May 13, 2025 • 14 mins
The secret sauce that builds a thriving boutique business is not what you think.
Momentum is the magic ingredient that separates thriving boutique owners from those who struggle to make consistent sales. In this exclusive episode, I pull back the curtain on what's happening inside my Trendsetter membership during "Momentum May" – a month dedicated to challenging boutique owners to take specific actions that drive real business growth.
The truth is painfully simple: momentum comes from repetition of money-making activities, even when they feel uncomfortable. I break down why going live on social media serves as both a comfort zone stretcher and an instant trust-builder with potential customers. When people see you as a real person rather than just another online store, the relationship transforms "10 million times stronger" and sales naturally follow.
What's really holding most boutique owners back isn't knowledge – it's the mental barriers we create. The mind drama of "what if I fail?" or "what if no one watches?" keeps too many entrepreneurs stuck in place. But everything you want from your business exists on the other side of that uncertainty. As I explain in this episode, "The magic doesn't happen from staying still and questioning and second-guessing... Just freaking go live!"
Ready to build a boutique business with a foundation so strong that "the biggest tornado in the world couldn't blow it over"? Listen to this episode, then consider joining us inside Trendsetter where we're creating momentum through strategic action, supportive community, and the accountability needed to transform your boutique from hobby to profitable business. The fourth quarter holiday season is coming – will you be prepared to maximize it?
Join us inside the TRENDSETTER membership here.
Work directly with me in TRENDSETTER VIP, DM Me on IG to apply
Follow the Ali Dee on TikTok and Instagram @ali.dee.ceo
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, welcome to the Ali D show.
Today I'm going to do somethinga little bit different on the
podcast.
This is something that I don'tthink I've done before, but I'm
going to give you a little bitof a sneak peek into a training
slash audio that I droppedinside the Trendsetter
membership a couple of days ago.
So inside Trendsetter, we arein the middle of Momentum May.
(00:21):
This is where I'm giving thegirls, the Trendsetters,
challenges that they can doevery few days to start really
building the momentum andchallenging them to do things
that I know are going to beneedle movers, meaning money
makers for the business.
So this is a super fun month.
If you're not inside, I want toinvite you to come inside
(00:43):
Trendsetter, especially if youfeel like you need the knowledge
of what exactly to do.
You need to learn how to do it,but then you also want the
accountability of actuallyputting it into play, and this
is where you get support fromthe amazing women inside.
It's super fun.
So this training is from ourprivate Telegram channel that's
only available to the womeninside Trendsetter, so I'm going
(01:04):
to drop it here after thismessage.
I want you to listen to it, andthen what I want you to do is,
if you haven't joinedTrendsetter yet, I want you to
really consider doing this,because what I really want from
this membership, and for you tobe a part of this membership, is
to have the real solidframework that it takes to build
(01:26):
a business that creates moneyfor you.
Because, at the end of the day,yes, we love doing this, but we
don't want this to just be ahobby.
We don't want this to besomething and I mentioned this
on TikTok where we're just likecollecting clothes and inventory
as if owning our store is likea personal closet.
Okay, so I want you to reallylearn these tactics, really
(01:50):
learn these strategies that areinside the trendsetter
membership, and I want to sharewith you a little bit of what
it's like to be inside themembership, specifically during
the month of May.
Momentum is so key to building,growing and scaling your
business, and the trick withmomentum is it's repetition,
repetition of the money-makingactivities.
(02:11):
So if you feel confused aboutwhat you're supposed to do every
single day to bring in salesfor your business or to make
money for your boutique, thisepisode is going to be for you,
and this month insideTrendsetter is going to be for
you as well.
And don't forget, by the way,if you join Trendsetter and, for
some reason, you're like, eh,this is not my vibe, you can
cancel at any time.
So I just want you to know thatthis is not something that
(02:32):
you're like locked into for life, okay, though I would love for
you to be in there for life.
Okay, because it's such anamazing space.
Not because, like, I want youin there, but because I know the
benefits of being in acommunity like this, where
you're not only getting theeducation, you're not only
getting the actions to take, butyou're also getting the
supportive community to help youget there.
