April 29, 2025 • 14 mins
Here's the tough love on why your inventory isnt flying off the shelves.
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Work directly with me in TRENDSETTER VIP, DM Me on IG to apply
Follow the Ali Dee on TikTok and Instagram @ali.dee.ceo
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome to the LEDShow.
(00:02):
Today we're gonna talk about atopic that I hear all the time
from you, whether it's on TikTokor on Instagram, or in the dms.
You guys mentioned this to me,and I feel like this is
something we need to bring tothe forefront, have a real deal
conversation about inside thepodcast where I can go a little
bit more in depth than just likea 62nd TikTok video.
So you guys ready for that?
If you're in, just be like,yeah, I'm in.
(00:24):
Holler at yourself over there.
If you're in the car, toot tootthe horn at the person next to
you.
They're gonna be like, why isthat girl honking at me?
You're honking because you'reready to learn how to sell your
inventory.
One of the main questions that Iget asked is about inventory.
Allie, my inventory is notmoving as fast as I should, or,
I have all this extra inventory.
I don't know what to do to sellit.
(00:45):
I've been trying, but nothing'smoving like I want it to move.
What the heck am I doing wrong?
Does the inventory suck?
So many times I get thequestion, does my inventory
suck?
And I'm like, Hmm, okay.
Probably not.
Let me see.
And literally, you have thecutest products ever.
You have great products peoplewant, you have products that you
know, like your intuition, yourguts are why you bought the
(01:08):
product.
And now you're starting tosecond guess it'cause you're
like, it's not moving.
I posted about it on Instagram,you know, I sent an email out
and no one's really buying it.
And the fact of the matter is,the first thing we do is blame
the inventory.
But you know, I'm always about alittle bit of tough love, right?
So the deal is, it's not theinventory, the inventory is not
why you're not selling theinventory.
(01:31):
It's you.
Okay?
This is the truth.
You guys know.
I always keep it real, but thetruth of the matter is all that
tells me is you don't yet havethese selling skills it takes to
move product online.
That's it.
Let's not make this a biggerdeal than it is.
Let's not start going to aspiral where we're second
guessing our existence and whywe even started this business in
(01:52):
the first place.
Okay?
You just don't have the skillsyet.
That's what this whole freakingcommunity is about.
This is why I built theTrendsetter membership.
This is why I host this podcast.
This is why I was, I was hostinga free masterclass today
actually, about how to get moreShopify to Chang's 24 7 without
feeling cringey, without beingon social media all the time
(02:14):
without running ads like it wasfricking bomb.
And what I was talking about wasI could probably be in Maui
right now, like on a surfboard.
I don't surf.
I'm scared of the ocean.
I don't know.
But my calling my heart, likeeverything in me right now wants
to transform our industry.
So you understand it's notreally magical, like fairy dust
(02:36):
that has to get sprinkled on youin order for you to make sales.
You just have to learn the verysimple strategic way of showing
up.
So when it comes to selling yourinventory, it's almost always
this problem.
First of all, you don't know whoyour niche is, so you're trying
to sell inventory in a veryvague, generic blah.
It's trendy, it's affordable,it's cute, it's new.
(03:01):
We got it from such and suchvendor.
Nobody cares about that.
No one's gonna buy from contentlike that.
I need you to really hear whatI'm saying today.
No one's gonna buy content, notno one's gonna buy from content
that is generic and doesn'tspeak to why they would actually
give you money, why they wouldactually pay you for that stuff.
(03:24):
So first and foremost is gettingclear on your target market.
You gotta get clear on yourtarget market, and you may think
you're clear, but if yourinventory isn't moving, you're
not clear.
Okay, I love you, but this stepcannot be skipped.
If this is not done properly,you will not be able to move
(03:45):
your inventory.
You will feel like your contentfalls flat.
You will be yelling into a voidof a zillion million other
boutiques out there that aretrying to also sell the exact
same thing you're selling, andthey're not selling it either.
