confusing.
SPEAKER_03 (13:38):
Well, and the first part of what you said ties back
to a point that you madeearlier, as well as, you know,
knowing what you're using, whatyou're doing, and why.
With product selections and andlarge choices out of even if
it's just one product line thatyou're using, what I've often
found is someone says, Oh, okay,you have oily skin, I just pick
(14:00):
the oily skin products.
You have dry skin, I pick thewithout truly knowing why.
Why have you why have you donethat?
SPEAKER_01 (14:10):
And they don't.
That that is the sad part.
And I I always say this as well.
Who's we are all teachers?
Everyone is a teacher.
You know, the moment you openyour mouth as a professional
aesthetician, you're teachingyour client.
SPEAKER_04 (14:23):
Right.
SPEAKER_01 (14:24):
So are we teaching the right information or the
wrong information?
And who taught us?
Right.
You know, it goes into the case.
SPEAKER_03 (14:31):
That's a great point.
SPEAKER_01 (14:32):
Who taught us?
And so going back a fewquestions, how do we bridge that
gap?
It's through education.
We can't just say, well, myteacher taught me that.
It's about figuring that puzzleout.
Skin is a puzzle.
A skin business is a puzzle.
It's figuring those that puzzleout, taking those pieces,
(14:53):
putting them together, andsaying, okay, now what makes
sense?
unknown (14:56):
Right.
SPEAKER_01 (14:57):
Is this right?
Is it not right?
I think that the key is bringingit all together.
SPEAKER_03 (15:03):
And I think what you just said definitely ties into,
you know, what is right, what isnot right, but asking those
questions to whoever iseducating you.
You know what?
If you're gonna tell me that,oh, this increases collagen
production in the skin, if youreally know how the skin
functions, the question shouldbe how does that work?
(15:25):
And it'd be it's it'sinteresting to see some of the
answers that you get, dependingon who you're asking.
SPEAKER_01 (15:31):
Right.
As adults, we stop asking why.
unknown (15:34):
Yeah.
SPEAKER_01 (15:35):
Children ask why all the time.
That's how we learn is by askingwhy.
As adults, I think that beginsto wane a bit because we are not
feeling the confidence.
Yeah.
So we pretend that we know whatwe're doing when we really don't
or we're not quite sure.
And what makes us feel relevant,so again, what lacks is
(15:56):
relevancy and confidence in theindustry.
It's feeling that confidence.
We're relying on other people totell us what to do.
SPEAKER_03 (16:04):
And why do you think that why do you think that is?
Because you would almost want toassume that the the older we
get, the more mature,sophisticated, whatever it may
be, that we should be, we shouldrely more on ourselves, we
should feel more confident.
I'm with you.
I I am with you.
Why are we, why are we notasking the questions?
(16:25):
Why are we not feeling thatconfidence?
What are your thoughts?
SPEAKER_01 (16:29):
We're too busy, there's too much noise.
There's too much noise outthere, and we want to do the
right thing, I believe.
And I can include myself inthis.
You know, you want to take thetime, you want to learn more,
you want to advance yourself,but we are extremely distracted,
extremely busy, and it takesdiscipline and commitment.
(16:52):
And I believe that all of uswant that.
Every aesthetician, you don't goto school, you don't open a
business, etc., without havingthat desire, but we're pulled in
many different directions.
So it's it's really refiningyourself and working on yourself
to uh become the best version ofyourself, right?
SPEAKER_03 (17:12):
Right, right.
SPEAKER_01 (17:13):
And then we teach that to other, we teach that to
our clients.
SPEAKER_03 (17:16):
Absolutely.
Absolutely.
Yeah.
You know, and I was gonna askyou, you know, or I was gonna
make the statement, but I thinkyou just tied that in there as
well.
Everyone's looking for a quickfix or a quick answer.
You know, I want to be trained,but I want to do it in 30
minutes.
I want something quick and easy.
