January 24, 2025 • 13 mins
What I am seeing and hearing about our industry from main street to wall street.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the alley D show.
I feel like we have so much tocatch up on.
All of the podcasts you'velistened to this week.
I pretty much recorded and hadthem scheduled out and ready to
go.
So.
What I like to do is kind of dothem as I go throughout the
week, because just connectingwith you, dropping little
(00:20):
tidbits of information or thingsthat I'm thinking about, things
that I know will help you as alistener of the podcast, where
I'm like, Ooh, I got to tell mypodcast girlies about this.
That's kind of the normal waythat I've been doing this daily
podcast, but I knew that thisweek I was going to be at Dallas
market center all week.
So I kind of prerecorded a lotof the episodes for the week,
(00:40):
had them ready to go.
So I could focus on being atmarket because what happens is I
get home late and then I don'twant to, you know, forget to
upload the podcast.
So I just kind of got it alldone and squared away in the
beginning.
So even though you may belistening every day, I feel
like.
I haven't had a chance to talkto you in days.
Because it was Monday what Ilast recorded my podcast.
(01:02):
So I just feel like I have somuch to say, okay, number one.
Just a little fun, personaltidbit.
Um, I am, my husband would justdie if I w if he knew I was
telling you this, cause I don'tbe one of those people that
talks about your diet, but Iguys, I do want you guys to know
this because I think it's goingto be.
Um, an interesting, you know,I'm always the Guinea pig over
(01:23):
here.
So I started, um, cutting outall processed foods and I'm
really just doing, oh my gosh,my stomach is actually growling.
I wonder if you heard that.
I'm actually just doing meat.
Dairy and fruit and somevegetables.
So, um, I started that onMonday, first day of market.
(01:47):
I was like this isn't really nota good time to start this.
I knew I was going to kind ofhave like a hard time finding
things to eat and everything,but I was also like, you know
what?
I'm fricking up for thechallenge.
There's never a good time,right?
There's never a perfect time tostart or try anything new.
That's off your comfy zone orwhen you're shifting out of like
(02:08):
certain things you'recomfortable with like obviously
in business and personal life.
You kind of just have to go,okay, today's the day I'm just
going for it.
And it was probably like thatwhen you started your business
or really any time you tryanything new.
You just have to go all in.
You just have to say I'm herefor it.
It's what I've been wanting todo.
If I wait for the perfect time,I'm going to be waiting forever.
(02:29):
Yeah, I could've picked nextweek when it's going to be a
little bit of a slower week, butI also like more recently, I
like challenging myself withthese kind of like bigger
decisions, like totally changingyour diet.
And going into one of thebiggest weeks of the entire
year, I thought it would be agreat challenge.
And you know what?
(02:49):
It was a good challenge.
I, um, was, you know, I've beenable to do it by five days now,
today was kind of the roughestday.
And I was telling my husbandthat, and I think he said it's
because I finally probablyburned off all the crap Hola.
And now it's like down to thenitty gritty.
So, um, Meat dairy fruit.
(03:10):
And the main reason why I'mdoing this actually is just to
get like really clean,energizing, super.
Foods in me protein, because Iknow that I'm going to have a
challenging year this year.
I want big things for thebusiness.
And obviously our energy, ourbodies, our minds.
(03:31):
What we're putting in our bodiesevery day, what we're feeding it
is so important to the outputthat we have.
And I just didn't.
I wanted to make sure that I wassetting myself up for success in
every way possible.
Because if I'm wanting to doeight figures, I'm wanting to
grow this business.
I'm wanting to do millions insales like this year alone.
I really need to be at my best.
(03:51):
And so I've been thinking aboutthis for several months now.
My husband's starting doing thisabout five months ago.
And.
He, um, like has been loving it.
And so I thought, you know,what?
I've been reading all the weirdstuff about everything they're
putting in our foods and ourkids' foods and I'm just over
it.
