September 28, 2025 • 18 mins
As a mom of two under six who's built multiple six and seven-figure businesses, I've discovered that success doesn't require superhuman abilities just smarter strategies.
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Episode Transcript
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Speaker 1 (00:00):
Hello, welcome to the Ali D show.
Today I'm going to talk to youabout a topic that comes up a
lot with my clients, so Idefinitely want to bring it to
the podcast because I feel likeif it's coming up with my
clients, it's coming up with you, and what I'm going to talk
about is how to run a businessas a mom successfully.
Okay, because we know sometimesthings can get a little chaotic
(00:22):
when we're trying to run ourown business and be a good mom
and a lot of times we just feellike we're just constantly in
survival mode and people ask meall the time like, how do you do
it?
So this is how I run multiplesix and seven figure businesses
as a mom with two kids under six.
Okay, so my kids are three andfive.
They still very much need myattention, they very much need
(00:44):
my help with literallyeverything.
So for me, I'm going to tellyou the things that I really
feel like made a huge differencein my life, because the first
few years of being a mom andtrying to juggle running my
businesses, it did feel verychaotic.
It felt like I was waking upevery single day in survival
mode just like, oh my gosh, howam I going to get everything
(01:05):
done every day?
How am I going to get throughthe day?
Am I going to get a chance tosit down and eat my meals, which
I still don't really do that,but I guess that's more by
choice, because I could besitting down and eating my meals
, but for some reason I justalways stand up and just get it
done.
One of the things I just wantto check off my list is eating.
Don't forget to eat.
But this is really the thingsthat I have felt like have made
(01:26):
the biggest difference in mylife as a mom who's also running
a business.
Now, listen, I'm also, in a way,like I'm a work from home mom.
So I have a headquarters right,you guys know my pink, iconic
warehouse.
I have a team that operatesevery single day, but I spend
like probably 70% of my time atmy home with my kids.
(01:49):
So one is in kindergarten, theother one's still home with me
all the time, but it's thekindergarten.
It's a very short schedule,it's not a full-time school
situation, so I am spending alot of the majority of my day
with my kids as, like theprimary responsible care person.
Okay, I guess that's how yousay it.
So the things that I've foundwere like the magical sauce for
(02:12):
me that have allowed me toreally get out of that chaotic
stage, which was so draining, itwas so overwhelming it really
was.
So I want to share these thingswith you, because this is what
I tell my clients as well.
These are the things thatreally made a big difference for
me.
Some of them are going to feelvery simple.
Some may be something you couldimplement in the future, but I
want to make sure you know atleast what worked for me, so you
(02:32):
could try these things and letme know, send me a DM, let me
know have you tried these?
Did they work for you?
Let's have a conversation, ormaybe even DM me some of the
things that work for you.
We could do a whole podcastabout that, like what works for
the women in this community, butI'm going to give you mine to
start.
(02:56):
So the first thing I want tomention is I had to completely
quit the idea that multitaskingwas a good thing.
Multitasking is one of the mostterrible things that I believe
you can do for your business andalso in life, and here's why,
when you multitask, what you'redoing is you're trying to do a
lot of things at once, right?
And if you're trying to do alot of things at once, you're
(03:19):
not doing anything with 100% ofyour focus and your effort,
right, because you're splittingyourself up over multiple tasks
at the same time.
That's why it's calledmultitasking, and I was the
queen of this.
But what I realized, especiallyonce I had kids, is that when I
was multitasking, the output,the results of all of the things
that I was doing, drasticallysuffered, not only in work, but
(03:42):
like as a mom too.
So this would look like and ifyou do this, just be like oh
okay, let me check myself,because it may be one of the
reasons why you're feeling so insurvival mode all the time.
So for me, for example, it'd belike waking up, trying to make
breakfast, answer emails, callmy office, you know, put like
(04:09):
take care of any issue, that,like, I don't know someone
stubbed their toe on a toy, theTV is too loud, like, like doing
a lot of things at once.
This was a really, reallychaotic place to try to operate
efficiently from, because, again, I was always in a state of
well, I kind of get the emaildone.
It was good enough, right?
(04:31):
Like big business things thatneed your full attention.
They kind of just turn to likeit's okay, it's good enough.
But what I wanted to tell youis, if it's just good enough,
it's not great.
