August 19, 2025 • 23 mins
If you want more customers, you gotta be able to figure this out...What's the invisible bridge that connects your perfect customers to your brand? It's the crystal-clear answer to one deceptively simple question that I will ask you in this episode.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, welcome to the Ali D show.
Today's podcast is going to bea little bit different than
normal, because this is kind offun and I'm just going to try
this out and you guys, let meknow what you think.
You can shoot me a DM onInstagram and let me know if you
like this episode.
But I'm in the middle of doingsomething for my own brand.
I'm working a little bit onsome messaging and I thought,
(00:22):
ooh, as I'm, I'm literally inthe middle of this right,
working through it,brainstorming, making notes, uh,
you know, hashing things out,and I thought I'm going to stop
what I'm doing.
And I'm going to, and I'm goingto record a podcast on exactly
what I'm currently doing in myown business, because this is
going to be something that youmust do in your own businesses
If you really want to elevate,if you really want to build a
(00:42):
seven figure brand, which I knowyou freaking do.
That's why you're listening tomy podcast, because you're like,
yes, girl, let's freaking go,you need to do this work too.
So I have paused what I'mcurrently working on for my
brand to jump into this podcastto talk about behind the scenes
of exactly what's going on, soyou can start implementing this
for your own business too.
(01:03):
Very excited, okay.
So before I get into it, youguys, I have to let you know
that there is over 90 womeninside the money maker challenge
right now, ready to frickingroll, ready to change their
lives forever, ready to stopguessing exactly what they have
to do to build their own sevenfigure businesses.
Because, if you know, if you'vebeen listening to me on my
podcast or if you've beenwatching my content on social
(01:23):
media, I have a free trainingand challenge coming up.
We're starting on August 25th.
It's called Money Maker, andthis is where I'm going to be
breaking down my seven figureformula.
It's rise, shine, sell, scaleand it's exactly how you can
start building the frameworks.
You're 1 million percent goingto need to start doing five
(01:44):
figure plus per month in sales.
It all comes back to having theseven figure formula down and,
by the way, this is the formulathat I use every single day in
my own businesses.
I have multiple brands,multiple businesses.
They all use this framework.
It's what I teach my studentsthat have incredible results,
and now I'm going to be teachingit to you for free.
So jump insidemaker.
I'll drop the link in thedescription right now.
(02:06):
If you want to pause, look atthe description and you're like,
yes, girl, I'm in it'salidceocom slash challenge, or
the link is also in my bio onInstagram.
You can comment on any of myInstagram posts the word
challenge and I'll DM you thelink automatically with this
cool like automatic thing that Ihave an automation DM
(02:28):
automation.
So it's pretty exciting.
But, yes, and then I also justadded a moneymaker VIP tier, and
the VIP tier is extra cool somany of you have joined that,
even though I just literallylaunched it and inside VIP, in
addition to the 21 days oftraining that you'll have with
me, you'll also get to workdirectly with me every Tuesday
(02:52):
and Thursday on Q&A andimplementation.
So, as you're going through thechallenge, you have questions
about the training.
No one's going to have accessto me, okay, except if you're
inside VIP.
Then every Tuesday and Thursday, you can drop a note, a voice
note, to me inside telegramalley, I'm trying to implement X
, y and Z strategy.
I'm getting stuck on this, helpme, and I'll be like well,
(03:14):
let's, let's talk about it andwe'll talk about your business
and we'll get.
We'll have a really, reallygood uh time and working
experience together inside ofthe VIP tier Because, again,
it's going to be every Tuesdayand Thursday throughout the 21
day challenge, which I'm sofreaking excited about.
You guys want to know how muchit is.
It's $27 to join VIP.
Okay, like insane.
(03:35):
But my whole point is I reallywant as many women in our
industry to understand theseprinciples and to start using
them, because this is going tobe the whole game changer for
you.
Okay, so I've I've harped longenough on that.
I just really really want youto know that this is going on
because, again, game changer foryour business, it's going to be
so, so fun.
So, going back to my discussiontoday for the podcast, what I'm
(03:57):
in the middle of currentlybrainstorming for my own
business is who we're for.
You guys know I talk about thisall the time.
Who are you for?
Who are you for?
What is the identity?
What is the lifestyle?
This is the heartbeat of yourbusiness.
This is what everything willrevolve around.
This is what all your content,all your creative, all your
messaging, all your marketing,all your copy on your website,
(04:20):
all your product descriptions itall revolves around who you're
for.
And let me tell you most peoplecannot answer this question.
Most people cannot.
Well, let me reframe that.
Most people cannot accuratelyanswer this question.
Most people will say somethinglike oh, we're for the women who
(04:43):
are between the ages of 20 and40 who want something trendy and
cute.
If you're a boutique owner, ohyeah, our products are for moms,
okay.
Or our products are for, Idon't know, you know, women who
like city life.
Whatever the case may be, okay.
