August 4, 2025 • 22 mins
Ready for a breakthrough in your social media strategy? Prepare to transform your approach with this no-nonsense guide to what's truly preventing your business from generating sales through social platforms.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, welcome to the Allie D Show.
Okay, here's the deal.
We're going to jump right intoit today.
Did you know that I have thismagical gift?
I don't know if I would sayit's that magical or that
exciting, or even that it's agift, but here's what it is.
I can immediately tell, withinthe first 60 seconds of going to
(00:21):
your social media profile,exactly why you're not seeing
the sales that you feel like youshould be seen for your
business.
Some say this is a gift, somesay it's a curse.
I don't know.
No one really says anythingabout it, but it's true.
Okay, and I have seen time andtime again when I go to let's
say, I'm going to do an auditfor a client or a student, or
(00:41):
even just checking out someone'spage, or who DM to me and was
like hey, you know, I'd like towork with you.
I go to their page and one ofthe first things I do is
obviously check out their socialmedia.
What do they have going on?
And I'm here to tell you that,literally 99% of time of the
time, there's these three thingsthat are missing from their
social media pages, and this isexactly what needs to be fixed
(01:04):
in order to really startgenerating sales, especially
because here's the deal.
I already know what's going on.
I already know that you arespending so much time, so much
effort showing up for yourbusiness, putting in the work,
but feeling like no matter whatyou do or what you post, it's
just not good enough.
And I'm doing the little airquotes for those of you
(01:26):
listening on the podcast okay,it's just not good enough.
Or the algorithm hates me, orit must be my logo, or maybe I
don't have the right personality, or maybe I'm too old for
social media, or maybe I'm justnot techie enough, or I don't
get it, or I don't.
I'm not on top of the trends.
Okay, these are all the thingsthat I hear all the time from
the community.
So I know that this is what theindustry feels like they're up
(01:48):
against, but the reality is isit's not any of those things.
Okay, those are just excusesthat hold us back and keep us
from going where we want to go,which is obviously a frick ton
more sales.
So, instead of that, we'regoing to do a little audit today
, we're going to do a littleself audit of our business and
we're going to uncover thesethree things that must be in
(02:08):
your social media content, inyour post, in order to actually
generate sales.
It has to be part of yourbusiness plan when it comes to
social media.
So you ready, let's just goright into it.
Number one you gotta have clearmessaging.
So many times again, mostlyeverybody and I hate to keep
(02:29):
saying like 99%, but this islike the reality of the
situation.
There is the occasional rareperson out there that's doing
this correctly, but mostbusiness owners are not.
So I don't want you to feel bador feel behind or feel like, ah
, I should have been doing it,like we're learning it right
here, right now, and this is theperfect time for you to be
learning it.
I just believe that if you'relistening to this, this is meant
(02:50):
for you, and now it's go time.
Okay, so you got to have clearmessaging.
Here's what mostly everybodydoes in their social media
content.
They show up, they postpictures of their products and
they have captions like oh hey,this is new, or we just got this
in.
Or oh, here's an unboxing.
Or we've been waiting for thisfor months.
Or look at this super cute bluesuit.
(03:10):
Or look at this brand new purseI just designed, and kind of
leave it at that.
This is what I call very vanilla, very generic messaging.
And what happens with this typeof messaging is it ends up not
reaching anybody because there'sa few issues that are working
against you when you have thiskind of messaging.
Okay, number one, everybody hasthis kind of messaging.
(03:33):
So everybody's saying like Ihave something new, I have
something cool, I have somethingdifferent, I have something
unique, but nobody's putting itin the way that it needs to be
presented to the customer, whichis what's in it for them.
Your messaging has to be crystalclear on what your product can
(03:53):
do for their life, why or how itfits into their lifestyle, why
they should pick you overanybody else, why your stuff
matters to them.
Nobody lovingly cares that it'sa new arrival.
Nobody lovingly cares that ithas, like I don't know, the
(04:14):
finest cotton or whatever I mean.
Maybe some people care aboutthat, but you know what I'm
saying?
It's not about describing theproduct.
It's about positioning it in,making it a no brainer for your
customer.
Can you tell I'm verypassionate about this.
This is, this is clear messaging.
Clear messaging means tell meexactly why I should care about
(04:36):
your product.
This goes for anybody.
Okay, I don't care if you'reselling clothes.
I don't care if you're sellingcandles.
Maybe you're sellinghairbrushes, maybe you're
selling swimwear, water bottles,whatever the case may be, your
physical products need a reason,every single one of them.
So this is something that youcould go audit your social media
(05:01):
right here, right now.
Look at it today, and I knowyou're going to be able to tell
me oof, yeah, I'm not beingspecific in my content.
And the other thing about thisright, because everybody's doing
this is not only do you feellost and invisible is you don't
get on the right people's feedsbecause you're not telling these
(05:23):
platforms who your stuff is for.
So, listen, they're trying towork with you.
They love you.
They don't want you to fail.
They don't want your content toend up in the content graveyard
.
They want it to be like superawesome and viral and keep
people on their platform.
They want you to succeed.