And we want greatness aroundhere, right, trend setters, we
want greatness, or at least wewant to aspire to be great.
So, instead of multitasking,what I did was I cut that out
(04:52):
completely and this was aconscious effort, like this was
just an idea that I had.
Right, I was just like, let mejust try this, let me just try,
let me see what happens.
Because I think, as women, wehave a lot of pressure to be
good at multitasking, right?
Like, oh, we're women, we canmultitask, we can do so many
things at once and, yes, we can.
But at what cost?
Is it our mental health?
(05:12):
Is it our kids?
Is it our work?
So it's kind of like balancingokay, everybody like puts
multitasking on a pedestal, likeit's something like that they
it's like a badge of honor thatthey wear, but I honestly think
it's something that hurtswomen's businesses and lives.
So, instead, what I decided andI just made a conscious decision
because I was done with thatand I was like let me try the
(05:34):
total opposite.
Let me just not try to get amillion things done at once and
let me just maybe I'm not goingto get as much done in the day,
but what I do get done right.
That was my thought process.
So I went from having like asorry, I keep clearing my throat
(05:55):
.
I think I've got like someallergy thing going on shocking,
but it's Texas, it's likeallergies 24, 7, 365 days a year
.
Now, anyways, I digress.
So what I did was I cut out themultitasking and I told myself I
would give myself.
Instead of like trying to get10 things done in a day, which
my my to do list was usuallylike 10 to 12 things I was like
(06:15):
I'm going to do three, I'm goingto do three.
Well, maybe, like maybe in thebeginning it was probably more
like five because I was like I'mcutting it in half, but really
the sweet spot I've found isthree.
So having three tasks that aremoney making activities for my
business, instead of justspreading myself thin.
So I would when I was doingthat task, that's what I was
(06:38):
doing.
I wasn't doing the task.
Let's say it was like emailinga buyer okay for to get my
products into their store andanswering kind of questions or
anything.
So I wasn't emailing and makinglunch and you know having a chat
with my husband about somethingI was only emailing, which
meant come into the room, closethe distractions, you know.
(07:00):
Make sure someone's you knowlooking after the kids or even
if it was me and they were here,making sure that they were like
playing with some little toysor something.
Keep them distracted as much asyou can and give yourself 10 to
15 minutes of 100% focus on thetask.
This changed the game for meand this almost sounds silly
saying this like duh, but I'mtelling you most women don't do
(07:22):
this.
Especially if you're a workfrom home mom and you're raising
your kids at the same time andyou've got a lot going on, most
women are going to try tomultitask to get more done in a
day.
This kills your results.
So I went from doing that togetting very specific.
So when I'm momming, when I'mmaking lunch, I'm not making
(07:42):
lunch and answering an email.
I'm making lunch and hangingout with the kids and that's my
focus.
So they get a lot more.
They get A plus effort, right.
They get A plus love, a pluseffort and A plus attention
instead of like C, c minus.
So it made me start feelingbetter too.
So not only did my tasks getdone better, did I become a more
(08:05):
present and focused mom, but Ialso felt better because I saw
the results improve and I saw mykids were happy and I was happy
, I was happier and I felt likethis is a magic sauce that is
not being talked about.
Like why is everyone just likechampioning the idea that moms
should be running themselvesinto the ground, multitasking
and doing 800,000 things a day?
(08:26):
Instead, let's take stuff offyour plate and let's do things
right.
Okay, so this was a novel idea.
So that was a major, major, bigthing for me.
The second one that I'll talkabout and this is when I was
like this may be for you rightnow or not, but I want to put
this into your head now, becausethis will be game changing for
you as well is delegation oftasks.
(08:48):
Okay, my friend, so many of usbusiness owners small, small
business owners think that weare the only ones that can do
everything in our business.
Okay, we're the only ones thatknow how to add this stuff on
shopify.
We're the only ones that knowhow to ship.
We're the only ones that knowhow to answer emails from
customers, because, god forbid,someone says the wrong thing or
does the wrong thing, or okay,listen, I was you.
(09:11):
I already know how this goes.
When I had kids, I was forced tostart delegating because I
didn't have a choice.
Okay, I couldn't be in theoffice anymore.
I had like a baby at home,which I had kids later in life,
so I already had like anestablished work schedule and
established like life.