And I, you know, I was gonnasay, you know, where does that
come from?
But I think you nailed it withwe're so busy and there's so
(17:39):
much noise.
There's so much going on thatwhen was the last time you sat
down and opened a skinphysiology book and read a
chapter?
SPEAKER_01 (17:47):
And pay and can pay attention to it.
SPEAKER_03 (17:49):
And can pay attention to it, yes.
SPEAKER_01 (17:50):
Throw that in too.
Yeah.
The ability to be able to focus.
SPEAKER_04 (17:55):
Right.
SPEAKER_01 (17:56):
It's it's difficult.
And it goes back to thatrelevance, right?
What's making our industryrelevant?
Is it social media books?
That's right.
It is, and so when theaesthetician, this licensed
professional, finds theirrelevance by what social media
is saying, and there's pluses tosocial media, of course.
But when they are finding theirrelevance there, how how can you
(18:18):
compete with that?
Yeah, and how can you feelconfident?
Yeah, because there's so muchnoise.
unknown (18:24):
Yep.
SPEAKER_03 (18:24):
I recently had a conversation with a young
aesthetician.
She's been out of school, notvery long.
I'm I'm maybe six months.
And she's like, I just, youknow, I'm on Instagram, I'm on
Facebook, I'm doing all thesethings, and I'm just not
building my business.
And I looked at her and I said,You are not going to build your
business on social media.
That is not how you build anaesthetics business.
(18:46):
And you know what?
Gina Marie, she literally staredat me like, Well, what do you
mean?
That's that's what everybodydoes.
I'm like, no, that's that's not.
And so for all of our listenersthat are out there, it's it's
almost like back to old school.
It's it's personal connections.
SPEAKER_01 (19:02):
It is back to old school, and it's so funny.
I was talking with a seasonedaesthetician last week, and she
said that.
She said, it's just going backto old school.
And I said, That's that's thephrase.
So it's funny we should say thattoday.
Yeah, it is, and no one reallylikes that because we don't
think of ourselves as advanced.
SPEAKER_03 (19:20):
Correct.
unknown (19:21):
Correct.
SPEAKER_01 (19:22):
Then they think, oh, we're old-fashioned, oh, we're
not trendy enough, we're notinnovative.
No, the old school is once againthe science of skin.
SPEAKER_02 (19:30):
Right.
Yeah.
SPEAKER_01 (19:31):
It's the science of skin.
Yeah.
SPEAKER_03 (19:33):
Yep.
I heard uh I was at apresentation over the weekend,
and one of the speakers, she wastalking about all her in her
treatment room and herconsultations and how she does
everything digitally and on heriPad and all this stuff.
And I'm thinking to myself,gosh, we're still using
consultation forms that you'reright on.
SPEAKER_01 (19:52):
I mean, we screenshot them and we save
them, but I'm like, oh my gosh.
It changes.
And you know, we need to change,but there's something about a
consultation too, that goingback to how do we bridge that
gap, that knowledge of sittingacross the table or the desk or
whatever with the client andhaving that conversation versus
(20:16):
them laying on a treatment tableand asking them very quickly.
It's having that dialogue,making that connection with the
client, right?
And saying, okay, tell me what'shappening here.
unknown (20:26):
Right.
SPEAKER_01 (20:27):
What are your concerns?
What's your health?
What's your lifestyle like?
And let's put this all togetherand figure a plan out.
Be that client's, again, thatclient's full skin story.
unknown (20:38):
Yeah.
SPEAKER_03 (20:39):
And that's a that's a communication issue in
general.
Yes.
The ability to make eye contact,to look at somebody in the face
and and have a conversation withthem.
I feel that I can't stand mypaper, people say, oh, COVID, oh
COVID, the whole COVID era.
Right.
It's hard to believe it was fiveyears ago.
But our ability to communicateshifted dramatically.
(21:03):
And for our youngeraestheticians and newer
aestheticians, some of them wentto school and learned on
mannequin heads.