And so I was like, I'm going forit.
(04:12):
So it's been fun.
Um, And definitely challenging,but.
Nothing.
That was like the hardest thingin the world, actually, just
because I'm like looking at thebenefits, I'm not going, oh my
gosh.
I just want to like eat mypeanut butter Oreos that are in
the cabinet, even though I do.
But I also am kind of like, youknow what, let's see what
(04:35):
happens.
I like the challenge of seeingwho I become with this new diet.
Okay.
All right enough about that.
But if you're, if you are alsodoing this DME on Instagram, let
me know, like, what are somerecipes you eat?
What's like right now, I'm juststraight up, like grabbing a
hamburger.
Patty and like an apple.
So I'll probably need to up myrecipe game soon.
(04:56):
Um, okay, so let's talk aboutmarket.
Let's catch up.
Been there.
Um, Uh, this week.
And I kind of just wanted togive you the state of market and
what my opinion was of where Isee the industry right now,
where we're going for 20, 25.
How things seem to be varyingfrom.
Um, you know, the past couple ofyears, And, um, just give you
(05:18):
like my state of the marketaddress, my personal opinion.
So, um, what I noticed at marketnumber one, the thing that
struck me, probably the most.
Is that.
There's an air.
Of excitement.
And confidence brewing.
(05:40):
2023 and 2024 was rough oneverybody.
For me in particular, 2023happened to be the roughest
year, 2024.
We started to kind of.
You know, we had to adjust andpivot and figure out.
Um, You know, end of 20, 23,what that was going to look
like.
I think we did a pretty decentjob last year.
(06:00):
Um, But what I am going to tellyou is a lot of businesses were
having big time struggles in2023 and 2024.
And maybe they weren't sayingit, but I'm hearing it now as
they're coming out of it.
That's when they're starting tosay yeah, 20 23, 20 24 was
really, really rough on us.
(06:22):
Um, So that seems to be turningthe corner.
People seem to be coming out ofthat.
Um, I'm talking from both the.
Brand owner side and the storeowner side.
So I deal with a lot of buyers.
Um, in the past, you know,couple of days, And that's
really what I'm hearing.
(06:43):
From, you know, whether they'retalking to me or my team or what
I'm hearing in the buildingconversations that I'm having
with people is things are on theup and up, especially after
having the two rough years.
So if you have made it throughthose two, two rough years,
which I know you have, becauseyou're sticking in it, you're in
it for the long haul.
You understand their cycles inbusiness.
You understand that there'sgoing to be ups and downs and
(07:04):
we're not going to let ittotally ruin everything we've
built.
We're not going to go into aspiral.
Like I have done before.
Okay.
We're not doing that.
We know that we're in it for thelong haul and having a rough
couple of years happens inbusiness.
I also heard this from my CPA inmultiple different types of
businesses, whether you're a cardealership, whether you are, you
(07:26):
know, a store, whatever the casemay be, it was a rough couple of
years, but things are turningaround.
I heard this not only fromindividual like boutique owners.
But also from, um, majorretailer buyers.
So the big boys that come by andbuy from us.
(07:47):
That have anywhere from 30 to ahundred to 300 locations.
And talking about how the pasttwo years they were really kind
of in a buying freeze.
Because of the state of theindustry, they had a lot of, um,
restrictions placed on them.
A lot of budget.
Budget restrictions placed onthem.
(08:08):
And those have been loosened up.
So for you as a business owner,whether you're a brand owner
store, owner, boutique owner,whatever you are, you're selling
physical products.
I want you to know that youshould start feeling.
Good about the overall state ofthe industry.
I'm literally in the thick ofit, I'm telling you exactly
(08:29):
what's happening, what I'mseeing in real time.
So I want you to just, um, ifyou felt like things were a
little bit rough, I want you toknow.
That, not only is it meprojecting this, but also, you
know, companies that are, youknow, multimillion dollar
billion dollar companies.
