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Guest: Bob Burg
Company / Business name: Burg Communications Inc
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.Bob's Favorite Books (Click on the links below to buy)
Master the Art of Selling by Tom Hopkins,
Secrets of Closing the Sale by Zig Ziglar
E-Myth by Michael Gerber
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages. His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
Tools / Resources mentionedGmail, Xero for accounting, and Intercom as a CRMShow NotesBob started his journey as a news anchor but switched to Sales and later into speaking. His first realization to be a successful entrepreneur is to grow from inside which manifests in success outside.Bob’s entrepreneurial journey started with a side hustle of selling someone else’s audio cassette program and later his own cassette program. After his speaking engagements became paid engagements, Bob started venturing into writing books to establish himself as an expert.Bob then talked about his book ‘The Go-Giver Influencer’ which is about influencing people through pull as opposed to push. This type of influencing makes everybody a winner and longer-lasting.Bob talked about his philosophy of being ‘an advocate, supporter, and defender of the free enterprise’ and the amount of money one makes is directly proportional to the number of people they serve. Being entrepreneurial makes the capitalism work and capitalism serves the people far better than any other ‘ism.Bob’s advice to startup founders and aspiring entrepreneurs is to place the interests of others first, build relationships, and follow through with human touch. Bob, based on his own experience, advises entrepreneurs to embrace change as change is inevitable whether you like it or not. Tells entrepreneurs that they don’t think they need to go alone and rely on mentors and having a system.
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