Okay.
But the people that are sellingtheir inventory like hotcakes,
they know their niche.
(04:06):
They know who their idealcustomer is, and every piece of
content that they make to selland move that inventory, whether
it's content on Instagram,content, on TikTok, on Facebook,
on Pinterest, on, I don't know,a blog on their website, in
their email marketing, it allspeaks to their ideal customer.
You have to make an emotionalconnection.
(04:27):
There's too much noise out thereto skip this now.
Yeah.
Maybe back in 2010 when it wasthe wild, wild West on Facebook
and anytime you posted somethingfor sale, people would freak
out.
'cause they couldn't believethat they could comment and have
something shipped to themwithout having to go to the
actual store.
Okay.
That was like what, 2010?
Okay.
That was uh, 20.
It was 15 years ago.
(04:48):
15 years ago, things havechanged.
The online space is full ofpeople trying to sell crap all
the time.
So if you want your stuff tomove, you have to rise above the
noise.
And the way you rise above thenoise is by getting clear on who
your niche is so they have achance to find you.
(05:08):
It's like a fricking, where'sWaldo out there in the internet
world, right?
Uh, you know, they're just outthere scrolling, watching funny
dog videos, watching funnyjokes, sending things to their
friends and their husband andwhoever, okay, how the heck are
you gonna break through all thatnoise?
You're gonna do it by speakingtheir language and it's gonna,
(05:28):
it's gonna slap'em in the face.
They didn't see it coming.
You gotta capture theirattention first, and you don't
do it by posting productpictures that say, this is a
cute new dress we just got in.
Okay.
You have to speak to your idealcustomer.
So first thing I want you to dois just brainstorm what this is.
(05:51):
And by the way, in themasterclass I hosted today, I
talked all about this.
So if you want the, um, if youwant the free masterclass, I can
just send you the link.
Just DM me on Instagram, let meknow and say, girl, I want your
free masterclass.
I'll know what you're talkingabout unless I have like a
hundred by the time you listento this, but tell me, let me
know that you want the freemasterclass on how to hear
(06:11):
Shopify cha chings all day andsell out your products without
trying to go viral.
Spend 24 7 on social media andrun ads and become a tech
wizard.
That's what the masterclass wasabout.
Okay.
So if you want access to that,again, it's totally free.
Just DM me, let me know and wewill get you access to that.
Okay.
I'll, I'll send you over thelink so you can watch the
replay.
There's so much gold in there.
(06:33):
But first you gotta brainstormwho the heck is this?
And one thing that I say, areally good way to do this is to
kind of look at you and yourlifestyle, because 99% of the
time your ideal customer has thesame lifestyle as you.
Because why would we be tryingto relate to someone that we
have no clue what they gothrough on the daily?
For example, for me, my idealcustomer is exactly the
(06:55):
lifestyle that I live.
Western lifestyle style, ruralrodeo, ranching, cowgirl
community.
I'm not gonna try to sell myproducts to everybody in the
world because you know, who'sthe most likely person to give
me money for My stuff is myniche.
So I respect that and I followthat strategy and that's why we
(07:21):
do a hundred K months on repeat.
Okay.
It's because I'm blinders on,zoned in Now, did I have some
hiccups along the way?
Yes.
I tell you that whole storyinside the masterclass on when I
once almost ruined my entirebusiness.
But we learned from it and I wasable to take that lesson and
teach it to you and tell you donot try to be vanilla and
(07:43):
generic.
Generic and universal.
Being universal means diddlysquat online.
You know what it means.
It means you're not getting anyfricking sales, is what that
means.
So niche down, brainstorm yourniche.
Again, I would not try to helpsomeone who was 25 living in New
York City wanted corporate workwhere like I would never start a
(08:07):
business for that person becausethere's a major disconnect on me
and my lifestyle and who theyare.
So when you look at it likethat, can't you go, oh, okay, I
get it.
My stuff maybe isn't foreverybody.