(02:53):
The accountability, right.
The women inside are freakingamazing, okay.
So, without further ado, here'sthe training.
I hope you enjoy it and I'llsee you inside Trendsetter.
And, by the way, when you youjoin, I want you to dm me.
Let me know you're in, becauseI want to follow you on socials.
I'm like, I don't like to bedistant from the people inside,
like we're doing this together,okay.
(03:15):
So I want to be able to followyou on socials.
I want to watch, I want to seeyou implement, and that's a
really important piece to me.
So, once you join, please dm me.
I'd love to hear from you andfollow you and just get to know
you a little bit better.
And just to tee this up alittle bit better, on the audio
that you're about to hear,there's going to be a little
beep and then the audio from themembership is going to start
playing.
You're going to hear me talkingabout going live, because going
(03:37):
live is the first challengeinside of Momentum May.
Some of you may have gone livebefore.
Some of you may have not gonelive before.
Going live doesn't have to be apart of your strategy.
But the reason why I'm askingyou to do this inside Momentum
May is twofold.
Number one it stretches yourcapacity of what you think
you're capable of doing if youhaven't gone live yet.
(03:59):
So it's getting you out of yourcomfort zone to kind of get
used to the feeling of what it'slike when you step outside of
what you're quote unquotenormally doing, because when you
step outside of your own statusquo, that's when you get growth
.
So it's a challenge to thosethat maybe haven't gone live
before to take that first stepof actually going live.
(04:19):
Does this make you like haveheebie-jeebies already?
If so, good.
I want you to feel that, okay,have heebie-jeebies already, if
so good.
I want you to feel that that'syour indication that this feels
stretchy, and growth and salesand momentum lies in the
stretchy feeling.
The second part of going live,and why it can be such a
(04:39):
powerful momentum builder, isbecause it gives incredible
quick trust with your audience.
And trust is something that cantake a long time to get,
especially when people just findyou.
You're brand new.
Maybe you're still in like that.
You haven't quite hit the 10kper month mark.
This is an indication that thetrust isn't quite there yet with
(05:01):
your customer base.
So going live is a really greatway to skyrocket the trust,
because people see you and theysee you're a real person.
You're not some random boutiquethat's going to steal their
money and they're never going tosee their product.
They're like oh, I like thisgirl, I get it, I like the vibe,
I like what she sells, I likedher funny meme that I saw.
(05:21):
I've been following her.
I haven't bought from her yetbecause I just wasn't sure I
haven't got to see her stuffenough.
But now they're catching youlive.
This like literally therelationship becomes 10 million
times stronger when someone hasa chance to see you live, even
if you don't get any sales fromit.
That's not the only reason why Iwant you going live as part of
(05:44):
this challenge.
It's again to build trust, tobuild momentum and to stretch
you a little bit.
Okay, so here's the audio.
Enjoy.
Happy Saturday, trendsetter.
It's fricking momentum.
May.
I am so excited to be droppingin challenges that I'm
specifically designed to buildyou momentum, but here's what I
(06:05):
don't want you to do.
Okay, I don't want you tooverthink any of this or get
lost in the sauce of making anyof it perfect, because the truth
of the matter is, momentum isabout repetition, even when
you're like I don't know if thisfricking sucks, but I'm just
going to do it because Allietold me to do it.
That's like the mentality thatI want you in in terms of like,
(06:29):
don't overthink these challenges, just move.
Okay, this is what it takeswhen you start to build a
business on strategy, things aregoing to feel different.
It's going to feel strange,it's going to maybe feel cringe,
because you're most likely usedto and comfortable doing what
you're currently doing, butwe're not here to stay status
(06:49):
quo, to stay at the same levelthat we're currently at.
We're here to grow.
So I just wanted to drop thislittle note in here just to say
and, by the way, they'rebuilding a new fence, so if it
starts to get really loud I'llcut it off and start again.
And, of course, monroe startsto singing as soon as I start
making you guys a voice message.
But the whole point is to justbe sure that you are allowing
(07:13):
the magic to happen.
The magic doesn't happen fromyou just staying still and
questioning and second guessingand going oh, I don't know, like
what should I do in my life?
