August 12, 2025 • 17 mins
Struggling to get customers through your doors? You're not alone. Many brick and mortar store owners are missing crucial marketing opportunities that could dramatically increase foot traffic overnight.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, welcome to the Ali D show.
I'm so excited you are joiningme today for this incredible
episode that I am gearingtowards our brick and mortar
girlies out there.
So my listeners that have aphysical storefront you sell
physical products with a literalstore where someone can walk
come in and see you and purchaseitems from you.
(00:21):
This is for you.
This is also for you if you'vebeen thinking about opening a
brick and mortar, or maybe oneday it's something that you
would like to do.
But what I'm going to focus onin this episode is how to get
more traffic to your brick andmortar store.
I get this question a lot.
In fact, I recently made aTikTok video on this, so I
wanted to bring it to thepodcast because it is something
(00:42):
that's so important that youreally understand brick and
mortar marketing as it currentlysits, because there's been a
lot of different, I guess,phases of brick and mortar
advertising, marketing, whatthat looks like, and I think a
lot of store owners just aren'tup to date on what's currently
(01:03):
working.
Store owners just aren't up todate on what's currently working
.
So I'm going to break down mybest tips for brick and mortar
store owners that are trying togrow and scale their business
with more foot traffic, morepeople coming into their space,
more people walking in andpicking out items, taking them
to the cash register, ploppingthem on there and saying give me
(01:23):
all this, package it up andlet's go.
Does that sound good?
All right, let's get started.
So the first thing I want tomention is that, when it comes
to marketing for brick andmortar, a lot of times
traditional marketing is still areally good option for you.
So one thing you're going towant to look at is are there
maybe some radio stations intown?
Are there maybe some radiostations in town, some magazines
(01:45):
, local magazines, localnewspapers?
You could kind of just startthinking about.
This could be an option for youin the near future.
On something you would want toconsider for your store to get
more traffic in, because when itcomes to brick and mortar, we
obviously really want to focuson local, local, local.
So there's multiple ways to dothis and I'll go through all of
(02:05):
them.
But I really want to focus onlocal, local, local.
So there's multiple ways to dothis and I'll go through all of
them, but I just want to throwthat little possibility out
there for you.
Sometimes radio can be a littlebit expensive.
So can, obviously, newspaper,but sometimes it's actually a
really, really inexpensive wayto get your name out there.
Another one I just want to popin again.
(02:26):
I'm just covering sometraditional marketing really
quick, just to kind of get itout there, to put it on your
mind.
Sometimes you can even rentbillboards in your area for a
really crazy, insane low price.
So not all the time.
Obviously it depends on whereyou're listening to this.
If you're listening to this ina major metropolitan city, all
of these things are going to bea lot higher price points for
you.
So it's up to you if it's inthe budget or not, and I
(02:49):
wouldn't suggest going crazy ifit's not very easily within your
budget.
But for those of you that arein some more rural areas, maybe
cities with under 100,000 people, this could be a really good,
inexpensive and very effectiveway for you to jump into the
advertising game for your brickand mortar store.
(03:10):
So that's the first thing I justwanted to mention is just let's
just briefly talk about thetraditional options that we have
, right?
Okay, let's talk about some ofthe non-traditional options that
are quickly becoming more andmore.
I guess, I don't knowtraditional, accepted, whatever
you want to call it more obviousways that you need to be
(03:31):
advertising right here, rightnow, or not even advertising,
cause what I'm going to betalking about from now on is, um
, pretty much all organicmarketing.
So the traditional marketingobviously you pay somebody to
talk about your business, topublish about your business, to
get the word of mouth out there.
This style of marketing.
The next three things I'm goingto talk about are more focused
(03:53):
on organic marketing, whichmeans these are going to be
essentially free for you to do.
You're going to have to investyour time, you're going to have
to invest a little elbow grease,but at the end of the day, it's
not going to cost you a lot ofmoney.