Who do I relate to the most?
Let me talk to them like they'remy BFFs.
That's how they're gonna bedrawn to you.
I don't, I, I have zero interestin attracting the 25-year-old in
(08:31):
her first job.
Six inch red bottom heels in NewYork City working on Wall Street
to my page.
She ain't gonna buy from me.
And if she does, well, she wassearching us out, but I'm not
gonna go search her out.
I'm gonna search out the peoplethat I know are gonna convert
the easiest.
See, sometimes we make thisstuff so hard, we make it so
(08:53):
hard, and at the end of the dayit's not, your inventory isn't
moving because you don't knowwho your ideal customer is, so
your content isn't speaking tothem, so they're not finding you
in the first place.
So your inventory is tot stuckon the shelf.
Is that making sense?
I'm gonna harp on this even morebecause I feel like I've talked
(09:14):
about this in the past.
You guys know this.
Maybe you're hearing this forthe first time.
I don't know.
Maybe you're new to the podcast,but the industry has to learn
this, and this is my whole goal.
Again, it's why I created theTrendsetter membership.
It's why I've created thisentire community, because I
really feel like this is mypassion.
Now, again, I've built the brandof my dreams, guys.
(09:35):
I've built it so I don't evenhave to be there.
In fact, it's better when I'mnot there.
Okay?
It runs way smoother.
'cause when I go in, I wannachitty chat with everybody for
an hour and they're like, ally,we got stuff to do.
Can you please see yourself outthe door?
We love you and all.
We thank you for the payroll,but we got stuff to do.
Wouldn't it be awesome if youbuilt your business like that as
well?
And all it takes is you focusingon strategy and systems and
(09:58):
everything else will pan out asit's supposed to be.
But if you don't have thesebasic foundational pieces in
place, you will not grow aprofitable business.
It will feel like you're pullingyour hair out, trying to get
every single sale, and I don'twant that for you.
(10:18):
Again, I want you to be able tolive the life that you wanna
live, which means you're notrunning your business 24 7.
Your business is like awell-oiled machine.
That's my goal here.
So the next time you arethrowing a pity party because
your inventory hasn't sold orit's not moving as fast as you
(10:39):
want it to.
Hello Daddy Kitty.
Sorry, I'm making a podcastright now.
You hear the kitty cat meowingin the background.
The next time you're having yourpity party, I want you to stop
and go, wait.
Allie said if my product isn'tmoving, there's a disconnect
between my business and my idealcustomer.
That's it.
Stop making it more than it is.
(11:00):
Stop worrying about a zillionother ways, quote unquote, that
you can move product and focuson this one thing.
'cause this is the answer,period.
Don't let someone tell you adsis the answer.
Don't let someone tell you.
SEO is the answer.
Don't let someone tell youhashtags and weird viral tricks
are the answer.
It's not.
It always goes back to thisissue.
(11:20):
Okay, can I get an amen?
I really, really want you tounderstand this one concept.
This is gonna open up thefloodgates for you.
This is where everything's gonnachange, okay?
So if you're inside thetrendsetter membership, go to
the niches to richest training.
If you've already watched it,re-watch it.
Use the ideal customer workbook.
(11:40):
Answer all the questions, guys.
I created that entire workbookbecause I needed these answers
for my own business.
I didn't create it just for fun.
I was having the same issue thatyou were having just a few years
ago.
I needed systems.
There was no one out thereteaching this.
Okay?
No, one zero.
So I had to come up with thesesystems.
(12:02):
I had to come up with questionsto ask myself, how do I know who
my ideal customer is?
What are their desires?
What are their wants?
How can I map this out and makeit so clear?
I made myself a workbook.
A workbook, a journal, okay?
And then what I did is.
Prettied it up and fancied itup, and now I'm giving it to you
where it clearly asks you Forwomen that are in our industry,
(12:22):
not just businesses, okay, notjust any old business, but
boutiques, brands, product basedbusiness owners.