Exactly.
I mean, talk about a bridge togap right there.
That's a huge one.
SPEAKER_01 (21:17):
And social media.
Right.
It's called social, but reallyit's antisocial.
SPEAKER_02 (21:22):
Right, right.
SPEAKER_01 (21:23):
So again, I'm not against social media.
There's so much value to it inmany ways, but the ability to
communicate that that is lost.
SPEAKER_04 (21:32):
Right.
SPEAKER_01 (21:32):
And and it's very hard to succeed.
SPEAKER_04 (21:35):
Yeah.
SPEAKER_01 (21:35):
And keep another problem is keeping that client
retention if the communicationskills are not solid.
SPEAKER_03 (21:42):
No, in our profession, I mean the greatest
form of communication is humantouch.
And that's what we do.
That's what we do.
That's I mean, that's what ourbusiness is all about.
So we we've got to get back tothat.
We've got to get back to that,all those forms.
Yeah.
Did you know that Dermoscope iscelebrating 50 years this year?
(22:06):
Founded in 1975, Dermoscope hasbeen bringing skin professionals
the best in continuing educationfor half a century, with more to
come.
Follow us on social media atDermascope on all platforms.
Subscribe to the print magazineat www.dermoscope.com backslash
subscribe and tune in to theaesthetic report weekly to stay
(22:29):
in the know on oursemicientennial calendar.
Celebrate 50 years withDermoscope in 2025 and join us
as we usher in 50 more of thebest generic, non-branded
education in the industry.
So let's talk a little bit aboutthe skin.
It seems like new, I guess,quote unquote, poreless skin
(22:52):
trends pop up every day.
But you define healthy,resilient skin a little
differently.
What do professionals sometimesmisunderstand about supporting
skin health?
SPEAKER_01 (23:04):
Well, we're going back to trends.
So, you know, the idea of beingall natural, inner beauty,
that's kind of gone to thewayside now.
Now we use other words,poreless, glass skin, flawless
skin.
Well, flawless has been aroundfor a while, but the poreless,
the glass skin, although theymay be the same thing in theory,
(23:26):
and I've given a lot of thoughtto this because it's very trendy
right now.
I believe that it createsconfusion.
It's a way to market.
That's the part.
So now everyone wants glassskin, poreless skin.
So now it's it's another way tomarket products in there and
more products.
(23:47):
Remember, the average skincarecompany has over 50 products.
So now we need A, B, C, D, andthen we do this, and then we do
that, and then once a week we dothis.
There's no such thing as inscience, poreless skin, glass
skin.
I I know what they mean by that,but there's no such thing.
We skin is a reflection ofeverything happening internally.
(24:10):
So that's where foraestheticians, licensed
professionals, we need todifferentiate ourselves.
And I I think that is a hugeproblem.
We can't keep up with that.
We have to be able to say, Iunderstand, I hear what you're
saying, and I know what youwant, and we're gonna work on
that.
But we also have to explain tothem, you know, what they're
(24:32):
saying is natural beauty.
Well, we all want that, butnatural beauty is how healthy we
are.
unknown (24:37):
Right.
SPEAKER_03 (24:38):
And that can become that can become an issue for a
professional if their trainingcomes from someone who says,
This is glass skin, this willgive you glass skin, these
products will give you glassskin.
SPEAKER_01 (24:51):
So it becomes about products, not about skin.
SPEAKER_03 (24:54):
Right.
unknown (24:54):
Yep.
SPEAKER_01 (24:54):
There's the difference.
That's the thing.
SPEAKER_03 (24:56):
Yep.
And you you said a statementearlier that I say all of the
time, the science doesn'tchange, the physiology of the
skin has never changed, it willnever change.
It just is what it is.
I mean stick to that.
That's right.
SPEAKER_01 (25:13):
So you stick to that, you can't go wrong.
No, that's exactly right.
You deviate from that, now werisk compromising and
contraindications.