So that's why I want to makesure you know and you are fully
understanding that this is oneof the best ways for you to
actually jump into the marketinggame If you feel like you're a
(04:16):
brick and mortar and you haven'treally been seeing the success
or the traffic that you've beenwanting to see.
So the first thing is Facebook.
So many of you are fighting meon Facebook and, quite frankly,
I don't know why.
A lot of you will tell me oh, Idon't know, nobody's on
Facebook anymore.
My audience isn't there, ormaybe it's like a little bit
(04:37):
dorky, or whatever it is.
Whatever the case is thatyou're telling yourself Facebook
is a must-do, non-negotiable.
If you are a brick and mortar,you must be showing up on
Facebook on a regular basis,because Facebook is the best
place, free place to reach localtraffic.
So right now, if you're not onFacebook and you have a store, I
(05:00):
want you to get on Facebookliterally today.
Make a page for your business,make sure you are starting to
share it with all your friends,invite everybody you know to
like the page and start gettingactive immediately Because,
again, facebook is the best wayfor you to reach local people.
So not only with your own page,but here's a good little trick
that you could start doingimmediately to jump into every
(05:24):
single Facebook group that's inyour local area and even the
surrounding towns.
So you're going to want todefinitely check out, like
breaking news type groups foryour community, your town, buy,
sell, trade for your town.
You know, fill in the blank,town moms groups, really any and
(05:45):
all Facebook groups that arelocally based.
You need to get in there andstart being active, talk about
your business, get in theconversation, invite people into
your store, but you would besurprised how many people will
actually come to your store whenthey realize you're a real
human and you're not just, likeyou know, a random store out
(06:06):
there.
They can actually see you,trust you, they know you're the
owner.
This works volumes for gettingtraffic into your store and it's
really interesting because I'veseen people just start using
this strategy, for example.
I say we'll start workingtogether.
One of the first things I'llalways ask a brick and mortar
store is how active are you onFacebook?
And the answer is, 99% of thetime, not really active at all.
(06:32):
It's just like an afterthought,and I'm like, okay, well, watch
this, we're about to change thegame for you.
And as soon as they startgetting active on their Facebook
page posting pictures of what'sin the store, posting pictures
of you know, little cute setups,inviting people in, getting
into the Facebook groups almostimmediately like literally
within days to the Facebookgroups, almost immediately, like
literally within days the foottraffic skyrockets.
It's because people locallywant to support local businesses
(06:55):
most of the time, but they alsowant to feel like you're part
of the community and you areactive as well.
So it's just a thing.
So if you're not on Facebook yet, you need to get on Facebook
immediately.
You need to create your page,you need to put all kinds of
pictures, you need to startasking people for reviews.
Really, really get active onFacebook.
Again, it is the best andeasiest way, and free, unless
you're running ads.
(07:15):
But we're not doing that.
We're talking about freemarketing.
This is the best and easy wayfor you to get free marketing
using Facebook.
So don't poo-poo it.
Okay, I know you're over theregoing oh Allie, I don't know if
I want to do Facebook.
I'm telling you it's anon-negotiable as a brick and
mortar store owner.
Okay, so that's number one.
The next thing I want to talkabout is actually your Google
(07:37):
business page.
Some of you don't even knowthat you can get a Google
business page for your store.
So this way, if someone'sGoogling like boutique near me,
your boutique, like, let's say,they open their phone, right,
maybe they're visiting town or Idon't know.
Whatever the case may be, maybeyou're in a bigger town and
people are searching for cutestores, cute boutiques.
(08:02):
Whatever the case may be, youwant to make sure that you pop
up on the Google map and notonly do you pop up.
But you pop up and have apresence Like there's some
five-star reviews, there'speople that have come into your
store, that have left reviews,that have taken pictures.
Maybe you're taking thepictures, you're uploading them
to your Google business page.
I did this when I had a brickand mortar and it was incredible
how many people came in andwere like, oh, we saw you on
Google Maps.