The questions are specificallyfor us to figure out our ideal
customers.
It's different from otherindustries.
We're unique.
We're our own thing over here,okay?
This is why getting businessadvice from random business
gurus doesn't translate.
You gotta get people that are inyour industry that have done
(12:44):
this before.
Go through that ideal customerworkbook again.
Okay.
Learn, write, rewrite, reread,really immerse yourself.
Then fill out your customerpersona, profile, the worksheet
in there where it maps it allout.
This is gonna be like your Biblethat you will forever reference
whenever you're doing anything.
(13:04):
Buying inventory, sending outemails, working on marketing,
working on content.
All your answers will always liein your customer persona
profile.
It makes it so simple to show upand sell, and isn't that what we
want?
At the end of the day, we wannabe able to show up and sell in a
way that feels simple, fun,exciting, not weird, not
(13:27):
cringey, not icky, not robotic.
We wanna feel like us.
Our industry was built uponhuman connection.
Let's get back to it.
Okay.
I love you.
Thank you so much for listeningto this episode.
Again, if you want that freemasterclass, just DM me on
Instagram.
Let me know.
I'll send it over to you.
I want you to watch it.
It's like 90 minutes long and somany of you showed up, by the
(13:48):
way.
Oh my gosh.
I thought there was gonna belike two or three people showing
up and I looked.
I went and looked and see howmany people were in there, and I
was like, okay, wow.
We're doing this today, ally, soget it together.
Y'all made me nervous a littlebit.
I started to sweat a little bit.
It's, it's really, really great.
Again, it's 90 minutes.
There's so much greatinformation there.
I, I thought it was gonna belike 45 minutes tops.
Next thing you know, an hour anda half had gone by, so hopefully
(14:10):
none of y'all fell asleep.
If you did well, too bad.
You know what, you know whatthey say?
You snooze, you lose.
Right?
So if you snoozed, you better gofricking back and watch it.
You didn't snooze.
I'm not that boring.
Okay?
I love you.
Have an amazing day.
We'll talk to you next time.
Go figure out your idealcustomer.
Do it.
Hello and welcome to the LEDShow.
(00:02):
Today we're gonna talk about atopic that I hear all the time
from you, whether it's on TikTokor on Instagram, or in the dms.
You guys mentioned this to me,and I feel like this is
something we need to bring tothe forefront, have a real deal
conversation about inside thepodcast where I can go a little
bit more in depth than just likea 62nd TikTok video.
So you guys ready for that?
If you're in, just be like,yeah, I'm in.
(00:24):
Holler at yourself over there.
If you're in the car, toot tootthe horn at the person next to
you.
They're gonna be like, why isthat girl honking at me?
You're honking because you'reready to learn how to sell your
inventory.
One of the main questions that Iget asked is about inventory.
Allie, my inventory is notmoving as fast as I should, or,
I have all this extra inventory.
I don't know what to do to sellit.
(00:45):
I've been trying, but nothing'smoving like I want it to move.
What the heck am I doing wrong?
Does the inventory suck?
So many times I get thequestion, does my inventory
suck?
And I'm like, Hmm, okay.
Probably not.
Let me see.
And literally, you have thecutest products ever.
You have great products peoplewant, you have products that you
know, like your intuition, yourguts are why you bought the
(01:08):
product.
And now you're starting tosecond guess it'cause you're
like, it's not moving.
I posted about it on Instagram,you know, I sent an email out
and no one's really buying it.
And the fact of the matter is,the first thing we do is blame
the inventory.
But you know, I'm always about alittle bit of tough love, right?
So the deal is, it's not theinventory, the inventory is not
why you're not selling theinventory.
(01:31):
It's you.
Okay?
This is the truth.
You guys know.
I always keep it real, but thetruth of the matter is all that
tells me is you don't yet havethese selling skills it takes to
move product online.
That's it.
Let's not make this a biggerdeal than it is.
