May 29, 2025 • 25 mins
Time for some tough love that could transform your boutique business. In this no-holds-barred episode, I'm sharing ten business truths that might sting a little but will absolutely help you boost your sales. These are the exact insights I wish someone had screamed at me years ago when I was struggling to understand why my content wasn't converting to actual sales.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi there, welcome to the Allie D Show Hope.
You're having an amazing weekLots of sales, lots of new
customers, lots of cha-chings inyour inbox and today, what I
want to talk about with you onthis amazing show that you all
always DM me and tell me thatyou love.
Thank you so much for your DMs,by the way.
I love hearing from you, but Iwant to talk to you today about
(00:23):
some business truths that's hardto say, business truths for
boutique owners and brand owners.
That might hurt your feelings alittle bit, okay, but they are
going to help your sales.
So, if you're cool with this, Iwant to jump right in and talk
about these, because these arethings that I wish someone would
have screamed at me a long timeago.
(00:46):
So I'm not going to scream atyou, we're just going to have a
chill conversation about this,but I do want to make you aware
of these business truths because, if you don't know about these,
these are going to be thingsthat are indirectly affecting
your business or, I'm sorry,that are directly affecting your
business, that you don't evenrealize are happening behind the
scenes.
So you ready, you locked in,you ready for this?
(01:06):
Okay, the first one I want youto know is if you don't sell it,
no one will buy it.
How freaking simple is this?
But how true is this?
This is one I wanted to talkabout first because, if you like
, after listening to this for afew minutes, like I don't know,
someone yells your name from theother room and away you go and
(01:27):
you forget to listen to the restof this podcast.
I need you to know this onething If you don't sell it, no
one will buy it.
So many times, business ownersare terrified of being too
salesy and they don't want tobother people and they don't
want to post the same thing overand over because they're
embarrassed that their feed hasall the same products.
And anytime anyone ever saysthat to me, I always say there's
(01:51):
literally companies out therethat sell one product and one
product only and make abazillion dollars from it.
And you're worried aboutposting a few things every now
and again, like multiple timeswhen, literally imagine if you
sold one product and that's allyou sold, and for the rest of
your life you had to talk aboutone product.
It doesn't matter.
(02:12):
Don't put too much into thethought of like I'm saying this
too much, I'm being too salesy.
I'm like talking about this onething over and over again.
Or even like you feel like youdon't have enough inventory.
Or like your customers or youraudience.
They're tired of seeing thesame things.
I'm doing air quotes, because Ihear all this stuff from you
guys all the time and I have toremind you listen, you got to
(02:34):
show up and sell.
If you don't sell it, no onewill buy it.
Okay, write that one frickingdown, put it on your forehead.
I don't care what it takes, butyou need to remember that one
okay.
Number two consistency beatsperfection every time.
One thing I noticed about thewomen inside Trendsetter who get
the best results they are themost consistent.
(02:57):
Do we all kind of have thingsthat get in our way of our
consistency?
Yes, for some people these aremental games, mind drama.
For other people it's timeconstraints.
Whatever the case may be, youneed to knock that shiz out,
because consistency showing upevery day for your business is
part of the job.
Just like if you had a nine tofive, you got to show up, you
(03:18):
got to clock in, you got to dothe work if you want to get paid
.
It's the same freaking thing asa boutique owner, as a brand
owner and as someone who has anonline store.
You got to be consistent.
You can't show up just when youfeel like.
Imagine if you showed up foryour job your nine to five only
when you felt like it.
How often would you be going?
Right, you don't wake up and go.
(03:40):
I am so ready to kill it at mynine to five today, maybe you do
, and that's amazing.
That means you're a highachiever and you excel at a lot
of things in life.
But this, this motivation,comes from within.
So you got to be consistent,even if it's messy and not
perfect.
I've seen so many times peoplenot even show up because their
their feed.
(04:00):
They don't think it looksperfect enough, they don't have
the perfect shots, the perfectproduct shots, the perfect
they're like still learning, andthey're embarrassed by that, so
they don't even want to post.
And I'm like, girl, you got tobe consistent.
That will beat perfection everytime.
Number three we're on a rollhere already.
(04:20):
Pretty branding won't save a badmessage.
I'm going to say that againPretty branding won't save a bad
message.
I can't tell you how many timesI have a woman come into my DMs
and she has a beautiful,perfect feed and I can tell she
has put her heart and soul intoevery little aesthetic thing,
from the colors to the perfectangles, to the way.
(04:42):
I mean, I know how hard that is.
That takes a lot of work, butstill not seeing sales.
It's because the messaging isbad.
The messaging isn't connecting.
And if you don't have messagingthat connects, you could have
the prettiest feed in the wholeentire world and I'll give you
an award for that because youdeserve it but you're not going
(05:04):
to get any sales.
So again, I don't want to hurtyour feelings, but this is meant
to get you more sales.
That's all I freaking careabout.
At the end of the day, is youmaking sales, okay?
So pretty branding won't save abad message.
Number three is this numberthree or four, I don't even know
, we've lost count.
Your content shouldn't just lookgood, it should convert.
(05:26):
So not only do people obsessabout the content being perfect,
but what happens is they don'thave enough variety of content
in the different styles that youneed to post to be able to
convert.
Many people just focus ongetting the perfect product
(05:47):
shots and the perfect lightingand the perfect imagery and the
perfect colors and the perfectedit up on their page and forget
that there's a whole processthat goes behind content to get
it to convert.
It's not just again having theprettiest feed.
It's not just about lookinggood online.
It's about creating a contenthaving the prettiest feet.
It's not just about lookinggood online.
