The AI Marketing Navigator

In this episode, we explore how Jon Mest's team transformed a devastating Google AI overview crisis into a breakthrough business opportunity, creating ChatRank and revolutionizing AI-powered visibility strategies.

Keywords

Google AI Overviews, ChatRank, LEO Optimization, Just Reach Out Acquisition, AI Visibility Crisis, Search Algorithm Changes, Business Acquisition Strategy, AI Marketing Tools, Authority-Based Ranking, Merit...

In this episode, we explore the bootstrap mindset revolutionizing entrepreneurship through Jon Mest's journey from Wall Street M&A to democratizing PR with AI-powered tools.

Keywords

Bootstrap Entrepreneurship, Wall Street to Startup, PR Democratization, Just Reach Out, ChatRank, LEO Optimization, Narrative Building, VC vs Bootstrap, AI-Powered PR, Sustainable Growth

Key Takeaways

The $30,000 PR Wake-Up Call

• Wall Street veteran ...

In this episode, we explore the voice-first future of technology and how AI enables instant expertise building, featuring Nick Cawthon's insights on family tech adoption, RAG systems for learning, and preparing for the diamond-shaped workforce.

Keywords

Voice Interface Design, RAG Systems, Universal Basic Income Research, Diamond-Shaped Workforce, AI Learning, Human Computer Interaction, Future of Work, Sandwich Generation Te...

In this episode, we explore the seismic shift from SEO to LLM optimization with Nick Cawthon, revealing how designers and marketers must adapt to a world where AI agents browse websites and clients find businesses through ChatGPT.

Keywords

LLM Optimization, AI Design Education, Human-in-Loop Design, Screenless Future, Rabbit Device, San Mateo County AI Policy, Design Curriculum Revolution, Strategic Thinking, Pattern Libraries, A...

In this episode, we explore enterprise AI design with Nick Cawthon, founder of Gauge Design, who reveals why flashy AI design demos fail in real-world enterprise environments and shares his revolutionary approach to bridging the design-development gap.

Keywords

Enterprise AI Design, Cursor AI, Human Computer Interaction, Design Operations, Component Libraries, GitHub Integration, Gauge Design, UX Consultancy, Pattern Libraries, F...

In this episode, we explore how to combine Bland.ai's outbound AI phone calling capabilities with Claude AI to build comprehensive conversational phone agents that can handle complex customer interactions through intelligent node-based pathways.

KeywordsBland.ai, Claude AI, AI Phone Calling, Conversational Pathways, Phone Agent Automation, AI Customer Support, Outbound Calling, Claude Projects, Voice AI, Phone Automation, Custom...

In this episode, we explore Flux's newest feature from Black Forest Labs—Context Composer—which brings AI image editing to the top of the leaderboard through an innovative suite of preset-based editing tools that democratize image manipulation for users at any skill level.

KeywordsFlux AI, Black Forest Labs, Context Composer, AI Image Editing, Image Generation, Product Photography, Interior Design, Marketing Assets, AI Prese...

In this episode, we examine the current state of AI's capabilities for small business owners and entrepreneurs by analyzing two fascinating experiments that reveal exactly where AI excels and where it spectacularly fails.

Keywords

AI Avatars, Livestream Sales, Baidu Ernie, Claude Sonnet, Project Venn, Business Operations, Sales Automation, AI Limitations, Digital Twins, Vending Machine AI, Chinese Tech, Avatar Technology

K...

In this final episode with Ryan Scott from DNA Behavior, we explore the ethical boundaries of AI personalization, data ownership rights, Gene AI's revolutionary hiring capabilities, and the future of democratized executive coaching through artificial intelligence.

Keywords

Ryan Scott, DNA Behavior, Gene AI, AI Ethics, Data Ownership, Executive Coaching, Behavioral AI, Privacy Rights, Microsoft AI Standards, DISC Migration, AI...

In this episode, we continue our conversation with Ryan Scott from DNA Behavior, exploring AI development processes, revolutionary conference experiences with behavioral intelligence, and practical marketing personalization strategies using HubSpot's smart content features.