Okay, but we get so caught upin the idea that these platforms
(05:45):
are like out to get us and theydon't like us, and in reality,
it's the total opposite.
But it's your job to serve itup on a silver platter, exactly
who they should send yourcontent to.
And if you're not doing that,it's not their fault.
It's our fault, right?
It's our fault as the businessowner, because that's what our
social media needs to do, that'swhat it needs to have.
(06:06):
It needs to have crystal clearpackaging.
So, right now, tell me in likeone sentence, why someone should
buy something that you sell.
Like, think about it right now.
You can DM it to me I don'tknow, comment on one of my
things or just tell me liketelepathically, through this
podcast.
Give me a sentence.
I'm going to give you a secondto think about it.
(06:27):
Why should someone buysomething that you sell?
How does this item fit intotheir life?
What kind of littletransformation are you offering?
Listen, it doesn't have to be.
You're going to change theworld and they're going to have
the biggest transformation inthe entire universe, but are
they going to go from someonewho, I don't know, feels hot and
(06:49):
uncomfortable in all situationsand they can't seem to find,
like, a shirt that's breathable,and they always feel like
they're sweating and they feellike they walk in and they're
like, turn down the AC, like,and then finally you have the
shirt that's going to keep themcool, no matter where they're
going, no matter what settingthey're in.
I don't know why I came up withthis example, but it just popped
into my head because that'ssomething that I would like.
(07:09):
Okay, I'm one of those peoplethat's hot all the time, so
don't just say, hey, I have thiscool like moisture wicking
shirt who the frick cares?
So does Walmart.
So does Home Depot, forgoodness sakes.
I saw they have a whole apparelsection with moisture wicking
clothes.
Okay, so why should I trust youand your thing?
This is a very out thereexample, but it's also very
(07:33):
clear, and the reason why I'mgonna buy from you is because
you painted the picture of whatmy life could look like after I
buy your shirt, as opposed toeverybody else who just told me
they have a moisture wickingshirt.
Right, you said you know what,allie?
You're going to now be able towalk into any room and it's not
going to matter if the AC's onor if it's hot as heck.
You're still going to feelcomfortable in your clothes and
you're not going to feel like atany moment.
(07:53):
You're just going to besweating through your shirt.
This went a little out there,but you get the point right.
This is clear messaging.
Speak to me, tell me what yourstuff does for me.
I hate to say it, and you knowI say this all the time, but it
is a selfish world out there andpeople want to know what can
(08:15):
your product do?
For me, this is probably themost important one.
Well, actually, they're allreally important, but this is
the one that I really, reallywant you to understand is you've
got to get good messaging andyou've got to work on this.
It's not something that you'rejust going to like magically
wake up and know exactly what tosay.
You've got to make some notes,write some things down.
What do your customers strugglewith?
(08:37):
What problems do they have?
How can your stuff solve theproblems that they have?
Right, that's what this is allabout.
So make some notes after thisepisode, or, if you're driving
down the road, start thinkingabout that, hit pause and make
you a little voice note whereyou start to say oh yeah, you
know what?
Actually, the jeans that I sellall have like 30 inch inseams.
(09:03):
So I'm really not evenmentioning the fact that my
entire denim collection iscurated for the petite girlies
out there who are tired ofhaving to go get their jeans
hemmed and chop off four inchesof the bottom of the jeans and
then have the most dorkiest hemon the bottom.
That looks nothing like theoriginal shape of the jean,
right, like this is messaging.
(09:23):
So just saying this jeans has a30 inch inseam, nobody cares.
But when you tell me why thatmatters to me, right.
When you say that this mattersbecause you're a short girly and
you have to hem your jeans allthe time, and how annoying is
that, and isn't that, like youknow, you got to make another
stop to the dry cleaner to pickup the.
(09:43):
It's like.
Tell me how this fixes my life.
And this is what I want you tothink about for all of your
products.
Is it the easiest thing in theworld to do?
No, but is it simple?
Yes?
Will it change your life beyondyour wildest dreams?
This is what it all comes backto.
(10:05):
Okay, you have to have clearmessaging.
So that's number one.
Are we clear on that, okay?
Number two my friends, youcannot ghost your business under
any circumstances.
Okay, I know this gets hard.
(10:26):
I know it's frustrating, I knowit's annoying that you spend
four hours on a post and you gotthree likes and a comment.
And the comment was from yourmom and she was like I love you,
honey, right, and it was likeoh mom, thank you, but gosh, can
just a real person see my stuffand can I get a real comment
and a real buyer?
But I don't care how many timesthat happens to you.
(10:50):
You cannot ghost your business,because ghosting your business
is the fastest way to stop yoursuccess.
So instead, here's the solution.
Number one you keep posting,you keep posting, you keep
showing up, even if nobody claps, nobody likes, nobody cares.
It doesn't matter, becauseyou're going to get so much
freaking better every single day, and literally 30, 60, 90 days
(11:14):
from now, you're going to lookback and go oh my God, who was
that girl?
Who was that?
Like now, I'm so good at this,now I'm amazing.
Now I know exactly how to showup on social media, right?