Just fricking, go live.
Okay, the only way you getbetter and build momentum is by
actually moving Right and notjust staying where you are.
(07:35):
If you wanted to stay where youare, you wouldn't be in
trendsetter.
But you want to lead the pack,you want to be the one that's
like out there doing the thing,building the massive company.
This is what it takes.
Okay, I know it's going to behard.
Listen, 90% of this game iswhat's going on inside your mind
.
I'm telling you the strategies.
The strategies work.
(07:55):
Where we get hung up is what westart thinking about and
letting our the mind drama kickin.
Right that?
Oh well, I've never been live.
I don't know what to do Likeshould I do this?
How?
What if someone buys Like,right that, oh well, I've never
been live, I don't know what todo like, should I do this?
How?
What if someone buys like, whatif I don't?
I don't have?
Like, no, we have to move.
And then, once you go live thefirst time you're gonna go, oh,
okay, well, the next time thatwas first of all.
(08:16):
It's not gonna be so scary andif you love going live, this is
just a challenge to you to likeget back into it if you haven't
been doing it and just go.
Okay, well, I went live.
It wasn't so bad.
Yeah, it was for like threeminutes, okay, but it's better
than no minutes.
And this is, this is the thing.
This is like the whole secretis we're here for the long haul,
(08:37):
we're in the long game.
The minute you remove thesebeliefs about I can't do it
because dot, dot dot.
I don't know it because dot,dot dot, I don't know what I'm
doing.
I'm not skilled enough, I'venever been live.
What if everyone laughs at me?
I'm so embarrassed.
What if no one buys?
What?
Who cares?
Who cares?
You have to move through thoseparts to get to the part where
(08:58):
you go live and people sell outyour shiz.
Okay, I've watched this timeand time again with my clients
is getting them to move throughthis phase, the phase of
uncertainty, because everythingyou want out of your business is
on the other side of you facingthis uncertainty.
And that's what this month isdesigned to do to get you to
(09:19):
move without getting stuck inthe analysis, paralysis,
analysis, paralysis.
Without getting stuck in theanalysis, paralysis, analysis,
paralysis.
Whichever way it is okay, it'sto get you unstuck and to get
your feet out of the freakingmud and just start walking.
You got to walk before you run,right, like that's life, that's
(09:40):
human existence.
So we got to give ourselves afighting chance here.
Okay, I'm so excited to help youthrough this month, like I'm
freaking pumped, and when youguys are going to go live, I
would love for you to let usknow in the Trendsetter chat so
we can get on the live andsupport you.
You may be like I don't wantanyone watching, fine, okay,
don't tell us, but at least dropthe replay.
Or at least just drop and sayguys, I did it, I went live.
(10:03):
And once you've got it one timeunder your belt, any of these
challenges, okay, like, I havespecific challenges of the
things that I feel like are alittle for you out there and the
things that I know createmomentum.
Okay, and I want you guys tobuild million dollar companies.
Like, more than anything andI've been saying like more
recently, and I really want youguys to understand this is I've
(10:25):
already done this myself I havean incredible freaking company
that runs like clockwork, that Iliterally don't have to even be
there.
I'm home raising my two kidsand looking at the big picture,
which is exactly what I freakingdreamed of.
You guys, like, I am here doingit and this is for you too, but
(10:46):
you got to get out of the sauce, the mud, the mind drummer, and
you got to just take the action.
So please don't just look atthis and go.
Oh, she wants me to go live.
I'm not doing it.
No, I want you to do it.
This is full permission thatthis month, I'm going to
challenge you and I'm going totake you out of your comfort
zone a little bit and I'm goingto make you do things that
you're going to go.
(11:06):
Oh, I don't know.
I feel like I don't know if Iwant to do this and I'm not
going to give you too many like.
I don't want to give you thatmuch warning because I don't
want you to be able to mull overit.
Okay, it's like better, like.
Here's the challenge.
Oh, and, by the way, what I wassaying was before I got off on
the tangent was I've createdthis business myself and I know
(11:31):
this is what you want too.
And now my joy.