Are also seeing the same thing.
(08:50):
From mom and pops on mainstreet, all the way to wall
street, publicly tradedcompanies that I deal with.
This is the temperature.
Of the market.
Okay.
So give yourself a little highfive.
You know, if, if the last coupleof years were a dumpster fire
for you, you were not alone.
Um, I'm here to tell you let'sput out the fire.
(09:12):
It's time to move forward.
There's a lot of positivity.
Going on at market.
Spending money, happiness.
Joy.
Uh, relief.
I'm seeing a lot of great, greatthings.
So that's another thing that Iwanted to visit with you about.
Another thing I wanted to justquickly tap into.
(09:32):
As I'm reminded at market.
And I talked about this a littlebit inside the trends that our
membership this week is howimportant your customer
relationships are.
Please do not.
Have or not, please do not use.
Your business.
And play.
(09:53):
The anonymity game or theanonymous game, that was kind of
a rough sentence.
But don't hide behind yourbusiness name.
I want you to really startfocusing on making real life
customer relationships with realpeople.
I don't care if you're a brandor a boutique.
(10:13):
I don't care if the personspends$10 with you or$10,000
with you.
I want you to really cultivateand nurture your customer
relationships and focus on this.
As we had more into 2025.
Everything comes back to howwell you have nurtured your
relationships with people.
(10:33):
And I'll, I'll tell some storiesabout market.
In another episode where thiswas just so.
Eyeopening.
And so just, I want you todouble, triple, quadruple down
on your relationship building,because when you're coming out
of tough times, it's not justyou, the business owner, it's
the customers.
It's everybody like banding backtogether and like, yes.
(10:55):
We're ready to party again.
We're ready to have joy again.
So don't be anonymous.
Don't hide behind a non-entity.
I don't know if I'm saying thatword.
Right.
Nymity.
That's a hard one to say, don'thide behind that.
Don't stand into the shadows.
I want you to step into thespotlight.
You want to create a megabusiness.
You want your name onbillboards.
(11:16):
You want to see your name inlights.
You want to go to times squareand take a selfie in front of
like a billboard that has yourfricking name on it.
Let's do it, but you can't do itby playing small and hiding and
staying in the shadows.
You need to step into thefricking spotlight.
And that means not only for you,but pulling your customers into
(11:37):
the spotlight as well.
Shining your light on them,bringing them joy, building
those relationships, continuingto cultivate everything you
built up until this point.
Don't forget, people love doingbusiness with people.
And that's why I've been able tobuild this mega brand.
(11:58):
This mega business that hassurvived ups and downs over
years, over a decade.
Strong hard as a rock, strongerthan ever.
Can I have my best year everafter having tough years.
Where I was second guessing.
The entire industry.
(12:18):
But my customer relationships.
Our what's now catapulting me.
To increase crazy, incrediblenumbers.
And I'll share more about thatwith you in another podcast.
It's your customerrelationships.
Okay.
So I just wanted to kind ofcatch up with you.
I could talk to y'all forever.
(12:40):
Um, if you have any questions onanything in this podcast, do you
just want to chat about it?
Shoot me a DM on Instagram.
I love hearing your feedback.
And one thing that would reallyhelp me.
If today, if you have a second,like as soon as you're done
listening to this, would youmind going and rating my
podcast?
Give me a five-star ratingpolice.
It really helps bump thepodcast.
(13:02):
So I'm told.
Um, up into the, up the rankingsand it allows more women that
are interested in building theirown empires, their own
boutiques, their own brands whowant to see mass exists success.
It helps put my podcast intotheir suggested podcast and
feeds and get more recognition.
So if you have a minute, that'smy big ask for you today.
(13:25):
If you enjoyed this podcast, ifyou listen to it.
When you're done here, just giveme a five-star review.
It would really, really helpyour girl.
Okay.
Having an amazing weekend andwe'll catch up again on Monday.
