June 3, 2025 • 24 mins
Ready to transform your mindset about what running a successful business really means? In this candid episode, I share the unexpected journey that took me from answering questions at my store's cash register to building a thriving business coaching community.
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Episode Transcript
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Speaker 1 (00:00):
Hello, welcome to the Allie D Show Hope you're having
an amazing week.
I am really excited to spendsome little QT with you, some
quality time.
I have so much that I want totalk about today and I just get
so excited to get.
This is like my me time, likewhen I get to record a podcast.
So, for example, right now,here's the behind the scenes.
(00:21):
I'm currently sitting in theparking lot behind one of my
properties, where I can see bothmy warehouse and this cute
little new house that I bought,that I painted turquoise just
for fun, just because I wantedto right, and my warehouse is
pink.
It's an iconic pink buildinghere in my small town.
So it's kind of funny becausethe town mainly consists of
(00:43):
beige.
So it's kind of funny becausethe town mainly consists of
beige old beige buildings.
And then you have this randomfreaking pink warehouse and now
you have next door to it arandom turquoise house.
But why not bring a littlecolor right to the thing here?
So that's the behind the scenes.
I'm sitting in the parking lot,parked under a shade tree.
I'm looking at both of myproperties.
I just finished eating my lunchand I've got my laptop open.
(01:06):
I'm sitting inside my car.
So this is nothing fancy here,okay, but what I wanted to say
was I, for the whole time I waseating my lunch, I was just
thinking about Trent and Sutterand thinking about this
community and thinking about howthis was just not even existent
a couple years ago.
I've only been a quote-unquotebusiness coach for just a couple
(01:30):
of years now, but for thedecade prior to that I was fully
entrenched as just straight-upCEO business gal.
And the way that this wholething started just to give you a
little backstory, if you don'tknow was I was sitting inside of
my brick and mortar one day.
I was at the cash register inbetween customers.
I love that little noise whenpeople walk through your front
(01:52):
door of your store and it's likecha-ching.
You guys have a little bell atyour front door if you have a
brick and mortar and that littlebell jingles.
It's like we have this joke weused to say smiles everyone.
Here we go.
It's kind of funny, but anyways, it was in between little door
cha-chings, which you guys know.
You get the phone cha-chings,which is just as exciting.
But I was sitting there at mycash register thinking about how
(02:14):
so many times I've answered thesame questions from a lot of
business owners, and maybe it'sjust because I'm that person
that loves to talk aboutbusiness.
I was always being approachedwhether it was like a Dallas
market center, and maybe becausepeople saw the longevity you
know that I had been there forso many years they're like, okay
, this girl's still doing it,she must be doing something
right.
So I would get all thesequestions, whether it was from
(02:37):
boutique owners or other storeowners, brand owners, some of
the vendors that were in mybrick and mortar, like I was
continually DMs texts fromrandom people that are like
so-and-so, told me to call youto ask you about this.
Friends in the industry, peers.
I was always answering businessquestions and again, it's not
(02:59):
like you know, it's because Idon't know.
You know, I got like a HarvardMBA, it's because I've been in
the trenches for so many yearsand that is worth way more than
any kind of business degree,which I have none of.
But as I was sitting therethinking about okay, so I was at
the cash register chilling,waiting for my next customer to
(03:19):
come in, and I was like you knowwhat?
I am going to start a TikTokaccount and just start answering
some of these questions orthings that keep coming up over
and over again on a TikTok page,and I just thought it would be
something fun, because I justfelt like there was nowhere
where women could get thesekinds of answers real life
(03:41):
answers, not theoretical, not,you know, like um, I don't know,
join this Facebook group and,you know, with other business
owners in it that are all likeyou know, uh, I don't, I don't
want to say the word, but B I, t, c, h-ing each other.
You know about the, the, thebusiness Cause.
I knew that that mindset, ifyou're just bitching all the
(04:03):
time and complaining, that's notgoing to get you anywhere in
business.
And I didn't really feel likethere was a place where business
owners could come together andget real, true knowledge and
information from someone who'sbeen in the trenches for years
and years and years and years.
So I was like you know what,let me just start this little
TikTok page.
So I started it and at the timeit was called Texas boutique
(04:24):
owners, cause I was thinking Ijust a place for women in Texas.
You know, there's a lot ofboutiques, a lot of brands in
Texas and just a place to gatherthem.
Again, I was sitting in my storeat the time and I thought, oh,
this is going to be so great,we'll have this community.
Well, guys, this thing took offfar more than I ever imagined.
(04:45):
Like I think my very firstTikTok post was a post about me
talking about re-merchandisingor merchandising something along
those lines.
I literally just pulled out myphone, started a TikTok account
and posted that very same dayand then away we went and I just
been posting consistently foryears.
Now I think it's been two years.
I need to go back and look, butI think it was like 2023 when
(05:05):
we got started.
I'm pretty sure, um, like maybeJanuary, february or something
of 2023.
I need to know that exacttimestamp.
So, um, I started that page.
It started to grow very rapidlyand there was women joining,
like the community, the pagefollowing this Texas boutique
(05:25):
owners page from all over thecountry and they would be like
I'm not from Texas, but I'm herefor this, like help, I need
help, I'm in South Dakota, I'mfrom Cali, oh, I'm in Australia,
like literally connectingpeople from all over.
