June 30, 2025 • 14 mins
The breakthrough that 10x'd my business wasn't adding new products or features. It was a fundamental shift in how I positioned my brand. When I stopped obsessing over product details and started connecting my offerings to this, everything changed.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
that's what we're going into today how to make
your brand famous so you cancreate that cult-like following.
You can have people so excitedevery single time you release a
new product and really feel likeyou're not just out there
hollering into the void,invisible, because that is a
very, very hard place to be.
(00:20):
Welcome to the Ali D Show, theshow for product-based business
owners who are ready to turntheir passion into profit and
build a brand that actuallysells.
I'm your host, ali D, and I'vesold millions of dollars in
products and currently have mybrand in retailers across the
globe.
Now I'm teaching you to do thesame.
(00:40):
Each week.
We'll dive into real talk,proven strategies and
behind-the-scenes tips to helpyou grow your sales, scale your
systems and create the businessand life you've been dreaming of
.
If you're ready to go fromoverwhelmed to sold out, you're
in the right place.
Let's dive in.
Hey, welcome to the Ali D Show.
(01:01):
I am super excited to talk toyou this episode because I have
a very specific piece of advicethat quite literally, can 10x
your sales.
I know it did for me because itis such a transformational
piece of.
It's not even advice, it's anon-negotiable that needs to
happen if you want to make yourbrand famous.
(01:22):
So that's what we're going intotoday how to make your brand
famous so you can create thatcult-like following.
You can have people so excitedevery single time you release a
new product and really feel likeyou're not just out there
hollering into the void,invisible, because that is a
very, very hard place to be.
(01:42):
It can be overwhelming, it canbe exhausting and you can feel
like you're always putting inall of this effort, working so
hard, trying everything and notseeing results.
So this is the most powerfulway that you are going to
actually grow and scale yourbusiness.
(02:03):
There's a lot of strategy wecan talk about.
There's a lot of tactics we cantalk about, but this one shift
has to happen for you to be ableto grow and make a famous brand
.
Now, if you don't want to make afamous brand, well then maybe
you don't need to listen to thisepisode, but most of you out
there do.
Here in the Trendsettercommunity, that's what we do.
We want to make sure that we'resetting ourselves up to be the
(02:26):
leaders of our industry.
So, whether you are a brandthat creates your own product,
maybe you are currently sellingon Etsy or you're trying to do
the social media thing.
You sell I don't know candlesor jewelry, or fashion, or you
(02:47):
have an interesting product thatyou make, or art or something.
Every single brand that hasblown up comes back to this one
concept.
So this is what we're going totalk about today.
I hope you're ready and I wantyou to really take notes.
Come back to this episode,listen to it multiple times,
because if you feel like you'restruggling by way of sales
(03:07):
engagement, building a following, really seeing any kind of an
impact, it comes down to this.
So, when we think about growingyour business and scaling your
business, the first thingbusiness owners tend to do is
think about how wonderful andamazing their products are,
which they are.
You have amazing products.
I know you've worked your buttoff on it.
(03:29):
I know it is made of like allof these really cool different
qualities and you put so muchheart and soul into it.
And, as the business owner meincluded this is what we tend to
get focused on.
So when we show up online,we're always selling from a
place of like ah, I just havethe best products, look, how
(03:51):
cute this is.
I actually had this likehandcrafted in so-and-so land
and I found like the best printpossible and my candles have the
finest wax, and you know mysoap is cured in 48 hours in a
cave in, you know, indonesia, Idon't know.
Okay, we think of all thesethings that are incredible and
amazing about our products, buthere's a cold, hard truth At the
(04:14):
end of the day, those thingsdon't build a cult following.
Those things don't get peopleto stop the scroll, get off
their booties, go get theircredit cards and buy from you.
But what does get people to dothis is relating your product
with an identity that theyaspire to be or an identity that
(04:36):
they feel aligned with.
And this is like humanpsychology, and there have been
so many studies done on this,and I actually was listening to
a podcast this morning where hewas talking about this concept
as well, so I made a TikTokabout this.