But if you don't put in thereps, you'll never learn, you'll
never build that muscle andthose skills that it takes.
And then, number two you canlearn a little bit about this,
right?
So not only do you need to keepshowing up and putting in the
(11:35):
reps, but while you're doingthat, study what it takes to
make good content.
Listen to this podcast, comeinto one of my groups, read some
books, but you have to starteducating yourself about content
.
And here's the deal.
A lot of people right now inthis industry think that the way
you show up and create contentis the same way that it was in
(11:58):
2019.
A cute picture maybe you have,like the leafy background with
the neon sign and you'restanding in front of it and
you're like I am so cute and mycute products.
But the reality is is that'svery 2019 and that's not going
to activate anybody to buyanymore.
It's not even going to gettheir attention.
So you're spending all thistime on this cute background and
(12:19):
this cute pose with your cuteproducts and you're getting
crickets, because that's notwhat 2025 content is all about.
So don't ghost.
What we do is we push through,we do the reps and we educate
ourselves and then this is howyou're going to get really great
at content and this is howyou're going to start having
content that actually sells yourstuff.
(12:40):
So, yeah, that's what it'sgoing to take no more ghosting.
I love you, but you can't let ithappen.
Okay, number three, this is abig one.
You guys probably hear me talkabout this all the time, but you
can't let it happen.
Okay, Number three, this is abig one.
You guys probably hear me talkabout this all the time, but I
just want to reiterate you needa content strategy.
A content strategy, by the way,is not a content planner or
(13:00):
like a 30 day schedule.
This and this gets mixed up alot because I hear this all the
time, like people come into myDMs and go well, I have a
content strategy.
I post every Monday, wednesdayand Friday on TikTok and I post
every other day on Instagram andI post on my stories and I'm
like, okay, that's great, that'sa content schedule and I love
that for you and you get an Aplus for effort.
But I'm talking about a contentstrategy and here's the
(13:22):
difference and I'm going to tellyou right now on this podcast
too.
The difference is a contentstrategy is how you take someone
from not knowing shinola aboutyou or your business, get onto
their feeds and then turn theminto a customer.
This is a strategy, and mostpeople only post one part of the
(13:46):
strategy, which is postingabout your products.
Most people are skipping.
How are you going to get intotheir feeds in the first place?
Right, like?
There is so much competitionwhen it comes to getting into
someone's feed that you have tobe freaking really sharp and
really smart about the contentyou're posting to push through,
break through the noise and getthem to stop the scroll.
(14:08):
This is a skill in and of itsown, but, again, this is a skill
you can learn, right.
This is not something that'sonly for the people who are like
young and hip and know abouttrends.
Like that is total BS.
Okay, and listen, I am notyoung, hip or trendy.
So the way that you do this isby actually figuring out your
ideal customer and then postingcontent that you know is going
(14:31):
to stop them in their tracks.
That has nothing to do withwhat you sell.
Okay, so that's step one.
We got to get into their feeds.
Then, once you kind of snigglyget into their feeds, right, by
posting something that you knowthey're going to like, then what
happens?
And you'll just pay attentionto your own behavior.
You automatically go to theprofile page and you're like, oh
, let me check what thisperson's about.
(14:51):
And then on there they see, wow, all the products they sell are
actually stuff that I reallylike and care about.
How convenient that I justrandomly came across this
stranger one day and now I seethat I love all their stuff,
right?
This is the second part of thecontent strategy.
And then the third part isshowing wow, people actually buy
from them and love their stuff.
Okay, so this is not just ascammy, spammy website.
(15:13):
This is a real business that Icould trust to give my credit
card information to and feelcomfortable buying from them,
right?
So can you see how all of thatstyle of content is likely
missing from your social mediafeeds right now, and it's why
you're not seeing sales?
So there's yes, there's a lotthat goes into it, but it's not
(15:34):
freaking rocket science and I'mtelling you right here, right
now, you are 1 million percentcapable of doing this.
You can have an incrediblecontent strategy that feels fun
and easy and like exciting again.
Like remember when you startedyour business and you were like,
oh my God, I'm so excited topress publish.
This is going to be so fun.
Like people are just going toflock to me because I have the
(15:56):
cutest stuff.
It's going to be great.
And then, like you realize that, ooh, yeah, like maybe it
worked a little bit in thebeginning because maybe these
platforms give a little bit oflove to new accounts, but there
comes a time when, no matter howexcited and invigorated you are
about posting a piece ofcontent.
If you don't have a strategy andyou don't have a system in
place, it's going to be a hardplace to continue to push from,
(16:16):
because you're not going to getinto the feeds.
You're going to feel thatfrustration, but I don't want
you to worry about that anymore.
Okay, I really don't.
I want you to focus on how youcan be solution oriented and fix
it, and this is how right.
So, number one we're going tohave clear messaging.
I spoke a lot about exactlywhat that is.
Number two we're not going toghost our businesses.
No matter how hard andfrustrated and overwhelmed we
(16:41):
get, we're not going to ghostour businesses because that's
just going to literally stop usin our tracks.
So, at least, if we're showingup, we're building momentum and
we're building confidence, right, and we're keeping a promise to
ourselves to make our businesssuccessful, no matter what,
which also builds confidence.