(05:04):
It's very, very generic, veryblah, very vanilla descriptions.
When you nail down who you'refor, everything is going to
change for your business,because what's going to happen
is these people are going toeasily identify with your brand,
(05:24):
and so many people make themistake of making their
marketing and their messagingall about the brand instead of
the customer.
I don't know how many times I'vehad to have the conversation
that when you're creating abrand, it's not about the brand,
it's about your customer andwhich in this world.
(05:45):
We call this our heroes.
Right, it's about our heroes,their stories, their lives, what
they want, their desires, theirdreams.
It's not your brand's dreams,okay, nobody cares about that.
They're not going to buy yourstuff because they want to make
your dream come true.
They're buying your stuffbecause they want to make their
dream come true.
(06:06):
This is the difference between abrand that blends in or a
boutique that blends in witheverybody else and the ones who
are on top.
They have made this cleardelineation on who they are for,
and the reason why I'm bringingthis up today is because every
year I like to reevaluate thisfor my own brand, to make sure
(06:27):
the messaging still feels good,it still feels on par, it's
still aligned with our customersand everything is just like the
well-oiled machine that I lovefor it to be.
So I am obsessed with thisstuff, obsessed with this, and,
as I was brainstorming, you knowI've been thinking about it for
the past week or so.
Are we still aligned?
I've seen, because the reasonwhy I'm asking myself this
(06:49):
question is because I've seen abig shift in my particular
market, which, if you don't know, ali D, my brand, one of my
brands, is a brand that'scatered to cowgirls, women who
love the Western lifestylelifestyle, and it always has
been.
Now, guys, in the last three tofour years, the Western life,
(07:10):
cowgirl lifestyle has becomeextremely popular.
As I'm sure you know, it usedto be very obscure, right, it
used to be really only likefound in Western stores or like,
I don't know, tractor supply,things like that.
Now you walk into anymainstream department store or
(07:33):
store, they have Western andcowgirl inspired items front and
center, because it's settlinglike hotcakes and this is what I
call the Yellowstone effect,which Yellowstone, if you don't
know, is a TV show that madeWestern life extremely fricking
(07:53):
popular almost overnight, and,as someone who's been in the
industry, it's something that Italk about with a lot of my
friends inside the Western worldand it's something that we know
like.
It is a fact.
When Yellowstone becameextremely popular, everyone
started to romanticize andalmost aspire to have that life,
(08:16):
that freedom, that boldness,that sassy, that spirit of the
West, the cowgirl spirit.
People wanted to feel that theyfelt connected to that, without
having to be on a ranch,without having to wake up and go
outside and muck stalls andlive a true cowgirl life.
(08:37):
They were obsessed with what itmeans to be a cowgirl, the
legend of the cowgirl, thelegend of the West wide open
spaces, blue skies, horizons, asfar as you can see.
This became very mainstream andright now, I would argue, is
more popular than it's ever beenin the history of cow girl,
(08:59):
cowboy life.
So, as I've been watching thistrend and watching the trend
with my own business, even frombuyers and customers.
I'm seeing how not only do westill have our true Western
companies purchasing from us,our stores and our customers,
but we have a whole new categoryof people that are purchasing
(09:23):
our items, whether it'scustomers or stores that have a
love for the Western life.
So, as I'm looking at ourbranding and who we're for, I'm
having this discussion withmyself and this is why I'm
bringing this literally live toyou, as I paused my discussion
with myself to bring this to you, because it's that important
(09:43):
and I want you to think aboutthis for your own business is
are we for cowgirls?
Right, like that's the questionwho are we for?
Are we for cowgirls or are wefor adventurous women, dreamers,
dreamers, trailblazers?
(10:10):
That's a whole differentcategory and a whole different
identifier than for cowgirls.
Can you see the difference?
Like if I told you my brand isfor cowgirls or I told you my
brand is for adventurous womenwho love the cowgirl spirit,
it's two totally different typesof messages.
Now, cowgirls relate to theadventurous woman who identifies
(10:33):
with cowgirl spirit, right,cowgirls relate to that and
regular women who aren'tcowgirls relate to that.
Some girl living in a suburb inDallas or living in a high-rise
in Los Angeles can identifywith that statement of for
adventurous women who love thecowgirl spirit or love the
mystique of the American cowgirl, or whatever the case may be.
(10:54):
Right, that's another question.
But the who it's for part isextremely important to your
business and your brand.
So if you have a boutique or abrand and you've been trying to
figure out who you are for, youneed to brainstorm this like in,
I want to say, in epicproportions.
(11:14):
It is so important.
So that's what I'm goingthrough right now.
Currently, as I see the brandgetting more and more mainstream
I know we're going to be insome major mainstream retailers
very soon.
I see this already, before it'shappening I want to make sure
the brand, the messaging, isreally connecting with the women
(11:34):
that buy our products.
Right, because it's not aboutthe brand, it's about them.