It's about creating a contentstrategy that converts.
(06:09):
And what does this mean?
You guys know you learn thisinside Trendsetter.
If you're not in Trendsetter,by the way, what are you
freaking doing?
Get inside right now.
This summer is going to beinsane.
We're having a whole series.
It's called Hot Sales Summer.
I'll tell you more about it atthe end here, but it's going to
be three months me and you June,july, august inside the
Trendsetter membership, whileall the other boutique owners
(06:30):
are being lazy summer girlshaving their hot girl summers.
We're going to be having ourhot sales summers and we're
going to be kicking butt andgetting ready for the fourth
quarter.
So if you want to have yourbest fourth quarter you've ever
had in your entire life, youneed to get in Trendsetter right
now.
It's imatrendsettercom slashhot sales summer to access this
special offer.
Or just DM me the word hot onInstagram, okay.
(06:51):
So again, content shouldn'tlook good.
It should convert.
Next connection converts morethan discounts ever will.
Are we seeing a pattern here?
I'm talking about converting.
Okay, again, this is yougetting sales.
Connection converts more thandiscounts ever will.
(07:12):
Raise your hand if you're guiltyof thinking that if you just
run another sale, you're goingto get more sales.
And what happens?
You do your little sale and youdon't get more sales.
It's because you still haven'tmade the connection with your
audience.
And, by the way, once you dothis, once you make the
connection, you can chargewhatever the heck you want to
charge for your products andpeople will pay it Because they
(07:32):
believe there's value in whatyou're selling, because you have
connected with them and youhave made it very clear in your
content that what you sell isfor them.
And then they're rallying foryou, they're rooting for you.
I mean not necessarily likebeing your cheerleader, like out
here, like pumping you up, butthey rally around your brand
because you rally around them.
(07:53):
It's a give and takerelationship here.
It's dating, okay, you got tolike each other.
There's got to be something init for both of you.
It's not just all about you,okay.
The next truth Again, I don'tknow what number we're on
anymore.
You don't need more followers,you need more strategy.
Again, how many of us areguilty of saying, if I only had
(08:16):
more followers, I'd have moresales?
How can I get more followers?
I need my follower count togrow and like I've even been
guilty of this okay, where I'llbe like, if I had more followers
, more would be happening.
And I mean this was earlier inmy business and what I quickly
learned was I don't care if youhave 100 followers or 1,000
followers or 10,000 followers.
You need to spend more timenurturing the people who have
(08:40):
already said I like you.
It's a lot harder to get newpeople to like you than it is to
get the people that alreadylike you to buy from you, and
this is a huge thing that peoplemiss.
Oh, this is so important.
People are always chasing newfollowers and I'm like okay, but
how are you nurturing thefollowers, that people that
(09:00):
already said yes to you?
Are you doing anything to buildthat relationship?
Are you just in constantseeking of new people?
And followers can feel this?
Nurture your people.
You don't need more followers,you need more strategy.
Here's another one Hustle isn'ta business plan, it's a warning
(09:23):
sign.
I love this so much.
Hustle isn't a business plan.
It's a warning sign If you havefound yourself in a constant
state of hustle, a constantstate of dumpster fire, a
constant state of waking up inthe morning, body full of
anxiety, wondering what you needto do, you know, to get more
(09:45):
sales because you're alreadyworking your butt off and
there's not another minute inthe day that you feel like you
have to do any of this andyou're working like, let's say,
you do have a full-time job,you're working full-time.
You only have a few hours onthe weekend for your business.
Whatever the case may be, youare hustling your butt off and
you're not seeing results.
This is a major warning signbecause you should not have to
(10:07):
hustle your booty off to getsales.
More hustle does not mean moremoney.
I don't care what anyone's outthere preaching.
That's the freaking truth.
If you're hustling your littlebooty off and you're not seeing
results, that means you don'thave a good strategy.
You need to up-level yourskills.
Again, I'm sorry if this ishurting your feelings a little
(10:28):
bit.
It's tough love.
I love you and I want you tosucceed.
This is the only reason why I'mlike okay, these are business
truths you need to hear and theymight hurt your feelings a
little bit, and I'm okay withthat, because you know I love
you at the end of the day, butyou got to know this stuff.
This is why I wish someonewould have screamed these to me
early on in my business, but Iprobably wouldn't have listened
anyways, because I'm kind ofstubborn.
(10:49):
Okay, so again, hustle isn't abusiness plan, it's a warning
sign.
It's a clear indicator to me,and it should be a clear
indicator to you, that what youhave going on is not connecting
the dots.
Okay, because you should notfeel that way.
Is entrepreneurship alwaysgoing to be a game of like up
and down and great and thensecond guessing?
Yeah, I mean, there's somenormalcy to that.
(11:11):
Okay, I don't want to say that,like you should be perfect
butterflies and rainbows all thetime.
That's not what I'm saying.
But what I'm saying is, if youhave hustled yourself to death,
you're exhausted, you'reoverwhelmed and you don't know
what else to do.
This means you need to fix yourstrategy.
I see this so many times withpeople that join Trendsetter.
They come in and they feel likethey're at their, they're like
wits end, and I'm like oh girl,we I mean, first of all, we can
(11:42):
say we're at our wits end, butwe know we ain't quitting this.
Okay, we're not going anywhere,right?
So we might as well just diveinto the fact that we're in it
for the long haul.
Okay, so let's fix it.
Let's not make it so dramatic.
Let's not be like I'm workingmy life away here.
Let's fix it.
That's why I love when womenjoin Trendsetter and they go
through the framework andthey're like, oh, the weight of
the world has lifted from theirshoulders.