And then, number three, we'regoing to have a nice sharp
content strategy.
We're not going to just focuson the time of day or what
(17:03):
hashtags we're using, guys, thatis so 2019.
We're going to focus on thereal deal, right.
A content strategy that's goingto get you into their feeds.
That's going to get them tolike you and know you and trust
you and then get them to buyfrom you.
This is the whole point.
So can you see, going back tothe beginning, as to why, in 60
seconds or less, I can tellimmediately why you're not
(17:26):
getting sales.
Because I know right now a lotof you are auditing yourselves
and you're going oh my gosh,yeah, I don't have clear
messaging.
Oh, yeah, I do ghost all thetime, more than I'd like to
admit.
I'll be like gung-ho and I'llgo for a week and then I don't
see the results and I'm like, oh, I just can't do it again.
Okay, that's the ghosting thing.
And then also, number three isI can see immediately if you
(17:48):
have a content strategy or not,even if you're posting every
single day, even if you have thecutest pictures in the entire
world and there's been so manybusiness owners that I've worked
with that have come to me thaton the outside their profiles
like if you were to look attheir profile, you'd be like, oh
my God, this is so cute, it'sgreat, I love it why are they
(18:09):
not getting any sales?
And it's because, even thoughit looks cute and they have
great aesthetic photos and greatcontent.
On the surface, what matters toget sales is missing, and this
is a whole new way of showing up, a whole new way of knowing how
to drive revenue from yourcontent.
And, at the end of the day,this is the whole point, right?
I mean, I love you If you wantto come on here and just be the
(18:29):
next Alex Earl, but most of uswe don't.
We don't even hey, you knowwhat's this?
The secret is, it's like mostof us don't even really like to
be on social media.
Okay, like that's the real coldhard truth is that we do it
because we know it's necessaryto grow our business.
We understand it.
It's the could do without.
(18:50):
Okay, a lot of us could go backto the old Facebook days where
you could post one thing and itwould sell out within minutes.
People would just comment thatthey love it right.
Now we gotta work a little more, and it's part of the process
and we're okay with that.
Because now here's the best partabout this is, this is
literally just a learned skilland it's something that you
could become very educated onvery quickly and start seeing
(19:10):
success.
In fact, so many people whenthey start working with me.
We go through their content andwe walk through everything that
they're doing and why it's notworking.
And here's the fix they canshow up almost immediately and
start to feel that shift.
I remember I had a girl justtell me the other day in a DM
she DMed me, she's insideTrendsetter and she's like Allie
, I've taken so many courses, Ihave watched all the videos, all
(19:40):
the gurus, and I've never hadresults like I've had from this
specific strategy.
And I'm like, yes, and it's notbecause, like, I want to toot
my own horn here, it's because Iknow what it takes to sell
products and to move products.
I've been doing it for decades,or over a decade at least,
almost two probably by now.
And it's again, it's not rocketscience, but a lot of people
are educating you on so manywild things when it comes to
growing your social media.
And I'm like, listen again,that's great if you want to be
an influencer, but if you wantto sell stuff, there's really
(20:02):
just one way to do it online andone way that's going to get you
through it and one way that'snot going to make you feel
overwhelmed and confused andannoyed.
And it's this way right.
So I just I'm so happy that Iwas able to share this with you
today on this podcast.
I hope that you feel inspiredto audit your own page, audit
your profile.
(20:22):
If you want my help with any ofthis, you know you can DM me.
Oh, I actually want to tell youI still have my free challenge.
I don't even know why I'mcalling it a challenge.
I need to change it.
It's a free training withaction steps.
Okay, this is gonna behappening for 21 days.
I'm hosting a free challengeslash training for 21 days with
(20:43):
incredible action steps to helpyou get up to speed on the
frameworks that you need to growand scale your business.
It's called Moneymaker and it'sgonna be starting on August I
think it's the 25th.
It's just alidceocom slashchallenge.
That's how you get there tosign up if you haven't signed up
already.
Again, it's totally free.
You can go to my Instagram DM.
Maybe, like Ali, I want thechallenge.
I'll send you the link.
(21:03):
It's in all of my bios, likeTikTok Instagram.
You can find the link or justwrite it freaking down, or go
into the show notes here, butclick on it.
Join the challenge, so you.
So you could start getting someclarity on all this stuff,
right.
So that's number one.
Number two is I had two spotsopen inside our VIP, which is
(21:25):
where you actually get weeklycoaching directly with me, like
my expert feedback and supportevery single week in your
business.
I had two spots open for August.
I just had one snagged, so I dohave one spot left that's open,
so I can't wait to see whoclaims it.
I'm guessing this is going togo in the next few days, but
always reach out to me and belike hey, is there a spot open
in VIP?
If you are someone who feelslike you're really committed and
ready to have lightning speedresults and again have me in
(21:46):
your back pocket guiding youalong the way.
It's going to be so fun.
Okay, hope this episode helped.
I love you.
Get out there, look at yourpage, get your messaging clear,
stop ghosting your business andstart coming up with a content
strategy that's going to workfor you, your lifestyle and your
business.