(09:31):
Right, I wasn't in my 20s, so Ihad, like I had already built
my businesses.
So I realized that I was veryinvolved in my business.
When I had my first child, Iwas still very involved in every
single thing in the operation.
So when I had a baby and, likeI literally physically couldn't
go to the office every dayanymore, I had to learn how to
(09:53):
delegate tasks, because what washappening is I was the
bottleneck of the business.
Everything having to runthrough me meant it went slower,
less efficient, less sales,because I was slowing down the
process of the growth of mybusiness.
And I'm saying this to you nowbecause I want to think.
I want you to think about thisyou may be the bottleneck in
(10:15):
your business.
And I'm saying this to you nowbecause I want you to think
about this.
You may be the bottleneck inyour business.
You may be what's stunting thegrowth.
This is a hard realization tomake as a business owner because
you want to think that you'rethe end-all, be-all for your
business.
But I'm telling you, when Istarted delegating tasks and
they were done beautifully bythe team, better than I ever
could, and it took a while forme to get comfortable with this.
(10:37):
But now I have so much trust inthem that they literally run
the day-to-day operationswithout me, period Like.
I went into the warehouse todayat 4.30.
I checked on them for 10minutes.
I was picking up a pizza fordinner at the gas station 's a
small town.
Okay, that's where we get ourpizza.
Don't judge us.
It's freaking delicious.
Um, so we're getting a pizza.
(10:58):
So I stopped in there.
Kids use the bathroom.
They played around for a littlewhile.
I visited with the employees.
We kind of talked about whatwas going on.
We got some new styles goingout to some of our major
retailers, so it was like aquick 15 minute conversation.
But everything is handled.
I don't have to spend my timeworrying about being a great mom
and having everything handledin the business.
(11:20):
So this is where I just want toplant the seed for you, because
so many women come to me, womenthat are making like 20, 30,
40k per month in sales already,that aren't delegating tasks,
and they're feeling the weight.
But they're also wanting togrow right.
They're wanting to go from like20K to 50K a month, and I can
clearly see where they need toput their effort and energy and
(11:42):
they're like well, should I hiresomeone to greet people when
they walk in the door at thestore?
I'm like, yeah, you shouldfricking hire someone.
Like that is a $15 an hour, $18an hour job.
Like you, as the owner, youneed to be doing like the $1,000
an hour jobs.
Like, where are you making themost money?
That's what you need to bedoing, right.
(12:03):
So it's different for eachclient, but let's just say it's
like going live.
Let's say, for your business,your boutique, your
product-based business, yourbrand when you go live, you
generate a lot of money, but youalso have so many other tasks
to do, like, for example, if youhave a brick and mortar too,
like you got to greet people,you got to talk to them.
This is a really bigdistraction from actually
(12:25):
growing your business, insteadof just hiring someone you're
focused on.
Oh my gosh, I should be the oneto answer the door when I hear
the little jingling, right, butit's not the case.
You can hire someone to do thatand then you'll figure out what
other tasks you can do or youcan delegate to a team member.
(12:48):
You don't have to be shippingevery order.
You don't have to be doing thepost office run every day.
You don't have to be shippingevery order.
You don't have to be doing thepost office run every day.
You don't have to be, you know,entering your products into
Shopify.
You don't have to do all ofthese tasks which I'm telling
you.
When you start releasing them,you're going to clam up.
You're going to be like is thisthe right decision?
I don't know.
I need to be in charge.
I'm the boss.
People are going to think I'mlazy or or not wanting to work.
(13:09):
Like.
These are the things that wentthrough my head, right, like it
wasn't just about giving up thetask.
I was worried that the teamwould perceive me as someone who
was, like I don't know,irresponsible.
Okay, I had all these crazythoughts that went through my
head or that I wasn't seriousabout my business when actually
giving and delegating to theteam was the best decision I
(13:31):
ever made, because now thebusiness runs like a well-oiled
machine.
If you can't see me, I'm makinglike a little loop-de-loop with
my hands and snapping along.
It runs like a well-oiledmachine that is extremely
efficient and allows for thebusiness to continue to grow,
even though I'm in a season inlife right now where I'm wanting
to mom life, where I'm wantingto mom life, then business and
(13:57):
also I have very limited time toactually give to the business,
right, so the time that I dogive has to be used very wisely.