Let's not start going to aspiral where we're second
guessing our existence and whywe even started this business in
(01:52):
the first place.
Okay?
You just don't have the skillsyet.
That's what this whole freakingcommunity is about.
This is why I built theTrendsetter membership.
This is why I host this podcast.
This is why I was, I was hostinga free masterclass today
actually, about how to get moreShopify to Chang's 24 7 without
feeling cringey, without beingon social media all the time
(02:14):
without running ads like it wasfricking bomb.
And what I was talking about wasI could probably be in Maui
right now, like on a surfboard.
I don't surf.
I'm scared of the ocean.
I don't know.
But my calling my heart, likeeverything in me right now wants
to transform our industry.
So you understand it's notreally magical, like fairy dust
(02:36):
that has to get sprinkled on youin order for you to make sales.
You just have to learn the verysimple strategic way of showing
up.
So when it comes to selling yourinventory, it's almost always
this problem.
First of all, you don't know whoyour niche is, so you're trying
to sell inventory in a veryvague, generic blah.
It's trendy, it's affordable,it's cute, it's new.
(03:01):
We got it from such and suchvendor.
Nobody cares about that.
No one's gonna buy from contentlike that.
I need you to really hear whatI'm saying today.
No one's gonna buy content, notno one's gonna buy from content
that is generic and doesn'tspeak to why they would actually
give you money, why they wouldactually pay you for that stuff.
(03:24):
So first and foremost is gettingclear on your target market.
You gotta get clear on yourtarget market, and you may think
you're clear, but if yourinventory isn't moving, you're
not clear.
Okay, I love you, but this stepcannot be skipped.
If this is not done properly,you will not be able to move
(03:45):
your inventory.
You will feel like your contentfalls flat.
You will be yelling into a voidof a zillion million other
boutiques out there that aretrying to also sell the exact
same thing you're selling, andthey're not selling it either.
Okay.
But the people that are sellingtheir inventory like hotcakes,
they know their niche.
(04:06):
They know who their idealcustomer is, and every piece of
content that they make to selland move that inventory, whether
it's content on Instagram,content, on TikTok, on Facebook,
on Pinterest, on, I don't know,a blog on their website, in
their email marketing, it allspeaks to their ideal customer.
You have to make an emotionalconnection.
(04:27):
There's too much noise out thereto skip this now.
Yeah.
Maybe back in 2010 when it wasthe wild, wild West on Facebook
and anytime you posted somethingfor sale, people would freak
out.
'cause they couldn't believethat they could comment and have
something shipped to themwithout having to go to the
actual store.
Okay.
That was like what, 2010?
Okay.
That was uh, 20.
It was 15 years ago.
(04:48):
15 years ago, things havechanged.
The online space is full ofpeople trying to sell crap all
the time.
So if you want your stuff tomove, you have to rise above the
noise.
And the way you rise above thenoise is by getting clear on who
your niche is so they have achance to find you.
(05:08):
It's like a fricking, where'sWaldo out there in the internet
world, right?
Uh, you know, they're just outthere scrolling, watching funny
dog videos, watching funnyjokes, sending things to their
friends and their husband andwhoever, okay, how the heck are
you gonna break through all thatnoise?
You're gonna do it by speakingtheir language and it's gonna,
(05:28):
it's gonna slap'em in the face.
They didn't see it coming.
You gotta capture theirattention first, and you don't
do it by posting productpictures that say, this is a
cute new dress we just got in.
Okay.
You have to speak to your idealcustomer.
So first thing I want you to dois just brainstorm what this is.
(05:51):
And by the way, in themasterclass I hosted today, I
talked all about this.
So if you want the, um, if youwant the free masterclass, I can
just send you the link.
Just DM me on Instagram, let meknow and say, girl, I want your
free masterclass.
I'll know what you're talkingabout unless I have like a
hundred by the time you listento this, but tell me, let me
know that you want the freemasterclass on how to hear
(06:11):
Shopify cha chings all day andsell out your products without
trying to go viral.