It was so cool and so at somepoint I changed the name and I
was like Ooh, you know what thisis more, retail success club.
So if you're like a retailsuccess club you know, old
(05:48):
schoolie, you're an OG here inthis community.
You remember this too.
I changed the name to retailsuccess club and that way I
could.
I felt like it was moreinclusive for more women all
over the country and they didn'tfeel like, oh, I can't be a
part of this because it's forTexas only.
It was giving me Texas, onlyvibes the name.
So I changed it to RetailSuccess Club and it lived as
that for over a year and thenjust recently I changed it to
(06:12):
Allie DCEO, which is me.
You know where the advice iscoming from.
So when I started this community, my intention was not to become
a business coach.
It was not to build an entiresecondary business.
Listen, I was maxed out on mytime beyond belief.
(06:33):
I didn't have another minute inthe day, but what I noticed
happening was I so loved this somuch.
Every morning I would wake upand go oh my gosh, I can't wait
to post on TikTok today, I can'twait to talk about this and
that I have so much to say.
Oh my gosh, I can't wait toread the comments, I can't wait
to answer people's questions,and I was like fully, fully, 1
(06:54):
million percent entrenched inthis community that I had
created around this topic.
It's something that I feel likeI could talk about for hours
and hours and hours, and it'sprobably why I got so many
questions, because when peoplewould ask me a question about
business, I was not going togive them a freaking fluff
answer.
I was not just going to givethem like, oh well, as long as
(07:14):
you're consistent, you'll loveit.
It's like okay, if one moreperson says I just have to be
consistent, like consistentlydoing what Right, consistently
posting what, consistentlyselling how.
Someone needs to teach thisstuff.
So this is how this whole thingstarted.
And then I started to like puttogether little like booklets
(07:36):
like here's TikTok for boutiqueowners and here's how to, what
to do if you want to get yourboutique off the ground.
Like these little, like cutelittle booklets that were like
$27.
I remember the first one I sold.
I was like, oh my gosh, this isthe coolest thing in the entire
world, because it was differentfrom what I was used to doing,
which was like products, likeyou know, creating products for
sale.
(07:57):
This was, this was different.
This was like putting myknowledge to paper.
So it was a different thing.
I felt so fulfilled, so like Icannot believe that I get to do
this every day and I somehow,with no time in the day, carved
out more and more and more timeto what has now become this
(08:19):
business.
So just creating a businessfrom a place of like love.
I knew nothing about thebusiness coaching space.
I knew nothing about like beinga teacher, so to speak, or
anything, but I did have awealth of knowledge that I
wanted to share with the nextwave of women coming up in the
industry.
So you, and even if you've beenin the industry for a while,
(08:40):
there's a lot of informationthat we have to sift through to
find the good stuff.
And I was like I am not goingto be that girl, I'm not going
to be the girl that's going totry to sell you some fast, quick
fix.
You know that's going to tellyou that like, oh, with some,
you know, viral hook is all youneed.
Like that, like, maybe that'sfor some people, but that's not
(09:09):
the way that I built mybusinesses and that's not the
way that I wanted this communityto feel like they had to build
their businesses, because Iwanted you guys, I want you to
build real businesses thatprovide actual wealth, and not
only wealth, but time, freedom.
Time is your most valuableasset.
It always has been, it alwayswill be.
I actually saw an interview theother day.
I can't remember what this wasfor or how I even came across it
.
Oh, it was someone talkingabout Warren Buffett and they
(09:30):
were saying that Warren Buffett,who's I think he's 95 years old
, worth billions and billions ofdollars, that he would give it
all the way to trade withsomeone who was in their 30s
with no money, because time isthe most valuable thing.
(09:51):
So if he could say I'm going tobe 30 again and have no money,
he would do it.
And this is the whole reasonthat I am so obsessed with
helping this communityunderstand you have to build a
business that's in it for thelong haul.
You can't just keep pushingthese quick fixes or quick wins.
(10:12):
I want you to think long-term,real foundations, real business
growth.
And isn't that fascinating tothink about that?
Like you can't buy time, likeWarren Buffett can't buy, and
there's no money in the worldwhere he could buy the ability
to be 30 years old again and tohave all that time back.
(10:33):
So when you get to start yourown business.
I want you to think about yourtime.
You getting precise and focusedand honed in on skills and
strategies to grow your businessgives you back more time.
You cannot buy that.
So that's why I need you tolearn this stuff, because I want
(10:54):
you to have more freedom withyour time.
I want you to be able to workfour hours a day if you want to,
or 10 hours a week.
Whatever the case may be you.
You can't get to these precise,like small increments of time
that you work in the day.
If you don't develop thefoundations cause you're going
to feel like all day long you'reconstantly chasing your tail
(11:15):
trying to figure this thing outand I was like I'm not letting
that happen to this industry.
I'm not going to let all ofthese women out there feel like
they have to work 24 seven, worktheir butts off day in, day out
, have no lives, never see theirhusbands like be at their
stores 24 seven or be at theirwarehouses 24 seven.
(11:35):
If that's not what you trulywant, listen, maybe when we're
in our twenties, okay, we'relike, yeah, I want to go, like
I'm going to stay at thewarehouse like 12 hours a day,
like I want to grind it out.
I'm a hustle and grind andthat's great and that's fine.