I don't know, it's probablybeen a week ago or so.
So if you want to go on myTikTok and get like a quick
version of this lesson, it's onthere.
(04:58):
But then this morning, when Iwas on my walk, I was listening
to a podcast.
Russell Brunson is his name andhe has some really interesting
guests on there.
But anyways, today the personwas talking about identity and
why it's so powerful when itcomes to selling.
And I was like, oh my God, Ijust had this conversation with
my girls, my trendsetters, overon TikTok and I thought the
(05:18):
example that he used was reallygood.
So I'm going to try to use thatexample here so you can see
clearly how to do this in yourown business, in your own brand.
So what he talked about was theidea that the cigarette industry
okay, the cigarette industryback in, like I think it was
like World War I.
They were trying to get womento smoke because really they'd
(05:42):
only captured the male audience.
So they wanted to obviouslydouble their sales and reach not
only men but women as well.
But they tried a bunch oftactics for the product this is
so good, it's such a gooddemonstration of this but they
tried a bunch of tactics for theproduct to try to get the
product to be more likable forwomen.
(06:04):
So what they did was they madedifferent colored cigarettes
patterns.
They just tried to adjust theproduct to something that quote
unquote a woman would like.
But it still didn't work.
Women still weren't buyingcigarettes at the rate of men,
not even close.
They weren't buying cigarettesat the rate of men not even
close, like they weren't buyingthem at all.
So instead, what they did wasthey looked at human psychology
(06:26):
and they looked at some studiesand realized that the main way
you get people to you know, buyinto your product is when you
align it with an identity.
So, so this is where it getscrazy.
So they tried all these things.
With products like this, is youguys too right?
You're talking about yourproducts.
You're saying, wait, but it'sthis, or let me offer more of a
product offering, or let meoffer it in 10 colors.
(06:47):
That'll increase my sales.
Well, let me, you know, let meuse this kind of wax or that
kind of wax or this kind of wick.
I always use candles because Ithink it's just a very good
example that everyone knowscandles right.
It's a very good example acrossthe board to see how these
tactics and strategies can work.
So, instead of going well,we're going to offer colored
(07:10):
cigarettes.
They said from these studies,actually, what makes people buy
and what makes people beobsessed and what builds a
cult-like following is when youattach an identity to your
product.
So here's what they did.
This is wild.
So what they did is they heldthis like I don't know if it was
like a meeting, kind of like apress conference, right Back in
(07:30):
the day, and the cigarettecompanies strutted out 10
beautiful, like very high class,very put together, very chic,
very aspirational looking women.
Okay, think about back in, likethe World War I times, like very
, very chic, elegant, andparaded them out and they were
(07:54):
all smoking cigarettes.
So now, all of a sudden,smoking cigarettes was tied with
an identity that women want,which is this very aspirational,
very elegant, very rich feelingidentity.
So cigarettes went from beingsomething that's just associated
(08:14):
with men and being in theoffice and smoking cigarettes
and working to this beautifulrepresentation of what it means
to be an elegant woman.
And you know what happened?
Cigarettes sales for womenskyrocketed.
And it skyrocketed because ofthis principle of connecting the
(08:35):
product which was a cigarette,okay to an identity which was
that of an elegant, perfect,amazing woman.
So here's what I want you to doand really think about how does
this apply to you and yourbusiness?
You have to attach your productto some kind of identity that
(08:57):
your customers aspire to be orfeel like they connect with or
want to be.
This is truly what will makeyour business blow up.
So, again when we look at thecigarettes.
Cigarettes weren't selling towomen.
Nobody cared.
Women were not interested, theywere off doing other things.
(09:18):
But as soon as they tied thecigarette to the identity of an
aspirational type of woman,that's when things changed.
And, whether we agree with itor not, that's what the
cigarette companies did andthat's what exploded their sales
.
And it's true.
It's been true since the dawnof time and it's still true.
(09:41):
Remember, they tried to changethe color right, more product
offerings how many of us do that?