Yep.
Yeah, yeah.
SPEAKER_03 (25:22):
We could go back and pull up our old aesthetics
textbooks, and I guarantee youthe physiology chapter is
exactly like the new ones.
SPEAKER_01 (25:29):
The same skin chart, and they don't have one for a
man, one for a woman, one for ababy, one for your face, one for
your same.
SPEAKER_03 (25:37):
Right, right, right.
That's so true.
That's so true.
So, Gina Marie, the skincareline, yes, has stayed
intentionally small in terms ofproduct count.
What advice do you have foraestheticians who feel pressured
to do it all, carry it all, youknow, in and involve themselves
and enthrall themselves in these52 count product lines?
SPEAKER_01 (26:01):
My advice is you cannot do it all.
That is the truth.
You can't.
Um, you can carry a variety ofdifferent product lines, you
know, a multiple amount ofproducts.
It will never, and these arestrong statements, it will never
set you up for success.
The consumer is alreadyconfused.
(26:23):
The professional is confused.
And so when you add those twotogether, we lose our
credibility.
Now remember, we're licensed,right?
I mean, these we are theexperts.
We should be the masters inskin, the experts in skin.
We lose our credibility, ourclients don't trust us, we
cherry pick, it makes no sense.
(26:46):
And you mentioned likeingredients, I'm gonna use
hyaluronic acid because that'ssuch a it's such a great
ingredient, I feel, from aproduct developer standpoint.
But formulations are made towork together.
And although one brand mighthave hyaluronic and we might
have hyaluronic, it doesn't meanthat there cannot be
(27:06):
contraindications.
So it's not about sales, it'sreally about understanding how a
product line works.
Less is better.
And so I just think that wecan't compete.
unknown (27:20):
Yeah.
SPEAKER_03 (27:21):
You said also, you know, the consumers confused,
the professionals confused, andthat started, that is 100% true.
But what I noticed, and I'mgonna say 20 years ago, 15, 20
years ago, the consumers'marketing in skincare like blew
up.
And this was not even justprofessional skincare.
(27:43):
This was, you know, what wasthe, you know, the beauty
magazines and Skin Beauty andCosmo and Vogue and so and
advertising on TV.
So consumers became so savvy.
And that I remember at thatpoint still even being in the
treatment room a little bit, andmore often with with students
and with clients, and consumerscoming in and telling me what?
(28:07):
Let me tell you.
You know, they thought they knewmore than we knew all the time.
And you just hit the nail on thehead.
So that was an early shift, andnow we've gotten to the point
where they may know if we're noteducating ourselves properly,
but now everybody's sooverwhelmed that we've kind of
created this chaos on bothsides.
(28:29):
We need to settle down, settledown, and kind of pull it back
in a little bit.
SPEAKER_01 (28:33):
And I and there's one word that we use, and that's
called simplify.
unknown (28:37):
Yes.
SPEAKER_01 (28:38):
There is not a person out there, Michelle, I
believe, in any aspect of ourlife that doesn't want a simpler
life in today's world.
All of us desire that.
So for a licensed professional,that to me should be our number
one goal is to help our clientsmeet their skin wellness goals
(28:59):
in a way that is simple,truthful, and easy.
Not just simple in the line, butthat makes it doable.
And although the client is sotempted to keep trying new
things because we're inundatedwith this noise, this is where
the communication comes in fromthe professional, is to keep
(29:20):
letting them know why they'redoing this, why we have value to
them, why they need us, and howwe're gonna help them along this
journey.
Skin is going to change.
So we're here.
We're here to help you step at atime, and this is how you do it.
SPEAKER_03 (29:33):
And I I want, I would like to stress on that for
all of our listeners, all of youthat are out there listening and
thinking to yourself that there,you know, you're caught in those
areas.
Oh my gosh, there is so much.
What Gina Marie just said, whatyou just said about simplify.