But once you start like havingkids and a family and there's
other things you want to do,like you want to go on vacation
(11:56):
which, by the way, I'm going tobe taking my first vacation soon
.
This is very exciting.
I'll talk about that anothertime.
But this is what having abusiness based on strategy
that's repeatable and systemsthat are repeatable, that can
work for you 24-7, this is whatit leads to.
(12:19):
It leads to a life of youdictating what you want your day
to look like.
For example, for me, today it'sMonday morning.
I woke up, I went for a walk, Ilistened to a podcast.
I, you know, had some momentlike where I was thinking, like
a lot of grateful thoughts andjust thinking about what I've
(12:41):
built and my family and where welive and just everything.
You know you have to take timefor this.
Okay, you have to take time tothink about how far you've come.
Even if you feel like you ain'tdoing shiz, you are, you
freaking are.
Even if you haven't started yet, you're thinking about it.
That's already a ballsy move,excuse my French.
(13:02):
So I took some time to kind ofthink about that.
Then I dove into a little bitof my own mentorship.
Then I was on a podcast.
Someone was interviewing methis morning.
So I spent an hour doing that,finished with that, spent an
hour with my daughter reading abook to her and my son outside
and playing, and then my sonwent off with my husband and
(13:22):
they went to tractor supply andI was like, okay, I have someone
here to help me with the kidstoday.
So I'm going to go have lunchand I'm going to record a
podcast and I'm going to checkon my warehouse.
I checked my email.
I had another uh, you know it'sjust insane to say, but like
five figures worth of ordersalready today and it's Monday.
(13:43):
So I know that you know it'sjust insane to say but like five
figures worth of orders alreadytoday and it's Monday.
So I know that you know thewarehouse is under control.
They're going to get thoseorders filled.
I've recently also added someoneon my team to help with like a
lot of the um, email marketingand website stuff just stuff
that I don't want to do anymore,I can do it.
And website stuff just stuffthat I don't want to do anymore,
I can do it, but by them doingthat, like me, having someone
(14:07):
help with those specific things.
Now that that's off my plate,it's a very it's a strategic
process.
I tell them exactly what to do.
I'm like here's the framework,don't vary from this, okay, and
that's it.
They just, you know, it couldliterally take me 30 minutes and
I could do it, but I don't wantto anymore.
I want to spend the 30 minutes.
Remember.
Time is so valuable.
(14:27):
You know what I want to spendthose 30 minutes doing?
Working and crafting anotherbrand that I'm going to be
launching in August, so thatjust by hiring someone to help
me get those 30 minutes back Now, I can put those 30 minutes
into what I love to do, which iswhat I excel at, which is
creation, innovation, visionary.
(14:50):
That's my strengths.
I could teach anyone on theuniverse to how to email, market
and do it.
You know.
Here's my list.
Here's the template.
Here's how to do it.
Here's what I want in it.
If you have any questions, textme.
Okay, like, have fun.
So what I want to say is thiscould be your day, guys.
(15:17):
I just watched a squirrel.
By the way, if this is an ADD,I don't know what is, but I just
watched a squirrel jump from myroof of my building to a tree
that was like 10 feet away.
Okay, but this gets.
Oh, he has a friend squirrelhe's visiting oh my gosh,
squirrel.
Like literally right, okay, butthis is what your day gets to
be like when you have systems inplace and you've built a
(15:40):
business on solid foundation,and not on hope and prayer
though I love prayer and I lovehope but it's part of the
equation.
It can't be all of the equation, right?
This is what gets you to buildthe life of your dreams.
This is why I'm so adamant aboutyou learning these strategies.
(16:02):
I don't care if you learn itfrom me, I'm happy to teach you.
I would love you inside the HotSales Summer we're starting on
June 9th.
I would love for you to jointoday and immediately get inside
the Trendsetter membership andunlock all these strategies and
unlock an incredible communityand unlock literally everything
you need to know to build abusiness like this.
I would love to have you intoday, but it doesn't have to be
(16:24):
with me.
There's someone else out therethat you like the way they teach
strategy.
I just you must learn this,otherwise you will forever be
stuck in this rat race, and Ican't tell you how many times
I've seen incredible women doingincredible things but haven't
yet solidified strategies, andso they are running themselves
(16:46):
into the ground and then, oncethey do for example, after
joining Trendsetter it's like Ididn't even know this was
possible, that I could, could,could, have this kind of time
back as a business owner.
And this is again.
This is what this whole thingis about.
It's why I created this becausefor the to be like totally real
(17:07):
with you, when I first startedmy business years and years and
years ago, I started it so I'dnever have to have a real job.
Why?
Because I didn't want someonetelling me, like, what time I
had to wake up every morning andwhere I had to go and what I
had to do and when I could go tothe bathroom or when I could
take my lunch break or when Icould take my you know 10 minute
break to do what I don't evenfricking know 10 minute break to
(17:31):
do what I don't even freakingknow.
That was a hard no for me, likeit was a non-negotiable.
My time was alwaysnon-negotiable, and a part of
that was me just being stubborn.
It wasn't me being lazy, itwasn't me being like, oh, I
don't want to do cause I'm.
I am like opposite of lazy.
I worked my butt off but I justdidn't want it to be under
someone else's hand.
All this energy and excitementand like vibes that I have about
(17:54):
like life and creation andhelping, like I wanted to be in
charge of how I use that.