We're like well, if we justsell more, or maybe we have more
and more variety of sizes, ormaybe I need like a $5 version
and a $50 version, and we go, weget in our heads and we go
through all of these scenarios.
That could be how we couldgenerate more sales, more
(10:02):
revenue, and we think it meansmore products or more options.
But at the end of the day, ifyou just focus on the lifestyle
and an identity of the personwho you think is going to
connect with your product,that's how your sales are going
to explode.
This is one of my favoritethings to do inside my strategy
sessions.
If you've had one with me, youknow I'm just obsessed with this
(10:23):
topic.
If you want one, it's somethingwe can do.
We work three hours togetherinside Telegram and we can work
on getting this figured out foryou so you can actually start
blowing up your business.
Just DM me if you want one.
On Instagram, it's allydceo.
Dm me and be like Allie.
I heard the podcast.
I want a strategy session.
I want to talk about identityand how I can shift my marketing
(10:45):
for my products to be more ofidentity which again it goes
back to knowing your targetmarket and the niche.
But it's so much deeper thanthat.
It's much deeper than justknowing your target market.
It's what is the identity ofthat person?
What do they aspire to be?
And this is why marketing withthis at the forefront of your
(11:06):
marketing which again goes backto my customer focus marketing
it goes back to my heroes.
It's all the same thing, butexplaining it in multiple
different ways really helpspeople learn it differently.
You could be going, allie, I'veheard you talk about a target
market for the past year, butfinally I get it after the
cigarette example.
That's why, when I heard thatthis morning, I was like, yes,
(11:27):
and I actually might make aTikTok on this as well, because
I do think it's so powerful andit's such an easy way to explain
how these companies faced theissue of not being able to
generate any sales into thatmarket and all they did was
tweak the identity.
They didn't tweak the productat the end of the day, because
that didn't work.
They tweaked the identity.
So think about what is this foryou and your brand?
(11:49):
It doesn't matter what you'reselling.
This is how you make your brandfamous.
This is how you build thatcult-like following which people
always ask me about.
How are these people postingproduct and selling out within
hours?
It's because they've figuredthis out, whether they knew it
or not.
Sometimes people just do thisinnately, especially, I feel,
(12:11):
like the younger generation.
They kind of just do this, notreally getting it that that's
what's working.
They're like I don't knowwhat's working, but what
actually is is.
They built a brand based onidentity and all of their
marketing is identity-based andnot product-based, whereas us
gals that maybe didn't grow upwith social media, right, maybe
we're in our 30s, 40s, 50s, 60s,70s, whatever the case may be,
(12:35):
we have to understand that andwe grew up with old school
marketing too, which did a lotof the product marketing, but
these days growing cult-likefollowing means going back to
the basics of psychology andcreating that identity-based
marketing.
And again, that's how it's done.
And sometimes, like theseyounger brands that have young
founders, they're just doing itbecause it's naturally who they
(12:58):
are and it's very easy for themto just create content and a
whole vibe around that identity,like whether it's like I don't
know, like super edgy Coachellagirl or whatever the case may be
, that that's just a verynatural thing.
They're used to documentingtheir lives on camera.
They've been doing it theirwhole lives, right?
(13:18):
I didn't even get a camera onmy phone till I was already like
I think we were like mid-20s,so I had already lived a whole
life, thank goodness, withoutcameras being a part of it.
Unless you had the likedisposable camera, right, you
had to take it to the Rite Aidor the Walgreens and get it
developed there.
That's the only cameras we had.
(13:39):
But it's different for thisyounger generation.
They're used to the identitything not understanding that
that's what they've been doing,Because kids really like younger
kids, 20s really lean intobeing tied to an identity and
it's very it's like, ingrainedin them from a very young age,
whereas, again, anyone from like30 plus.
It wasn't really the same thing, but that's okay.
(14:02):
We're learning it right here,right now.
So your homework today is tothink about your products and
think about the identity of thewoman that uses your product, or
what do they aspire to be?
Okay, you can do this.
I love you.
Dm me if you want one of thosestrategy sessions.
