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October 26, 2025 14 mins

Growth doesn’t come from chaos; it comes from better leadership under pressure.

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Episode Transcript

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SPEAKER_00 (00:00):
Hey, welcome to the Al E D show.
Today's episode is gonna besuper fun and a little bit
different.
What I'm gonna do is I'm goingto include an audio training
from a brand new space that Ijust launched called Let's Go
Girls.
Cue the Shania Twain.
I am so excited.

(00:21):
So this space is specificallybuilt for boutiques and brand
owners who are ready to heardaily lessons, daily trainings,
strategy, mindset, energy,behind the scenes, how I've been
able to build such successfulbusinesses.
What are my main things that Ibelieve you need to focus on in

(00:45):
order to get the success thatyou want for your business?
So let's go, girls, isessentially a membership and a
community specifically built foryou.
And what I know about being afreaking business owner out here
is there's a lot that goes intoyour success.
And if you have a space that youcan plug into every single day,
listen, like 10 minutes, okay?

(01:07):
Like you gotta be able to invest10 minutes in yourself per day
if you wanna have any kind ofgrowth in your business.
Because at the end of the day,guess who's the leader of the
business?
I'm pointing at you.
You are.
So if you're not growing, you'restaying stagnant.
And if you're staying stagnant,that means you're stuck.
And if you're stuck, you're notgonna get the sales and the
results that you want.

(01:27):
So how do we get unstuck?
You invest in your growthbecause this thing is only as
gonna be as good as you are as ahuman and as a business owner.
So we gotta get you freakingsharp, laser focused on honing
in, on improving you and yourskills and everything that goes
into being an entrepreneur.

(01:47):
So I'm gonna invite you insideLet's Go Girls.
The link will be in the shownotes, but all it is is I'm a
trendsetter.com slash let's gogirls.
Of course, you could DM me onInstagram for this.
You can um find it in the linkin my bio.
But this new space is sofreaking affordable.
It's insane.
And I'm just charging a littlebit, a little tiny bit, because

(02:10):
I want you to have skin in thegame.
I want you off social media, Iwant you stopping comparing
yourself and scrolling and likepretending like you're looking
up business stuff, but reallynext thing you know, you're
invested in some like randomfight between two influencers on
TikTok, like you were trying towork on business stuff, an hour
goes by and you still haven'treally learned anything.

(02:31):
Okay, those days are over.
We're gonna start taking you offof these platforms into Let's Go
Girls.
You're gonna get again dailytrainings Monday through Friday
on exactly what you need to bedoing to grow your business.
Um, this just launched literallytwo days ago.
So I'm gonna drop in the day twotraining right here so you can

(02:51):
listen, get an example of whatthis space is gonna be like.
And then if this is for you,again, I want to invite you
inside.
Of course, uh, you know, it's upto you.
But listen, if I were you, Iwould do what it takes to grow.
And this is a very easy step toget you going into the right
direction, okay?
Again, 10 minutes a day.
If you invest 10 minutes a dayin yourself for the next 30

(03:14):
days, 60 days, 90 days, oneyear, you will be unrecognizable
to yourself and to yourbusiness.
You will be that freaking muchof a bad ASS.
Okay.
Here is the audio traininginside of Let's Go Girls from
day two.
I hope you love it.
Again, if at the end you decideto join or you want more

(03:36):
information, you want to readmore about this sucker, just go
to IMATrendsetter.com slashlet's go girls.
Today is one of those days wherethings just happen in business
and it's a roadblock, and it'sone of those things where it's
like, okay, how am I gonnahandle this hiccup?
What am it's a hiccup, but it'sa big one, and what can I do to

(03:59):
make this have the bestresolution possible?
And I want to talk to you aboutthis because this is something
that's happening real time in mybusiness, and it made me think
of like how at first, in thefirst few years of running a
business, anything that goesawry or doesn't go your way can
really feel so heavy.