So that's why I started my ownbusiness, cause I was like, if I
can make some money just to getby, I'll be fine, just to pay
my bills, to pay like my little.
You know, I don't know probablyhad a $200 car payment at the
(18:14):
time.
You know my cell phone.
I probably didn't even havehealth insurance, I don't know.
Well, that was actually Iprobably did at that point.
But you know what I'm sayingLike this was like the priority
was just getting by and that wasfine, because all I wanted, my
big win, was that I didn't haveto go to an office every day.
(18:35):
And if that's you out there andyou're like I want this, I want
my business to be part of mylife.
I want my business to be thereason why I get to live the
life that I live, you're in theright place.
Place because you're talking tothe queen of this, okay, the
queen of making it happen, and Iwant to make you the queen of
(18:56):
making it happen too, but you'vegot to understand you have to
learn some of those shiz Forget.
What I want you to do today isforget anything that anyone has
ever taught you about what ittakes to start or run a business
.
Probably Okay, I don't know,maybe you've got some good
advice, but I want you to forgetit kind of and go cause a lot
(19:18):
of times like, what people thinkor say is like oh well, you
need to have, like, somebusiness experience.
You need to create a businessplan.
You need to have some kind ofinvestors or a business loan.
You need to have, like, youneed to have a bubbly outgoing
personality.
You need to like lead withenthusiasm as in in in terms of
like you know, you have to belike this, like super, over the
(19:38):
top, happy, like kind of person.
You need to be Like, you needto look the part you can't be
like in your you know, fortiesor fifties.
You need to be like in yourtwenties.
If you want to show up onsocial media and like, you need
to be techie and you need tolike forget all of that BS,
crapola.
Do you know?
You want to know.
(19:58):
The only thing you need trulyit's determination and I was
talking about this todayactually on the podcast like one
thing that we see across theboard of quote-unquote high
achieving women is a sense ofdelulu, but it's not even delulu
, it's determination like deluluto me is like a little bit of a
(20:21):
term, because I feel like itlightens the actuality of no.
What it is is determination.
Delulu is determination, in myopinion.
So while people are out theretelling you you need to learn
this, this and that, I'm like,really, actually you just need
determination and then you.
Then you learn strategy.
(20:42):
But you don't need to knoweverything to get this thing off
the ground.
You just need to go for it andhave the determination to stick
with it for the long haul andnot have wild expectations of
like going viral overnight andlike blowing this thing up.
I mean, if that happens for you, great, but anytime I've seen
(21:04):
that happen, it always like theother side of that is horrific,
because they invest all thisinventory and they're leaning a
hundred percent on the TikTokalgorithm to get their content
out there again and it doesn'thappen.
And now they've got thousandsand thousands of dollars worth
of inventory sitting in theirwarehouse because they went
viral once and they thoughttheir lives were changed, but
they really didn't know anythingabout running a business.
(21:27):
So I say this all to say yourdetermination is your most
powerful superpower that youhave as a business owner.
I can teach you all the otherstuff right here, but I can't
teach someone determination.
I just can't.
I've tried.
I've had some women DM me and Isee that they have no
(21:51):
determination.
So I can't put my effort intosomeone like that Because, no
matter what you do, you're notgoing to succeed if you're not
determined right.
If you're already defeated oryou have a defeated mindset,
there ain't nothing in the worldthat I could do to get you to
win.
But if you come in with rocksolid determination like these
(22:12):
are the women inside the VIPthat I work with they have rock
solid determination.
Do we have questions everysingle week on strategy and what
to be doing next and how toimprove and where to grow, and
mindset and how to feel betterabout this week than last week?
And yes, but theirdetermination does not waver.
And I'm not talking about minddrama, where some days you're
(22:34):
like, oh, I don't know.
I just want to like secondguess everything.
That's fine, that's normal, wecan deal with that, but there's
an innate sense of determinationthat I cannot teach someone.
So that's why, if you have thedetermination, you can do this.
I'm going to say that again ifyou have the determination, you
(22:56):
can and will do this.
Jump inside trendsetter, jumpinside the hot sales summer.
By the way, I don't know ifI've told you yet or not on the
podcast, but we are closingdoors to the trendsetter
membership on June 10th, sothat's literally like next week.
So if you've been thinkingabout joining trendsetter, you
(23:17):
need to jump in now, because I'mliterally closing doors for a
while and when I reopened themthe pricing is going to be way
higher, way different.
But if you're in before June10th, you will always be
grandfathered in at that rate.
So just a little like pro tipif you've been wanting to join,
june 9th starts hot sales summer.
So again, just go toimatrendsettercom, slash hot
(23:38):
sales summer.
That will lock you in for threemonths of coaching inside
Trendsetter and then it'll justautomatically renew, starting in
September, at thatgrandfathered in rate.
Otherwise, if you don't joinbefore June 10th, you're going
to have to pay a lot more moneywhen you do join and you're not
going to be able to join for awhile because doors are closing.
Okay, dm me if you have anyquestions about the membership.
(23:59):
I'd love to have you inside.
It's so super fun.
Once you get in, you're goingto feel the biggest weight just
lifted off your shoulder, andthe reason why I say that is
because I see it time and timeagain and if you're interested
in working directly with me onyour business, like you want me
coaching you every single week,dm me about VIP.
It's super fun.