You guys, I'm not saying this totry to, like you know, push you
(12:04):
into that.
I'm saying this because it'sabout a strategy.
I don't care if you learn itfrom me or whoever else.
Like, that's your own thing,okay, but you have to do it.
You can't think that you'regoing to hustle your way out of
this.
You won't.
I'm a little intense tonight,am I being a little intense?
Okay, next, if you're talkingto everyone, you're connecting
(12:25):
with no one.
You guys know I preach this dayin, day out.
Know your customers.
But I want to get even morespecific here, because the way
that I've been talking aboutthis for a long time and helping
women figure this out, Iactually feel like I'm flipping
that outside of its head,because the way I've always
taught it is a little more likeniche demographic, like it's
(12:50):
just been a little bit more of astraight answer, which is great
answer, which is great.
But what I want to teach now isthat it's not just about the
person and it's more about theirlifestyle and instead of
dissecting other questions firstthat I've had clients ask first
in the past, I want you tothink about this now Because I
(13:13):
feel like people are getting itfaster when I'm teaching it this
way and as a mentor listen, Ihave helped so many women now
that I see where you guys getstuck and I feel like this way,
this new way that I've beenteaching this for the past few
months, has really been helpinga lot of women make major
breakthroughs.
So listen up here.
If you're talking to everyone,you're connecting with no one.
(13:37):
Who is your ideal customer andwhat is their lifestyle?
And connect with theirlifestyle.
I was just having an amazingphone conversation with a
private client the other day andwe were talking about this, a
lot about what is the lifestyleof her ideal customer.
Tapping into that.
We were brainstorming all thethings like what is it that this
(14:06):
category that she knows herproducts are made for.
What is everything that they doin their lives?
I'm talking about their hobbies, their interests.
What does their daily life looklike?
What excites them, what aretheir values, what do they look
forward to?
What are their dreams, what dothey hate, what are they enemies
of?
All this stuff is important foryou to understand and this is
how you connect.
And if you're speakinggenerically out there you guys
(14:27):
know I talk about vanilla,generic content If you're doing
that, you're not going toconnect.
It's too broad.
In an online world, you cannotbe broad and get success.
You have to break through thenoise.
You have to get to their feeds.
How do you get to their feeds?
It's by being so freaking clearon who you are meant to connect
(14:49):
with that the algorithms haveno choice but to serve up your
content to them, because thealgorithms want to help us.
Okay, they want people who havegood content on their platforms
.
They want people that arecreating things that other
people like and want to watchand want to be involved with.
They want to help us, but yougot to help yourself here in
this situation, okay.
(15:10):
So if you're connecting or ifyou're talking to everyone,
you're connecting with no one.
Here's the next one.
What number is this?
Let me see if I could tell oh,we're on number nine, I think.
Okay, number nine.
Your content should work foryou and not wear you out.
(15:32):
When you have a contentstrategy, your content will be
working for you 24 7, doing theheavy lifting for you.
Your content is like anotheryou that you can literally post
and it's like you selling foryou without you being there.
This is why content is sopowerful and people will say to
(15:54):
me, like ali, I just want to bean online store and I just want
to be a boutique owner.
I, I just want to be a boutiqueowner.
I don't want to be a contentcreator and I'm like well, too
bad, sister, because you want toshow up online and sell your
clothes online.
Welcome to content being theheartbeat of your business.
We cannot ignore this.
We cannot put it on the backburner any longer, and I, for
one, happen to love content.
(16:15):
Now was there a time in mybusiness where I was like I hate
content, I hate social media.
You guys know I've said in thepast I don't feel like I'm
literally a social media person.
If I didn't have businesses, Iwould probably not even be on
social media, but I do.
So I understand theresponsibility that comes with
that and it comes with.
If I want the best for mybusiness and I want these women
(16:38):
out there who I believe wouldlove my products, to actually
get a chance to buy my stuff,then I need to understand that
content's important and when youfigure out how to get better at
it through strategy, it willnot wear you out, it will
energize you, and I just had awoman inside VIP actually tell
me this last week.
She messaged me and saidcontent is starting to feel fun.
(17:02):
I can't even believe I'm sayingthat, allie, and I go.
I know, I know this is thatmagical moment when you start
running content and it doesn'trun you Because you're like dang
.
Content's how I connect with mypeople.
I want my people to see myproducts because I know they're
going to love them, and what ashame it would be that I decided
(17:24):
I didn't want to figure outcontent because I wasn't a
social media person.
How sad would it be that thatperson out there that needs my
products to make their lifebetter they're not going to even
see it because I gave up oncontent or I decided that just
status quo, generic content isfine, because I don't want to be
(17:45):
a quote unquote content creator.
Not only does that hurt yourbusiness, but, guys, that hurts
your customers, who are outthere looking for what you have,
and if they can't find you,they can't buy it.
And that they want this, theywant your products, okay.
So your content should work foryou, not wear you out.
(18:07):
And if it's wearing you outagain like hustle, this is a
warning sign.
This is a warning sign thatyou're doing content wrong.
I love you, but it's wrong.
When you do content right, itinvigorates you, it brings
energy and life and you getexcited about it.
That's the whole freaking thinghere.
Hello, like, just give me likea high five over the airwaves
(18:31):
right now.
Like I'm high fiving the air.
I want you to high-five with meand really feel this Content
should give you energy.
It should be the thing that youlook forward to the most.
And if you don't right now, wegot to fix that, okay.
And then, lastly, are you guysready for the last one?
(18:52):
You already know, I've alreadysaid this about a hundred times,
but I'm going to say it onemore time If you want different
results, you need a differentstrategy.