We were just driving by becausewe're in a very high traffic
(08:24):
kind of commuting place, soobviously the people in our town
were only a few hundred people.
They know about the business,but, being on a major highway,
we were definitely trying toreach more people that were just
passing by or commuting, and sothis was a big thing for us is
making sure that we claimed ourGoogle ad I'm sorry, our Google
business page.
Google ad essentially is an adfor you, right?
(08:47):
It's a free ad because you canclaim your business page.
You can do all this for free.
You can add photos, you cantell people to come, hang out,
whatever the case may be,promote events all the things
that can happen right on yourGoogle business page.
So if you don't have one ofthose yet, this is your sign.
You need to do that immediatelyand I believe there's ways that
you can.
Even you know you can add yourwebsite, you can add information
(09:08):
, you can add your hours.
All these things are soimportant to have up to date,
clear and present and easilyfindable if that's a real word
on Google sorts of things,especially on their phone, or
they're going to open up theiriPhone map or whatever they use.
They're going to go to theirmap and they're going to see ooh
(09:29):
, this looks cute, let's go here.
Like, maybe you are a candlemaker and you have, you know, a
brick and mortar store andyou've been wanting to get more
people in to see your candles,because you know, once they
smell your candles in person, itis a done deal.
You've got to make sure you'regetting traffic in there by
being on something like Googlebusiness.
Okay, so this is a must do,total game changer.
(09:51):
So I really want to make sureyou're doing that as well.
So first, remember we'regetting on Facebook.
Second, we're claiming ourGoogle business page.
Now the next thing I want totalk about are events, events,
events, events, events.
Oh my gosh, you need to havefreaking events, and I'm not
talking about like a sale threetimes a year, or even like a
(10:14):
sale every other month.
I'm talking about reallyexciting ways that you can
invigorate your community andget them excited to come to your
store and shop.
Events can literally be aroundanything but all the best brick
and mortar stores, all the onesthat are really successful over
(10:36):
the years.
What they know is they have tohave a lot of fricking events,
and this doesn't have to meanlike some big, huge bash, some
like party where you're rentingDJs and spending a lot of money.
This could literally beanything, anything like.
I always laugh.
It could be it's my dog'sbirthday month.
Come to the store and sign hisbirthday card, okay, whatever
(10:59):
the case, you would be shockedhow many people get excited
about little, cute, fun, smallevents.
So, as I'm recording thismessage, we're getting ready to
head into the holiday season,right, right, this is when you
need to ramp up events more thanany other time of the year, and
I'm talking like you should behaving an event almost every
(11:19):
single weekend starting inOctober.
Okay, like we're having, youknow, trick or treat, we're
having costume contests, we'rehaving like spooky Saturday,
whatever the case may be, event,event, event.
Not only does this A give you areason to continually be showing
up on these Facebook groups andon Facebook talking about what
(11:41):
you have going on in the store.
It also shows you're a veryactive and exciting store.
You're not just hanging aroundwaiting for customers to come in
.
Remember, when you're a brickand mortar, people are coming in
to shop, to get an experience,to have fun.
They got their handbags andtheir wallets ready, okay.
They're not coming in therejust to, you know, mope around.
(12:03):
Most of the time they're comingin because they want that
feeling of what it's like whenthey walk inside a brick and
mortar to shop and thathappiness.
You sell happiness, okay.
So you got to really be in thebusiness of selling happiness
and fun, and that's what eventscan do for your store.
So, again, for Christmas, thiscould be like you know, as you
get closer to Christmas, this islike Christmas cookie night,
(12:25):
cocktails and candy canes.
You need to start thinking ofthemes and events that you can
do every single weekend.
Again, nothing huge, right?
If you're doing Christmascookie night, it's just you
getting some Christmas cookiesfrom Kroger, putting them on a
cute platter, maybe having someyou know punch or something
whatever to go with it, maybeblowing up a few balloons, but
we're.
(12:45):
You know we're not gettingcrazy every weekend.