So women, adventurous women wholove the cowgirl spirit,
cowgirls, can identify that.
But if you're not a cowgirl,you wouldn't necessarily
identify with the message thatwe're for cowgirls.
(11:55):
Right, because you're like well, I'm not a cowgirl, so I guess
this isn't for me.
So I'm going to click off andfind messaging that does connect
with me, which just means I'madventurous, I'm romanticizing
the Western life.
It's a whole different thing.
But, as you can see, cowgirlscan relate to that.
But someone who's not a cowgirlwill not necessarily relate to
(12:17):
the messaging of we're forcowgirls.
So this is what I am workingthrough as we speak in real time
for my own brand and for mybusiness.
So for you, who are you for?
Let's talk about it for asecond.
Don't just tell me you're forlike a woman who's working a
(12:40):
nine to five.
Tell me you're for a corporatebaddie.
Right, that is a specificidentifier.
Let's say you sell like reallyfricking fabulous corporate
workwear.
Like you sell bold suits.
You sell power suits.
You're like you know the viberight, like sharp silhouettes,
(13:02):
very like traditional powerhousesuits.
The messaging of corporatebaddie is going to be way
stronger to the woman who's mostlikely to buy your style of
clothing, as opposed to likewomen who work nine to five jobs
.
Right, there's so manydifferent types of women who
(13:26):
work nine to five jobs and notall of them want to be corporate
baddies in a freaking sharpsuit that costs a thousand
dollars, right.
But if that's what you sell andyour messaging just says, oh
well, we just sell workwear, ohreally Okay.
Well, so does 8 million otherpeople sell workwear.
You're never going to attractthe right person who's most
(13:47):
likely to buy your $1,000pantsuit.
But if you say we're for, likethe corporate baddie, the
powerhouse, now that messagingis going to connect with the
woman who's more likely to buyyour suit and you're going to
sell way more freaking suitsbecause no one's going to stop
(14:09):
at we sell workwear and thenthey're going to look at your
page and they're going to gothis isn't workwear, this is a
thousand dollar suits.
And they're jumping off andthey're going somewhere else,
right, because the messaging'swrong.
So you're going to have allthese people who are not right
for your brand possibly endingup seeing your stuff and then
bouncing away because they'renot connecting with your who
(14:32):
you're for statement.
And on the flip side, when youget the who you're for statement
really clear and you make thatbridge of what you sell and who
you're for so freaking clear,guys, customers that are the
right fit, are going to beflocking to you like a moth to a
(14:54):
flame.
Going to be flocking to youlike a moth to a flame and
they're going to be adding tocart and checking out on the
regular because they feel soconnected with exactly what you
describe is them, first of all,like women who identify again,
let's use the corporate badexample, women who identify with
that corporate baddiepowerhouse boardroom like slick
ponytail.
(15:15):
Baddie powerhouse boardroomlike slick ponytail, freaking
black briefcase here to go.
You know the woman, right, I'mjust picturing like the most
fabulous woman right now.
That woman if that's who's goingto buy your stuff, you got to
speak to her in your messaging.
You can't be generic and justsay work, wear or nine to fivers
, because some nine to fiversthey ain't wearing that.
(15:39):
Maybe they're wearing, like youknow, khakis and polos and
jeans or whatever Scrubs, Idon't know.
But when you speak to the womanwho's going to make that
connection, they're going to gettheir little five-inch heels
and their briefcase and they'regoing to walk right across that
bridge that you built for themand then they're going to show
(16:01):
up at the doorstep of yourwebsite and they're going to be
like I'm spending all my moneyhere Because you built the
bridge as the brand.
You built the bridge directlyto her cute little heels and
she's walking over that bridgedirectly to your website.
This is why the who you're foris so important and it's again
(16:22):
why I'm in the middle of thisbrainstorming session for my own
brand.
Who are we for?
What women are going to walkover that bridge and have their
toes and their boots, orwhatever the case may be, at the
doorstep of my website, of ourbrand's website, and they're
going to knock on the door andthe door's going to open and
(16:43):
they're going to go.
Oh my gosh, I'm obsessed witheverything here.
That's our job.
That's that's you know what.
That's our only job as brands.
I don't care what anybody elseis saying.
Our only job as a brand is tomake that bridge so freaking
clear that they just flock toyou.
(17:05):
So again, if you haven't donethis for your own brand and your
messaging is still very generic, this is why things feel hard
for you, and we're gonna betalking about this, by the way,
inside moneymaker.
So if you're like Allie, I needyour eyes on my brand, jump in
moneymaker and get the frickingVIP upgrade.
Okay, cause we're going to betalking about this stuff.
Who are you for?
(17:26):
Get specific, picture yourpicture.
One person that you're like.
That is the exact woman that Iknow will buy my stuff.
Again, I don't care if you area product business where you're
a brand and you create products,you curate products.
(17:47):
You're a boutique and you buyproducts and you resell them.