I posted a tiktok tonight whereI was like how many of us have
been on the bathroom floorcrying, saying nothing's working
?
It's not working.
I don't know.
(19:12):
Should I give up?
Should I even be doing thislike I don't know what the frick
I'm doing?
Second, guessing everything andgoing should I even keyword
quit?
Should I quit?
That's what happens when youneed to create different results
but you haven't figured outthat you need a different
(19:35):
strategy because you're stilltrying the same things over and
over and over and you're like Ineed a different result.
But listen, you're doing thesame thing, so nothing's going
to change.
But it's scary to go away fromwhat you've been doing because
it did bring you some success.
And now you're like, oh, if Iget away from the only thing
that brought me success, like amI throwing everything under the
water?
(19:55):
Am I ever going to have successif I walk away from the things
that aren't working?
And I'm here to tell you I lovewhen this happens.
I love when you have the cryingon the floor moment, thinking
everything's just going to likefall apart, because I've been
through that so many times andnow I know that that's a key
indicator that something needsto up level in my business.
So I don't get too dramaticabout it.
I'll still have my moments, butI get myself out of it pretty
(20:23):
quickly because I realized, ooh,this is a chance for me to
up-level something in mybusiness that is meant to be
bigger and bolder.
So pay attention to thesefeelings, pay attention to the
idea that you want a differentresult and you're not getting it
yet, and you feel this angstthat may come up as, like, I
want to quit, okay, like again,we know you're not quitting,
okay, you just might say thatfor a minute, but you're going
(20:45):
to get over it, and the realityis is you're going to be better
after that moment.
So that's why I don't freak outabout these moments anymore.
But this, if this is your firstfreak out, or you've been
through your first one, or yoursecond one, like, just know,
this is normal and you're goingto go through this multiple
times and it's totally fine.
Don't be embarrassed, don't beweirded out by it.
It's just life, entrepreneur,life, okay.
But I do want to tell you youneed to get out of it and it's
(21:07):
it's again.
You need a different strategy.
So it's a challenge to you as abusiness owner to really dive
in and take a look at yourbusiness and go where can I up
level?
Now let me go learn thestrategy from someone who's done
that and let me implement it.
Boom, okay.
(21:30):
So again, 10 business truthsthat I wish someone would have
screamed at me when I wasyounger.
I'm screaming at them, them atyou, screaming, screaming it to
you now.
Okay, that's what I'm trying tosay here, so hopefully this
resonated with you.
I'm going to actually postthese as an Instagram post as
well.
So, if you're like, I wanted towrite these down, I didn't get
a chance to like, I'll put it asan Instagram post, to go on
Instagram and save it and thatway, you can like go back and
(21:54):
reference these when you feellike you need to hear these
truths, because don't you alllike feel like someone needs to
just tell me the truth aroundhere, like I'm tired of like
just wondering.
I just want the facts, ma'am,please.
That's what this community isabout.
Okay, also, I want to remindyou don't forget Hot Sales
Summer, june, july, august withme inside the Trendsetter
(22:15):
membership.
We are going to focus on threemain things.
Are you freaking ready for this?
Are you ready to join, becauseyou're going to be after this.
What I want you to know aboutHot Sales Summer is in June
we're going to be straight upfocusing on your sales strategy.
So we're going to look at yoursales process.
We're going to get you so honedin so you feel super confident
on what this looks like.
(22:35):
July we're focusing onvisibility getting your business
seen, getting the spotlight onyour brand.
This is one area that I know alot of people really struggle
with, so we're going hardcore onthat.
The third thing August is likemy favorite thing ever.
We're going to be planning thefourth quarter.
I'm talking Black Friday promos, inventory drops.
(22:57):
We're going to have it allready to go that way.
Once September hits and we inchcloser to fourth quarter, which
is going to be here before youknow it, you are going to be so
freaking prepared that you aregoing to have the most
record-breaking season ever,because what happens so many
times is that business ownersslow down in the summer, and the
summer is when you need to beramping up the momentum, and the
(23:19):
best business owners know this,the ones that are super
successful, know that the summerit's game on, because this is
where you can get a lot ofmomentum and get ahead of the
competition.
That may be having a lazy girlsummer and you're like, nope, I
am pedal to the metal, I'mgetting my momentum going.
I'm going to freaking, do thething and I'm going to show up
over the summer while everyone'slounging by the pool and saying
(23:41):
no one's buying.
I'm going to have the bestsummer ever because I'm going to
be selling the heck out of mystuff and I'm going to learn all
these strategies and that way,when Q4 is here, I've done the
preparation.
I always say there's two thingsthat are super important to your
success it's preparation andplanning.
I always say there's two thingsthat are super important to
your success.
It's preparation and planning.
And if you just think you'regoing to show up to the fourth
(24:03):
quarter and have an amazingsales season without doing
preparation or planning, sister,it ain't going to happen.
So I want to invite you insideHot Sale Summer.
I love the name Hot Sale Summer.
Just shoot me a DM if you'relike, yep, I'm ready, like I'm
ready to be prepared, I'm readyto plan.
I don't want to freaking wingit anymore.
I don't want to show up like ababy business owner.
That's just like showing uplike, oh, what am I gonna do
(24:24):
today to get sales?
And you are, you feel likeyou've graduated From that and
you are now ready to know andshow up like a freaking
confident boss.
That's who hot sales summer isfor.
Okay, so just go toimatrendsettercom, slash hot
sales summer to get access tothis specific training and then,
if you can't remember that,just DM me on Instagram the word
(24:45):
hot.
Okay, you can remember to dothat.
Right, it's allydceo.
Make sure you're going to thatspecific account, allydceo.