Spend 24 7 on social media andrun ads and become a tech
wizard.
That's what the masterclass wasabout.
Okay.
So if you want access to that,again, it's totally free.
Just DM me, let me know and wewill get you access to that.
Okay.
I'll, I'll send you over thelink so you can watch the
replay.
There's so much gold in there.
(06:33):
But first you gotta brainstormwho the heck is this?
And one thing that I say, areally good way to do this is to
kind of look at you and yourlifestyle, because 99% of the
time your ideal customer has thesame lifestyle as you.
Because why would we be tryingto relate to someone that we
have no clue what they gothrough on the daily?
For example, for me, my idealcustomer is exactly the
(06:55):
lifestyle that I live.
Western lifestyle style, ruralrodeo, ranching, cowgirl
community.
I'm not gonna try to sell myproducts to everybody in the
world because you know, who'sthe most likely person to give
me money for My stuff is myniche.
So I respect that and I followthat strategy and that's why we
(07:21):
do a hundred K months on repeat.
Okay.
It's because I'm blinders on,zoned in Now, did I have some
hiccups along the way?
Yes.
I tell you that whole storyinside the masterclass on when I
once almost ruined my entirebusiness.
But we learned from it and I wasable to take that lesson and
teach it to you and tell you donot try to be vanilla and
(07:43):
generic.
Generic and universal.
Being universal means diddlysquat online.
You know what it means.
It means you're not getting anyfricking sales, is what that
means.
So niche down, brainstorm yourniche.
Again, I would not try to helpsomeone who was 25 living in New
York City wanted corporate workwhere like I would never start a
(08:07):
business for that person becausethere's a major disconnect on me
and my lifestyle and who theyare.
So when you look at it likethat, can't you go, oh, okay, I
get it.
My stuff maybe isn't foreverybody.
Who do I relate to the most?
Let me talk to them like they'remy BFFs.
That's how they're gonna bedrawn to you.
I don't, I, I have zero interestin attracting the 25-year-old in
(08:31):
her first job.
Six inch red bottom heels in NewYork City working on Wall Street
to my page.
She ain't gonna buy from me.
And if she does, well, she wassearching us out, but I'm not
gonna go search her out.
I'm gonna search out the peoplethat I know are gonna convert
the easiest.
See, sometimes we make thisstuff so hard, we make it so
(08:53):
hard, and at the end of the dayit's not, your inventory isn't
moving because you don't knowwho your ideal customer is, so
your content isn't speaking tothem, so they're not finding you
in the first place.
So your inventory is tot stuckon the shelf.
Is that making sense?
I'm gonna harp on this even morebecause I feel like I've talked
(09:14):
about this in the past.
You guys know this.
Maybe you're hearing this forthe first time.
I don't know.
Maybe you're new to the podcast,but the industry has to learn
this, and this is my whole goal.
Again, it's why I created theTrendsetter membership.
It's why I've created thisentire community, because I
really feel like this is mypassion.
Now, again, I've built the brandof my dreams, guys.
(09:35):
I've built it so I don't evenhave to be there.
In fact, it's better when I'mnot there.
Okay?
It runs way smoother.
'cause when I go in, I wannachitty chat with everybody for
an hour and they're like, ally,we got stuff to do.
Can you please see yourself outthe door?
We love you and all.
We thank you for the payroll,but we got stuff to do.
Wouldn't it be awesome if youbuilt your business like that as
well?
And all it takes is you focusingon strategy and systems and
(09:58):
everything else will pan out asit's supposed to be.
But if you don't have thesebasic foundational pieces in
place, you will not grow aprofitable business.
It will feel like you're pullingyour hair out, trying to get
every single sale, and I don'twant that for you.
(10:18):
Again, I want you to be able tolive the life that you wanna
live, which means you're notrunning your business 24 7.
Your business is like awell-oiled machine.
That's my goal here.
