From Intuition to Investment: Jessica Morelli on Building a Purpose-Led Business

Seasoned Business Growth Strategist Trinity Rose sits down with founder and entrepreneur Jessica Morelli of Palermo Body to explore the resilience, risks, and rewards of building a wellness-driven brand from the ground up. They dive into the non-linear realities of entrepreneurship, balancing intuition with analysis, maintaining core values while scaling, and redefining personal success beyond financial milestones. Together, they unpack the lessons of early-stage fundraising, navigating investment decisions, and the importance of protecting your energy to fuel sustainable business growth without burnout.

Time Stamps

00:00 The Journey of Learning and Resilience

00:51 Introduction to Jessica Morelli and Palermo Body

04:00 Defining Personal Success

11:10 The Art of Risk-Taking

17:15 Balancing Intuition and Analysis

24:31 The Birth of Palermo Body

29:51 Financial Literacy for Creative Entrepreneurs

35:34 Investment Decisions and Growth

39:16 Core Values and Company Ethos

44:05 Defining Success and Growth

49:32 The Challenges of Fundraising

52:50 Finding Freedom in Entrepreneurship

1:01:12 Lessons from the Journey

Guest Info

Jessica Morelli— Founder, Formulator, and CEO of Palermo Body, a skincare brand inspired by natural ingredients, heritage, and holistic well-being.

Website: palermobody.com

Instagram: @palermobody

Launch-Week Giveaway

Winner receives

• Palermo Repair Body Oil (by Palermo Body)

• Rituel hand-poured candle

• Self Love Tea by Shannon Kim

• The Body Tool by De La Heart

• An original Frances Tulk-Hart print

• Trinity’s on-demand Embodied Branding course (illumeconsultingstudio.com/embodied-branding)

How to enter

1. Listen to any of the three launch episodes
2. Follow the podcast on Spotify or Apple
3. Leave a review (kindness always welcome)
4. Share the podcast on your IG stories and tag @illumeconsultingstudio
5. DM a screenshot of your share + review to @illumeconsultingstudio

Giveaway closes May 16 — winner announced in Episode 4.

P.S. Prizes can only be shipped within the United States—thank you for understanding.