Dm me the word hot and I'll getyou all the information.
Okay, I love you, have anamazing day, have an amazing
week and we'll talk soon.
Hi there, welcome to the Allie D Show Hope.
You're having an amazing weekLots of sales, lots of new
customers, lots of cha-chings inyour inbox and today, what I
want to talk about with you onthis amazing show that you all
always DM me and tell me thatyou love.
Thank you so much for your DMs,by the way.
I love hearing from you, but Iwant to talk to you today about
(00:23):
some business truths that's hardto say, business truths for
boutique owners and brand owners.
That might hurt your feelings alittle bit, okay, but they are
going to help your sales.
So, if you're cool with this, Iwant to jump right in and talk
about these, because these arethings that I wish someone would
have screamed at me a long timeago.
(00:46):
So I'm not going to scream atyou, we're just going to have a
chill conversation about this,but I do want to make you aware
of these business truths because, if you don't know about these,
these are going to be thingsthat are indirectly affecting
your business or, I'm sorry,that are directly affecting your
business, that you don't evenrealize are happening behind the
scenes.
So you ready, you locked in,you ready for this?
(01:06):
Okay, the first one I want youto know is if you don't sell it,
no one will buy it.
How freaking simple is this?
But how true is this?
This is one I wanted to talkabout first because, if you like
, after listening to this for afew minutes, like I don't know,
someone yells your name from theother room and away you go and
(01:27):
you forget to listen to the restof this podcast.
I need you to know this onething If you don't sell it, no
one will buy it.
So many times, business ownersare terrified of being too
salesy and they don't want tobother people and they don't
want to post the same thing overand over because they're
embarrassed that their feed hasall the same products.
And anytime anyone ever saysthat to me, I always say there's
(01:51):
literally companies out therethat sell one product and one
product only and make abazillion dollars from it.
And you're worried aboutposting a few things every now
and again, like multiple timeswhen, literally imagine if you
sold one product and that's allyou sold, and for the rest of
your life you had to talk aboutone product.
It doesn't matter.
(02:12):
Don't put too much into thethought of like I'm saying this
too much, I'm being too salesy.
I'm like talking about this onething over and over again.
Or even like you feel like youdon't have enough inventory.
Or like your customers or youraudience.
They're tired of seeing thesame things.
I'm doing air quotes, because Ihear all this stuff from you
guys all the time and I have toremind you listen, you got to
(02:34):
show up and sell.
If you don't sell it, no onewill buy it.
Okay, write that one frickingdown, put it on your forehead.
I don't care what it takes, butyou need to remember that one
okay.
Number two consistency beatsperfection every time.
One thing I noticed about thewomen inside Trendsetter who get
the best results they are themost consistent.
(02:57):
Do we all kind of have thingsthat get in our way of our
consistency?
Yes, for some people these aremental games, mind drama.
For other people it's timeconstraints.
Whatever the case may be, youneed to knock that shiz out,
because consistency showing upevery day for your business is
part of the job.
Just like if you had a nine tofive, you got to show up, you
(03:18):
got to clock in, you got to dothe work if you want to get paid
.
It's the same freaking thing asa boutique owner, as a brand
owner and as someone who has anonline store.
You got to be consistent.
You can't show up just when youfeel like.
Imagine if you showed up foryour job your nine to five only
when you felt like it.
How often would you be going?
Right, you don't wake up and go.
(03:40):
I am so ready to kill it at mynine to five today, maybe you do
, and that's amazing.
That means you're a highachiever and you excel at a lot
of things in life.
But this, this motivation,comes from within.
So you got to be consistent,even if it's messy and not
perfect.
I've seen so many times peoplenot even show up because their
their feed.
(04:00):
They don't think it looksperfect enough, they don't have
the perfect shots, the perfectproduct shots, the perfect
they're like still learning, andthey're embarrassed by that, so
they don't even want to post.
And I'm like, girl, you got tobe consistent.
That will beat perfection everytime.
Number three we're on a rollhere already.
(04:20):
Pretty branding won't save a badmessage.
I'm going to say that againPretty branding won't save a bad
message.
I can't tell you how many timesI have a woman come into my DMs
and she has a beautiful,perfect feed and I can tell she
has put her heart and soul intoevery little aesthetic thing,
from the colors to the perfectangles, to the way.
(04:42):
I mean, I know how hard that is.
That takes a lot of work, butstill not seeing sales.
It's because the messaging isbad.
The messaging isn't connecting.
And if you don't have messagingthat connects, you could have
the prettiest feed in the wholeentire world and I'll give you
an award for that because youdeserve it but you're not going
(05:04):
to get any sales.
So again, I don't want to hurtyour feelings, but this is meant
to get you more sales.
That's all I freaking careabout.
At the end of the day, is youmaking sales, okay?
So pretty branding won't save abad message.
Number three is this numberthree or four, I don't even know
, we've lost count.
Your content shouldn't just lookgood, it should convert.
(05:26):
So not only do people obsessabout the content being perfect,
but what happens is they don'thave enough variety of content
in the different styles that youneed to post to be able to
convert.
Many people just focus ongetting the perfect product
(05:47):
shots and the perfect lightingand the perfect imagery and the
perfect colors and the perfectedit up on their page and forget
that there's a whole processthat goes behind content to get
it to convert.
It's not just again having theprettiest feed.
It's not just about lookinggood online.
It's about creating a contenthaving the prettiest feet.
It's not just about lookinggood online.
It's about creating a contentstrategy that converts.
(06:09):
And what does this mean?
You guys know you learn thisinside Trendsetter.
If you're not in Trendsetter,by the way, what are you
freaking doing?
