#40 - Can You Still Trust Recruitment Marketing? - The Alder Hour with Matt Alder

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#40 - Can You Still Trust Recruitment Marketing?

October 13, 2025 • 45 mins

On this episode of The Alder Hour, Matt Alder and Rhona dive deep into the evolving world of work — from AI “workslop” and who’s accountable for it, to the rise of TikTok as the next big hiring channel. Then, Matt sits down with Hadeel Al-tashi, Senior Manager at SHRM Labs, to explore how SHRM’s WorkplaceTech Accelerator is fueling HR innovation. They discuss how startups are shaping the future of HR tech, what makes SHRM Labs different from a traditional incubator, and why responsible adoption of AI in HR is more urgent than ever. Hadeel also shares how founders can apply before the November 1 deadline to join the accelerator. In Talk Nerdy with iCIMS, Matt welcomes Matt Charney, a leading expert in recruitment marketing, to unpack new data on frontline hiring. They examine why 91% of hiring managers say hiring is urgent but 62% still struggle with quality, and what employers can do to fix the candidate drop-off problem. Finally, in Trending or Ending, Matt and Rhona debate whether authenticity and trust in recruitment marketing can survive the AI era. Tune in for an hour of smart insights, candid opinions, and real conversations about the tech shaping tomorrow’s workforce — only on The Alder Hour, part of the Purple Acorn Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

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