(24:19):
Okay, I hope this episode washelpful for you to understand,
kind of like my history, why Istarted this and why I feel so
strongly in what you need to doto build your successful
business.
I love you.
Have a great week.
Hello, welcome to the Allie D Show Hope you're having
an amazing week.
I am really excited to spendsome little QT with you, some
quality time.
I have so much that I want totalk about today and I just get
so excited to get.
This is like my me time, likewhen I get to record a podcast.
So, for example, right now,here's the behind the scenes.
(00:21):
I'm currently sitting in theparking lot behind one of my
properties, where I can see bothmy warehouse and this cute
little new house that I bought,that I painted turquoise just
for fun, just because I wantedto right, and my warehouse is
pink.
It's an iconic pink buildinghere in my small town.
So it's kind of funny becausethe town mainly consists of
(00:43):
beige.
So it's kind of funny becausethe town mainly consists of
beige old beige buildings.
And then you have this randomfreaking pink warehouse and now
you have next door to it arandom turquoise house.
But why not bring a littlecolor right to the thing here?
So that's the behind the scenes.
I'm sitting in the parking lot,parked under a shade tree.
I'm looking at both of myproperties.
I just finished eating my lunchand I've got my laptop open.
(01:06):
I'm sitting inside my car.
So this is nothing fancy here,okay, but what I wanted to say
was I, for the whole time I waseating my lunch, I was just
thinking about Trent and Sutterand thinking about this
community and thinking about howthis was just not even existent
a couple years ago.
I've only been a quote-unquotebusiness coach for just a couple
(01:30):
of years now, but for thedecade prior to that I was fully
entrenched as just straight-upCEO business gal.
And the way that this wholething started just to give you a
little backstory, if you don'tknow was I was sitting inside of
my brick and mortar one day.
I was at the cash register inbetween customers.
I love that little noise whenpeople walk through your front
(01:52):
door of your store and it's likecha-ching.
You guys have a little bell atyour front door if you have a
brick and mortar and that littlebell jingles.
It's like we have this joke weused to say smiles everyone.
Here we go.
It's kind of funny, but anyways, it was in between little door
cha-chings, which you guys know.
You get the phone cha-chings,which is just as exciting.
But I was sitting there at mycash register thinking about how
(02:14):
so many times I've answered thesame questions from a lot of
business owners, and maybe it'sjust because I'm that person
that loves to talk aboutbusiness.
I was always being approachedwhether it was like a Dallas
market center, and maybe becausepeople saw the longevity you
know that I had been there forso many years they're like, okay
, this girl's still doing it,she must be doing something
right.
So I would get all thesequestions, whether it was from
(02:37):
boutique owners or other storeowners, brand owners, some of
the vendors that were in mybrick and mortar, like I was
continually DMs texts fromrandom people that are like
so-and-so, told me to call youto ask you about this.
Friends in the industry, peers.
I was always answering businessquestions and again, it's not
(02:59):
like you know, it's because Idon't know.
You know, I got like a HarvardMBA, it's because I've been in
the trenches for so many yearsand that is worth way more than
any kind of business degree,which I have none of.
But as I was sitting therethinking about okay, so I was at
the cash register chilling,waiting for my next customer to
(03:19):
come in, and I was like you knowwhat?
I am going to start a TikTokaccount and just start answering
some of these questions orthings that keep coming up over
and over again on a TikTok page,and I just thought it would be
something fun, because I justfelt like there was nowhere
where women could get thesekinds of answers real life
(03:41):
answers, not theoretical, not,you know, like um, I don't know,
join this Facebook group and,you know, with other business
owners in it that are all likeyou know, uh, I don't, I don't
want to say the word, but B I, t, c, h-ing each other.
You know about the, the, thebusiness Cause.
I knew that that mindset, ifyou're just bitching all the
(04:03):
time and complaining, that's notgoing to get you anywhere in
business.
And I didn't really feel likethere was a place where business
owners could come together andget real, true knowledge and
information from someone who'sbeen in the trenches for years
and years and years and years.
So I was like you know what,let me just start this little
TikTok page.
So I started it and at the timeit was called Texas boutique
(04:24):
owners, cause I was thinking Ijust a place for women in Texas.
You know, there's a lot ofboutiques, a lot of brands in
Texas and just a place to gatherthem.
Again, I was sitting in my storeat the time and I thought, oh,
this is going to be so great,we'll have this community.
Well, guys, this thing took offfar more than I ever imagined.
(04:45):
Like I think my very firstTikTok post was a post about me
talking about re-merchandisingor merchandising something along
those lines.
I literally just pulled out myphone, started a TikTok account
and posted that very same dayand then away we went and I just
been posting consistently foryears.
Now I think it's been two years.
I need to go back and look, butI think it was like 2023 when
(05:05):
we got started.
I'm pretty sure, um, like maybeJanuary, february or something
of 2023.
I need to know that exacttimestamp.
So, um, I started that page.
It started to grow very rapidlyand there was women joining,
like the community, the pagefollowing this Texas boutique
(05:25):
owners page from all over thecountry and they would be like
I'm not from Texas, but I'm herefor this, like help, I need
help, I'm in South Dakota, I'mfrom Cali, oh, I'm in Australia,
like literally connectingpeople from all over.
It was so cool and so at somepoint I changed the name and I
was like Ooh, you know what thisis more, retail success club.