I love you.
Talk to you soon.
Hello, welcome to the Allie D Show.
Okay, here's the deal.
We're going to jump right intoit today.
Did you know that I have thismagical gift?
I don't know if I would sayit's that magical or that
exciting, or even that it's agift, but here's what it is.
I can immediately tell, withinthe first 60 seconds of going to
(00:21):
your social media profile,exactly why you're not seeing
the sales that you feel like youshould be seen for your
business.
Some say this is a gift, somesay it's a curse.
I don't know.
No one really says anythingabout it, but it's true.
Okay, and I have seen time andtime again when I go to let's
say, I'm going to do an auditfor a client or a student, or
(00:41):
even just checking out someone'spage, or who DM to me and was
like hey, you know, I'd like towork with you.
I go to their page and one ofthe first things I do is
obviously check out their socialmedia.
What do they have going on?
And I'm here to tell you that,literally 99% of time of the
time, there's these three thingsthat are missing from their
social media pages, and this isexactly what needs to be fixed
(01:04):
in order to really startgenerating sales, especially
because here's the deal.
I already know what's going on.
I already know that you arespending so much time, so much
effort showing up for yourbusiness, putting in the work,
but feeling like no matter whatyou do or what you post, it's
just not good enough.
And I'm doing the little airquotes for those of you
(01:26):
listening on the podcast okay,it's just not good enough.
Or the algorithm hates me, orit must be my logo, or maybe I
don't have the right personality, or maybe I'm too old for
social media, or maybe I'm justnot techie enough, or I don't
get it, or I don't.
I'm not on top of the trends.
Okay, these are all the thingsthat I hear all the time from
the community.
So I know that this is what theindustry feels like they're up
(01:48):
against, but the reality is isit's not any of those things.
Okay, those are just excusesthat hold us back and keep us
from going where we want to go,which is obviously a frick ton
more sales.
So, instead of that, we'regoing to do a little audit today
, we're going to do a littleself audit of our business and
we're going to uncover thesethree things that must be in
(02:08):
your social media content, inyour post, in order to actually
generate sales.
It has to be part of yourbusiness plan when it comes to
social media.
So you ready, let's just goright into it.
Number one you gotta have clearmessaging.
So many times again, mostlyeverybody and I hate to keep
(02:29):
saying like 99%, but this islike the reality of the
situation.
There is the occasional rareperson out there that's doing
this correctly, but mostbusiness owners are not.
So I don't want you to feel bador feel behind or feel like, ah
, I should have been doing it,like we're learning it right
here, right now, and this is theperfect time for you to be
learning it.
I just believe that if you'relistening to this, this is meant
(02:50):
for you, and now it's go time.
Okay, so you got to have clearmessaging.
Here's what mostly everybodydoes in their social media
content.
They show up, they postpictures of their products and
they have captions like oh hey,this is new, or we just got this
in.
Or oh, here's an unboxing.
Or we've been waiting for thisfor months.
Or look at this super cute bluesuit.
(03:10):
Or look at this brand new purseI just designed, and kind of
leave it at that.
This is what I call very vanilla, very generic messaging.
And what happens with this typeof messaging is it ends up not
reaching anybody because there'sa few issues that are working
against you when you have thiskind of messaging.
Okay, number one, everybody hasthis kind of messaging.
(03:33):
So everybody's saying like Ihave something new, I have
something cool, I have somethingdifferent, I have something
unique, but nobody's putting itin the way that it needs to be
presented to the customer, whichis what's in it for them.
Your messaging has to be crystalclear on what your product can
(03:53):
do for their life, why or how itfits into their lifestyle, why
they should pick you overanybody else, why your stuff
matters to them.
Nobody lovingly cares that it'sa new arrival.
Nobody lovingly cares that ithas, like I don't know, the
(04:14):
finest cotton or whatever I mean.
Maybe some people care aboutthat, but you know what I'm
saying?
It's not about describing theproduct.
It's about positioning it in,making it a no brainer for your
customer.
Can you tell I'm verypassionate about this.
This is, this is clear messaging.
Clear messaging means tell meexactly why I should care about
(04:36):
your product.
This goes for anybody.
Okay, I don't care if you'reselling clothes.
I don't care if you're sellingcandles.
Maybe you're sellinghairbrushes, maybe you're
selling swimwear, water bottles,whatever the case may be, your
physical products need a reason,every single one of them.
So this is something that youcould go audit your social media
(05:01):
right here, right now.
Look at it today, and I knowyou're going to be able to tell
me oof, yeah, I'm not beingspecific in my content.
And the other thing about thisright, because everybody's doing
this is not only do you feellost and invisible is you don't
get on the right people's feedsbecause you're not telling these
(05:23):
platforms who your stuff is for.
So, listen, they're trying towork with you.
They love you.
They don't want you to fail.
They don't want your content toend up in the content graveyard
.
They want it to be like superawesome and viral and keep
people on their platform.
They want you to succeed.
Okay, but we get so caught upin the idea that these platforms
(05:45):
are like out to get us and theydon't like us, and in reality,
it's the total opposite.