Again, what I spend my timedoing is getting new accounts,
big accounts, because that'swhere I know I shine the most
right now.
Okay, it's talking to buyersand major retail chains.
It's not me showing up at theoffice and packing an order.
(14:20):
Now, do I miss it?
Yes, I miss being there, I missthe camaraderie, I miss like
knowing all that stuff.
But I know that my time has tobe spent doing the things that
are going to affect the businessthe most so we can bring in a
bigger team.
You know we hire new people allthe time.
The team is growing all thetime and it's because I've
delegated.
People think the opposite isgoing to happen, like if you
(14:41):
delegate it's all going to fallapart.
But I'm here to tell you youneed to delegate.
Delegate to the right peopleand you will be like oh my gosh.
I see now what Allie was saying.
I was the bottleneck in thisoperation and now things are
getting done quickly andefficiently and extremely well
and you can do the things thatmake your business more money.
Okay, so that's the secondthing.
(15:02):
Talking about the delegation,now here's another big one that
I had to adjust to.
I had to become more flexiblewith my schedule because as a
mom, you know things pop up,things happen, kids get sick,
they have activities they wantto do.
(15:23):
You can't be extremely rigid inyour schedule.
I guess you could be what I'msaying.
What worked for me is that nothaving that schedule very like,
very tied down has to be theexact time and like if I don't
get it done by a certain time,then I'm a failure like no, you
got to let go of thoseexpectations again when you're
(15:43):
adjusting your to-do list to beonly the important things.
Let's say you want to getsomething done by 11 in the
morning and you don't, that'sokay.
You'll get it done in theafternoon or maybe in the
evening when the kids go to bed.
And also being more comfortablewith that not being so like
tied down to the rigid norms ofa schedule Okay, it's not normal
(16:05):
to be an entrepreneur, a womandoing six, seven, multi six and
seven figures in their businessokay, and also being a mom and
also having all theseresponsibilities.
It is an extraordinary thing.
So if you're not, like, donewith work at five, you're not a
bad mom, because maybe your kidsneeded you more between three
(16:29):
and five and then at fivethey're gonna take a little
snoozy and you could get it doneduring their nap and that's
okay.
So it's just really just beingmore comfortable, more fluid,
not so rigid in your scheduleand giving yourself a little bit
of grace when things pop up andthings happen, and not taking
it out on your kids or gettingangry or getting mad at
(16:50):
something in the business andjust going.
You know what.
It's fine, it's not that big ofa deal, right?
Not that big of a deal, allright.
I am dying to know some of thethings that have helped you
become what you feel like as abetter mom slash business owner.
So again, shoot me a DM, let'shave the conversation.
I'd love to bring it to thepodcast.
I also want to tell you guys Ihave a four day free challenge
(17:12):
that I just launched yesterday.
There's already tons of greatwomen inside.
It's called Million DollarMoves.
Million Dollar Moves.
It's a four-day free challenge.
I'll put the link in thepodcast notes here so you could
just click on that and go to it.
Otherwise, go to my Instagram.
It'll be in my IG bio and myTikTok bio, which is allydceo.
(17:36):
Okay, that's where you'll findthe link to this challenge.
You could also go to allyceocomslash million dollar moves and
that's the link to join thechallenge, totally free, four
days with me inside October.
But we've already got ourTelegram channel open.
We're already having a littlepregame going on.
We're already getting into it.
So I'm going to be teaching youthe million dollar moves that
(17:58):
you need to make in order to setyour business up to become a
freaking seven figure empire.
Does that sound good?
Or what it's going to be?
Epic.
So I better see you inside thisfree challenge.
Once you're in there, feel freeto DM me and be like Allie.
What's up?
I heard about the milliondollar moves on the podcast and
I'm in.
We can celebrate you.
Okay, join the million dollarmoves.
I also told you aboutTrendsetter University, which we
(18:19):
are getting started in themiddle of October.
If you're ready for like a fullsix month course, support,
implementation, support from meand an incredible community, and
you're ready to go in, thatthat is called Trendsetter
University.
The link is below here in thepodcast as well, or you can just
go to imatrendsettercom forthat one.
Okay, thank you so much forjoining me in this episode.
(18:39):
I really, really hope that thiswas helpful for you and you
could start applying some ofthese things into your daily
life, especially if you're a momthat feels like you know you're
just treading water, trying tolike stay afloat.