(04:19):
And it could take days to getover.
Like, let's say you make amistake, or someone returns
something, or someone says,like, oh, this is you know not
what I thought it was gonna,whatever, you know, like someone
says something funky about thesizing of a product, or maybe
they don't like the scent ofyour candle, or whatever it is,
right?
And these things, like, they canreally make us upset as business

(04:42):
owners because we're soemotionally attached to
literally every single thing inour business, right?
Like top to bottom, it'sfreaking us.
Like, this is our baby, ourdream, our you know, thing that
we have made come to life fromscratch.
And so it's really, really hardwhen we have these roadblocks.
Now, the bigger you get, themore business you have, you have

(05:05):
bigger roadblocks that you face.
And it's wild because thingsthat happen at my stage of
business now, where we'reshipping out six figures per
month in orders, the things thathappen now, if they would have
happened like a few years ago, Iwould have gone into a complete
tailspin and like locked myselfin my car and just cried it out

(05:26):
for hours and then like youknow, had to go home,
decompress, go for a walk.
And now something throws me, youknow, for a loop or should throw
me for a loop.
I'm kind of just like, okay,well, I'm very problem solution
oriented.
So there's not a lot ofemotional attachment anymore,

(05:48):
which is a very freeing thing,which is what I try to teach you
guys in all of my programs is Iknow I get it's an emotional
thing.
I'm just like you.
I'm very emotionally attached tomy businesses, but I'm also at
the point now where I canseparate myself emotionally from
any kind of disruptions orhiccups or mistakes or things
that don't quote unquote go myway, and switch on CEO hat and

(06:11):
go, okay, what how do we fix it?
How do we fix it?
And this is the same for you inany facet of your business.
So sales are slow, customers notshowing up, emails not
converting, no engagement.
Like it's always how do we fixit?
Like that is where I want you toget to, not oh my gosh, no one's

(06:32):
buying my stuff, my productlaunch stunk.
Now nobody likes, does anybodyeven like my products?
Are they even good?
Is anyone ever even gonna care?
Like, you get into thistailspin, right?
And this is normal in thebeginning because we don't
really know how to separate theemotional connection to every
little thing in our business andthe CEO hat that you need to
grow into wearing, which isgoing to be hard to do, but it's

(06:56):
gonna be game changing for you.
So, for example, for me today,we have a major retailer that my
brand is in, and I just gotnotice from my VP of operations
that one of our suppliers is outof stock on something that we
need to fill this order.
And we're about a hundred andfifty pieces short to fill this

(07:18):
order.
150 pieces, okay, sold out allover the country, can't find
what we need.
So instead of me freaking the Fout, right, and going, oh my
god, what are because this majorretailer is very finicky, they
like things how they like them,they they don't like any hiccups
in their system.
It they're a well-oiled machine,and if you funk up that machine,

(07:39):
it's not good.
Okay, I'll just leave it atthat.
So, what I don't want to do iscause any turmoil in their
business.
So, me, instead of like freakingout, having a meltdown, oh my
gosh, what am I gonna do?
Crying in my car, I put on myresourceful CEO hat and I call
the supplier and I said, Okay,give me like four options of
things that might work that youdo have available, and let me

(08:03):
see what that looks like.
So him and I were on the phonefor about 30 minutes.
They were they're great.
I mean, we do we do so muchbusiness with them.
I'm like, you can give me 15minutes of your time to figure
this out, right?
But he was great.
We went through all of theoptions, we weighed them, the
price points, like becauseeverything is very locked in and
margins and price points, andyou know, like when there's you

(08:26):
can't really throw off, youknow, your profit margins.
So I'm trying to do the bestthat I can to just really be
resourceful and solutionoriented here.
So we found about four possibleoptions, and it's Friday, right?
It's uh I mean the day that I'mdropping this in, it's Friday.
It's late in the day, people aregone from the office.

(08:46):
Like my normal rep at that umcompany, my supplier, she she
was gone for the day.
So I was dealing with someonebrand new.
Um, but we were able to figureout some options for a solution.
And so all I did was I said,let's get four samples, they'll
be here on Monday.
Um, one of them actually arrivedtoday because my VP of

(09:08):
operations already saw thiscoming because she's so freaking
brilliant.
So she already had picked out acouple possible solutions until
we're restocked in this item.
But anywho, so all the sampleswill be here on Monday, and we
will look at them then.
And if I have to end up callingmy retailer, I will.
But what I didn't want to do,and what so many people do, is

(09:31):
they immediately go intodumpster fire mode.
Dumpster fire mode is like spazmode, chaotic mode, and you
cannot make any good decisionsfrom that mode.
But this is where so many peopleare used to like actually taking
action and making decisions, andit's not a good place to do it
from.
So instead, I was like, let mejust take a breath.
Is it a big deal?