But it's your job to serve itup on a silver platter, exactly
who they should send yourcontent to.
And if you're not doing that,it's not their fault.
It's our fault, right?
It's our fault as the businessowner, because that's what our
social media needs to do, that'swhat it needs to have.
(06:06):
It needs to have crystal clearpackaging.
So, right now, tell me in likeone sentence, why someone should
buy something that you sell.
Like, think about it right now.
You can DM it to me I don'tknow, comment on one of my
things or just tell me liketelepathically, through this
podcast.
Give me a sentence.
I'm going to give you a secondto think about it.
(06:27):
Why should someone buysomething that you sell?
How does this item fit intotheir life?
What kind of littletransformation are you offering?
Listen, it doesn't have to be.
You're going to change theworld and they're going to have
the biggest transformation inthe entire universe, but are
they going to go from someonewho, I don't know, feels hot and
(06:49):
uncomfortable in all situationsand they can't seem to find,
like, a shirt that's breathable,and they always feel like
they're sweating and they feellike they walk in and they're
like, turn down the AC, like,and then finally you have the
shirt that's going to keep themcool, no matter where they're
going, no matter what settingthey're in.
I don't know why I came up withthis example, but it just popped
into my head because that'ssomething that I would like.
(07:09):
Okay, I'm one of those peoplethat's hot all the time, so
don't just say, hey, I have thiscool like moisture wicking
shirt who the frick cares?
So does Walmart.
So does Home Depot, forgoodness sakes.
I saw they have a whole apparelsection with moisture wicking
clothes.
Okay, so why should I trust youand your thing?
This is a very out thereexample, but it's also very
(07:33):
clear, and the reason why I'mgonna buy from you is because
you painted the picture of whatmy life could look like after I
buy your shirt, as opposed toeverybody else who just told me
they have a moisture wickingshirt.
Right, you said you know what,allie?
You're going to now be able towalk into any room and it's not
going to matter if the AC's onor if it's hot as heck.
You're still going to feelcomfortable in your clothes and
you're not going to feel like atany moment.
(07:53):
You're just going to besweating through your shirt.
This went a little out there,but you get the point right.
This is clear messaging.
Speak to me, tell me what yourstuff does for me.
I hate to say it, and you knowI say this all the time, but it
is a selfish world out there andpeople want to know what can
(08:15):
your product do?
For me, this is probably themost important one.
Well, actually, they're allreally important, but this is
the one that I really, reallywant you to understand is you've
got to get good messaging andyou've got to work on this.
It's not something that you'rejust going to like magically
wake up and know exactly what tosay.
You've got to make some notes,write some things down.
What do your customers strugglewith?
(08:37):
What problems do they have?
How can your stuff solve theproblems that they have?
Right, that's what this is allabout.
So make some notes after thisepisode, or, if you're driving
down the road, start thinkingabout that, hit pause and make
you a little voice note whereyou start to say oh yeah, you
know what?
Actually, the jeans that I sellall have like 30 inch inseams.
(09:03):
So I'm really not evenmentioning the fact that my
entire denim collection iscurated for the petite girlies
out there who are tired ofhaving to go get their jeans
hemmed and chop off four inchesof the bottom of the jeans and
then have the most dorkiest hemon the bottom.
That looks nothing like theoriginal shape of the jean,
right, like this is messaging.
(09:23):
So just saying this jeans has a30 inch inseam, nobody cares.
But when you tell me why thatmatters to me, right.
When you say that this mattersbecause you're a short girly and
you have to hem your jeans allthe time, and how annoying is
that, and isn't that, like youknow, you got to make another
stop to the dry cleaner to pickup the.
(09:43):
It's like.
Tell me how this fixes my life.
And this is what I want you tothink about for all of your
products.
Is it the easiest thing in theworld to do?
No, but is it simple?
Yes?
Will it change your life beyondyour wildest dreams?
This is what it all comes backto.
(10:05):
Okay, you have to have clearmessaging.
So that's number one.
Are we clear on that, okay?
Number two my friends, youcannot ghost your business under
any circumstances.
Okay, I know this gets hard.
(10:26):
I know it's frustrating, I knowit's annoying that you spend
four hours on a post and you gotthree likes and a comment.
And the comment was from yourmom and she was like I love you,
honey, right, and it was likeoh mom, thank you, but gosh, can
just a real person see my stuffand can I get a real comment
and a real buyer?
But I don't care how many timesthat happens to you.
(10:50):
You cannot ghost your business,because ghosting your business
is the fastest way to stop yoursuccess.
So instead, here's the solution.
Number one you keep posting,you keep posting, you keep
showing up, even if nobody claps, nobody likes, nobody cares.
It doesn't matter, becauseyou're going to get so much
freaking better every single day, and literally 30, 60, 90 days
(11:14):
from now, you're going to lookback and go oh my God, who was
that girl?
Who was that?
Like now, I'm so good at this,now I'm amazing.
Now I know exactly how to showup on social media, right?
But if you don't put in thereps, you'll never learn, you'll
never build that muscle andthose skills that it takes.
And then, number two you canlearn a little bit about this,
right?
