What does it really take to thrive as an aesthetician today? In today's episode, join Michelle D'Allaird Brenner and licensed aesthetician, beauty business coach, and creator of the 6-Figure Client Generating Bootcamp, Crystal Ngozi Ochemba, as they dish on navigating shifting client expectations, making smart decisions in a trend-heavy industry, and staying profitable in a crowded market. Additionally, hear about common mistakes professionals are making, the biggest challenges they face today, staying innovative on a budget, and what separates profitable practitioners from the overwhelmed. Whether you're solo or managing a staff, this episode is full of honest, actionable advice to help you grow your business with intention.
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