Try these, see how they workfor you.
Okay, talk to you soon.
Hello, welcome to the Ali D show.
Today I'm going to talk to youabout a topic that comes up a
lot with my clients, so Idefinitely want to bring it to
the podcast because I feel likeif it's coming up with my
clients, it's coming up with you, and what I'm going to talk
about is how to run a businessas a mom successfully.
Okay, because we know sometimesthings can get a little chaotic
(00:22):
when we're trying to run ourown business and be a good mom
and a lot of times we just feellike we're just constantly in
survival mode and people ask meall the time like, how do you do
it?
So this is how I run multiplesix and seven figure businesses
as a mom with two kids under six.
Okay, so my kids are three andfive.
They still very much need myattention, they very much need
(00:44):
my help with literallyeverything.
So for me, I'm going to tellyou the things that I really
feel like made a huge differencein my life, because the first
few years of being a mom andtrying to juggle running my
businesses, it did feel verychaotic.
It felt like I was waking upevery single day in survival
mode just like, oh my gosh, howam I going to get everything
(01:05):
done every day?
How am I going to get throughthe day?
Am I going to get a chance tosit down and eat my meals, which
I still don't really do that,but I guess that's more by
choice, because I could besitting down and eating my meals
, but for some reason I justalways stand up and just get it
done.
One of the things I just wantto check off my list is eating.
Don't forget to eat.
But this is really the thingsthat I have felt like have made
(01:26):
the biggest difference in mylife as a mom who's also running
a business.
Now, listen, I'm also, in a way,like I'm a work from home mom.
So I have a headquarters right,you guys know my pink, iconic
warehouse.
I have a team that operatesevery single day, but I spend
like probably 70% of my time atmy home with my kids.
(01:49):
So one is in kindergarten, theother one's still home with me
all the time, but it's thekindergarten.
It's a very short schedule,it's not a full-time school
situation, so I am spending alot of the majority of my day
with my kids as, like theprimary responsible care person.
Okay, I guess that's how yousay it.
So the things that I've foundwere like the magical sauce for
(02:12):
me that have allowed me toreally get out of that chaotic
stage, which was so draining, itwas so overwhelming it really
was.
So I want to share these thingswith you, because this is what
I tell my clients as well.
These are the things thatreally made a big difference for
me.
Some of them are going to feelvery simple.
Some may be something you couldimplement in the future, but I
want to make sure you know atleast what worked for me, so you
(02:32):
could try these things and letme know, send me a DM, let me
know have you tried these?
Did they work for you?
Let's have a conversation, ormaybe even DM me some of the
things that work for you.
We could do a whole podcastabout that, like what works for
the women in this community, butI'm going to give you mine to
start.
(02:56):
So the first thing I want tomention is I had to completely
quit the idea that multitaskingwas a good thing.
Multitasking is one of the mostterrible things that I believe
you can do for your business andalso in life, and here's why,
when you multitask, what you'redoing is you're trying to do a
lot of things at once, right?
And if you're trying to do alot of things at once, you're
(03:19):
not doing anything with 100% ofyour focus and your effort,
right, because you're splittingyourself up over multiple tasks
at the same time.
That's why it's calledmultitasking, and I was the
queen of this.
But what I realized, especiallyonce I had kids, is that when I
was multitasking, the output,the results of all of the things
that I was doing, drasticallysuffered, not only in work, but
(03:42):
like as a mom too.
So this would look like and ifyou do this, just be like oh
okay, let me check myself,because it may be one of the
reasons why you're feeling so insurvival mode all the time.
So for me, for example, it'd belike waking up, trying to make
breakfast, answer emails, callmy office, you know, put like
(04:09):
take care of any issue, that,like, I don't know someone
stubbed their toe on a toy, theTV is too loud, like, like doing
a lot of things at once.
This was a really, reallychaotic place to try to operate
efficiently from, because, again, I was always in a state of
well, I kind of get the emaildone.
It was good enough, right?
(04:31):
Like big business things thatneed your full attention.
They kind of just turn to likeit's okay, it's good enough.
But what I wanted to tell youis, if it's just good enough,
it's not great.
And we want greatness aroundhere, right, trend setters, we
want greatness, or at least wewant to aspire to be great.