Welcome to the alley D show.
I feel like we have so much tocatch up on.
All of the podcasts you'velistened to this week.
I pretty much recorded and hadthem scheduled out and ready to
go.
So.
What I like to do is kind of dothem as I go throughout the
week, because just connectingwith you, dropping little
(00:20):
tidbits of information or thingsthat I'm thinking about, things
that I know will help you as alistener of the podcast, where
I'm like, Ooh, I got to tell mypodcast girlies about this.
That's kind of the normal waythat I've been doing this daily
podcast, but I knew that thisweek I was going to be at Dallas
market center all week.
So I kind of prerecorded a lotof the episodes for the week,
(00:40):
had them ready to go.
So I could focus on being atmarket because what happens is I
get home late and then I don'twant to, you know, forget to
upload the podcast.
So I just kind of got it alldone and squared away in the
beginning.
So even though you may belistening every day, I feel
like.
I haven't had a chance to talkto you in days.
Because it was Monday what Ilast recorded my podcast.
(01:02):
So I just feel like I have somuch to say, okay, number one.
Just a little fun, personaltidbit.
Um, I am, my husband would justdie if I w if he knew I was
telling you this, cause I don'tbe one of those people that
talks about your diet, but Iguys, I do want you guys to know
this because I think it's goingto be.
Um, an interesting, you know,I'm always the Guinea pig over
(01:23):
here.
So I started, um, cutting outall processed foods and I'm
really just doing, oh my gosh,my stomach is actually growling.
I wonder if you heard that.
I'm actually just doing meat.
Dairy and fruit and somevegetables.
So, um, I started that onMonday, first day of market.
(01:47):
I was like this isn't really nota good time to start this.
I knew I was going to kind ofhave like a hard time finding
things to eat and everything,but I was also like, you know
what?
I'm fricking up for thechallenge.
There's never a good time,right?
There's never a perfect time tostart or try anything new.
That's off your comfy zone orwhen you're shifting out of like
(02:08):
certain things you'recomfortable with like obviously
in business and personal life.
You kind of just have to go,okay, today's the day I'm just
going for it.
And it was probably like thatwhen you started your business
or really any time you tryanything new.
You just have to go all in.
You just have to say I'm herefor it.
It's what I've been wanting todo.
If I wait for the perfect time,I'm going to be waiting forever.
(02:29):
Yeah, I could've picked nextweek when it's going to be a
little bit of a slower week, butI also like more recently, I
like challenging myself withthese kind of like bigger
decisions, like totally changingyour diet.
And going into one of thebiggest weeks of the entire
year, I thought it would be agreat challenge.
And you know what?
(02:49):
It was a good challenge.
I, um, was, you know, I've beenable to do it by five days now,
today was kind of the roughestday.
And I was telling my husbandthat, and I think he said it's
because I finally probablyburned off all the crap Hola.
And now it's like down to thenitty gritty.
So, um, Meat dairy fruit.
(03:10):
And the main reason why I'mdoing this actually is just to
get like really clean,energizing, super.
Foods in me protein, because Iknow that I'm going to have a
challenging year this year.
I want big things for thebusiness.
And obviously our energy, ourbodies, our minds.
(03:31):
What we're putting in our bodiesevery day, what we're feeding it
is so important to the outputthat we have.
And I just didn't.
I wanted to make sure that I wassetting myself up for success in
every way possible.
Because if I'm wanting to doeight figures, I'm wanting to
grow this business.
I'm wanting to do millions insales like this year alone.
I really need to be at my best.
(03:51):
And so I've been thinking aboutthis for several months now.
My husband's starting doing thisabout five months ago.
And.
He, um, like has been loving it.
And so I thought, you know,what?
I've been reading all the weirdstuff about everything they're
putting in our foods and ourkids' foods and I'm just over
it.
And so I was like, I'm going forit.
(04:12):
So it's been fun.