You can get crazy if that'syour thing, but like minimum,
you need to at least be havingsome events, to be driving
people into your store andgiving you a reason to always be
promoting what's going on atyour store.
And where people get burnout iswhen they don't do stuff like
this, because they're eithershowing up saying the same thing
(13:08):
you know, with the samepictures and the same boring
blah, blah, blah, and they don'thave any excitement in their
voice and they don't.
They aren't selling happinessand fun.
Okay, you got to sell happinessand fun as a brick and mortar
or whatever.
Your thing is right.
You have to be so excited aboutpeople coming into your store
(13:29):
to experience it.
You're the leader, you're theone setting the bar of what they
can expect when they come shopat your store.
So if you are showing up withexcitement, enthusiasm, guess
what People are going to pull upready to shop.
But if you're showing up onFacebook and not even at all,
people aren't going to feel thatfun energy that's going to make
(13:52):
them actually want to get intheir cars and drive over to
your store.
So it's really important, asbrick and mortars, that you were
doing these minimum thingsright.
So you have the traditionalmarketing option that we talked
about in the beginning, which isstill great if it's in your
budget, right Radio, tv,billboards, magazine, newspaper.
(14:13):
That's where you're payingsomeone to speak about your
business, to publish about yourbusiness.
The second option, which I'malways a fan of and does
incredible work, is the localoptions that are organic and
free.
Right, we have our Facebook,our Facebook groups, we've got
our events that we talked aboutand we've got our Google
(14:35):
business page.
So that is kind of like yourfirst and basic steps making
sure that you're covered atleast minimally in these areas.
Now, if you want a bonus tip,here's a little bonus you could
download an app like Nextdoorapp, which is free, but it is a
(14:55):
very localized app and there'ssome other ones out there that
may be better fit for you andyour business.
But download a local app,something like Nextdoor, where
you can again get your businessin front of the people that are
within a 20 mile radius or 10mile radius or three mile it
depends on, obviously, if you'rea rural or in the city.
(15:16):
Again, but you want to getpeople in your immediate
shopping zone to know about youand you got to think locally.
Stop spending all your timetrying to break into the
Instagram game or the TikTokgame for local business.
Can it work?
Yes, is it way harder?
(15:37):
Yes, the easy path is throughthe ones I already mentioned,
right, facebook, google, events.
The harder path.
That's going to make you feelvery frustrated.
In fact, I even just heardsomeone say like I have been
trying to get this going onTikTok and it's just been
frustrating and it's not working.
It's because TikTok isn'treally designed for that as much
(15:58):
as something like Facebook is.
So, is it possible?
Yes, is it going to be harder?
Yeah, so why don't we just dothe easier thing?
Right, at least start with thatand then we can add on these
other layers to improve yourvisibility.
But again, for right now, as abrick and mortar or maybe you
want to open a brick and mortaror you're thinking about it, or
even if you have like a pop-upshop somewhere, this is
(16:19):
something you want to reallyconsider to grow your in-person
traffic.
All right, well, thank you somuch for listening.
Per usual, please let me knowif you have any questions.
Don't forget we have our freetraining coming up.
Money Maker, there is 77 of youinside now.
77 people there's probably moreI haven't even checked today to
see how many are joining but 77so far are inside of this
(16:41):
incredible free training.
We're going to start on August25th.
We're going three weeks whereI'm teaching you my seven figure
formula the same formula that Iuse on repeat to build multiple
seven figure businesses.
I'm handing it all over to you,so I will see you inside.
I'll put the link under thisdescription.
You can also go to my Instagramat allydceo and you can get the
(17:02):
link there, but I am so excitedto welcome you inside this free
challenge.
Thank you so much for listening.
Hopefully this helped DM me.
Let me know if this was a goodepisode.
I don't think I've donesomething like this before.
So, like I said, I just saw theneed for it on TikTok and
that's honestly where a lot ofthe podcast comes from is you
guys commenting and telling meyour needs.