So not only do you need to keepshowing up and putting in the
(11:35):
reps, but while you're doingthat, study what it takes to
make good content.
Listen to this podcast, comeinto one of my groups, read some
books, but you have to starteducating yourself about content
.
And here's the deal.
A lot of people right now inthis industry think that the way
you show up and create contentis the same way that it was in
(11:58):
2019.
A cute picture maybe you have,like the leafy background with
the neon sign and you'restanding in front of it and
you're like I am so cute and mycute products.
But the reality is is that'svery 2019 and that's not going
to activate anybody to buyanymore.
It's not even going to gettheir attention.
So you're spending all thistime on this cute background and
(12:19):
this cute pose with your cuteproducts and you're getting
crickets, because that's notwhat 2025 content is all about.
So don't ghost.
What we do is we push through,we do the reps and we educate
ourselves and then this is howyou're going to get really great
at content and this is howyou're going to start having
content that actually sells yourstuff.
(12:40):
So, yeah, that's what it'sgoing to take no more ghosting.
I love you, but you can't let ithappen.
Okay, number three, this is abig one.
You guys probably hear me talkabout this all the time, but you
can't let it happen.
Okay, Number three, this is abig one.
You guys probably hear me talkabout this all the time, but I
just want to reiterate you needa content strategy.
A content strategy, by the way,is not a content planner or
(13:00):
like a 30 day schedule.
This and this gets mixed up alot because I hear this all the
time, like people come into myDMs and go well, I have a
content strategy.
I post every Monday, wednesdayand Friday on TikTok and I post
every other day on Instagram andI post on my stories and I'm
like, okay, that's great, that'sa content schedule and I love
that for you and you get an Aplus for effort.
But I'm talking about a contentstrategy and here's the
(13:22):
difference and I'm going to tellyou right now on this podcast
too.
The difference is a contentstrategy is how you take someone
from not knowing shinola aboutyou or your business, get onto
their feeds and then turn theminto a customer.
This is a strategy, and mostpeople only post one part of the
(13:46):
strategy, which is postingabout your products.
Most people are skipping.
How are you going to get intotheir feeds in the first place?
Right, like?
There is so much competitionwhen it comes to getting into
someone's feed that you have tobe freaking really sharp and
really smart about the contentyou're posting to push through,
break through the noise and getthem to stop the scroll.
(14:08):
This is a skill in and of itsown, but, again, this is a skill
you can learn, right.
This is not something that'sonly for the people who are like
young and hip and know abouttrends.
Like that is total BS.
Okay, and listen, I am notyoung, hip or trendy.
So the way that you do this isby actually figuring out your
ideal customer and then postingcontent that you know is going
(14:31):
to stop them in their tracks.
That has nothing to do withwhat you sell.
Okay, so that's step one.
We got to get into their feeds.
Then, once you kind of snigglyget into their feeds, right, by
posting something that you knowthey're going to like, then what
happens?
And you'll just pay attentionto your own behavior.
You automatically go to theprofile page and you're like, oh
, let me check what thisperson's about.
(14:51):
And then on there they see, wow, all the products they sell are
actually stuff that I reallylike and care about.
How convenient that I justrandomly came across this
stranger one day and now I seethat I love all their stuff,
right?
This is the second part of thecontent strategy.
And then the third part isshowing wow, people actually buy
from them and love their stuff.
Okay, so this is not just ascammy, spammy website.
(15:13):
This is a real business that Icould trust to give my credit
card information to and feelcomfortable buying from them,
right?
So can you see how all of thatstyle of content is likely
missing from your social mediafeeds right now, and it's why
you're not seeing sales?
So there's yes, there's a lotthat goes into it, but it's not
(15:34):
freaking rocket science and I'mtelling you right here, right
now, you are 1 million percentcapable of doing this.
You can have an incrediblecontent strategy that feels fun
and easy and like exciting again.
Like remember when you startedyour business and you were like,
oh my God, I'm so excited topress publish.
This is going to be so fun.
Like people are just going toflock to me because I have the
(15:56):
cutest stuff.
It's going to be great.
And then, like you realize that, ooh, yeah, like maybe it
worked a little bit in thebeginning because maybe these
platforms give a little bit oflove to new accounts, but there
comes a time when, no matter howexcited and invigorated you are
about posting a piece ofcontent.
If you don't have a strategy andyou don't have a system in
place, it's going to be a hardplace to continue to push from,
(16:16):
because you're not going to getinto the feeds.
You're going to feel thatfrustration, but I don't want
you to worry about that anymore.
Okay, I really don't.
I want you to focus on how youcan be solution oriented and fix
it, and this is how right.
So, number one we're going tohave clear messaging.
I spoke a lot about exactlywhat that is.
Number two we're not going toghost our businesses.
No matter how hard andfrustrated and overwhelmed we
(16:41):
get, we're not going to ghostour businesses because that's
just going to literally stop usin our tracks.
So, at least, if we're showingup, we're building momentum and
we're building confidence, right, and we're keeping a promise to
ourselves to make our businesssuccessful, no matter what,
which also builds confidence.