I wake up every morningthinking about you guys and how
I can help make things happenfor you, and I want you to know
it brings me so much freakingjoy.
And you guys tell me this inthe DMs You're like Allie.
I love your like sunshineattitude.
It's because I love this.
I love seeing you grow, I loveseeing you learn.
(11:53):
I love seeing you come intoTrendsetter having very little
sales.
And then the next thing I knowyou're selling out pre-orders
and you're not even getting tothe drop date because it's
already sold out.
You guys, this is it, this isthe thing.
But you've got to stick throughthe funky times.
We're in it for the long haul.
(12:14):
I want you to just be like I'min Trendsetter for the next year
Mentally not because I want youto be in here for a year, but
you mentally.
I want you to see the long haul.
Imagine yourself two, three,four months from now.
The changes are insane.
That happen quickly, and byquickly I don't mean overnight,
(12:34):
I mean you seeing the vision,giving yourself a little bit of
grace here, not looking at likethe like, lame-o.
Oh, I went viral overnight onTikTok and like, okay, great,
but you know what happens to allthose people they overbuy,
inventory and then it's stuckthere because they never had a
strategy in the first place.
And that ain't gonna happen toyou.
You're going to build the mostsolid AF company where the
(13:04):
foundation is so freaking strongthat literally like the biggest
tornado in the world could notblow it over.
That's what I want.
I was able to do that in mybusiness.
Listen, we have been throughCOVID literal shutdown of
businesses and stores.
Okay, literal shutdown ofbusinesses and stores.
Okay, of markets my wholelivelihood.
We have been through theeconomy, the wild political
(13:25):
climate.
We're in the tariffs right nowand like I don't even like it's
not going to bug us becausewe're going to get through it.
I don't let the external get inthe way of my momentum, and you
can't either.
And for you, I don't want youto let the external or the
internal, we don't care.
We're trendsetters, we're 10steps ahead of everybody else.
All right, this is thementality.
(13:48):
This is the mentality I needyou to have this month.
Get super focused.
It's freaking on it's momentum.
May If you're in, just drop me,like one of my favorite.
Like you guys know, I love thegifts on here.
Just drop a gift, let me know.
Lfg, let's go.
Drop it in the comments.
Let me know when you're goinglive, or if you're going live,
like I want this to be such agreat month for you because I'm
(14:13):
telling you before you know it,sister, you know what's going to
be here.
Fourth quarter holiday Imagine,by holiday, you're already a
freaking live machine, sellingmachine.
You've worked out the kinks inyour content, you know exactly
what to post to sell and you getto the time the fourth quarter
(14:33):
when she I almost said that andyou get to the time the fourth
quarter when shiz is hot andcooking and primed for people to
spend money with you and you'realready prepared.
This is what I want youthinking about.
Okay, I love you, have anamazing day.
Let's freaking go.
Hello, welcome to the Ali D show.
Today I'm going to do somethinga little bit different on the
podcast.
This is something that I don'tthink I've done before, but I'm
going to give you a little bitof a sneak peek into a training
slash audio that I droppedinside the Trendsetter
membership a couple of days ago.
So inside Trendsetter, we arein the middle of Momentum May.
(00:21):
This is where I'm giving thegirls, the Trendsetters,
challenges that they can doevery few days to start really
building the momentum andchallenging them to do things
that I know are going to beneedle movers, meaning money
makers for the business.
So this is a super fun month.
If you're not inside, I want toinvite you to come inside
(00:43):
Trendsetter, especially if youfeel like you need the knowledge
of what exactly to do.
You need to learn how to do it,but then you also want the
accountability of actuallyputting it into play, and this
is where you get support fromthe amazing women inside.
It's super fun.
So this training is from ourprivate Telegram channel that's
only available to the womeninside Trendsetter, so I'm going
(01:04):
to drop it here after thismessage.
I want you to listen to it, andthen what I want you to do is,
if you haven't joinedTrendsetter yet, I want you to
really consider doing this,because what I really want from
this membership, and for you tobe a part of this membership, is
to have the real solidframework that it takes to build
(01:26):
a business that creates moneyfor you.