So please continue to do that.
(17:22):
Love you.
Talk to you soon, bye.
Hey, welcome to the Ali D show.
I'm so excited you are joiningme today for this incredible
episode that I am gearingtowards our brick and mortar
girlies out there.
So my listeners that have aphysical storefront you sell
physical products with a literalstore where someone can walk
come in and see you and purchaseitems from you.
(00:21):
This is for you.
This is also for you if you'vebeen thinking about opening a
brick and mortar, or maybe oneday it's something that you
would like to do.
But what I'm going to focus onin this episode is how to get
more traffic to your brick andmortar store.
I get this question a lot.
In fact, I recently made aTikTok video on this, so I
wanted to bring it to thepodcast because it is something
(00:42):
that's so important that youreally understand brick and
mortar marketing as it currentlysits, because there's been a
lot of different, I guess,phases of brick and mortar
advertising, marketing, whatthat looks like, and I think a
lot of store owners just aren'tup to date on what's currently
(01:03):
working.
Store owners just aren't up todate on what's currently working
.
So I'm going to break down mybest tips for brick and mortar
store owners that are trying togrow and scale their business
with more foot traffic, morepeople coming into their space,
more people walking in andpicking out items, taking them
to the cash register, ploppingthem on there and saying give me
(01:23):
all this, package it up andlet's go.
Does that sound good?
All right, let's get started.
So the first thing I want tomention is that, when it comes
to marketing for brick andmortar, a lot of times
traditional marketing is still areally good option for you.
So one thing you're going towant to look at is are there
maybe some radio stations intown?
Are there maybe some radiostations in town, some magazines
(01:45):
, local magazines, localnewspapers?
You could kind of just startthinking about.
This could be an option for youin the near future.
On something you would want toconsider for your store to get
more traffic in, because when itcomes to brick and mortar, we
obviously really want to focuson local, local, local.
So there's multiple ways to dothis and I'll go through all of
(02:05):
them.
But I really want to focus onlocal, local, local.
So there's multiple ways to dothis and I'll go through all of
them, but I just want to throwthat little possibility out
there for you.
Sometimes radio can be a littlebit expensive.
So can, obviously, newspaper,but sometimes it's actually a
really, really inexpensive wayto get your name out there.
Another one I just want to popin again.
(02:26):
I'm just covering sometraditional marketing really
quick, just to kind of get itout there, to put it on your
mind.
Sometimes you can even rentbillboards in your area for a
really crazy, insane low price.
So not all the time.
Obviously it depends on whereyou're listening to this.
If you're listening to this ina major metropolitan city, all
of these things are going to bea lot higher price points for
you.
So it's up to you if it's inthe budget or not, and I
(02:49):
wouldn't suggest going crazy ifit's not very easily within your
budget.
But for those of you that arein some more rural areas, maybe
cities with under 100,000 people, this could be a really good,
inexpensive and very effectiveway for you to jump into the
advertising game for your brickand mortar store.
(03:10):
So that's the first thing I justwanted to mention is just let's
just briefly talk about thetraditional options that we have
, right?
Okay, let's talk about some ofthe non-traditional options that
are quickly becoming more andmore.
I guess, I don't knowtraditional, accepted, whatever
you want to call it more obviousways that you need to be
(03:31):
advertising right here, rightnow, or not even advertising,
cause what I'm going to betalking about from now on is, um
, pretty much all organicmarketing.
So the traditional marketingobviously you pay somebody to
talk about your business, topublish about your business, to
get the word of mouth out there.
This style of marketing.
The next three things I'm goingto talk about are more focused
(03:53):
on organic marketing, whichmeans these are going to be
essentially free for you to do.
You're going to have to investyour time, you're going to have
to invest a little elbow grease,but at the end of the day, it's
not going to cost you a lot ofmoney.
So that's why I want to makesure you know and you are fully
understanding that this is oneof the best ways for you to
actually jump into the marketinggame If you feel like you're a
(04:16):
brick and mortar and you haven'treally been seeing the success
or the traffic that you've beenwanting to see.