It's almost like I hope everyonelistening just took a deep
breath and and and gets thatfeeling that oh, I don't have to
(29:56):
be everything and chaotic andcrazy.
I need to simplify.
I need to simply know what I'mdoing, and I need to take care
of my client's skin.
SPEAKER_01 (30:04):
That's absolutely it.
Be able to communicate, know it,do it, communicate.
That's perfect.
SPEAKER_03 (30:11):
I love that.
SPEAKER_01 (30:12):
It is.
And and we will all feel lesspressure.
And even though we're afraid,the industry is afraid to do
that because they feel theywon't have that relevancy to
keep up.
You can never keep up.
So if we can understand that youcan have such a successful
business.
SPEAKER_03 (30:30):
Because what that will also do is build your
confidence.
Yes.
So the keeping up part, don'tworry, you won't even worry
about it.
It's going to build yourconfidence in what you do in
your space.
SPEAKER_01 (30:40):
Right.
You can't, they don't even knowwhat I am supposed to use this
for, what ingredient is in here,what is this skin type?
It's confusion.
And that's back to the cherrypicking.
SPEAKER_00 (30:49):
Right.
SPEAKER_01 (30:49):
And that opens up skin problems.
So, you know, it's I always saywe don't have a skin problem
issue right now.
We have a product problem.
unknown (30:57):
Right.
SPEAKER_01 (30:58):
And that's a great statement.
That's another thing.
Yeah, we that's a whole notherthing.
The sensitized skin, all that'staking place with problematic
skin, it really, in my opinion,is a product problem.
SPEAKER_03 (31:08):
Yeah, that's a great statement.
SPEAKER_01 (31:09):
Too much.
SPEAKER_03 (31:10):
Yep.
unknown (31:10):
Yep.
SPEAKER_03 (31:11):
So what is next for Gina Marie and for your work in
25 and 26?
What do you have going on?
SPEAKER_01 (31:19):
Well, so I can't believe we're almost at the end
of 2025.
I know.
It's it's almost here.
So we launched our science,simply science, skin and
business mastery assessmentprogram, if you will.
And it's something that wecreated, my team, in having
professionals, licensedprofessionals, fill out an
(31:42):
assessment in the skin entityand in their business entity,
and rating themselves of howthey feel they're doing in
certain areas.
One being really needsimprovement.
Five, they're thriving.
So in key areas such asanalyzing skin, consultations,
uh, retaining clients, missionstatements, putting a business
(32:04):
plan together.
So we created this, the or twoseparate assessments, and then
the professional submits it.
We give them some tips on whereto improve in those areas, and
we have now offered 30-minutefree coaching.
And so this is kind of my baby,Michelle.
This is what I love, like thisnext chapter in my business and
(32:28):
in this industry is I thinkcoaching is what is needed based
on truth.
They need help, new andseasoned, they need help, and
with medical aesthetics comingin in a very strong way.
It's been around for a longtime, but it's shifting with
nurse practitioners, and I'm notsaying this is good or bad, but
we better elevate ourselves.
SPEAKER_03 (32:50):
Absolutely.
SPEAKER_01 (32:51):
Okay.
States are changing what'sallowed, what aestheticians are
allowed, because now nursepractitioners, our ends, are
coming in.
So the exciting part is wecreated this assessment.
It is a lot of information forus to see where the industry is
at.
Some incredible feedback ofwhere people are struggling.
(33:13):
And moving forward to 2026,which I am so incredibly
excited, we are launching ourSimply Science Skin and Business
Mastery Conference for licensedprofessionals.
And my goal is this will kickoff in January.
Uh, my goal is to have it be atwo-day, one day in skin
(33:34):
mastery.
So they get personalizedcoaching, they put a plan into
action, they get some hands-on,they get to be with like-minded
individuals so they have thatsupport.
And then the second day is thebusiness mastery, which is a
whole nother entity that islacking because we didn't go to
school for business, right?