So if you're like a retailsuccess club you know, old
(05:48):
schoolie, you're an OG here inthis community.
You remember this too.
I changed the name to retailsuccess club and that way I
could.
I felt like it was moreinclusive for more women all
over the country and they didn'tfeel like, oh, I can't be a
part of this because it's forTexas only.
It was giving me Texas, onlyvibes the name.
So I changed it to RetailSuccess Club and it lived as
that for over a year and thenjust recently I changed it to
(06:12):
Allie DCEO, which is me.
You know where the advice iscoming from.
So when I started this community, my intention was not to become
a business coach.
It was not to build an entiresecondary business.
Listen, I was maxed out on mytime beyond belief.
(06:33):
I didn't have another minute inthe day, but what I noticed
happening was I so loved this somuch.
Every morning I would wake upand go oh my gosh, I can't wait
to post on TikTok today, I can'twait to talk about this and
that I have so much to say.
Oh my gosh, I can't wait toread the comments, I can't wait
to answer people's questions,and I was like fully, fully, 1
(06:54):
million percent entrenched inthis community that I had
created around this topic.
It's something that I feel likeI could talk about for hours
and hours and hours, and it'sprobably why I got so many
questions, because when peoplewould ask me a question about
business, I was not going togive them a freaking fluff
answer.
I was not just going to givethem like, oh well, as long as
(07:14):
you're consistent, you'll loveit.
It's like okay, if one moreperson says I just have to be
consistent, like consistentlydoing what Right, consistently
posting what, consistentlyselling how.
Someone needs to teach thisstuff.
So this is how this whole thingstarted.
And then I started to like puttogether little like booklets
(07:36):
like here's TikTok for boutiqueowners and here's how to, what
to do if you want to get yourboutique off the ground.
Like these little, like cutelittle booklets that were like
$27.
I remember the first one I sold.
I was like, oh my gosh, this isthe coolest thing in the entire
world, because it was differentfrom what I was used to doing,
which was like products, likeyou know, creating products for
sale.
(07:57):
This was, this was different.
This was like putting myknowledge to paper.
So it was a different thing.
I felt so fulfilled, so like Icannot believe that I get to do
this every day and I somehow,with no time in the day, carved
out more and more and more timeto what has now become this
(08:19):
business.
So just creating a businessfrom a place of like love.
I knew nothing about thebusiness coaching space.
I knew nothing about like beinga teacher, so to speak, or
anything, but I did have awealth of knowledge that I
wanted to share with the nextwave of women coming up in the
industry.
So you, and even if you've beenin the industry for a while,
(08:40):
there's a lot of informationthat we have to sift through to
find the good stuff.
And I was like I am not goingto be that girl, I'm not going
to be the girl that's going totry to sell you some fast, quick
fix.
You know that's going to tellyou that like, oh, with some,
you know, viral hook is all youneed.
Like that, like, maybe that'sfor some people, but that's not
(09:09):
the way that I built mybusinesses and that's not the
way that I wanted this communityto feel like they had to build
their businesses, because Iwanted you guys, I want you to
build real businesses thatprovide actual wealth, and not
only wealth, but time, freedom.
Time is your most valuableasset.
It always has been, it alwayswill be.
I actually saw an interview theother day.
I can't remember what this wasfor or how I even came across it
.
Oh, it was someone talkingabout Warren Buffett and they
(09:30):
were saying that Warren Buffett,who's I think he's 95 years old
, worth billions and billions ofdollars, that he would give it
all the way to trade withsomeone who was in their 30s
with no money, because time isthe most valuable thing.
(09:51):
So if he could say I'm going tobe 30 again and have no money,
he would do it.
And this is the whole reasonthat I am so obsessed with
helping this communityunderstand you have to build a
business that's in it for thelong haul.
You can't just keep pushingthese quick fixes or quick wins.
(10:12):
I want you to think long-term,real foundations, real business
growth.
And isn't that fascinating tothink about that?
Like you can't buy time, likeWarren Buffett can't buy, and
there's no money in the worldwhere he could buy the ability
to be 30 years old again and tohave all that time back.
(10:33):
So when you get to start yourown business.
I want you to think about yourtime.
You getting precise and focusedand honed in on skills and
strategies to grow your businessgives you back more time.
You cannot buy that.
So that's why I need you tolearn this stuff, because I want
(10:54):
you to have more freedom withyour time.
I want you to be able to workfour hours a day if you want to,
or 10 hours a week.
Whatever the case may be you.
You can't get to these precise,like small increments of time
that you work in the day.
If you don't develop thefoundations cause you're going
to feel like all day long you'reconstantly chasing your tail
(11:15):
trying to figure this thing outand I was like I'm not letting
that happen to this industry.
I'm not going to let all ofthese women out there feel like
they have to work 24 seven, worktheir butts off day in, day out
, have no lives, never see theirhusbands like be at their
stores 24 seven or be at theirwarehouses 24 seven.
(11:35):
If that's not what you trulywant, listen, maybe when we're
in our twenties, okay, we'relike, yeah, I want to go, like
I'm going to stay at thewarehouse like 12 hours a day,
like I want to grind it out.
I'm a hustle and grind andthat's great and that's fine.
But once you start like havingkids and a family and there's
other things you want to do,like you want to go on vacation
(11:56):
which, by the way, I'm going tobe taking my first vacation soon
.
This is very exciting.