So the first thing is Facebook.
So many of you are fighting meon Facebook and, quite frankly,
I don't know why.
A lot of you will tell me oh, Idon't know, nobody's on
Facebook anymore.
My audience isn't there, ormaybe it's like a little bit
(04:37):
dorky, or whatever it is.
Whatever the case is thatyou're telling yourself Facebook
is a must-do, non-negotiable.
If you are a brick and mortar,you must be showing up on
Facebook on a regular basis,because Facebook is the best
place, free place to reach localtraffic.
So right now, if you're not onFacebook and you have a store, I
(05:00):
want you to get on Facebookliterally today.
Make a page for your business,make sure you are starting to
share it with all your friends,invite everybody you know to
like the page and start gettingactive immediately Because,
again, facebook is the best wayfor you to reach local people.
So not only with your own page,but here's a good little trick
that you could start doingimmediately to jump into every
(05:24):
single Facebook group that's inyour local area and even the
surrounding towns.
So you're going to want todefinitely check out, like
breaking news type groups foryour community, your town, buy,
sell, trade for your town.
You know, fill in the blank,town moms groups, really any and
(05:45):
all Facebook groups that arelocally based.
You need to get in there andstart being active, talk about
your business, get in theconversation, invite people into
your store, but you would besurprised how many people will
actually come to your store whenthey realize you're a real
human and you're not just, likeyou know, a random store out
(06:06):
there.
They can actually see you,trust you, they know you're the
owner.
This works volumes for gettingtraffic into your store and it's
really interesting because I'veseen people just start using
this strategy, for example.
I say we'll start workingtogether.
One of the first things I'llalways ask a brick and mortar
store is how active are you onFacebook?
And the answer is, 99% of thetime, not really active at all.
(06:32):
It's just like an afterthought,and I'm like, okay, well, watch
this, we're about to change thegame for you.
And as soon as they startgetting active on their Facebook
page posting pictures of what'sin the store, posting pictures
of you know, little cute setups,inviting people in, getting
into the Facebook groups almostimmediately like literally
within days to the Facebookgroups, almost immediately, like
literally within days the foottraffic skyrockets.
It's because people locallywant to support local businesses
(06:55):
most of the time, but they alsowant to feel like you're part
of the community and you areactive as well.
So it's just a thing.
So if you're not on Facebook yet, you need to get on Facebook
immediately.
You need to create your page,you need to put all kinds of
pictures, you need to startasking people for reviews.
Really, really get active onFacebook.
Again, it is the best andeasiest way, and free, unless
you're running ads.
(07:15):
But we're not doing that.
We're talking about freemarketing.
This is the best and easy wayfor you to get free marketing
using Facebook.
So don't poo-poo it.
Okay, I know you're over theregoing oh Allie, I don't know if
I want to do Facebook.
I'm telling you it's anon-negotiable as a brick and
mortar store owner.
Okay, so that's number one.
The next thing I want to talkabout is actually your Google
(07:37):
business page.
Some of you don't even knowthat you can get a Google
business page for your store.
So this way, if someone'sGoogling like boutique near me,
your boutique, like, let's say,they open their phone, right,
maybe they're visiting town or Idon't know.
Whatever the case may be, maybeyou're in a bigger town and
people are searching for cutestores, cute boutiques.
(08:02):
Whatever the case may be, youwant to make sure that you pop
up on the Google map and notonly do you pop up.
But you pop up and have apresence Like there's some
five-star reviews, there'speople that have come into your
store, that have left reviews,that have taken pictures.
Maybe you're taking thepictures, you're uploading them
to your Google business page.
I did this when I had a brickand mortar and it was incredible
how many people came in andwere like, oh, we saw you on
Google Maps.
We were just driving by becausewe're in a very high traffic
(08:24):
kind of commuting place, soobviously the people in our town
were only a few hundred people.