This is a big lesson here, okay.
So I really, really, reallywant you to think about this and
(14:23):
have an amazing week, love you.
that's what we're going into today how to make
your brand famous so you cancreate that cult-like following.
You can have people so excitedevery single time you release a
new product and really feel likeyou're not just out there
hollering into the void,invisible, because that is a
very, very hard place to be.
(00:20):
Welcome to the Ali D Show, theshow for product-based business
owners who are ready to turntheir passion into profit and
build a brand that actuallysells.
I'm your host, ali D, and I'vesold millions of dollars in
products and currently have mybrand in retailers across the
globe.
Now I'm teaching you to do thesame.
(00:40):
Each week.
We'll dive into real talk,proven strategies and
behind-the-scenes tips to helpyou grow your sales, scale your
systems and create the businessand life you've been dreaming of
.
If you're ready to go fromoverwhelmed to sold out, you're
in the right place.
Let's dive in.
Hey, welcome to the Ali D Show.
(01:01):
I am super excited to talk toyou this episode because I have
a very specific piece of advicethat quite literally, can 10x
your sales.
I know it did for me because itis such a transformational
piece of.
It's not even advice, it's anon-negotiable that needs to
happen if you want to make yourbrand famous.
(01:22):
So that's what we're going intotoday how to make your brand
famous so you can create thatcult-like following.
You can have people so excitedevery single time you release a
new product and really feel likeyou're not just out there
hollering into the void,invisible, because that is a
very, very hard place to be.
(01:42):
It can be overwhelming, it canbe exhausting and you can feel
like you're always putting inall of this effort, working so
hard, trying everything and notseeing results.
So this is the most powerfulway that you are going to
actually grow and scale yourbusiness.
(02:03):
There's a lot of strategy wecan talk about.
There's a lot of tactics we cantalk about, but this one shift
has to happen for you to be ableto grow and make a famous brand
.
Now, if you don't want to make afamous brand, well then maybe
you don't need to listen to thisepisode, but most of you out
there do.
Here in the Trendsettercommunity, that's what we do.
We want to make sure that we'resetting ourselves up to be the
(02:26):
leaders of our industry.
So, whether you are a brandthat creates your own product,
maybe you are currently sellingon Etsy or you're trying to do
the social media thing.
You sell I don't know candlesor jewelry, or fashion, or you
(02:47):
have an interesting product thatyou make, or art or something.
Every single brand that hasblown up comes back to this one
concept.
So this is what we're going totalk about today.
I hope you're ready and I wantyou to really take notes.
Come back to this episode,listen to it multiple times,
because if you feel like you'restruggling by way of sales
(03:07):
engagement, building a following, really seeing any kind of an
impact, it comes down to this.
So, when we think about growingyour business and scaling your
business, the first thingbusiness owners tend to do is
think about how wonderful andamazing their products are,
which they are.
You have amazing products.
I know you've worked your buttoff on it.
(03:29):
I know it is made of like allof these really cool different
qualities and you put so muchheart and soul into it.
And, as the business owner meincluded this is what we tend to
get focused on.
So when we show up online,we're always selling from a
place of like ah, I just havethe best products, look, how
(03:51):
cute this is.
I actually had this likehandcrafted in so-and-so land
and I found like the best printpossible and my candles have the
finest wax, and you know mysoap is cured in 48 hours in a
cave in, you know, indonesia, Idon't know.
Okay, we think of all thesethings that are incredible and
amazing about our products, buthere's a cold, hard truth At the
(04:14):
end of the day, those thingsdon't build a cult following.
Those things don't get peopleto stop the scroll, get off
their booties, go get theircredit cards and buy from you.
But what does get people to dothis is relating your product
with an identity that theyaspire to be or an identity that
(04:36):
they feel aligned with.
And this is like humanpsychology, and there have been
so many studies done on this,and I actually was listening to
a podcast this morning where hewas talking about this concept
as well, so I made a TikTokabout this.
I don't know, it's probablybeen a week ago or so.
So if you want to go on myTikTok and get like a quick
version of this lesson, it's onthere.