Whatever the case may be, thereis a specific who that you are
for, and we got to figure thisstuff out.
Guys, I want this community, thetrendsetters that's what I call
us here in our community, weare the trendsetters.
I want the rest of the industryto look at us and go what the
(18:08):
heck are they doing?
Because they are crushingeverybody else and it's because
you're going to understand thisstuff, the stuff that people
don't take the time to learn.
The reason why brands andboutiques close down after six
months a year is because theydon't do this work, or they they
barely are squeaking by formaybe a year or two years and
(18:31):
not doing this work is thedifference between squeaking by
and building a million dollarcompany.
That's why I've been able tobuild a million.
That's why I can build amillion dollar company again and
again and again is because Iunderstand this work period.
This is not rocket science, thisis marketing.
This is being a business owner.
If you sell anything, you havecustomers and you have to know
(18:54):
who your customers are, becauseyou got to attract them to you,
and this is why the seven figureformula that you'll learn in
moneymaker is repeatable foranybody that sells products.
I don't care who you are if yousell products, it works for you
.
And it's actually what I'musing to develop a new brand
that's going to be launching inJanuary.
(19:15):
You guys will get to watch thatunfold.
This formula is insane.
So I use it for LED.
I use it for Rodeo Ranch, whichis another one of my brands.
If you haven't heard, this is acowboy brand.
You can look it up on Instagram.
It's rodeoranch, Okay, andyou'll see.
I think we have almost ahundred thousand followers.
This brand really, really good.
(19:35):
But this brand in particular isfor cowboys.
It's not for the guy living inthe city that maybe thinks he's
a cowboy or wants to be a cowboyon the weekend.
It's truly for the true bluecowboys, and I know that because
that's the customers that wehave.
It's about them, not about whatI want, it's not about me.
(19:56):
It's what they want and who'sbuying from us, and it's it's
rodeo guys and it's ranch guys,like real cowboys.
So that brand's obviouslydifferent than Allie D, which
Allie D not only attractscowgirls, but it also attracts a
lot of women who are notcowgirls but love the idea of
the cowgirl life and what werepresent as a brand, our values
(20:17):
, and they feel connected tothat when they wear our t-shirts
.
It says something about them,right?
So I hope this episode washelpful for you.
I want you to, right now foryour homework, just take a few
minutes and you can even like,go to your trusty chat GPT.
Talk to your little robotfriend and spill your guts about
(20:39):
who you feel like you can help.
And I want you to just justword vomit to chat GPT if that's
what you want to do.
You can also use and I want youto just just word vomit to chat
GBT If that's what you want todo.
You can also use like a journalor a notebook, okay, and just
get it all out.
And then, what's cool aboutchat GBT?
I do love it for some things.
You guys know I harp on youabout using it for your captions
because it's in your marketingmessaging, because it's so, it's
(21:04):
so obvious.
But when it comes tobrainstorming and organizing
thoughts, I think it can bereally helpful so you can say
like, hey, I sell this, this andthat I'm trying to figure out
exactly who I'm for Some of mytop selling products are this,
this and that?
Like, really set up a goodprompt so you're not just
getting a generic AI answer, butreally talk about all your
products, what they look like,how they can help people, why
you started like, give it thewhole shebang and be like and my
(21:26):
question for you is who am Ifor?
And I want it to be like one ortwo words, right, and very
specific words.
This is going to be really,really helpful for you.
Again, you can also justbrainstorm this, work on it on
your, on your own.
Join me inside moneymaker.
We start August 25th.
We'll work on it in there, butit's really, it must be done.
(21:47):
And, again, it's what's goingto separate you from being like
at the bottom of the barrel withall the other brands and
boutiques and product businessowners that are just trying to,
like you know, catch a fishevery once in a while.
To the people who are like atthe top, who are killing the
game.
They understand this, weunderstand this.
That's why I'm helping you,because without this, you're not
(22:10):
going to be able to rise.
Okay, we rise, we shine, wesell, we scale the seven figure
formula.
Oh, I'm so excited for you.
I hope this podcast was helpful.
Let me know.
Send me a DM.
Be like oh girl, I love thisepisode.
It's allydceo on Instagram orTikTok, but my DMs on TikTok get
really full and there's a lotof spammers, so Instagram's
(22:30):
easier.
So if you want to Instagram me,let me know.
You listened to this episode.
Let me know what you think.
I'm so excited for you to learnhow to do this and to get this
figured out for your ownbusiness because, honestly, this
is going to be game changingand you know what.
You know what else.
It's going to make everythingso much freaking easier because
you're going to know exactly whoyou're speaking to all the time
, and it's going to make yourproduct description writing
easier.
It's going to make your emailwriting.
(22:52):
It's going to make your websitecoffee Like.
Everything is going to becomeso much easier when you have
this nailed down, and thequestion will always be who are
we for?
And that's the like, theultimate question.