And then, number three, we'regoing to have a nice sharp
content strategy.
We're not going to just focuson the time of day or what
(17:03):
hashtags we're using, guys, thatis so 2019.
We're going to focus on thereal deal, right.
A content strategy that's goingto get you into their feeds.
That's going to get them tolike you and know you and trust
you and then get them to buyfrom you.
This is the whole point.
So can you see, going back tothe beginning, as to why, in 60
seconds or less, I can tellimmediately why you're not
(17:26):
getting sales.
Because I know right now a lotof you are auditing yourselves
and you're going oh my gosh,yeah, I don't have clear
messaging.
Oh, yeah, I do ghost all thetime, more than I'd like to
admit.
I'll be like gung-ho and I'llgo for a week and then I don't
see the results and I'm like, oh, I just can't do it again.
Okay, that's the ghosting thing.
And then also, number three isI can see immediately if you
(17:48):
have a content strategy or not,even if you're posting every
single day, even if you have thecutest pictures in the entire
world and there's been so manybusiness owners that I've worked
with that have come to me thaton the outside their profiles
like if you were to look attheir profile, you'd be like, oh
my God, this is so cute, it'sgreat, I love it why are they
(18:09):
not getting any sales?
And it's because, even thoughit looks cute and they have
great aesthetic photos and greatcontent.
On the surface, what matters toget sales is missing, and this
is a whole new way of showing up, a whole new way of knowing how
to drive revenue from yourcontent.
And, at the end of the day,this is the whole point, right?
I mean, I love you If you wantto come on here and just be the
(18:29):
next Alex Earl, but most of uswe don't.
We don't even hey, you knowwhat's this?
The secret is, it's like mostof us don't even really like to
be on social media.
Okay, like that's the real coldhard truth is that we do it
because we know it's necessaryto grow our business.
We understand it.
It's the could do without.
(18:50):
Okay, a lot of us could go backto the old Facebook days where
you could post one thing and itwould sell out within minutes.
People would just comment thatthey love it right.
Now we gotta work a little more, and it's part of the process
and we're okay with that.
Because now here's the best partabout this is, this is
literally just a learned skilland it's something that you
could become very educated onvery quickly and start seeing
(19:10):
success.
In fact, so many people whenthey start working with me.
We go through their content andwe walk through everything that
they're doing and why it's notworking.
And here's the fix they canshow up almost immediately and
start to feel that shift.
I remember I had a girl justtell me the other day in a DM
she DMed me, she's insideTrendsetter and she's like Allie
, I've taken so many courses, Ihave watched all the videos, all
(19:40):
the gurus, and I've never hadresults like I've had from this
specific strategy.
And I'm like, yes, and it's notbecause, like, I want to toot
my own horn here, it's because Iknow what it takes to sell
products and to move products.
I've been doing it for decades,or over a decade at least,
almost two probably by now.
And it's again, it's not rocketscience, but a lot of people
are educating you on so manywild things when it comes to
growing your social media.
And I'm like, listen again,that's great if you want to be
an influencer, but if you wantto sell stuff, there's really
(20:02):
just one way to do it online andone way that's going to get you
through it and one way that'snot going to make you feel
overwhelmed and confused andannoyed.
And it's this way right.
So I just I'm so happy that Iwas able to share this with you
today on this podcast.
I hope that you feel inspiredto audit your own page, audit
your profile.
(20:22):
If you want my help with any ofthis, you know you can DM me.
Oh, I actually want to tell youI still have my free challenge.
I don't even know why I'mcalling it a challenge.
I need to change it.
It's a free training withaction steps.
Okay, this is gonna behappening for 21 days.
I'm hosting a free challengeslash training for 21 days with
(20:43):
incredible action steps to helpyou get up to speed on the
frameworks that you need to growand scale your business.
It's called Moneymaker and it'sgonna be starting on August I
think it's the 25th.
It's just alidceocom slashchallenge.
That's how you get there tosign up if you haven't signed up
already.
Again, it's totally free.
You can go to my Instagram DM.
Maybe, like Ali, I want thechallenge.
I'll send you the link.
(21:03):
It's in all of my bios, likeTikTok Instagram.
You can find the link or justwrite it freaking down, or go
into the show notes here, butclick on it.
Join the challenge, so you.
So you could start getting someclarity on all this stuff,
right.
So that's number one.
Number two is I had two spotsopen inside our VIP, which is
(21:25):
where you actually get weeklycoaching directly with me, like
my expert feedback and supportevery single week in your
business.
I had two spots open for August.
I just had one snagged, so I dohave one spot left that's open,
so I can't wait to see whoclaims it.
I'm guessing this is going togo in the next few days, but
always reach out to me and belike hey, is there a spot open
in VIP?
If you are someone who feelslike you're really committed and
ready to have lightning speedresults and again have me in
(21:46):
your back pocket guiding youalong the way.
It's going to be so fun.
Okay, hope this episode helped.
I love you.
Get out there, look at yourpage, get your messaging clear,
stop ghosting your business andstart coming up with a content
strategy that's going to workfor you, your lifestyle and your
business.
I love you.
Talk to you soon.
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