Because, at the end of the day,yes, we love doing this, but we
don't want this to just be ahobby.
We don't want this to besomething and I mentioned this
on TikTok where we're just likecollecting clothes and inventory
as if owning our store is likea personal closet.
Okay, so I want you to reallylearn these tactics, really
(01:50):
learn these strategies that areinside the trendsetter
membership, and I want to sharewith you a little bit of what
it's like to be inside themembership, specifically during
the month of May.
Momentum is so key to building,growing and scaling your
business, and the trick withmomentum is it's repetition,
repetition of the money-makingactivities.
(02:11):
So if you feel confused aboutwhat you're supposed to do every
single day to bring in salesfor your business or to make
money for your boutique, thisepisode is going to be for you,
and this month insideTrendsetter is going to be for
you as well.
And don't forget, by the way,if you join Trendsetter and, for
some reason, you're like, eh,this is not my vibe, you can
cancel at any time.
So I just want you to know thatthis is not something that
(02:32):
you're like locked into for life, okay, though I would love for
you to be in there for life.
Okay, because it's such anamazing space.
Not because, like, I want youin there, but because I know the
benefits of being in acommunity like this, where
you're not only getting theeducation, you're not only
getting the actions to take, butyou're also getting the
supportive community to help youget there.
(02:53):
The accountability, right.
The women inside are freakingamazing, okay.
So, without further ado, here'sthe training.
I hope you enjoy it and I'llsee you inside Trendsetter.
And, by the way, when you youjoin, I want you to dm me.
Let me know you're in, becauseI want to follow you on socials.
I'm like, I don't like to bedistant from the people inside,
like we're doing this together,okay.
(03:15):
So I want to be able to followyou on socials.
I want to watch, I want to seeyou implement, and that's a
really important piece to me.
So, once you join, please dm me.
I'd love to hear from you andfollow you and just get to know
you a little bit better.
And just to tee this up alittle bit better, on the audio
that you're about to hear,there's going to be a little
beep and then the audio from themembership is going to start
playing.
You're going to hear me talkingabout going live, because going
(03:37):
live is the first challengeinside of Momentum May.
Some of you may have gone livebefore.
Some of you may have not gonelive before.
Going live doesn't have to be apart of your strategy.
But the reason why I'm askingyou to do this inside Momentum
May is twofold.
Number one it stretches yourcapacity of what you think
you're capable of doing if youhaven't gone live yet.
(03:59):
So it's getting you out of yourcomfort zone to kind of get
used to the feeling of what it'slike when you step outside of
what you're quote unquotenormally doing, because when you
step outside of your own statusquo, that's when you get growth
.
So it's a challenge to thosethat maybe haven't gone live
before to take that first stepof actually going live.
(04:19):
Does this make you like haveheebie-jeebies already?
If so, good.
I want you to feel that, okay,have heebie-jeebies already, if
so good.
I want you to feel that that'syour indication that this feels
stretchy, and growth and salesand momentum lies in the
stretchy feeling.
The second part of going live,and why it can be such a
(04:39):
powerful momentum builder, isbecause it gives incredible
quick trust with your audience.
And trust is something that cantake a long time to get,
especially when people just findyou.
You're brand new.
Maybe you're still in like that.
You haven't quite hit the 10kper month mark.
This is an indication that thetrust isn't quite there yet with
(05:01):
your customer base.
So going live is a really greatway to skyrocket the trust,
because people see you and theysee you're a real person.
You're not some random boutiquethat's going to steal their
money and they're never going tosee their product.
They're like oh, I like thisgirl, I get it, I like the vibe,
I like what she sells, I likedher funny meme that I saw.
(05:21):
I've been following her.
I haven't bought from her yetbecause I just wasn't sure I
haven't got to see her stuffenough.
But now they're catching youlive.
This like literally therelationship becomes 10 million
times stronger when someone hasa chance to see you live, even
if you don't get any sales fromit.
That's not the only reason why Iwant you going live as part of
(05:44):
this challenge.
It's again to build trust, tobuild momentum and to stretch
you a little bit.
Okay, so here's the audio.