Get inside right now.
This summer is going to beinsane.
We're having a whole series.
It's called Hot Sales Summer.
I'll tell you more about it atthe end here, but it's going to
be three months me and you June,july, august inside the
Trendsetter membership, whileall the other boutique owners
(06:30):
are being lazy summer girlshaving their hot girl summers.
We're going to be having ourhot sales summers and we're
going to be kicking butt andgetting ready for the fourth
quarter.
So if you want to have yourbest fourth quarter you've ever
had in your entire life, youneed to get in Trendsetter right
now.
It's imatrendsettercom slashhot sales summer to access this
special offer.
Or just DM me the word hot onInstagram, okay.
(06:51):
So again, content shouldn'tlook good.
It should convert.
Next connection converts morethan discounts ever will.
Are we seeing a pattern here?
I'm talking about converting.
Okay, again, this is yougetting sales.
Connection converts more thandiscounts ever will.
(07:12):
Raise your hand if you're guiltyof thinking that if you just
run another sale, you're goingto get more sales.
And what happens?
You do your little sale and youdon't get more sales.
It's because you still haven'tmade the connection with your
audience.
And, by the way, once you dothis, once you make the
connection, you can chargewhatever the heck you want to
charge for your products andpeople will pay it Because they
(07:32):
believe there's value in whatyou're selling, because you have
connected with them and youhave made it very clear in your
content that what you sell isfor them.
And then they're rallying foryou, they're rooting for you.
I mean not necessarily likebeing your cheerleader, like out
here, like pumping you up, butthey rally around your brand
because you rally around them.
(07:53):
It's a give and takerelationship here.
It's dating, okay, you got tolike each other.
There's got to be something init for both of you.
It's not just all about you,okay.
The next truth Again, I don'tknow what number we're on
anymore.
You don't need more followers,you need more strategy.
Again, how many of us areguilty of saying, if I only had
(08:16):
more followers, I'd have moresales?
How can I get more followers?
I need my follower count togrow and like I've even been
guilty of this okay, where I'llbe like, if I had more followers
, more would be happening.
And I mean this was earlier inmy business and what I quickly
learned was I don't care if youhave 100 followers or 1,000
followers or 10,000 followers.
You need to spend more timenurturing the people who have
(08:40):
already said I like you.
It's a lot harder to get newpeople to like you than it is to
get the people that alreadylike you to buy from you, and
this is a huge thing that peoplemiss.
Oh, this is so important.
People are always chasing newfollowers and I'm like okay, but
how are you nurturing thefollowers, that people that
(09:00):
already said yes to you?
Are you doing anything to buildthat relationship?
Are you just in constantseeking of new people?
And followers can feel this?
Nurture your people.
You don't need more followers,you need more strategy.
Here's another one Hustle isn'ta business plan, it's a warning
(09:23):
sign.
I love this so much.
Hustle isn't a business plan.
It's a warning sign If you havefound yourself in a constant
state of hustle, a constantstate of dumpster fire, a
constant state of waking up inthe morning, body full of
anxiety, wondering what you needto do, you know, to get more
(09:45):
sales because you're alreadyworking your butt off and
there's not another minute inthe day that you feel like you
have to do any of this andyou're working like, let's say,
you do have a full-time job,you're working full-time.
You only have a few hours onthe weekend for your business.
Whatever the case may be, youare hustling your butt off and
you're not seeing results.
This is a major warning signbecause you should not have to
(10:07):
hustle your booty off to getsales.
More hustle does not mean moremoney.
I don't care what anyone's outthere preaching.
That's the freaking truth.
If you're hustling your littlebooty off and you're not seeing
results, that means you don'thave a good strategy.
You need to up-level yourskills.
Again, I'm sorry if this ishurting your feelings a little
(10:28):
bit.
It's tough love.
I love you and I want you tosucceed.
This is the only reason why I'mlike okay, these are business
truths you need to hear and theymight hurt your feelings a
little bit, and I'm okay withthat, because you know I love
you at the end of the day, butyou got to know this stuff.
This is why I wish someonewould have screamed these to me
early on in my business, but Iprobably wouldn't have listened
anyways, because I'm kind ofstubborn.
(10:49):
Okay, so again, hustle isn't abusiness plan, it's a warning
sign.
It's a clear indicator to me,and it should be a clear
indicator to you, that what youhave going on is not connecting
the dots.
Okay, because you should notfeel that way.
Is entrepreneurship alwaysgoing to be a game of like up
and down and great and thensecond guessing?
Yeah, I mean, there's somenormalcy to that.
(11:11):
Okay, I don't want to say that,like you should be perfect
butterflies and rainbows all thetime.
That's not what I'm saying.
But what I'm saying is, if youhave hustled yourself to death,
you're exhausted, you'reoverwhelmed and you don't know
what else to do.
This means you need to fix yourstrategy.
I see this so many times withpeople that join Trendsetter.
They come in and they feel likethey're at their, they're like
wits end, and I'm like oh girl,we I mean, first of all, we can
(11:42):
say we're at our wits end, butwe know we ain't quitting this.
Okay, we're not going anywhere,right?
So we might as well just diveinto the fact that we're in it
for the long haul.
Okay, so let's fix it.
Let's not make it so dramatic.
Let's not be like I'm workingmy life away here.
Let's fix it.
That's why I love when womenjoin Trendsetter and they go
through the framework andthey're like, oh, the weight of
the world has lifted from theirshoulders.
You guys, I'm not saying this totry to, like you know, push you
(12:04):
into that.
I'm saying this because it'sabout a strategy.
I don't care if you learn itfrom me or whoever else.