Once you have it answered,watch out, the floodgates are
going to open.
Okay, I love you.
We'll talk to you next episode.
Hello, welcome to the Ali D show.
Today's podcast is going to bea little bit different than
normal, because this is kind offun and I'm just going to try
this out and you guys, let meknow what you think.
You can shoot me a DM onInstagram and let me know if you
like this episode.
But I'm in the middle of doingsomething for my own brand.
I'm working a little bit onsome messaging and I thought,
(00:22):
ooh, as I'm, I'm literally inthe middle of this right,
working through it,brainstorming, making notes, uh,
you know, hashing things out,and I thought I'm going to stop
what I'm doing.
And I'm going to, and I'm goingto record a podcast on exactly
what I'm currently doing in myown business, because this is
going to be something that youmust do in your own businesses
If you really want to elevate,if you really want to build a
(00:42):
seven figure brand, which I knowyou freaking do.
That's why you're listening tomy podcast, because you're like,
yes, girl, let's freaking go,you need to do this work too.
So I have paused what I'mcurrently working on for my
brand to jump into this podcastto talk about behind the scenes
of exactly what's going on, soyou can start implementing this
for your own business too.
(01:03):
Very excited, okay.
So before I get into it, youguys, I have to let you know
that there is over 90 womeninside the money maker challenge
right now, ready to frickingroll, ready to change their
lives forever, ready to stopguessing exactly what they have
to do to build their own sevenfigure businesses.
Because, if you know, if you'vebeen listening to me on my
podcast or if you've beenwatching my content on social
(01:23):
media, I have a free trainingand challenge coming up.
We're starting on August 25th.
It's called Money Maker, andthis is where I'm going to be
breaking down my seven figureformula.
It's rise, shine, sell, scaleand it's exactly how you can
start building the frameworks.
You're 1 million percent goingto need to start doing five
(01:44):
figure plus per month in sales.
It all comes back to having theseven figure formula down and,
by the way, this is the formulathat I use every single day in
my own businesses.
I have multiple brands,multiple businesses.
They all use this framework.
It's what I teach my studentsthat have incredible results,
and now I'm going to be teachingit to you for free.
So jump insidemaker.
I'll drop the link in thedescription right now.
(02:06):
If you want to pause, look atthe description and you're like,
yes, girl, I'm in it'salidceocom slash challenge, or
the link is also in my bio onInstagram.
You can comment on any of myInstagram posts the word
challenge and I'll DM you thelink automatically with this
cool like automatic thing that Ihave an automation DM
(02:28):
automation.
So it's pretty exciting.
But, yes, and then I also justadded a moneymaker VIP tier, and
the VIP tier is extra cool somany of you have joined that,
even though I just literallylaunched it and inside VIP, in
addition to the 21 days oftraining that you'll have with
me, you'll also get to workdirectly with me every Tuesday
(02:52):
and Thursday on Q&A andimplementation.
So, as you're going through thechallenge, you have questions
about the training.
No one's going to have accessto me, okay, except if you're
inside VIP.
Then every Tuesday and Thursday, you can drop a note, a voice
note, to me inside telegramalley, I'm trying to implement X
, y and Z strategy.
I'm getting stuck on this, helpme, and I'll be like well,
(03:14):
let's, let's talk about it andwe'll talk about your business
and we'll get.
We'll have a really, reallygood uh time and working
experience together inside ofthe VIP tier Because, again,
it's going to be every Tuesdayand Thursday throughout the 21
day challenge, which I'm sofreaking excited about.
You guys want to know how muchit is.
It's $27 to join VIP.
Okay, like insane.
(03:35):
But my whole point is I reallywant as many women in our
industry to understand theseprinciples and to start using
them, because this is going tobe the whole game changer for
you.
Okay, so I've I've harped longenough on that.
I just really really want youto know that this is going on
because, again, game changer foryour business, it's going to be
so, so fun.
So, going back to my discussiontoday for the podcast, what I'm
(03:57):
in the middle of currentlybrainstorming for my own
business is who we're for.
You guys know I talk about thisall the time.
Who are you for?
Who are you for?
What is the identity?
What is the lifestyle?
This is the heartbeat of yourbusiness.
This is what everything willrevolve around.
This is what all your content,all your creative, all your
messaging, all your marketing,all your copy on your website,
(04:20):
all your product descriptions itall revolves around who you're
for.
And let me tell you most peoplecannot answer this question.
Most people cannot.
Well, let me reframe that.
Most people cannot accuratelyanswer this question.
Most people will say somethinglike oh, we're for the women who
(04:43):
are between the ages of 20 and40 who want something trendy and
cute.
If you're a boutique owner, ohyeah, our products are for moms,
okay.
Or our products are for, Idon't know, you know, women who
like city life.
Whatever the case may be, okay.
(05:04):
It's very, very generic, veryblah, very vanilla descriptions.