Um, And definitely challenging,but.
Nothing.
That was like the hardest thingin the world, actually, just
because I'm like looking at thebenefits, I'm not going, oh my
gosh.
I just want to like eat mypeanut butter Oreos that are in
the cabinet, even though I do.
But I also am kind of like, youknow what, let's see what
(04:35):
happens.
I like the challenge of seeingwho I become with this new diet.
Okay.
All right enough about that.
But if you're, if you are alsodoing this DME on Instagram, let
me know, like, what are somerecipes you eat?
What's like right now, I'm juststraight up, like grabbing a
hamburger.
Patty and like an apple.
So I'll probably need to up myrecipe game soon.
(04:56):
Um, okay, so let's talk aboutmarket.
Let's catch up.
Been there.
Um, Uh, this week.
And I kind of just wanted togive you the state of market and
what my opinion was of where Isee the industry right now,
where we're going for 20, 25.
How things seem to be varyingfrom.
Um, you know, the past couple ofyears, And, um, just give you
(05:18):
like my state of the marketaddress, my personal opinion.
So, um, what I noticed at marketnumber one, the thing that
struck me, probably the most.
Is that.
There's an air.
Of excitement.
And confidence brewing.
(05:40):
2023 and 2024 was rough oneverybody.
For me in particular, 2023happened to be the roughest
year, 2024.
We started to kind of.
You know, we had to adjust andpivot and figure out.
Um, You know, end of 20, 23,what that was going to look
like.
I think we did a pretty decentjob last year.
(06:00):
Um, But what I am going to tellyou is a lot of businesses were
having big time struggles in2023 and 2024.
And maybe they weren't sayingit, but I'm hearing it now as
they're coming out of it.
That's when they're starting tosay yeah, 20 23, 20 24 was
really, really rough on us.
(06:22):
Um, So that seems to be turningthe corner.
People seem to be coming out ofthat.
Um, I'm talking from both the.
Brand owner side and the storeowner side.
So I deal with a lot of buyers.
Um, in the past, you know,couple of days, And that's
really what I'm hearing.
(06:43):
From, you know, whether they'retalking to me or my team or what
I'm hearing in the buildingconversations that I'm having
with people is things are on theup and up, especially after
having the two rough years.
So if you have made it throughthose two, two rough years,
which I know you have, becauseyou're sticking in it, you're in
it for the long haul.
You understand their cycles inbusiness.
You understand that there'sgoing to be ups and downs and
(07:04):
we're not going to let ittotally ruin everything we've
built.
We're not going to go into aspiral.
Like I have done before.
Okay.
We're not doing that.
We know that we're in it for thelong haul and having a rough
couple of years happens inbusiness.
I also heard this from my CPA inmultiple different types of
businesses, whether you're a cardealership, whether you are, you
(07:26):
know, a store, whatever the casemay be, it was a rough couple of
years, but things are turningaround.
I heard this not only fromindividual like boutique owners.
But also from, um, majorretailer buyers.
So the big boys that come by andbuy from us.
(07:47):
That have anywhere from 30 to ahundred to 300 locations.
And talking about how the pasttwo years they were really kind
of in a buying freeze.
Because of the state of theindustry, they had a lot of, um,
restrictions placed on them.
A lot of budget.
Budget restrictions placed onthem.
(08:08):
And those have been loosened up.
So for you as a business owner,whether you're a brand owner
store, owner, boutique owner,whatever you are, you're selling
physical products.
I want you to know that youshould start feeling.
Good about the overall state ofthe industry.
I'm literally in the thick ofit, I'm telling you exactly
(08:29):
what's happening, what I'mseeing in real time.
So I want you to just, um, ifyou felt like things were a
little bit rough, I want you toknow.
That, not only is it meprojecting this, but also, you
know, companies that are, youknow, multimillion dollar
billion dollar companies.
Are also seeing the same thing.