Like, that's your own thing,okay, but you have to do it.
You can't think that you'regoing to hustle your way out of
this.
You won't.
I'm a little intense tonight,am I being a little intense?
Okay, next, if you're talkingto everyone, you're connecting
(12:25):
with no one.
You guys know I preach this dayin, day out.
Know your customers.
But I want to get even morespecific here, because the way
that I've been talking aboutthis for a long time and helping
women figure this out, Iactually feel like I'm flipping
that outside of its head,because the way I've always
taught it is a little more likeniche demographic, like it's
(12:50):
just been a little bit more of astraight answer, which is great
answer, which is great.
But what I want to teach now isthat it's not just about the
person and it's more about theirlifestyle and instead of
dissecting other questions firstthat I've had clients ask first
in the past, I want you tothink about this now Because I
(13:13):
feel like people are getting itfaster when I'm teaching it this
way and as a mentor listen, Ihave helped so many women now
that I see where you guys getstuck and I feel like this way,
this new way that I've beenteaching this for the past few
months, has really been helpinga lot of women make major
breakthroughs.
So listen up here.
If you're talking to everyone,you're connecting with no one.
(13:37):
Who is your ideal customer andwhat is their lifestyle?
And connect with theirlifestyle.
I was just having an amazingphone conversation with a
private client the other day andwe were talking about this, a
lot about what is the lifestyleof her ideal customer.
Tapping into that.
We were brainstorming all thethings like what is it that this
(14:06):
category that she knows herproducts are made for.
What is everything that they doin their lives?
I'm talking about their hobbies, their interests.
What does their daily life looklike?
What excites them, what aretheir values, what do they look
forward to?
What are their dreams, what dothey hate, what are they enemies
of?
All this stuff is important foryou to understand and this is
how you connect.
And if you're speakinggenerically out there you guys
(14:27):
know I talk about vanilla,generic content If you're doing
that, you're not going toconnect.
It's too broad.
In an online world, you cannotbe broad and get success.
You have to break through thenoise.
You have to get to their feeds.
How do you get to their feeds?
It's by being so freaking clearon who you are meant to connect
(14:49):
with that the algorithms haveno choice but to serve up your
content to them, because thealgorithms want to help us.
Okay, they want people who havegood content on their platforms
.
They want people that arecreating things that other
people like and want to watchand want to be involved with.
They want to help us, but yougot to help yourself here in
this situation, okay.
(15:10):
So if you're connecting or ifyou're talking to everyone,
you're connecting with no one.
Here's the next one.
What number is this?
Let me see if I could tell oh,we're on number nine, I think.
Okay, number nine.
Your content should work foryou and not wear you out.
(15:32):
When you have a contentstrategy, your content will be
working for you 24 7, doing theheavy lifting for you.
Your content is like anotheryou that you can literally post
and it's like you selling foryou without you being there.
This is why content is sopowerful and people will say to
(15:54):
me, like ali, I just want to bean online store and I just want
to be a boutique owner.
I, I just want to be a boutiqueowner.
I don't want to be a contentcreator and I'm like well, too
bad, sister, because you want toshow up online and sell your
clothes online.
Welcome to content being theheartbeat of your business.
We cannot ignore this.
We cannot put it on the backburner any longer, and I, for
one, happen to love content.
(16:15):
Now was there a time in mybusiness where I was like I hate
content, I hate social media.
You guys know I've said in thepast I don't feel like I'm
literally a social media person.
If I didn't have businesses, Iwould probably not even be on
social media, but I do.
So I understand theresponsibility that comes with
that and it comes with.
If I want the best for mybusiness and I want these women
(16:38):
out there who I believe wouldlove my products, to actually
get a chance to buy my stuff,then I need to understand that
content's important and when youfigure out how to get better at
it through strategy, it willnot wear you out, it will
energize you, and I just had awoman inside VIP actually tell
me this last week.
She messaged me and saidcontent is starting to feel fun.
(17:02):
I can't even believe I'm sayingthat, allie, and I go.
I know, I know this is thatmagical moment when you start
running content and it doesn'trun you Because you're like dang
.
Content's how I connect with mypeople.
I want my people to see myproducts because I know they're
going to love them, and what ashame it would be that I decided
(17:24):
I didn't want to figure outcontent because I wasn't a
social media person.
How sad would it be that thatperson out there that needs my
products to make their lifebetter they're not going to even
see it because I gave up oncontent or I decided that just
status quo, generic content isfine, because I don't want to be
(17:45):
a quote unquote content creator.
Not only does that hurt yourbusiness, but, guys, that hurts
your customers, who are outthere looking for what you have,
and if they can't find you,they can't buy it.
And that they want this, theywant your products, okay.
So your content should work foryou, not wear you out.
(18:07):
And if it's wearing you outagain like hustle, this is a
warning sign.
This is a warning sign thatyou're doing content wrong.
I love you, but it's wrong.
When you do content right, itinvigorates you, it brings
energy and life and you getexcited about it.
That's the whole freaking thinghere.
Hello, like, just give me likea high five over the airwaves
(18:31):
right now.
Like I'm high fiving the air.
I want you to high-five with meand really feel this Content
should give you energy.
It should be the thing that youlook forward to the most.
And if you don't right now, wegot to fix that, okay.
And then, lastly, are you guysready for the last one?
(18:52):
You already know, I've alreadysaid this about a hundred times,
but I'm going to say it onemore time If you want different
results, you need a differentstrategy.
I posted a tiktok tonight whereI was like how many of us have
been on the bathroom floorcrying, saying nothing's working
?
It's not working.
I don't know.
(19:12):
Should I give up?