Enjoy.
Happy Saturday, trendsetter.
It's fricking momentum.
May.
I am so excited to be droppingin challenges that I'm
specifically designed to buildyou momentum, but here's what I
(06:05):
don't want you to do.
Okay, I don't want you tooverthink any of this or get
lost in the sauce of making anyof it perfect, because the truth
of the matter is, momentum isabout repetition, even when
you're like I don't know if thisfricking sucks, but I'm just
going to do it because Allietold me to do it.
That's like the mentality thatI want you in in terms of like,
(06:29):
don't overthink these challenges, just move.
Okay, this is what it takeswhen you start to build a
business on strategy, things aregoing to feel different.
It's going to feel strange,it's going to maybe feel cringe,
because you're most likely usedto and comfortable doing what
you're currently doing, butwe're not here to stay status
(06:49):
quo, to stay at the same levelthat we're currently at.
We're here to grow.
So I just wanted to drop thislittle note in here just to say
and, by the way, they'rebuilding a new fence, so if it
starts to get really loud I'llcut it off and start again.
And, of course, monroe startsto singing as soon as I start
making you guys a voice message.
But the whole point is to justbe sure that you are allowing
(07:13):
the magic to happen.
The magic doesn't happen fromyou just staying still and
questioning and second guessingand going oh, I don't know, like
what should I do in my life?
Just fricking, go live.
Okay, the only way you getbetter and build momentum is by
actually moving Right and notjust staying where you are.
(07:35):
If you wanted to stay where youare, you wouldn't be in
trendsetter.
But you want to lead the pack,you want to be the one that's
like out there doing the thing,building the massive company.
This is what it takes.
Okay, I know it's going to behard.
Listen, 90% of this game iswhat's going on inside your mind
.
I'm telling you the strategies.
The strategies work.
(07:55):
Where we get hung up is what westart thinking about and
letting our the mind drama kickin.
Right that?
Oh well, I've never been live.
I don't know what to do Likeshould I do this?
How?
What if someone buys Like,right that, oh well, I've never
been live, I don't know what todo like, should I do this?
How?
What if someone buys like, whatif I don't?
I don't have?
Like, no, we have to move.
And then, once you go live thefirst time you're gonna go, oh,
okay, well, the next time thatwas first of all.
(08:16):
It's not gonna be so scary andif you love going live, this is
just a challenge to you to likeget back into it if you haven't
been doing it and just go.
Okay, well, I went live.
It wasn't so bad.
Yeah, it was for like threeminutes, okay, but it's better
than no minutes.
And this is, this is the thing.
This is like the whole secretis we're here for the long haul,
(08:37):
we're in the long game.
The minute you remove thesebeliefs about I can't do it
because dot, dot dot.
I don't know it because dot,dot dot, I don't know what I'm
doing.
I'm not skilled enough, I'venever been live.
What if everyone laughs at me?
I'm so embarrassed.
What if no one buys?
What?
Who cares?
Who cares?
You have to move through thoseparts to get to the part where
(08:58):
you go live and people sell outyour shiz.
Okay, I've watched this timeand time again with my clients
is getting them to move throughthis phase, the phase of
uncertainty, because everythingyou want out of your business is
on the other side of you facingthis uncertainty.
And that's what this month isdesigned to do to get you to
(09:19):
move without getting stuck inthe analysis, paralysis,
analysis, paralysis.
Without getting stuck in theanalysis, paralysis, analysis,
paralysis.
Whichever way it is okay, it'sto get you unstuck and to get
your feet out of the freakingmud and just start walking.
You got to walk before you run,right, like that's life, that's
(09:40):
human existence.
So we got to give ourselves afighting chance here.
Okay, I'm so excited to help youthrough this month, like I'm
freaking pumped, and when youguys are going to go live, I
would love for you to let usknow in the Trendsetter chat so
we can get on the live andsupport you.
You may be like I don't wantanyone watching, fine, okay,
don't tell us, but at least dropthe replay.
Or at least just drop and sayguys, I did it, I went live.