(08:50):
From mom and pops on mainstreet, all the way to wall
street, publicly tradedcompanies that I deal with.
This is the temperature.
Of the market.
Okay.
So give yourself a little highfive.
You know, if, if the last coupleof years were a dumpster fire
for you, you were not alone.
Um, I'm here to tell you let'sput out the fire.
(09:12):
It's time to move forward.
There's a lot of positivity.
Going on at market.
Spending money, happiness.
Joy.
Uh, relief.
I'm seeing a lot of great, greatthings.
So that's another thing that Iwanted to visit with you about.
Another thing I wanted to justquickly tap into.
(09:32):
As I'm reminded at market.
And I talked about this a littlebit inside the trends that our
membership this week is howimportant your customer
relationships are.
Please do not.
Have or not, please do not use.
Your business.
And play.
(09:53):
The anonymity game or theanonymous game, that was kind of
a rough sentence.
But don't hide behind yourbusiness name.
I want you to really startfocusing on making real life
customer relationships with realpeople.
I don't care if you're a brandor a boutique.
(10:13):
I don't care if the personspends$10 with you or$10,000
with you.
I want you to really cultivateand nurture your customer
relationships and focus on this.
As we had more into 2025.
Everything comes back to howwell you have nurtured your
relationships with people.
(10:33):
And I'll, I'll tell some storiesabout market.
In another episode where thiswas just so.
Eyeopening.
And so just, I want you todouble, triple, quadruple down
on your relationship building,because when you're coming out
of tough times, it's not justyou, the business owner, it's
the customers.
It's everybody like banding backtogether and like, yes.
(10:55):
We're ready to party again.
We're ready to have joy again.
So don't be anonymous.
Don't hide behind a non-entity.
I don't know if I'm saying thatword.
Right.
Nymity.
That's a hard one to say, don'thide behind that.
Don't stand into the shadows.
I want you to step into thespotlight.
You want to create a megabusiness.
You want your name onbillboards.
(11:16):
You want to see your name inlights.
You want to go to times squareand take a selfie in front of
like a billboard that has yourfricking name on it.
Let's do it, but you can't do itby playing small and hiding and
staying in the shadows.
You need to step into thefricking spotlight.
And that means not only for you,but pulling your customers into
(11:37):
the spotlight as well.
Shining your light on them,bringing them joy, building
those relationships, continuingto cultivate everything you
built up until this point.
Don't forget, people love doingbusiness with people.
And that's why I've been able tobuild this mega brand.
(11:58):
This mega business that hassurvived ups and downs over
years, over a decade.
Strong hard as a rock, strongerthan ever.
Can I have my best year everafter having tough years.
Where I was second guessing.
The entire industry.
(12:18):
But my customer relationships.
Our what's now catapulting me.
To increase crazy, incrediblenumbers.
And I'll share more about thatwith you in another podcast.
It's your customerrelationships.
Okay.
So I just wanted to kind ofcatch up with you.
I could talk to y'all forever.
(12:40):
Um, if you have any questions onanything in this podcast, do you
just want to chat about it?
Shoot me a DM on Instagram.
I love hearing your feedback.
And one thing that would reallyhelp me.
If today, if you have a second,like as soon as you're done
listening to this, would youmind going and rating my
podcast?
Give me a five-star ratingpolice.
It really helps bump thepodcast.
(13:02):
So I'm told.
Um, up into the, up the rankingsand it allows more women that
are interested in building theirown empires, their own
boutiques, their own brands whowant to see mass exists success.
It helps put my podcast intotheir suggested podcast and
feeds and get more recognition.
So if you have a minute, that'smy big ask for you today.
(13:25):
If you enjoyed this podcast, ifyou listen to it.
When you're done here, just giveme a five-star review.
It would really, really helpyour girl.
Okay.
Having an amazing weekend andwe'll catch up again on Monday.
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The Joe Rogan Experience
The official podcast of comedian Joe Rogan.