When you nail down who you'refor, everything is going to
change for your business,because what's going to happen
is these people are going toeasily identify with your brand,
(05:24):
and so many people make themistake of making their
marketing and their messagingall about the brand instead of
the customer.
I don't know how many times I'vehad to have the conversation
that when you're creating abrand, it's not about the brand,
it's about your customer andwhich in this world.
(05:45):
We call this our heroes.
Right, it's about our heroes,their stories, their lives, what
they want, their desires, theirdreams.
It's not your brand's dreams,okay, nobody cares about that.
They're not going to buy yourstuff because they want to make
your dream come true.
They're buying your stuffbecause they want to make their
dream come true.
(06:06):
This is the difference between abrand that blends in or a
boutique that blends in witheverybody else and the ones who
are on top.
They have made this cleardelineation on who they are for,
and the reason why I'm bringingthis up today is because every
year I like to reevaluate thisfor my own brand, to make sure
(06:27):
the messaging still feels good,it still feels on par, it's
still aligned with our customersand everything is just like the
well-oiled machine that I lovefor it to be.
So I am obsessed with thisstuff, obsessed with this, and,
as I was brainstorming, you knowI've been thinking about it for
the past week or so.
Are we still aligned?
I've seen, because the reasonwhy I'm asking myself this
(06:49):
question is because I've seen abig shift in my particular
market, which, if you don't know, ali D, my brand, one of my
brands, is a brand that'scatered to cowgirls, women who
love the Western lifestylelifestyle, and it always has
been.
Now, guys, in the last three tofour years, the Western life,
(07:10):
cowgirl lifestyle has becomeextremely popular.
As I'm sure you know, it usedto be very obscure, right, it
used to be really only likefound in Western stores or like,
I don't know, tractor supply,things like that.
Now you walk into anymainstream department store or
(07:33):
store, they have Western andcowgirl inspired items front and
center, because it's settlinglike hotcakes and this is what I
call the Yellowstone effect,which Yellowstone, if you don't
know, is a TV show that madeWestern life extremely fricking
(07:53):
popular almost overnight, and,as someone who's been in the
industry, it's something that Italk about with a lot of my
friends inside the Western worldand it's something that we know
like.
It is a fact.
When Yellowstone becameextremely popular, everyone
started to romanticize andalmost aspire to have that life,
(08:16):
that freedom, that boldness,that sassy, that spirit of the
West, the cowgirl spirit.
People wanted to feel that theyfelt connected to that, without
having to be on a ranch,without having to wake up and go
outside and muck stalls andlive a true cowgirl life.
(08:37):
They were obsessed with what itmeans to be a cowgirl, the
legend of the cowgirl, thelegend of the West wide open
spaces, blue skies, horizons, asfar as you can see.
This became very mainstream andright now, I would argue, is
more popular than it's ever beenin the history of cow girl,
(08:59):
cowboy life.
So, as I've been watching thistrend and watching the trend
with my own business, even frombuyers and customers.
I'm seeing how not only do westill have our true Western
companies purchasing from us,our stores and our customers,
but we have a whole new categoryof people that are purchasing
(09:23):
our items, whether it'scustomers or stores that have a
love for the Western life.
So, as I'm looking at ourbranding and who we're for, I'm
having this discussion withmyself and this is why I'm
bringing this literally live toyou, as I paused my discussion
with myself to bring this to you, because it's that important
(09:43):
and I want you to think aboutthis for your own business is
are we for cowgirls?
Right, like that's the questionwho are we for?
Are we for cowgirls or are wefor adventurous women, dreamers,
dreamers, trailblazers?
(10:10):
That's a whole differentcategory and a whole different
identifier than for cowgirls.
Can you see the difference?
Like if I told you my brand isfor cowgirls or I told you my
brand is for adventurous womenwho love the cowgirl spirit,
it's two totally different typesof messages.
Now, cowgirls relate to theadventurous woman who identifies
(10:33):
with cowgirl spirit, right,cowgirls relate to that and
regular women who aren'tcowgirls relate to that.
Some girl living in a suburb inDallas or living in a high-rise
in Los Angeles can identifywith that statement of for
adventurous women who love thecowgirl spirit or love the
mystique of the American cowgirl, or whatever the case may be.
(10:54):
Right, that's another question.
But the who it's for part isextremely important to your
business and your brand.
So if you have a boutique or abrand and you've been trying to
figure out who you are for, youneed to brainstorm this like in,
I want to say, in epicproportions.
(11:14):
It is so important.
So that's what I'm goingthrough right now.
Currently, as I see the brandgetting more and more mainstream
I know we're going to be insome major mainstream retailers
very soon.
I see this already, before it'shappening I want to make sure
the brand, the messaging, isreally connecting with the women
(11:34):
that buy our products.
Right, because it's not aboutthe brand, it's about them.
So women, adventurous women wholove the cowgirl spirit,
cowgirls, can identify that.