(10:03):
And once you've got it one timeunder your belt, any of these
challenges, okay, like, I havespecific challenges of the
things that I feel like are alittle for you out there and the
things that I know createmomentum.
Okay, and I want you guys tobuild million dollar companies.
Like, more than anything andI've been saying like more
recently, and I really want youguys to understand this is I've
(10:25):
already done this myself I havean incredible freaking company
that runs like clockwork, that Iliterally don't have to even be
there.
I'm home raising my two kidsand looking at the big picture,
which is exactly what I freakingdreamed of.
You guys, like, I am here doingit and this is for you too, but
(10:46):
you got to get out of the sauce, the mud, the mind drummer, and
you got to just take the action.
So please don't just look atthis and go.
Oh, she wants me to go live.
I'm not doing it.
No, I want you to do it.
This is full permission thatthis month, I'm going to
challenge you and I'm going totake you out of your comfort
zone a little bit and I'm goingto make you do things that
you're going to go.
(11:06):
Oh, I don't know.
I feel like I don't know if Iwant to do this and I'm not
going to give you too many like.
I don't want to give you thatmuch warning because I don't
want you to be able to mull overit.
Okay, it's like better, like.
Here's the challenge.
Oh, and, by the way, what I wassaying was before I got off on
the tangent was I've createdthis business myself and I know
(11:31):
this is what you want too.
And now my joy.
I wake up every morningthinking about you guys and how
I can help make things happenfor you, and I want you to know
it brings me so much freakingjoy.
And you guys tell me this inthe DMs You're like Allie.
I love your like sunshineattitude.
It's because I love this.
I love seeing you grow, I loveseeing you learn.
(11:53):
I love seeing you come intoTrendsetter having very little
sales.
And then the next thing I knowyou're selling out pre-orders
and you're not even getting tothe drop date because it's
already sold out.
You guys, this is it, this isthe thing.
But you've got to stick throughthe funky times.
We're in it for the long haul.
(12:14):
I want you to just be like I'min Trendsetter for the next year
Mentally not because I want youto be in here for a year, but
you mentally.
I want you to see the long haul.
Imagine yourself two, three,four months from now.
The changes are insane.
That happen quickly, and byquickly I don't mean overnight,
(12:34):
I mean you seeing the vision,giving yourself a little bit of
grace here, not looking at likethe like, lame-o.
Oh, I went viral overnight onTikTok and like, okay, great,
but you know what happens to allthose people they overbuy,
inventory and then it's stuckthere because they never had a
strategy in the first place.
And that ain't gonna happen toyou.
You're going to build the mostsolid AF company where the
(13:04):
foundation is so freaking strongthat literally like the biggest
tornado in the world could notblow it over.
That's what I want.
I was able to do that in mybusiness.
Listen, we have been throughCOVID literal shutdown of
businesses and stores.
Okay, literal shutdown ofbusinesses and stores.
Okay, of markets my wholelivelihood.
We have been through theeconomy, the wild political
(13:25):
climate.
We're in the tariffs right nowand like I don't even like it's
not going to bug us becausewe're going to get through it.
I don't let the external get inthe way of my momentum, and you
can't either.
And for you, I don't want youto let the external or the
internal, we don't care.
We're trendsetters, we're 10steps ahead of everybody else.
All right, this is thementality.
(13:48):
This is the mentality I needyou to have this month.
Get super focused.
It's freaking on it's momentum.
May If you're in, just drop me,like one of my favorite.
Like you guys know, I love thegifts on here.
Just drop a gift, let me know.
Lfg, let's go.
Drop it in the comments.
Let me know when you're goinglive, or if you're going live,
like I want this to be such agreat month for you because I'm
(14:13):
telling you before you know it,sister, you know what's going to
be here.
Fourth quarter holiday Imagine,by holiday, you're already a
freaking live machine, sellingmachine.
You've worked out the kinks inyour content, you know exactly
what to post to sell and you getto the time the fourth quarter
(14:33):
when she I almost said that andyou get to the time the fourth
quarter when shiz is hot andcooking and primed for people to
spend money with you and you'realready prepared.
This is what I want youthinking about.
Okay, I love you, have anamazing day.
Let's freaking go.
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