(04:58):
But then this morning, when Iwas on my walk, I was listening
to a podcast.
Russell Brunson is his name andhe has some really interesting
guests on there.
But anyways, today the personwas talking about identity and
why it's so powerful when itcomes to selling.
And I was like, oh my God, Ijust had this conversation with
my girls, my trendsetters, overon TikTok and I thought the
(05:18):
example that he used was reallygood.
So I'm going to try to use thatexample here so you can see
clearly how to do this in yourown business, in your own brand.
So what he talked about was theidea that the cigarette industry
okay, the cigarette industryback in, like I think it was
like World War I.
They were trying to get womento smoke because really they'd
(05:42):
only captured the male audience.
So they wanted to obviouslydouble their sales and reach not
only men but women as well.
But they tried a bunch oftactics for the product this is
so good, it's such a gooddemonstration of this but they
tried a bunch of tactics for theproduct to try to get the
product to be more likable forwomen.
(06:04):
So what they did was they madedifferent colored cigarettes
patterns.
They just tried to adjust theproduct to something that quote
unquote a woman would like.
But it still didn't work.
Women still weren't buyingcigarettes at the rate of men,
not even close.
They weren't buying cigarettesat the rate of men not even
close, like they weren't buyingthem at all.
So instead, what they did wasthey looked at human psychology
(06:26):
and they looked at some studiesand realized that the main way
you get people to you know, buyinto your product is when you
align it with an identity.
So, so this is where it getscrazy.
So they tried all these things.
With products like this, is youguys too right?
You're talking about yourproducts.
You're saying, wait, but it'sthis, or let me offer more of a
product offering, or let meoffer it in 10 colors.
(06:47):
That'll increase my sales.
Well, let me, you know, let meuse this kind of wax or that
kind of wax or this kind of wick.
I always use candles because Ithink it's just a very good
example that everyone knowscandles right.
It's a very good example acrossthe board to see how these
tactics and strategies can work.
So, instead of going well,we're going to offer colored
(07:10):
cigarettes.
They said from these studies,actually, what makes people buy
and what makes people beobsessed and what builds a
cult-like following is when youattach an identity to your
product.
So here's what they did.
This is wild.
So what they did is they heldthis like I don't know if it was
like a meeting, kind of like apress conference, right Back in
(07:30):
the day, and the cigarettecompanies strutted out 10
beautiful, like very high class,very put together, very chic,
very aspirational looking women.
Okay, think about back in, likethe World War I times, like very
, very chic, elegant, andparaded them out and they were
(07:54):
all smoking cigarettes.
So now, all of a sudden,smoking cigarettes was tied with
an identity that women want,which is this very aspirational,
very elegant, very rich feelingidentity.
So cigarettes went from beingsomething that's just associated
(08:14):
with men and being in theoffice and smoking cigarettes
and working to this beautifulrepresentation of what it means
to be an elegant woman.
And you know what happened?
Cigarettes sales for womenskyrocketed.
And it skyrocketed because ofthis principle of connecting the
(08:35):
product which was a cigarette,okay to an identity which was
that of an elegant, perfect,amazing woman.
So here's what I want you to doand really think about how does
this apply to you and yourbusiness?
You have to attach your productto some kind of identity that
(08:57):
your customers aspire to be orfeel like they connect with or
want to be.
This is truly what will makeyour business blow up.
So, again when we look at thecigarettes.
Cigarettes weren't selling towomen.
Nobody cared.
Women were not interested, theywere off doing other things.
(09:18):
But as soon as they tied thecigarette to the identity of an
aspirational type of woman,that's when things changed.
And, whether we agree with itor not, that's what the
cigarette companies did andthat's what exploded their sales
.
And it's true.
It's been true since the dawnof time and it's still true.
(09:41):
Remember, they tried to changethe color right, more product
offerings how many of us do that?
We're like well, if we justsell more, or maybe we have more
and more variety of sizes, ormaybe I need like a $5 version
and a $50 version, and we go, weget in our heads and we go
through all of these scenarios.