But if you're not a cowgirl,you wouldn't necessarily
identify with the message thatwe're for cowgirls.
(11:55):
Right, because you're like well, I'm not a cowgirl, so I guess
this isn't for me.
So I'm going to click off andfind messaging that does connect
with me, which just means I'madventurous, I'm romanticizing
the Western life.
It's a whole different thing.
But, as you can see, cowgirlscan relate to that.
But someone who's not a cowgirlwill not necessarily relate to
(12:17):
the messaging of we're forcowgirls.
So this is what I am workingthrough as we speak in real time
for my own brand and for mybusiness.
So for you, who are you for?
Let's talk about it for asecond.
Don't just tell me you're forlike a woman who's working a
(12:40):
nine to five.
Tell me you're for a corporatebaddie.
Right, that is a specificidentifier.
Let's say you sell like reallyfricking fabulous corporate
workwear.
Like you sell bold suits.
You sell power suits.
You're like you know the viberight, like sharp silhouettes,
(13:02):
very like traditional powerhousesuits.
The messaging of corporatebaddie is going to be way
stronger to the woman who's mostlikely to buy your style of
clothing, as opposed to likewomen who work nine to five jobs
.
Right, there's so manydifferent types of women who
(13:26):
work nine to five jobs and notall of them want to be corporate
baddies in a freaking sharpsuit that costs a thousand
dollars, right.
But if that's what you sell andyour messaging just says, oh
well, we just sell workwear, ohreally Okay.
Well, so does 8 million otherpeople sell workwear.
You're never going to attractthe right person who's most
(13:47):
likely to buy your $1,000pantsuit.
But if you say we're for, likethe corporate baddie, the
powerhouse, now that messagingis going to connect with the
woman who's more likely to buyyour suit and you're going to
sell way more freaking suitsbecause no one's going to stop
(14:09):
at we sell workwear and thenthey're going to look at your
page and they're going to gothis isn't workwear, this is a
thousand dollar suits.
And they're jumping off andthey're going somewhere else,
right, because the messaging'swrong.
So you're going to have allthese people who are not right
for your brand possibly endingup seeing your stuff and then
bouncing away because they'renot connecting with your who
(14:32):
you're for statement.
And on the flip side, when youget the who you're for statement
really clear and you make thatbridge of what you sell and who
you're for so freaking clear,guys, customers that are the
right fit, are going to beflocking to you like a moth to a
(14:54):
flame.
Going to be flocking to youlike a moth to a flame and
they're going to be adding tocart and checking out on the
regular because they feel soconnected with exactly what you
describe is them, first of all,like women who identify again,
let's use the corporate badexample, women who identify with
that corporate baddiepowerhouse boardroom like slick
ponytail.
(15:15):
Baddie powerhouse boardroomlike slick ponytail, freaking
black briefcase here to go.
You know the woman, right, I'mjust picturing like the most
fabulous woman right now.
That woman if that's who's goingto buy your stuff, you got to
speak to her in your messaging.
You can't be generic and justsay work, wear or nine to fivers
, because some nine to fiversthey ain't wearing that.
(15:39):
Maybe they're wearing, like youknow, khakis and polos and
jeans or whatever Scrubs, Idon't know.
But when you speak to the womanwho's going to make that
connection, they're going to gettheir little five-inch heels
and their briefcase and they'regoing to walk right across that
bridge that you built for themand then they're going to show
(16:01):
up at the doorstep of yourwebsite and they're going to be
like I'm spending all my moneyhere Because you built the
bridge as the brand.
You built the bridge directlyto her cute little heels and
she's walking over that bridgedirectly to your website.
This is why the who you're foris so important and it's again
(16:22):
why I'm in the middle of thisbrainstorming session for my own
brand.
Who are we for?
What women are going to walkover that bridge and have their
toes and their boots, orwhatever the case may be, at the
doorstep of my website, of ourbrand's website, and they're
going to knock on the door andthe door's going to open and
(16:43):
they're going to go.
Oh my gosh, I'm obsessed witheverything here.
That's our job.
That's that's you know what.
That's our only job as brands.
I don't care what anybody elseis saying.
Our only job as a brand is tomake that bridge so freaking
clear that they just flock toyou.
(17:05):
So again, if you haven't donethis for your own brand and your
messaging is still very generic, this is why things feel hard
for you, and we're gonna betalking about this, by the way,
inside moneymaker.
So if you're like Allie, I needyour eyes on my brand, jump in
moneymaker and get the frickingVIP upgrade.
Okay, cause we're going to betalking about this stuff.
Who are you for?
(17:26):
Get specific, picture yourpicture.
One person that you're like.
That is the exact woman that Iknow will buy my stuff.
Again, I don't care if you area product business where you're
a brand and you create products,you curate products.
(17:47):
You're a boutique and you buyproducts and you resell them.
Whatever the case may be, thereis a specific who that you are
for, and we got to figure thisstuff out.