Should I even be doing thislike I don't know what the frick
I'm doing?
Second, guessing everything andgoing should I even keyword
quit?
Should I quit?
That's what happens when youneed to create different results
but you haven't figured outthat you need a different
(19:35):
strategy because you're stilltrying the same things over and
over and over and you're like Ineed a different result.
But listen, you're doing thesame thing, so nothing's going
to change.
But it's scary to go away fromwhat you've been doing because
it did bring you some success.
And now you're like, oh, if Iget away from the only thing
that brought me success, like amI throwing everything under the
water?
(19:55):
Am I ever going to have successif I walk away from the things
that aren't working?
And I'm here to tell you I lovewhen this happens.
I love when you have the cryingon the floor moment, thinking
everything's just going to likefall apart, because I've been
through that so many times andnow I know that that's a key
indicator that something needsto up level in my business.
So I don't get too dramaticabout it.
I'll still have my moments, butI get myself out of it pretty
(20:23):
quickly because I realized, ooh,this is a chance for me to
up-level something in mybusiness that is meant to be
bigger and bolder.
So pay attention to thesefeelings, pay attention to the
idea that you want a differentresult and you're not getting it
yet, and you feel this angstthat may come up as, like, I
want to quit, okay, like again,we know you're not quitting,
okay, you just might say thatfor a minute, but you're going
(20:45):
to get over it, and the realityis is you're going to be better
after that moment.
So that's why I don't freak outabout these moments anymore.
But this, if this is your firstfreak out, or you've been
through your first one, or yoursecond one, like, just know,
this is normal and you're goingto go through this multiple
times and it's totally fine.
Don't be embarrassed, don't beweirded out by it.
It's just life, entrepreneur,life, okay.
But I do want to tell you youneed to get out of it and it's
(21:07):
it's again.
You need a different strategy.
So it's a challenge to you as abusiness owner to really dive
in and take a look at yourbusiness and go where can I up
level?
Now let me go learn thestrategy from someone who's done
that and let me implement it.
Boom, okay.
(21:30):
So again, 10 business truthsthat I wish someone would have
screamed at me when I wasyounger.
I'm screaming at them, them atyou, screaming, screaming it to
you now.
Okay, that's what I'm trying tosay here, so hopefully this
resonated with you.
I'm going to actually postthese as an Instagram post as
well.
So, if you're like, I wanted towrite these down, I didn't get
a chance to like, I'll put it asan Instagram post, to go on
Instagram and save it and thatway, you can like go back and
(21:54):
reference these when you feellike you need to hear these
truths, because don't you alllike feel like someone needs to
just tell me the truth aroundhere, like I'm tired of like
just wondering.
I just want the facts, ma'am,please.
That's what this community isabout.
Okay, also, I want to remindyou don't forget Hot Sales
Summer, june, july, august withme inside the Trendsetter
(22:15):
membership.
We are going to focus on threemain things.
Are you freaking ready for this?
Are you ready to join, becauseyou're going to be after this.
What I want you to know aboutHot Sales Summer is in June
we're going to be straight upfocusing on your sales strategy.
So we're going to look at yoursales process.
We're going to get you so honedin so you feel super confident
on what this looks like.
(22:35):
July we're focusing onvisibility getting your business
seen, getting the spotlight onyour brand.
This is one area that I know alot of people really struggle
with, so we're going hardcore onthat.
The third thing August is likemy favorite thing ever.
We're going to be planning thefourth quarter.
I'm talking Black Friday promos, inventory drops.
(22:57):
We're going to have it allready to go that way.
Once September hits and we inchcloser to fourth quarter, which
is going to be here before youknow it, you are going to be so
freaking prepared that you aregoing to have the most
record-breaking season ever,because what happens so many
times is that business ownersslow down in the summer, and the
summer is when you need to beramping up the momentum, and the
(23:19):
best business owners know this,the ones that are super
successful, know that the summerit's game on, because this is
where you can get a lot ofmomentum and get ahead of the
competition.
That may be having a lazy girlsummer and you're like, nope, I
am pedal to the metal, I'mgetting my momentum going.
I'm going to freaking, do thething and I'm going to show up
over the summer while everyone'slounging by the pool and saying
(23:41):
no one's buying.
I'm going to have the bestsummer ever because I'm going to
be selling the heck out of mystuff and I'm going to learn all
these strategies and that way,when Q4 is here, I've done the
preparation.
I always say there's two thingsthat are super important to your
success it's preparation andplanning.
I always say there's two thingsthat are super important to
your success.
It's preparation and planning.
And if you just think you'regoing to show up to the fourth
(24:03):
quarter and have an amazingsales season without doing
preparation or planning, sister,it ain't going to happen.
So I want to invite you insideHot Sale Summer.
I love the name Hot Sale Summer.
Just shoot me a DM if you'relike, yep, I'm ready, like I'm
ready to be prepared, I'm readyto plan.
I don't want to freaking wingit anymore.
I don't want to show up like ababy business owner.
That's just like showing uplike, oh, what am I gonna do
(24:24):
today to get sales?
And you are, you feel likeyou've graduated From that and
you are now ready to know andshow up like a freaking
confident boss.
That's who hot sales summer isfor.
Okay, so just go toimatrendsettercom, slash hot
sales summer to get access tothis specific training and then,
if you can't remember that,just DM me on Instagram the word
(24:45):
hot.
Okay, you can remember to dothat.
Right, it's allydceo.
Make sure you're going to thatspecific account, allydceo.
Dm me the word hot and I'll getyou all the information.
Okay, I love you, have anamazing day, have an amazing
week and we'll talk soon.
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