97 | The Unpolished Truth: Why Your "Perfect" Content Is Actually Pushing Clients Away

I used to think if my videos weren't converting, something was wrong with my funnel. Maybe I needed better hooks. Better thumbnails. Better calls to action.

I obsessed over posting strategies, optimized my workflows, tweaked my step-by-step content. But nothing changed.

Then my coach said something that completely flipped the way I see content:

"Kristen, you're helping people build a better version of their current reality. But you're not helping them see a new version of themselves."

That hit different.

In This Episode, You'll Learn:

• Why polished, perfect content actually hurts conversions
• What people are really buying (hint: it's not your flawless system)
• The exact shift I made after that coaching call
• What happened when I recorded a real-time, messy video demo
• Why showing mistakes builds more trust than tutorials ever will
• The comment that made everything click: "It's good to know it's not just me"
• How to help people see themselves in the transformation (not just watch from the sidelines)
• Why "permission to be human" is what actually sells

The Video That Changed Everything:

After that coaching call, I tried something I'd never done before. I recorded a real-time behind-the-scenes video of me using my weekly email AI assistant.

No script. No retakes. No polish.

Just me:

• Starting with a treadmill voice memo idea
• Pasting it into ChatGPT
• Getting a first response that completely missed the point
• Having to stop and say "Nope, that's not what I meant. Try again."
• Working through it even though my AI (trained on my tone and templates) got it wrong at first

I didn't hide the messy bits. I shared them all.

What Happened Next Blew Me Away:

People didn't comment on my AI knowledge or my teaching. They said:

"This is so spot on. Thanks for sharing. It's good to know it's not just me that struggles with ChatGPT."

They didn't see my mistakes and think I didn't know what I was doing. They saw their own journey reflected in mine.

If I'm the authority and I'm having a hard time working through this—showing them it's not perfect, showing them the messy process—they can relate to that. They realize they don't need to be perfect either.

That's When It Hit Me:

People aren't looking for flawless content. They're looking for permission to be human. To make mistakes. To work through the process.

When they see YOU (the authority) working through the process, they believe they can do it too.

And that belief? That's what sells. That's what gets people to trust you and consume more of your content.

The Shift I Made:

Since then, I've changed how I create everything. I stopped over-polishing. I started showing:

• The real process
• The pauses
• The back and forth
• The corrections

Because people don't want to admire my results. They want to see themselves in my process.

And when they can? The sale becomes inevitable.

The Truth About Content That Converts:

Your content isn't converting because it's too messy. It's not converting because it's too perfect.

People aren't buying your system. They're buying a new version of themselves.

The more you show them you're real, you're human, you have an imperfect process—the more they'll trust that they can navigate it too.

Stop editing out your magic. Your voice. Your brand. Not perfect. Just real.