That could be how we couldgenerate more sales, more
(10:02):
revenue, and we think it meansmore products or more options.
But at the end of the day, ifyou just focus on the lifestyle
and an identity of the personwho you think is going to
connect with your product,that's how your sales are going
to explode.
This is one of my favoritethings to do inside my strategy
sessions.
If you've had one with me, youknow I'm just obsessed with this
(10:23):
topic.
If you want one, it's somethingwe can do.
We work three hours togetherinside Telegram and we can work
on getting this figured out foryou so you can actually start
blowing up your business.
Just DM me if you want one.
On Instagram, it's allydceo.
Dm me and be like Allie.
I heard the podcast.
I want a strategy session.
I want to talk about identityand how I can shift my marketing
(10:45):
for my products to be more ofidentity which again it goes
back to knowing your targetmarket and the niche.
But it's so much deeper thanthat.
It's much deeper than justknowing your target market.
It's what is the identity ofthat person?
What do they aspire to be?
And this is why marketing withthis at the forefront of your
(11:06):
marketing which again goes backto my customer focus marketing
it goes back to my heroes.
It's all the same thing, butexplaining it in multiple
different ways really helpspeople learn it differently.
You could be going, allie, I'veheard you talk about a target
market for the past year, butfinally I get it after the
cigarette example.
That's why, when I heard thatthis morning, I was like, yes,
(11:27):
and I actually might make aTikTok on this as well, because
I do think it's so powerful andit's such an easy way to explain
how these companies faced theissue of not being able to
generate any sales into thatmarket and all they did was
tweak the identity.
They didn't tweak the productat the end of the day, because
that didn't work.
They tweaked the identity.
So think about what is this foryou and your brand?
(11:49):
It doesn't matter what you'reselling.
This is how you make your brandfamous.
This is how you build thatcult-like following which people
always ask me about.
How are these people postingproduct and selling out within
hours?
It's because they've figuredthis out, whether they knew it
or not.
Sometimes people just do thisinnately, especially, I feel,
(12:11):
like the younger generation.
They kind of just do this, notreally getting it that that's
what's working.
They're like I don't knowwhat's working, but what
actually is is.
They built a brand based onidentity and all of their
marketing is identity-based andnot product-based, whereas us
gals that maybe didn't grow upwith social media, right, maybe
we're in our 30s, 40s, 50s, 60s,70s, whatever the case may be,
(12:35):
we have to understand that andwe grew up with old school
marketing too, which did a lotof the product marketing, but
these days growing cult-likefollowing means going back to
the basics of psychology andcreating that identity-based
marketing.
And again, that's how it's done.
And sometimes, like theseyounger brands that have young
founders, they're just doing itbecause it's naturally who they
(12:58):
are and it's very easy for themto just create content and a
whole vibe around that identity,like whether it's like I don't
know, like super edgy Coachellagirl or whatever the case may be
, that that's just a verynatural thing.
They're used to documentingtheir lives on camera.
They've been doing it theirwhole lives, right?
(13:18):
I didn't even get a camera onmy phone till I was already like
I think we were like mid-20s,so I had already lived a whole
life, thank goodness, withoutcameras being a part of it.
Unless you had the likedisposable camera, right, you
had to take it to the Rite Aidor the Walgreens and get it
developed there.
That's the only cameras we had.
(13:39):
But it's different for thisyounger generation.
They're used to the identitything not understanding that
that's what they've been doing,Because kids really like younger
kids, 20s really lean intobeing tied to an identity and
it's very it's like, ingrainedin them from a very young age,
whereas, again, anyone from like30 plus.
It wasn't really the same thing, but that's okay.
(14:02):
We're learning it right here,right now.
So your homework today is tothink about your products and
think about the identity of thewoman that uses your product, or
what do they aspire to be?
Okay, you can do this.
I love you.
Dm me if you want one of thosestrategy sessions.
This is a big lesson here, okay.
So I really, really, reallywant you to think about this and
(14:23):
have an amazing week, love you.
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