(33:54):
Most people.
So they're trying to blendthose.
And then I feel very confidentthat within those two days we
can give them something solid,practical, and strategical that
they can go off and make a greatcareer.
SPEAKER_03 (34:09):
That is so I am excited for you.
That's fantastic.
That's fantastic.
I can't even tell you.
You know what else?
I what I really love about thistoo, and and you clarified it,
in a sense, you know, we keepthrowing around, you know,
there's a lack of accountabilityand people looking inward, and
not even just in our business,just in life in general.
(34:30):
Just in life in general.
And with both of yourassessments, you're making
people look inward.
First at them, at their theirknowledge, their their skin, you
know, that component, second attheir business themselves.
But now what you're doing is youmade the comment that, you know,
the conference will be, youknow, they're with like-minded
(34:52):
people, but even moreimportantly, they're in a safe
environment.
Right.
Because they're coming to youbecause they don't know.
They they need that information.
So there are other people there,and it's it takes away that that
feeling of, oh my gosh, am Igood enough for this?
Or what do I do?
It's a safe place to say, youknow what, I'm not aces.
(35:13):
I need some help with this.
Right.
SPEAKER_01 (35:14):
And I think we get to a point in life where, and I
maybe as we age or how badly wewant something that says, okay,
I'm gonna ask why.
SPEAKER_04 (35:24):
Yes.
SPEAKER_01 (35:24):
And I I also say this, Michelle, how do we know
where to go if we don't knowwhere we are?
unknown (35:28):
Right.
SPEAKER_01 (35:29):
We have to be able to sit and think, where am I at
and where is it that I want togo?
People went into this industrywith a dream.
SPEAKER_04 (35:38):
Right.
SPEAKER_01 (35:39):
With a dream of succeeding, with a dream of
helping people feel good, lookgood, whatever it was.
And I can tell you through theseassessments and continuing
education, and wait, and decadesof experience.
Yeah, yes, we're decades, yeah,that they're lost.
SPEAKER_04 (35:57):
Yeah.
SPEAKER_01 (35:58):
So many are lost, and I think it's incredibly sad
that all their hopes and dreamsare just kind of like I have to
get a real job.
Right.
I can't afford to make it in theindustry.
I do it part-time, I keep up mylicense, but I just can't do it.
Yes, yes, I want to change that.
I and I feel and I we've beendoing this, but I really am
(36:18):
excited about 2026.
I don't like for time to gofast, but I'm ready for January.
I can tell you that.
SPEAKER_03 (36:25):
That's it.
Congratulations.
That is that is really, reallyexciting.
SPEAKER_01 (36:28):
I'm hopeful people will want to invest, though,
right?
That that's the other part inthat education and advancement.
SPEAKER_03 (36:34):
So that's fantastic.
Good for you.
I'm excited for you.
That's great.
And I'm excited for all of ourlisteners that are listening.
So, Gina Marie, how do peoplefind you?
If we've got listeners out therethat are like, oh my gosh, I I
need her.
I need her.
How do they find you?
SPEAKER_01 (36:51):
So they can go to our website and learn about us,
which is Gina Marie Productswith an SFPN.com.
Perfect.
Our social media certainly canmessage us there at Gina Marie
Skincare.
SPEAKER_03 (37:03):
Perfect.
Perfect.
Perfect.
SPEAKER_01 (37:05):
And then they can call us and set up a time to
talk.
SPEAKER_03 (37:08):
Oh, and actually talk to somebody.
SPEAKER_01 (37:10):
They can talk to somebody.
SPEAKER_03 (37:11):
I love it.
SPEAKER_01 (37:12):
We do answer our phones and we do return phone
calls.
SPEAKER_03 (37:15):
Yes.
So before I end my podcast, wedo have a game to play, but
before we move on to that, isthere anything that we did not
talk about?
Is there anything that I missedin questioning or asking you
that you want our listeners tohear or to know?