I'll talk about that anothertime.
But this is what having abusiness based on strategy
that's repeatable and systemsthat are repeatable, that can
work for you 24-7, this is whatit leads to.
(12:19):
It leads to a life of youdictating what you want your day
to look like.
For example, for me, today it'sMonday morning.
I woke up, I went for a walk, Ilistened to a podcast.
I, you know, had some momentlike where I was thinking, like
a lot of grateful thoughts andjust thinking about what I've
(12:41):
built and my family and where welive and just everything.
You know you have to take timefor this.
Okay, you have to take time tothink about how far you've come.
Even if you feel like you ain'tdoing shiz, you are, you
freaking are.
Even if you haven't started yet, you're thinking about it.
That's already a ballsy move,excuse my French.
(13:02):
So I took some time to kind ofthink about that.
Then I dove into a little bitof my own mentorship.
Then I was on a podcast.
Someone was interviewing methis morning.
So I spent an hour doing that,finished with that, spent an
hour with my daughter reading abook to her and my son outside
and playing, and then my sonwent off with my husband and
(13:22):
they went to tractor supply andI was like, okay, I have someone
here to help me with the kidstoday.
So I'm going to go have lunchand I'm going to record a
podcast and I'm going to checkon my warehouse.
I checked my email.
I had another uh, you know it'sjust insane to say, but like
five figures worth of ordersalready today and it's Monday.
(13:43):
So I know that you know it'sjust insane to say but like five
figures worth of orders alreadytoday and it's Monday.
So I know that you know thewarehouse is under control.
They're going to get thoseorders filled.
I've recently also added someoneon my team to help with like a
lot of the um, email marketingand website stuff just stuff
that I don't want to do anymore,I can do it.
And website stuff just stuffthat I don't want to do anymore,
I can do it, but by them doingthat, like me, having someone
(14:07):
help with those specific things.
Now that that's off my plate,it's a very it's a strategic
process.
I tell them exactly what to do.
I'm like here's the framework,don't vary from this, okay, and
that's it.
They just, you know, it couldliterally take me 30 minutes and
I could do it, but I don't wantto anymore.
I want to spend the 30 minutes.
Remember.
Time is so valuable.
(14:27):
You know what I want to spendthose 30 minutes doing?
Working and crafting anotherbrand that I'm going to be
launching in August, so thatjust by hiring someone to help
me get those 30 minutes back Now, I can put those 30 minutes
into what I love to do, which iswhat I excel at, which is
creation, innovation, visionary.
(14:50):
That's my strengths.
I could teach anyone on theuniverse to how to email, market
and do it.
You know.
Here's my list.
Here's the template.
Here's how to do it.
Here's what I want in it.
If you have any questions, textme.
Okay, like, have fun.
So what I want to say is thiscould be your day, guys.
(15:17):
I just watched a squirrel.
By the way, if this is an ADD,I don't know what is, but I just
watched a squirrel jump from myroof of my building to a tree
that was like 10 feet away.
Okay, but this gets.
Oh, he has a friend squirrelhe's visiting oh my gosh,
squirrel.
Like literally right, okay, butthis is what your day gets to
be like when you have systems inplace and you've built a
(15:40):
business on solid foundation,and not on hope and prayer
though I love prayer and I lovehope but it's part of the
equation.
It can't be all of the equation, right?
This is what gets you to buildthe life of your dreams.
This is why I'm so adamant aboutyou learning these strategies.
(16:02):
I don't care if you learn itfrom me, I'm happy to teach you.
I would love you inside the HotSales Summer we're starting on
June 9th.
I would love for you to jointoday and immediately get inside
the Trendsetter membership andunlock all these strategies and
unlock an incredible communityand unlock literally everything
you need to know to build abusiness like this.
I would love to have you intoday, but it doesn't have to be
(16:24):
with me.
There's someone else out therethat you like the way they teach
strategy.
I just you must learn this,otherwise you will forever be
stuck in this rat race, and Ican't tell you how many times
I've seen incredible women doingincredible things but haven't
yet solidified strategies, andso they are running themselves
(16:46):
into the ground and then, oncethey do for example, after
joining Trendsetter it's like Ididn't even know this was
possible, that I could, could,could, have this kind of time
back as a business owner.
And this is again.
This is what this whole thingis about.
It's why I created this becausefor the to be like totally real
(17:07):
with you, when I first startedmy business years and years and
years ago, I started it so I'dnever have to have a real job.
Why?
Because I didn't want someonetelling me, like, what time I
had to wake up every morning andwhere I had to go and what I
had to do and when I could go tothe bathroom or when I could
take my lunch break or when Icould take my you know 10 minute
break to do what I don't evenfricking know 10 minute break to
(17:31):
do what I don't even freakingknow.
That was a hard no for me, likeit was a non-negotiable.
My time was alwaysnon-negotiable, and a part of
that was me just being stubborn.
It wasn't me being lazy, itwasn't me being like, oh, I
don't want to do cause I'm.
I am like opposite of lazy.
I worked my butt off but I justdidn't want it to be under
someone else's hand.
All this energy and excitementand like vibes that I have about
(17:54):
like life and creation andhelping, like I wanted to be in
charge of how I use that.
So that's why I started my ownbusiness, cause I was like, if I
can make some money just to getby, I'll be fine, just to pay
my bills, to pay like my little.