So, instead of multitasking,what I did was I cut that out
(04:52):
completely and this was aconscious effort, like this was
just an idea that I had.
Right, I was just like, let mejust try this, let me just try,
let me see what happens.
Because I think, as women, wehave a lot of pressure to be
good at multitasking, right?
Like, oh, we're women, we canmultitask, we can do so many
things at once and, yes, we can.
But at what cost?
Is it our mental health?
(05:12):
Is it our kids?
Is it our work?
So it's kind of like balancingokay, everybody like puts
multitasking on a pedestal, likeit's something like that they
it's like a badge of honor thatthey wear, but I honestly think
it's something that hurtswomen's businesses and lives.
So, instead, what I decided andI just made a conscious decision
because I was done with thatand I was like let me try the
(05:34):
total opposite.
Let me just not try to get amillion things done at once and
let me just maybe I'm not goingto get as much done in the day,
but what I do get done right.
That was my thought process.
So I went from having like asorry, I keep clearing my throat
(05:55):
.
I think I've got like someallergy thing going on shocking,
but it's Texas, it's likeallergies 24, 7, 365 days a year
.
Now, anyways, I digress.
So what I did was I cut out themultitasking and I told myself I
would give myself.
Instead of like trying to get10 things done in a day, which
my my to do list was usuallylike 10 to 12 things I was like
(06:15):
I'm going to do three, I'm goingto do three.
Well, maybe, like maybe in thebeginning it was probably more
like five because I was like I'mcutting it in half, but really
the sweet spot I've found isthree.
So having three tasks that aremoney making activities for my
business, instead of justspreading myself thin.
So I would when I was doingthat task, that's what I was
(06:38):
doing.
I wasn't doing the task.
Let's say it was like emailinga buyer okay for to get my
products into their store andanswering kind of questions or
anything.
So I wasn't emailing and makinglunch and you know having a chat
with my husband about somethingI was only emailing, which
meant come into the room, closethe distractions, you know.
(07:00):
Make sure someone's you knowlooking after the kids or even
if it was me and they were here,making sure that they were like
playing with some little toysor something.
Keep them distracted as much asyou can and give yourself 10 to
15 minutes of 100% focus on thetask.
This changed the game for meand this almost sounds silly
saying this like duh, but I'mtelling you most women don't do
(07:22):
this.
Especially if you're a workfrom home mom and you're raising
your kids at the same time andyou've got a lot going on, most
women are going to try tomultitask to get more done in a
day.
This kills your results.
So I went from doing that togetting very specific.
So when I'm momming, when I'mmaking lunch, I'm not making
(07:42):
lunch and answering an email.
I'm making lunch and hangingout with the kids and that's my
focus.
So they get a lot more.
They get A plus effort, right.
They get A plus love, a pluseffort and A plus attention
instead of like C, c minus.
So it made me start feelingbetter too.
So not only did my tasks getdone better, did I become a more
(08:05):
present and focused mom, but Ialso felt better because I saw
the results improve and I saw mykids were happy and I was happy
, I was happier and I felt likethis is a magic sauce that is
not being talked about.
Like why is everyone just likechampioning the idea that moms
should be running themselvesinto the ground, multitasking
and doing 800,000 things a day?
(08:26):
Instead, let's take stuff offyour plate and let's do things
right.
Okay, so this was a novel idea.
So that was a major, major, bigthing for me.
The second one that I'll talkabout and this is when I was
like this may be for you rightnow or not, but I want to put
this into your head now, becausethis will be game changing for
you as well is delegation oftasks.
(08:48):
Okay, my friend, so many of usbusiness owners small, small
business owners think that weare the only ones that can do
everything in our business.
Okay, we're the only ones thatknow how to add this stuff on
shopify.
We're the only ones that knowhow to ship.
We're the only ones that knowhow to answer emails from
customers, because, god forbid,someone says the wrong thing or
does the wrong thing, or okay,listen, I was you.
(09:11):
I already know how this goes.
When I had kids, I was forced tostart delegating because I
didn't have a choice.
Okay, I couldn't be in theoffice anymore.
I had like a baby at home,which I had kids later in life,
so I already had like anestablished work schedule and
established like life.
(09:31):
Right, I wasn't in my 20s, so Ihad, like I had already built
my businesses.
So I realized that I was veryinvolved in my business.