SPEAKER_01 (37:31):
Well, I think I think we covered everything, but
I would like just to reiteratethat you can simplify your
treatment room and besuccessful.
Don't be afraid.
Clients will tell you what theywant.
Well, that's why they're comingto us.
We have to listen.
It's our job then to tell themwhat they need.
And part of that that we did nottouch upon is home care.
(37:55):
And that's really a whole notherentity.
But we our industry is not verygood at retail, never has been.
SPEAKER_02 (38:01):
Right.
SPEAKER_01 (38:02):
And I don't know how anyone can improve the health of
their skin without taking careof it at home.
So we need to step up our gameand our industry and say, okay,
prescribe.
Not recommend.
Not try to sell.
We're not salespeople.
Right.
And no one should ever be pushy.
We're licensed.
unknown (38:22):
Right.
SPEAKER_01 (38:23):
We're licensed professionals.
We need to guide, we need tolead our clients and work with
them along that journey.
SPEAKER_03 (38:30):
Absolutely.
Absolutely.
That's awesome.
That's wonderful.
Okay, so our game is calledIndustry Mad Libs.
Remember Mad Libs.
SPEAKER_04 (38:40):
Oh my God.
SPEAKER_03 (38:42):
See, I just I dated both of us just now by saying
that.
And I never was doing that withmy kids in the car.
So please.
I know.
So I've got I have I have sixquestions.
So I'm gonna start the sentence,and there's there's one or two
empty blank spots.
And your job is to fill in thatspot as quickly as you possibly
(39:04):
can without giving it muchthought.
Okay.
I know I I I love this end ofthis because I'm not the one put
on the spot.
It's always you.
SPEAKER_02 (39:12):
It takes me time, and I'm really competitive.
Oh no.
It's like, let me get it.
Don't cut me off.
But all right, we might be herefor a while.
So let's do my question numberone.
SPEAKER_03 (39:23):
The most overrated skincare trend right now is
Well, I'm gonna say glass skin.
Okay.
Number two, every aestheticianshould invest in blank before
they splurge on blank.
SPEAKER_01 (39:40):
I'm going to say a simplified product line.
Lots of words there, but aproduct line.
SPEAKER_03 (39:46):
No, yep, before they splurge on the other.
Got it.
The industry would changeovernight if more professionals.
Oh, went back to the basics.
I I could answer that one foryou, yes.
If I could ban one thing fromthe skin world, it would be
scrubs.
(40:07):
The quickest way to earn clienttrust is communication and
knowledge.
And the future of aestheticsdepends on education.
Yeah.
Education.
Look how fast you answeredthose.
See, you did it.
You got this.
Thank you.
Yes.
Gina Marie, thank you so much.
(40:28):
This was has been just afantastic 45 minutes together.
And um, for all of our listenersout there, I I know we say we're
old school and and we are, butthings are changing.
And as fast as they change, somethings say exactly the same.
And that's what we're going backto.
And take a deep breath,everybody out there.
Simplify, get some solideducation, and um reach out to
(40:51):
Gina Marie if you need somesupport.
Gina Marie, thank you.
Thank you so much for your time.
This was wonderful.
Thank you so much.
All right, everybody.
Thanks for being with us.
This is Michelle DeallardBrenner and another issue or
session of the Aesthetic Report.
We'll talk to you real soon.
Take care.
SPEAKER_00 (41:07):
Thank you for listening to the Aesthetic
Report.
Be sure to subscribe whereveryou listen to podcasts so you'll
never miss an episode.
If you love the show, leave areview on Apple Podcasts and
Spotify and tell all your SDbesties to give us a listen.
And don't forget, the educationdoesn't stop here.
The Aesthetic Report is one ofmany platforms offered by
(41:29):
Dermascope.
Visit Dermascope.com for moreeducation and industry news from
the Authority on ProfessionalSkin Care.
Stay tuned and we'll see younext time for another episode of
the Aesthetic Report.
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