They know about the business,but, being on a major highway,
we were definitely trying toreach more people that were just
passing by or commuting, and sothis was a big thing for us is
making sure that we claimed ourGoogle ad I'm sorry, our Google
business page.
Google ad essentially is an adfor you, right?
(08:47):
It's a free ad because you canclaim your business page.
You can do all this for free.
You can add photos, you cantell people to come, hang out,
whatever the case may be,promote events all the things
that can happen right on yourGoogle business page.
So if you don't have one ofthose yet, this is your sign.
You need to do that immediatelyand I believe there's ways that
you can.
Even you know you can add yourwebsite, you can add information
(09:08):
, you can add your hours.
All these things are soimportant to have up to date,
clear and present and easilyfindable if that's a real word
on Google sorts of things,especially on their phone, or
they're going to open up theiriPhone map or whatever they use.
They're going to go to theirmap and they're going to see ooh
(09:29):
, this looks cute, let's go here.
Like, maybe you are a candlemaker and you have, you know, a
brick and mortar store andyou've been wanting to get more
people in to see your candles,because you know, once they
smell your candles in person, itis a done deal.
You've got to make sure you'regetting traffic in there by
being on something like Googlebusiness.
Okay, so this is a must do,total game changer.
(09:51):
So I really want to make sureyou're doing that as well.
So first, remember we'regetting on Facebook.
Second, we're claiming ourGoogle business page.
Now the next thing I want totalk about are events, events,
events, events, events.
Oh my gosh, you need to havefreaking events, and I'm not
talking about like a sale threetimes a year, or even like a
(10:14):
sale every other month.
I'm talking about reallyexciting ways that you can
invigorate your community andget them excited to come to your
store and shop.
Events can literally be aroundanything but all the best brick
and mortar stores, all the onesthat are really successful over
(10:36):
the years.
What they know is they have tohave a lot of fricking events,
and this doesn't have to meanlike some big, huge bash, some
like party where you're rentingDJs and spending a lot of money.
This could literally beanything, anything like.
I always laugh.
It could be it's my dog'sbirthday month.
Come to the store and sign hisbirthday card, okay, whatever
(10:59):
the case, you would be shockedhow many people get excited
about little, cute, fun, smallevents.
So, as I'm recording thismessage, we're getting ready to
head into the holiday season,right, right, this is when you
need to ramp up events more thanany other time of the year, and
I'm talking like you should behaving an event almost every
(11:19):
single weekend starting inOctober.
Okay, like we're having, youknow, trick or treat, we're
having costume contests, we'rehaving like spooky Saturday,
whatever the case may be, event,event, event.
Not only does this A give you areason to continually be showing
up on these Facebook groups andon Facebook talking about what
(11:41):
you have going on in the store.
It also shows you're a veryactive and exciting store.
You're not just hanging aroundwaiting for customers to come in
.
Remember, when you're a brickand mortar, people are coming in
to shop, to get an experience,to have fun.
They got their handbags andtheir wallets ready, okay.
They're not coming in therejust to, you know, mope around.
(12:03):
Most of the time they're comingin because they want that
feeling of what it's like whenthey walk inside a brick and
mortar to shop and thathappiness.
You sell happiness, okay.
So you got to really be in thebusiness of selling happiness
and fun, and that's what eventscan do for your store.
So, again, for Christmas, thiscould be like you know, as you
get closer to Christmas, this islike Christmas cookie night,
(12:25):
cocktails and candy canes.
You need to start thinking ofthemes and events that you can
do every single weekend.
Again, nothing huge, right?
If you're doing Christmascookie night, it's just you
getting some Christmas cookiesfrom Kroger, putting them on a
cute platter, maybe having someyou know punch or something
whatever to go with it, maybeblowing up a few balloons, but
we're.
(12:45):
You know we're not gettingcrazy every weekend.
You can get crazy if that'syour thing, but like minimum,
you need to at least be havingsome events, to be driving
people into your store andgiving you a reason to always be
promoting what's going on atyour store.