Guys, I want this community, thetrendsetters that's what I call
us here in our community, weare the trendsetters.
I want the rest of the industryto look at us and go what the
(18:08):
heck are they doing?
Because they are crushingeverybody else and it's because
you're going to understand thisstuff, the stuff that people
don't take the time to learn.
The reason why brands andboutiques close down after six
months a year is because theydon't do this work, or they they
barely are squeaking by formaybe a year or two years and
(18:31):
not doing this work is thedifference between squeaking by
and building a million dollarcompany.
That's why I've been able tobuild a million.
That's why I can build amillion dollar company again and
again and again is because Iunderstand this work period.
This is not rocket science, thisis marketing.
This is being a business owner.
If you sell anything, you havecustomers and you have to know
(18:54):
who your customers are, becauseyou got to attract them to you,
and this is why the seven figureformula that you'll learn in
moneymaker is repeatable foranybody that sells products.
I don't care who you are if yousell products, it works for you
.
And it's actually what I'musing to develop a new brand
that's going to be launching inJanuary.
(19:15):
You guys will get to watch thatunfold.
This formula is insane.
So I use it for LED.
I use it for Rodeo Ranch, whichis another one of my brands.
If you haven't heard, this is acowboy brand.
You can look it up on Instagram.
It's rodeoranch, Okay, andyou'll see.
I think we have almost ahundred thousand followers.
This brand really, really good.
(19:35):
But this brand in particular isfor cowboys.
It's not for the guy living inthe city that maybe thinks he's
a cowboy or wants to be a cowboyon the weekend.
It's truly for the true bluecowboys, and I know that because
that's the customers that wehave.
It's about them, not about whatI want, it's not about me.
(19:56):
It's what they want and who'sbuying from us, and it's it's
rodeo guys and it's ranch guys,like real cowboys.
So that brand's obviouslydifferent than Allie D, which
Allie D not only attractscowgirls, but it also attracts a
lot of women who are notcowgirls but love the idea of
the cowgirl life and what werepresent as a brand, our values
(20:17):
, and they feel connected tothat when they wear our t-shirts
.
It says something about them,right?
So I hope this episode washelpful for you.
I want you to, right now foryour homework, just take a few
minutes and you can even like,go to your trusty chat GPT.
Talk to your little robotfriend and spill your guts about
(20:39):
who you feel like you can help.
And I want you to just justword vomit to chat GPT if that's
what you want to do.
You can also use and I want youto just just word vomit to chat
GBT If that's what you want todo.
You can also use like a journalor a notebook, okay, and just
get it all out.
And then, what's cool aboutchat GBT?
I do love it for some things.
You guys know I harp on youabout using it for your captions
because it's in your marketingmessaging, because it's so, it's
(21:04):
so obvious.
But when it comes tobrainstorming and organizing
thoughts, I think it can bereally helpful so you can say
like, hey, I sell this, this andthat I'm trying to figure out
exactly who I'm for Some of mytop selling products are this,
this and that?
Like, really set up a goodprompt so you're not just
getting a generic AI answer, butreally talk about all your
products, what they look like,how they can help people, why
you started like, give it thewhole shebang and be like and my
(21:26):
question for you is who am Ifor?
And I want it to be like one ortwo words, right, and very
specific words.
This is going to be really,really helpful for you.
Again, you can also justbrainstorm this, work on it on
your, on your own.
Join me inside moneymaker.
We start August 25th.
We'll work on it in there, butit's really, it must be done.
(21:47):
And, again, it's what's goingto separate you from being like
at the bottom of the barrel withall the other brands and
boutiques and product businessowners that are just trying to,
like you know, catch a fishevery once in a while.
To the people who are like atthe top, who are killing the
game.
They understand this, weunderstand this.
That's why I'm helping you,because without this, you're not
(22:10):
going to be able to rise.
Okay, we rise, we shine, wesell, we scale the seven figure
formula.
Oh, I'm so excited for you.
I hope this podcast was helpful.
Let me know.
Send me a DM.
Be like oh girl, I love thisepisode.
It's allydceo on Instagram orTikTok, but my DMs on TikTok get
really full and there's a lotof spammers, so Instagram's
(22:30):
easier.
So if you want to Instagram me,let me know.
You listened to this episode.
Let me know what you think.
I'm so excited for you to learnhow to do this and to get this
figured out for your ownbusiness because, honestly, this
is going to be game changingand you know what.
You know what else.
It's going to make everythingso much freaking easier because
you're going to know exactly whoyou're speaking to all the time
, and it's going to make yourproduct description writing
easier.
It's going to make your emailwriting.
(22:52):
It's going to make your websitecoffee Like.
Everything is going to becomeso much easier when you have
this nailed down, and thequestion will always be who are
we for?
And that's the like, theultimate question.
Once you have it answered,watch out, the floodgates are
going to open.
Okay, I love you.
We'll talk to you next episode.
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