Keywords

Ryan Scott, DNA Behavior, Conference Networking, HubSpot Smart Content, Behavioral Personalization, N8N Development, Digital Scan, Event Technolo...

In this episode, we explore the intersection of AI and behavioral science with Ryan Scott, Head of Product at DNA Behavior, who has transformed traditional personality testing into an AI-powered behavioral intelligence platform over his 15-year journey with the company.

Keywords

Ryan Scott, DNA Behavior, Behavioral Intelligence, AI Personality Testing, Digital Scan, DISC Alternative, Myers-Briggs, Machine Learning, Behavioral Pre...

In this episode, we conclude our conversation with Jeremy Haug, founder of Revenx, covering small budget marketing strategies, essential metrics that matter, and the one AI habit that will keep you competitive in the evolving marketing landscape.

Keywords

Jeremy Haug, Revenx, Small Budget Marketing, Facebook Ads Testing, Marketing Metrics, Customer Acquisition Cost, Recurring Revenue, AI Daily Usage, ChatGPT, Marketing ROI, Lead ...

In this episode, we continue exploring AI marketing limitations and advanced strategies with Jeremy Haug, founder of Revenx, covering retargeting frameworks, multi-channel follow-up systems, and realistic AI implementation for financial services.

Keywords

Jeremy Haug, Revenx, AI Limitations, Retargeting Strategy, SmartWriter.ai, Traffic Awareness Levels, Multi-Channel Follow-up, ChatGPT Marketing, Financial Services Marketing, Le...

In this episode, we explore AI marketing for financial services with Jeremy Haug, founder of Revenx, who has generated over 44,000 qualified appointments for insurance agents and financial advisors, resulting in tens of millions in revenue.

Keywords

Jeremy Haug, Revenx, B2B Marketing, Financial Services, Insurance Agents, AI Marketing, Call Transcription, Process Optimization, Appointment Setting, ChatGPT Marketing, Lovable.dev, ...

In this final part of our conversation with Satej Sirur, CEO and co-founder of Rocketium, we explore common AI implementation pitfalls, industry applications beyond retail, and the future of AI content creation. Satej shares candid insights about competitive threats, misconceptions in AI adoption, and offers practical advice for staying grounded amid rapid technological change.

KeywordsAI Implementation, Marketing Pitfalls, Financia...

In this continuation of our conversation with Satej Sirur, CEO and co-founder of Rocketium, we dive deeper into data-driven creative insights and practical AI implementation strategies. Satej shares frameworks for extracting actionable analytics from creative assets and provides guidance on when teams should move beyond off-the-shelf AI tools toward custom solutions.

KeywordsData-Driven Creative, Creative Analytics, Brand Safety, AI...

Episode 347: Beyond Templates: How AI and Data Analytics Are Revolutionizing Content Creation with Satej Sirur (Part 1)

In this episode, we explore the evolution of AI-powered creative operations with Satej Sirur, CEO and co-founder of Rocketium. From gaming startup to serving global brands like Walmart and Colgate Palmolive, Satej shares insights on how AI is transforming content creation beyond simple prompt-to-content generation.

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In this follow-up conversation with Craig Taylor, CISSP and CEO of CyberHoot, we dig into the nuts-and-bolts work of folding AI into written security policies, choosing safe AI assistants, and future-proofing cyber-literacy programs for businesses of every size.

Keywords

AI Governance, Written Information Security Policy (WISP), Acceptable Use Policy (AUP), Password Managers, Data Governance, Patch Management, Incident Respo...

In the second part of our conversation with Craig Taylor, CISSP and CEO of CyberHoot, we explore the most concerning AI-powered threats facing families and businesses today, plus innovative solutions reshaping cybersecurity training and authentication.

Keywords

Deepfakes, Voice Cloning, Family Safe Words, Passkeys, FIDO Alliance, Zero Administration, Evil Proxy Attacks, Session Token Theft, QR Code Fraud, Superintelligence, AGI, ...