And where people get burnout iswhen they don't do stuff like
this, because they're eithershowing up saying the same thing
(13:08):
you know, with the samepictures and the same boring
blah, blah, blah, and they don'thave any excitement in their
voice and they don't.
They aren't selling happinessand fun.
Okay, you got to sell happinessand fun as a brick and mortar
or whatever.
Your thing is right.
You have to be so excited aboutpeople coming into your store
(13:29):
to experience it.
You're the leader, you're theone setting the bar of what they
can expect when they come shopat your store.
So if you are showing up withexcitement, enthusiasm, guess
what People are going to pull upready to shop.
But if you're showing up onFacebook and not even at all,
people aren't going to feel thatfun energy that's going to make
(13:52):
them actually want to get intheir cars and drive over to
your store.
So it's really important, asbrick and mortars, that you were
doing these minimum thingsright.
So you have the traditionalmarketing option that we talked
about in the beginning, which isstill great if it's in your
budget, right Radio, tv,billboards, magazine, newspaper.
(14:13):
That's where you're payingsomeone to speak about your
business, to publish about yourbusiness.
The second option, which I'malways a fan of and does
incredible work, is the localoptions that are organic and
free.
Right, we have our Facebook,our Facebook groups, we've got
our events that we talked aboutand we've got our Google
(14:35):
business page.
So that is kind of like yourfirst and basic steps making
sure that you're covered atleast minimally in these areas.
Now, if you want a bonus tip,here's a little bonus you could
download an app like Nextdoorapp, which is free, but it is a
(14:55):
very localized app and there'ssome other ones out there that
may be better fit for you andyour business.
But download a local app,something like Nextdoor, where
you can again get your businessin front of the people that are
within a 20 mile radius or 10mile radius or three mile it
depends on, obviously, if you'rea rural or in the city.
(15:16):
Again, but you want to getpeople in your immediate
shopping zone to know about youand you got to think locally.
Stop spending all your timetrying to break into the
Instagram game or the TikTokgame for local business.
Can it work?
Yes, is it way harder?
(15:37):
Yes, the easy path is throughthe ones I already mentioned,
right, facebook, google, events.
The harder path.
That's going to make you feelvery frustrated.
In fact, I even just heardsomeone say like I have been
trying to get this going onTikTok and it's just been
frustrating and it's not working.
It's because TikTok isn'treally designed for that as much
(15:58):
as something like Facebook is.
So, is it possible?
Yes, is it going to be harder?
Yeah, so why don't we just dothe easier thing?
Right, at least start with thatand then we can add on these
other layers to improve yourvisibility.
But again, for right now, as abrick and mortar or maybe you
want to open a brick and mortaror you're thinking about it, or
even if you have like a pop-upshop somewhere, this is
(16:19):
something you want to reallyconsider to grow your in-person
traffic.
All right, well, thank you somuch for listening.
Per usual, please let me knowif you have any questions.
Don't forget we have our freetraining coming up.
Money Maker, there is 77 of youinside now.
77 people there's probably moreI haven't even checked today to
see how many are joining but 77so far are inside of this
(16:41):
incredible free training.
We're going to start on August25th.
We're going three weeks whereI'm teaching you my seven figure
formula the same formula that Iuse on repeat to build multiple
seven figure businesses.
I'm handing it all over to you,so I will see you inside.
I'll put the link under thisdescription.
You can also go to my Instagramat allydceo and you can get the
(17:02):
link there, but I am so excitedto welcome you inside this free
challenge.
Thank you so much for listening.
Hopefully this helped DM me.
Let me know if this was a goodepisode.
I don't think I've donesomething like this before.
So, like I said, I just saw theneed for it on TikTok and
that's honestly where a lot ofthe podcast comes from is you
guys commenting and telling meyour needs.
So please continue to do that.
(17:22):
Love you.
Talk to you soon, bye.
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