When I had my first child, Iwas still very involved in every
single thing in the operation.
So when I had a baby and, likeI literally physically couldn't
go to the office every dayanymore, I had to learn how to
(09:53):
delegate tasks, because what washappening is I was the
bottleneck of the business.
Everything having to runthrough me meant it went slower,
less efficient, less sales,because I was slowing down the
process of the growth of mybusiness.
And I'm saying this to you nowbecause I want to think.
I want you to think about thisyou may be the bottleneck in
(10:15):
your business.
And I'm saying this to you nowbecause I want you to think
about this.
You may be the bottleneck inyour business.
You may be what's stunting thegrowth.
This is a hard realization tomake as a business owner because
you want to think that you'rethe end-all, be-all for your
business.
But I'm telling you, when Istarted delegating tasks and
they were done beautifully bythe team, better than I ever
could, and it took a while forme to get comfortable with this.
(10:37):
But now I have so much trust inthem that they literally run
the day-to-day operationswithout me, period Like.
I went into the warehouse todayat 4.30.
I checked on them for 10minutes.
I was picking up a pizza fordinner at the gas station 's a
small town.
Okay, that's where we get ourpizza.
Don't judge us.
It's freaking delicious.
Um, so we're getting a pizza.
(10:58):
So I stopped in there.
Kids use the bathroom.
They played around for a littlewhile.
I visited with the employees.
We kind of talked about whatwas going on.
We got some new styles goingout to some of our major
retailers, so it was like aquick 15 minute conversation.
But everything is handled.
I don't have to spend my timeworrying about being a great mom
and having everything handledin the business.
(11:20):
So this is where I just want toplant the seed for you, because
so many women come to me, womenthat are making like 20, 30,
40k per month in sales already,that aren't delegating tasks,
and they're feeling the weight.
But they're also wanting togrow right.
They're wanting to go from like20K to 50K a month, and I can
clearly see where they need toput their effort and energy and
(11:42):
they're like well, should I hiresomeone to greet people when
they walk in the door at thestore?
I'm like, yeah, you shouldfricking hire someone.
Like that is a $15 an hour, $18an hour job.
Like you, as the owner, youneed to be doing like the $1,000
an hour jobs.
Like, where are you making themost money?
That's what you need to bedoing, right.
(12:03):
So it's different for eachclient, but let's just say it's
like going live.
Let's say, for your business,your boutique, your
product-based business, yourbrand when you go live, you
generate a lot of money, but youalso have so many other tasks
to do, like, for example, if youhave a brick and mortar too,
like you got to greet people,you got to talk to them.
This is a really bigdistraction from actually
(12:25):
growing your business, insteadof just hiring someone you're
focused on.
Oh my gosh, I should be the oneto answer the door when I hear
the little jingling, right, butit's not the case.
You can hire someone to do thatand then you'll figure out what
other tasks you can do or youcan delegate to a team member.
(12:48):
You don't have to be shippingevery order.
You don't have to be doing thepost office run every day.
You don't have to be shippingevery order.
You don't have to be doing thepost office run every day.
You don't have to be, you know,entering your products into
Shopify.
You don't have to do all ofthese tasks which I'm telling
you.
When you start releasing them,you're going to clam up.
You're going to be like is thisthe right decision?
I don't know.
I need to be in charge.
I'm the boss.
People are going to think I'mlazy or or not wanting to work.
(13:09):
Like.
These are the things that wentthrough my head, right, like it
wasn't just about giving up thetask.
I was worried that the teamwould perceive me as someone who
was, like I don't know,irresponsible.
Okay, I had all these crazythoughts that went through my
head or that I wasn't seriousabout my business when actually
giving and delegating to theteam was the best decision I
(13:31):
ever made, because now thebusiness runs like a well-oiled
machine.
If you can't see me, I'm makinglike a little loop-de-loop with
my hands and snapping along.
It runs like a well-oiledmachine that is extremely
efficient and allows for thebusiness to continue to grow,
even though I'm in a season inlife right now where I'm wanting
to mom life, where I'm wantingto mom life, then business and
(13:57):
also I have very limited time toactually give to the business,
right, so the time that I dogive has to be used very wisely.
Again, what I spend my timedoing is getting new accounts,
big accounts, because that'swhere I know I shine the most
right now.
