**Cold Open (Jake is mentoring high school kids in entrepreneurship)**
**Skip the Cold Open at 18:43**
This week, we tackle a topic we've kind of flipped on... the power of personal branding for agency owners.
Previously we've advocated for “building the agency brand first,” now we share why the game has changed and why your personal brand could be your most valuable asset.
Check out our thoughts on why personal brands drive credibility (even outside entrepreneurship) and lessons learned from real-world examples. Whether you’re just starting out or running a multi-million dollar agency, hopefully, this episode will inspire you to stake your claim online and grow your agency by growing your reputation.
Expect hot takes, practical tips, and the real story behind our shift. Building a personal brand isn’t optional anymore—it’s a must for every agency owner who wants lasting success in today’s market.
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