You know, I don't know probablyhad a $200 car payment at the
(18:14):
time.
You know my cell phone.
I probably didn't even havehealth insurance, I don't know.
Well, that was actually Iprobably did at that point.
But you know what I'm sayingLike this was like the priority
was just getting by and that wasfine, because all I wanted, my
big win, was that I didn't haveto go to an office every day.
(18:35):
And if that's you out there andyou're like I want this, I want
my business to be part of mylife.
I want my business to be thereason why I get to live the
life that I live, you're in theright place.
Place because you're talking tothe queen of this, okay, the
queen of making it happen, and Iwant to make you the queen of
(18:56):
making it happen too, but you'vegot to understand you have to
learn some of those shiz Forget.
What I want you to do today isforget anything that anyone has
ever taught you about what ittakes to start or run a business
.
Probably Okay, I don't know,maybe you've got some good
advice, but I want you to forgetit kind of and go cause a lot
(19:18):
of times like, what people thinkor say is like oh well, you
need to have, like, somebusiness experience.
You need to create a businessplan.
You need to have some kind ofinvestors or a business loan.
You need to have, like, youneed to have a bubbly outgoing
personality.
You need to like lead withenthusiasm as in in in terms of
like you know, you have to belike this, like super, over the
(19:38):
top, happy, like kind of person.
You need to be Like, you needto look the part you can't be
like in your you know, fortiesor fifties.
You need to be like in yourtwenties.
If you want to show up onsocial media and like, you need
to be techie and you need tolike forget all of that BS,
crapola.
Do you know?
You want to know.
(19:58):
The only thing you need trulyit's determination and I was
talking about this todayactually on the podcast like one
thing that we see across theboard of quote-unquote high
achieving women is a sense ofdelulu, but it's not even delulu
, it's determination like deluluto me is like a little bit of a
(20:21):
term, because I feel like itlightens the actuality of no.
What it is is determination.
Delulu is determination, in myopinion.
So while people are out theretelling you you need to learn
this, this and that, I'm like,really, actually you just need
determination and then you.
Then you learn strategy.
(20:42):
But you don't need to knoweverything to get this thing off
the ground.
You just need to go for it andhave the determination to stick
with it for the long haul andnot have wild expectations of
like going viral overnight andlike blowing this thing up.
I mean, if that happens for you, great, but anytime I've seen
(21:04):
that happen, it always like theother side of that is horrific,
because they invest all thisinventory and they're leaning a
hundred percent on the TikTokalgorithm to get their content
out there again and it doesn'thappen.
And now they've got thousandsand thousands of dollars worth
of inventory sitting in theirwarehouse because they went
viral once and they thoughttheir lives were changed, but
they really didn't know anythingabout running a business.
(21:27):
So I say this all to say yourdetermination is your most
powerful superpower that youhave as a business owner.
I can teach you all the otherstuff right here, but I can't
teach someone determination.
I just can't.
I've tried.
I've had some women DM me and Isee that they have no
(21:51):
determination.
So I can't put my effort intosomeone like that Because, no
matter what you do, you're notgoing to succeed if you're not
determined right.
If you're already defeated oryou have a defeated mindset,
there ain't nothing in the worldthat I could do to get you to
win.
But if you come in with rocksolid determination like these
(22:12):
are the women inside the VIPthat I work with they have rock
solid determination.
Do we have questions everysingle week on strategy and what
to be doing next and how toimprove and where to grow, and
mindset and how to feel betterabout this week than last week?
And yes, but theirdetermination does not waver.
And I'm not talking about minddrama, where some days you're
(22:34):
like, oh, I don't know.
I just want to like secondguess everything.
That's fine, that's normal, wecan deal with that, but there's
an innate sense of determinationthat I cannot teach someone.
So that's why, if you have thedetermination, you can do this.
I'm going to say that again ifyou have the determination, you
(22:56):
can and will do this.
Jump inside trendsetter, jumpinside the hot sales summer.
By the way, I don't know ifI've told you yet or not on the
podcast, but we are closingdoors to the trendsetter
membership on June 10th, sothat's literally like next week.
So if you've been thinkingabout joining trendsetter, you
(23:17):
need to jump in now, because I'mliterally closing doors for a
while and when I reopened themthe pricing is going to be way
higher, way different.
But if you're in before June10th, you will always be
grandfathered in at that rate.
So just a little like pro tipif you've been wanting to join,
june 9th starts hot sales summer.
So again, just go toimatrendsettercom, slash hot
(23:38):
sales summer.
That will lock you in for threemonths of coaching inside
Trendsetter and then it'll justautomatically renew, starting in
September, at thatgrandfathered in rate.
Otherwise, if you don't joinbefore June 10th, you're going
to have to pay a lot more moneywhen you do join and you're not
going to be able to join for awhile because doors are closing.
Okay, dm me if you have anyquestions about the membership.
(23:59):
I'd love to have you inside.
It's so super fun.
Once you get in, you're goingto feel the biggest weight just
lifted off your shoulder, andthe reason why I say that is
because I see it time and timeagain and if you're interested
in working directly with me onyour business, like you want me
coaching you every single week,dm me about VIP.
It's super fun.
(24:19):
Okay, I hope this episode washelpful for you to understand,
kind of like my history, why Istarted this and why I feel so
strongly in what you need to doto build your successful
business.
I love you.
Have a great week.
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