So the next time you arethrowing a pity party because
your inventory hasn't sold orit's not moving as fast as you
(10:39):
want it to.
Hello Daddy Kitty.
Sorry, I'm making a podcastright now.
You hear the kitty cat meowingin the background.
The next time you're having yourpity party, I want you to stop
and go, wait.
Allie said if my product isn'tmoving, there's a disconnect
between my business and my idealcustomer.
That's it.
Stop making it more than it is.
(11:00):
Stop worrying about a zillionother ways, quote unquote, that
you can move product and focuson this one thing.
'cause this is the answer,period.
Don't let someone tell you adsis the answer.
Don't let someone tell you.
SEO is the answer.
Don't let someone tell youhashtags and weird viral tricks
are the answer.
It's not.
It always goes back to thisissue.
(11:20):
Okay, can I get an amen?
I really, really want you tounderstand this one concept.
This is gonna open up thefloodgates for you.
This is where everything's gonnachange, okay?
So if you're inside thetrendsetter membership, go to
the niches to richest training.
If you've already watched it,re-watch it.
Use the ideal customer workbook.
(11:40):
Answer all the questions, guys.
I created that entire workbookbecause I needed these answers
for my own business.
I didn't create it just for fun.
I was having the same issue thatyou were having just a few years
ago.
I needed systems.
There was no one out thereteaching this.
Okay?
No, one zero.
So I had to come up with thesesystems.
(12:02):
I had to come up with questionsto ask myself, how do I know who
my ideal customer is?
What are their desires?
What are their wants?
How can I map this out and makeit so clear?
I made myself a workbook.
A workbook, a journal, okay?
And then what I did is.
Prettied it up and fancied itup, and now I'm giving it to you
where it clearly asks you Forwomen that are in our industry,
(12:22):
not just businesses, okay, notjust any old business, but
boutiques, brands, product basedbusiness owners.
The questions are specificallyfor us to figure out our ideal
customers.
It's different from otherindustries.
We're unique.
We're our own thing over here,okay?
This is why getting businessadvice from random business
gurus doesn't translate.
You gotta get people that are inyour industry that have done
(12:44):
this before.
Go through that ideal customerworkbook again.
Okay.
Learn, write, rewrite, reread,really immerse yourself.
Then fill out your customerpersona, profile, the worksheet
in there where it maps it allout.
This is gonna be like your Biblethat you will forever reference
whenever you're doing anything.
(13:04):
Buying inventory, sending outemails, working on marketing,
working on content.
All your answers will always liein your customer persona
profile.
It makes it so simple to show upand sell, and isn't that what we
want?
At the end of the day, we wannabe able to show up and sell in a
way that feels simple, fun,exciting, not weird, not
(13:27):
cringey, not icky, not robotic.
We wanna feel like us.
Our industry was built uponhuman connection.
Let's get back to it.
Okay.
I love you.
Thank you so much for listeningto this episode.
Again, if you want that freemasterclass, just DM me on
Instagram.
Let me know.
I'll send it over to you.
I want you to watch it.
It's like 90 minutes long and somany of you showed up, by the
(13:48):
way.
Oh my gosh.
I thought there was gonna belike two or three people showing
up and I looked.
I went and looked and see howmany people were in there, and I
was like, okay, wow.
We're doing this today, ally, soget it together.
Y'all made me nervous a littlebit.
I started to sweat a little bit.
It's, it's really, really great.
Again, it's 90 minutes.
There's so much greatinformation there.
I, I thought it was gonna belike 45 minutes tops.
Next thing you know, an hour anda half had gone by, so hopefully
(14:10):
none of y'all fell asleep.
If you did well, too bad.
You know what, you know whatthey say?
You snooze, you lose.
Right?
So if you snoozed, you better gofricking back and watch it.
You didn't snooze.
I'm not that boring.
Okay?
I love you.
Have an amazing day.
We'll talk to you next time.
Go figure out your idealcustomer.
Do it.
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