(09:51):
Yes.
Can we fix it?
I believe so.
I believe wholeheartedly thatone of these four samples that I
get on Monday is going to be theperfect solution.
I'm putting that into theuniverse.
I'm not going into meltdownstatus.
I'm not like assuming the worst.
I'm not gonna, you know, justthink that everything's gonna
fall apart.
I'm going to methodically andemotionally detach from this

(10:13):
issue.
And I'm I'm gonna wait and seewhat happens on Monday.
And then we can reconvene then.
What else this does, if you havea team, is this relieves the
pressure from your team offeeling like either, you know,
you're gonna blow your top atany minute or walking on
eggshells.
Like they're when you have agood team, they you really gotta

(10:35):
trust them with what they theyknow and what they can do, but
you also owe it to them to notspaz out or freak out on them in
situations like this, even ifit's like, you know,
non-intentional.
So by me taking the reins andsaying, let me call the vet let
me call the supplier.
You know, she's in Dallas, she'sat market right now, we've got

(10:57):
people in our showroom.
I was like, let me take thereins on this one.
You keep selling in theshowroom, and I'll let you know
what's gonna happen.
So I took the reins, I made thephone call, I was on the phone,
you know, like I said, with theguy for about 15 minutes.
He was great, he was looking atswatches, like doing all the
things, color swatches, tryingto find, you know, the best
possible solution to thisproblem with me.
And what it did also was it tookthat weight off of my team

(11:21):
members' shoulders becauseagain, you don't want to place
things on their shoulders allthe time that feel like you know
are big deals.
Like if you can take the reinson something like this and
relieve them, especially whenthey're either like running your
store or have they're shippingorders, they got other things
they're doing.
This was a CEO moment.
This is where you step in andyou go, Okay, let me just take

(11:42):
the reins and see what we haveavailable.
So the bottom line is now my mymyself, my team can go into the
weekend more at ease, more likewe got this, not in a panic,
chaotic, spazzy mode.
Again, which so many peopleoperate in that space,

(12:04):
especially as an entrepreneur.
Listen, if everything is a bigdeal to you, then everyone is
going to be on eggshells all thetime.
And you, you're not gonna live ahappy life because you're gonna
be so emotionally invested inevery single freaking thing.
It's gonna be exhausting.
You're gonna burn the F out andyou're gonna burn out fast, and

(12:26):
you're never gonna reach yourpotential because you haven't
learned how to emotionallymature and control your feelings
about things that happen inbusiness that especially when
they're not in your control,right?
This is I like there's no way Icould have controlled this.
This is something that is um,again, totally out of my hands.

(12:46):
But what I can control is how wedeal with it, how the team deals
with it, and how we solve theproblem.
So I just want to tell you startremoving some of the emotion.
This is gonna bring back a lotmore joy into your life.
And and start on somethingsmall, right?
Like, let's say someone returnssomething, and usually like

(13:07):
returns really get you like in atizzy, and you're like, oh my
god, the return, I blah blahblah blah blah blah.
It's part of business.
Don't take it so freakingpersonal.
Get the return in the mail,process it, and move the frick
on.
Don't let it stall you, don'tlet it weigh you down, don't
feel some type of way about it.
And it may take you a little bitto figure out how to do this.

(13:30):
But once you do, you'll startapplying this more and more and
more, and you start separatingthe business from the emotion,
and this is how you become morefree.
And you live a fabulous lifethat's not bogged down by
exhaustion and overwhelm fromyour business because you learn
that sometimes things justhappen.

(13:51):
You can't control the personreturning the thing.
Okay, it didn't fit them, sowhat?
They didn't like the smell, sowhat?
Let humans be humans.
Your job is to graciously acceptit and then move on because we
got other things to do, right?
Okay, I hope you have anincredible day.
I'm going to continue to dropreal life stories in here

(14:13):
because I think it's reallyimportant for you guys to like
see how I handle real lifesituations in real time and how
you can apply it to your ownbusinesses.
Because listen, if this was alljust about what's the strategy
to go viral, like we would allbe zillionaires right now.
But it's not.
So much more goes into it.
Okay.
So have a little take a little,you know, relaxation moment for

(14:36):
yourself.
Gather your thoughts.
Don't let the roadblocks throwyou off your wagon.
Just take a breath, and you gotthis.
Again, if you decide to join oryou want more information, you
want to read more about thissucker, just go to I'm a
trendsetter.comslash let's gogirls.
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