Okay, it's talking to buyersand major retail chains.
It's not me showing up at theoffice and packing an order.
(14:20):
Now, do I miss it?
Yes, I miss being there, I missthe camaraderie, I miss like
knowing all that stuff.
But I know that my time has tobe spent doing the things that
are going to affect the businessthe most so we can bring in a
bigger team.
You know we hire new people allthe time.
The team is growing all thetime and it's because I've
delegated.
People think the opposite isgoing to happen, like if you
(14:41):
delegate it's all going to fallapart.
But I'm here to tell you youneed to delegate.
Delegate to the right peopleand you will be like oh my gosh.
I see now what Allie was saying.
I was the bottleneck in thisoperation and now things are
getting done quickly andefficiently and extremely well
and you can do the things thatmake your business more money.
Okay, so that's the secondthing.
(15:02):
Talking about the delegation,now here's another big one that
I had to adjust to.
I had to become more flexiblewith my schedule because as a
mom, you know things pop up,things happen, kids get sick,
they have activities they wantto do.
(15:23):
You can't be extremely rigid inyour schedule.
I guess you could be what I'msaying.
What worked for me is that nothaving that schedule very like,
very tied down has to be theexact time and like if I don't
get it done by a certain time,then I'm a failure like no, you
got to let go of thoseexpectations again when you're
(15:43):
adjusting your to-do list to beonly the important things.
Let's say you want to getsomething done by 11 in the
morning and you don't, that'sokay.
You'll get it done in theafternoon or maybe in the
evening when the kids go to bed.
And also being more comfortablewith that not being so like
tied down to the rigid norms ofa schedule Okay, it's not normal
(16:05):
to be an entrepreneur, a womandoing six, seven, multi six and
seven figures in their businessokay, and also being a mom and
also having all theseresponsibilities.
It is an extraordinary thing.
So if you're not, like, donewith work at five, you're not a
bad mom, because maybe your kidsneeded you more between three
(16:29):
and five and then at fivethey're gonna take a little
snoozy and you could get it doneduring their nap and that's
okay.
So it's just really just beingmore comfortable, more fluid,
not so rigid in your scheduleand giving yourself a little bit
of grace when things pop up andthings happen, and not taking
it out on your kids or gettingangry or getting mad at
(16:50):
something in the business andjust going.
You know what.
It's fine, it's not that big ofa deal, right?
Not that big of a deal, allright.
I am dying to know some of thethings that have helped you
become what you feel like as abetter mom slash business owner.
So again, shoot me a DM, let'shave the conversation.
I'd love to bring it to thepodcast.
I also want to tell you guys Ihave a four day free challenge
(17:12):
that I just launched yesterday.
There's already tons of greatwomen inside.
It's called Million DollarMoves.
Million Dollar Moves.
It's a four-day free challenge.
I'll put the link in thepodcast notes here so you could
just click on that and go to it.
Otherwise, go to my Instagram.
It'll be in my IG bio and myTikTok bio, which is allydceo.
(17:36):
Okay, that's where you'll findthe link to this challenge.
You could also go to allyceocomslash million dollar moves and
that's the link to join thechallenge, totally free, four
days with me inside October.
But we've already got ourTelegram channel open.
We're already having a littlepregame going on.
We're already getting into it.
So I'm going to be teaching youthe million dollar moves that
(17:58):
you need to make in order to setyour business up to become a
freaking seven figure empire.
Does that sound good?
Or what it's going to be?
Epic.
So I better see you inside thisfree challenge.
Once you're in there, feel freeto DM me and be like Allie.
What's up?
I heard about the milliondollar moves on the podcast and
I'm in.
We can celebrate you.
Okay, join the million dollarmoves.
I also told you aboutTrendsetter University, which we
(18:19):
are getting started in themiddle of October.
If you're ready for like a fullsix month course, support,
implementation, support from meand an incredible community, and
you're ready to go in, thatthat is called Trendsetter
University.
The link is below here in thepodcast as well, or you can just
go to imatrendsettercom forthat one.
Okay, thank you so much forjoining me in this episode.
(18:39):
I really, really hope that thiswas helpful for you and you
could start applying some ofthese things into your daily
life, especially if you're a momthat feels like you know you're
just treading water, trying tolike stay afloat.
Try these, see how they workfor you.
Okay, talk to you soon.
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