Welcome to The Aesthetics Growth Podcast—where we dive into the latest growth strategies, innovations, and exclusive insights from the top movers and shakers in medical aesthetics - medspa owners, trainers, plastic and cosmetic surgeons, influencers, and aesthetic entrepreneurs. Hosted by Bref McHugh, founder of ClinicGrower, this podcast delivers real, unfiltered conversations with the industry’s top med spa owners, injectors, surgeons, and business experts. Each week, we uncover storylines that are shaping the world of aesthetics—from marketing and patient acquisition to team building, leadership, mindset, and money. You’ll get actionable insights, inspiring stories, and hard-earned lessons from the front lines of aesthetic entrepreneurship. Whether you’re scaling your first practice or building an empire, this show will help you grow smarter, lead stronger, command confidence and thrive in the business of beauty.
Bref McHugh sits down with Nick Capello from 404 Network Ninjas, to explore the critical topic of HIPAA compliance for medical and aesthetic practices. With over a decade of experience in IT strategy and data protection, Nick shares his journey from a young computer enthusiast to a trusted advisor in the healthcare industry. Discover the importance of HIPAA compliance, the risks of ignoring it and practical steps to protect patient...
Dive into the world of aesthetics with The Med Spa of DFW. In this episode, we explore their inspiring journey from inception to becoming a trusted name in the industry. Discover how their commitment to integrity, patient education, and personalized care sets them apart. Learn about the latest trends in aesthetics, the importance of medical-grade skincare, and their innovative approach to patient consultations. Whether you're ...
Bref McHugh interviews Ashlee Hess, a board-certified nurse practitioner and owner of PS Wellness and Aesthetics. Ashlee shares her journey from working in the emergency room to establishing her own med spa, discussing the challenges and rewards of helping patients transform their lives through aesthetics and wellness treatments. The conversation covers industry trends, patient education, misconceptions in aesthetics, and the impor...
Meet Healthcare lawyer Sara Shikhman, a legal expert in the aesthetics industry, shares her journey from entrepreneur to managing partner at Lengea Law. With over two decades of experience she discusses the challenges of starting and running a med spa, the importance of legal foundations, and common mistakes made by practice owners.
Sara emphasizes the need for a solid business plan, effective hiring practices, and staying inf...
Meet Cassie Lane, a nurse anesthetist turned aesthetics entrepreneur. Cassie shares her journey into the world of medical aesthetics, the founding of Injectables EDU, and the importance of mentorship in the industry. She discusses the trends in aesthetic treatments, the challenges of running a business, and the significance of financial literacy for aspiring injectors. Cassie emphasizes the need for collaboration over competition a...
Lyn Askin shares his journey from running a marketing agency to embracing the EOS framework after a life-changing health scare. He discusses the importance of having a clear vision, the right team, and the need for a structured approach to business growth. The conversation delves into the significance of aligning core values, delegating tasks, and recognizing when to seek help from an EOS implementer. Lyn emphasizes that successful...
Meet Dr. Lanna Chuck, a board-certified urologic surgeon and founder of LC Medical and Surgical Aesthetics. Dr. Lanna shares her inspiring journey from her family's escape from communism to her successful career in aesthetics. She discusses the importance of mindset, overcoming adversity, and the value of building community and collaboration in the aesthetics industry. Dr. Lanna also highlights the trends in aesthetics, the si...
Eliana Lopez, a seasoned nurse and aesthetic expert who shares her inspiring journey from being a hospice nurse to founding Naturalness Med Spa. Eliana discusses the challenges she faced in starting her business, the importance of networking, understanding her value, and the shift towards natural aesthetics in the industry. She emphasizes the significance of community support, resilience, and empowering other women in the field. Th...
Dr. Daniel Ward shares his journey as a facial plastic surgeon and entrepreneur. He discusses the challenges and triumphs of starting his own practice, the importance of self-care, and the lessons learned from mistakes. Dr. Ward emphasizes the significance of understanding one's emotional state and story in achieving success. He also explores current trends in aesthetics, addresses common misconceptions, and highlights the rol...
Bref McHugh interviews Dr. Mika Diffee, a board-certified advanced aesthetic nurse injector. They discuss Mika's journey into aesthetics, the importance of confidence in patients and the role of education in treatment planning. Mika shares insights on current trends in aesthetics and regenerative medicine, addresses common misconceptions, and emphasizes the significance of social media in business growth. The conversation also...
Dr. William Attaway shares insights on leadership, emphasizing the importance of intentional leadership, effective communication, and the role of core values in business. He discusses strategies to avoid burnout and the significance of lifelong learning for leaders. Attaway highlights the traits that separate top leaders from the rest, advocating for a teachable spirit and a commitment to growth. In this conversation, Bref McHugh a...
Bref McHugh interviews Dr. AnneMarie Fombu, founder of AnneMarie Aesthetics. They discuss Dr. Fombu's journey into the aesthetics industry, her approach to patient care, and the importance of integrating wellness with aesthetics. Dr. Fombu shares insights on the challenges of balancing patient care with business growth, the significance of listening to patients, and the evolving trends in the industry. The conversation also to...
Marlee Bruno shares her journey from emergency medicine to becoming a successful med spa owner and coach. She discusses the challenges and triumphs of entrepreneurship, the importance of marketing and branding, and how to create a positive workplace culture. Marlee also highlights innovations in aesthetic treatments and the growing acceptance of these services among male clients. She emphasizes the need for authenticity in business...
Meet Brad Ferris, Scaling Coach for Aesthetic Practices and Chief Clinical Officer at ClinicGrower. We discuss Brad's journey into aesthetic medicine, the importance of relationships in practice growth, common challenges faced by aesthetic entrepreneurs, and the foundational elements necessary for success. The conversation also covers marketing strategies, leveraging technology for patient engagement, and the significance of e...
Welcome to The Aesthetics Growth Podcast!
In this debut episode, host Bref McHugh, founder of ClinicGrower, shares why he launched the show, what you can expect, and who it’s for. Whether you’re a med spa owner, injector, surgeon, or entrepreneur in the aesthetics space, this podcast is your behind-the-scenes pass to the business of beauty.
Bref unpacks:
• What inspired the podcast and who it’s built for
...
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