August 28, 2025 • 19 mins
The digital landscape has fundamentally changed, yet many business owners haven't adjusted their strategies accordingly. Welcome to the new age of social media.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, welcome to the Allie D Show.
I'm really excited to maketoday's episode because it's
really going to give you a stateof social media Maybe that's
what we'll call it the state ofsocial media in 2025, and what
it means for you and yourbusiness and how you need to be
thinking about it as you'retrying to grow and scale your
(00:20):
business using social media.
This is something that I'vebeen teaching really from the
beginning.
I always understood what socialmedia was really about and how
to get into people's feeds, andI remember early on when I
started using now has become mythree Bs strategy.
When I first started using thisstrategy, it really was almost
(00:43):
like a hack of the system for me, because up until then, social
media was really more of a placewhere people connected with old
friends or their cousins inother states or people they went
to college with or high schoolwith.
Social media was born from avery different place and a very
(01:04):
different use than what it isnow and this current day.
So I want to have thisconversation with you because I
don't know that many people arebreaking it down.
Simply, and, as someone whowants my trendsetters you to
always be at the top of theirgame.
You need to understand thisshift because everything is
(01:25):
going to go back to this now asyou're growing your business on
social media, and I want this atthe forefront of your mind of
how social media works now.
So, like I said, when I firstcreated the three Bs, it was
really a system that I had beenusing for years, and not only
myself, but I had taught otherbusiness owners just for fun you
know my peers how to really beseen using social media, because
(01:50):
what I was finding is you knowmy accounts, my different brands
were growing at a very rapidpace on social media and other
people weren't seeing that samesuccess because they were using
social media in a way thatreally.
I mean, quite frankly, it wasstarted for, but it wasn't
working for businesses becausebusinesses aren't people, right?
So it's not like people arefollowing us because they want
(02:13):
to reconnect with their longlost cousin, right?
We're just a random business.
So how and why should peopleconnect with us on social media
when social media is all aboutconnecting to people?
So this is where my bee scene,my first bee as in boy, my first
bee of the three bees, was bornbecause I almost hacked the
(02:36):
system back in the day when Irealized the way that I could
get our business posts intopeople's feeds that would like
us is by really just postingstuff that they would share with
a friend, and at the time itwas almost like, I think, you
had to like, copy the link andsend it via text message.
I don't even remember a sharebutton being around, but that
(02:57):
was the way you could kind ofget your brand noticed Because,
again, people were not followingbrands.
Back in the day, brands had avery hard time getting things up
and running because they didn'treally understand this concept
and they were just selling,selling, selling, selling.
Now, I hate to say it, some ofyou are still doing this and
it's why your social media isn'tdoing well, because you're
(03:18):
posting like you're a brandinstead of injecting yourself
into the conversation andorganically getting people to
find your business.
Okay, so that sounded like abunch of jargon.
What that means is social mediahas now shifted from being
social media.
Let me see what Sally Sue'sdoing from high school.
Let me connect with my oldfriends.
(03:38):
Oh, my gosh, we went tokindergarten together.
Oh, here's my cousin in Ohio.
What are they up to?
Oh, let me follow you know oneof my favorite athletes or
whatever it could be.
Now and this really started withthe rise of TikTok Now, instead
of social media platformsfeeding you content from people
that you're connected to orfollowing, they're feeding you
(04:01):
content that they know fromstudying you with their
wackadoodle algorithms and theirAI systems.
We all are like, basically abunch of data codes to them,
okay, and they have figured outhow to hack our systems as
people and serve us individuallythings that they think that we
(04:21):
would like based on our behavioron their platforms, other
platforms.
You know how they follow us allaround our phones, all the
things.
So social media now hastransformed into and I've heard
Gary Vee use this term, I heardanother social media person use
this term interest media.
(04:41):
So social media has transformedfrom social media being social,
connecting with people longlost friends, to interest media.
You're going on social mediabecause it's feeding you things
constantly that you would beinterested in.
It don't care if you followthem or not, right, which is
kind of why follower count isgetting less and less important.
(05:04):
Really, the only thing followercount gives you a little bit is
some credibility and somesocial proof If you're a
business, right.
If you have like 10 followers,it's like Ooh, I don't know if
this is a real business, asopposed to if you have, you know
, a hundred or a thousandfollowers.
People are like, oh, okay, thisis a legitimate business.
I really think that's the onlyreason why you need to grow your
follower count, because it doesgive you credibility and there
(05:26):
is still that chance that you'llget into.
What is it like?
One percent of their feeds?
Right, but how you get intoyour people's feeds on a regular
basis so they see you over andover and over again, is you hack
the system using interestsbecause it's interest media?
Think about it.
When you're scrolling oninstagram, the content you're
(05:46):
scrolling on Instagram, thecontent you're seeing is mainly
like.
If you go to like the reelspage, let's say, you see a funny
reel and you click on that andyou watch that reel and you
swipe up.
The next reel is the same kindof content, and the next reel
and the next reel and the nextreel and the next thing you know
you spent 30 minutes scrollingwatching random reels and
everyone is like more dialedinto what you like and it's and
it's.
You know.
If you don't like it and youscroll past it, well, then it
(06:07):
now knows that you don't likedog videos, you like cat videos,
and so it's going to give youmore cat videos because it's
noticed you've been watching allthe cat videos, right?
Or it sees you sending thevideos and the DMs to people
Like, for example, let's talkabout my Instagram feed, it's
pretty much all mom contentbecause.
Or like parenting, like funnyparenting stuff, cause that's
(06:30):
what me and my husband send backto each other all the time.
Like there was a funny videothat I saw last night where it
was like a goose and he wasdoing that.
What is that singer?
I can't Coolio.
I think it is when he's like,you know, like that, like rap
that he does, that's so fast.
And it was a goose that wasdoing that.
Where he's like, you know, likethat like rap that he does
that's so fast.
And it was a goose that wasdoing that.
And it was like my daughter,you know, from the morning she,
(06:51):
from the moment she wakes up tothe time she goes to bed, and
like that is the phase that mydaughter's in right now is she's
just chatty, chatty, chatty,chatty, chatty, chatty, chatty,
kathy all the time.
And so, sending that video,it's a mom.
It's a funny mom parentingvideo and literally that's what
my feed is all about Now.
Tiktok was the first toimplement this right.
(07:12):
Tiktok is the place thatbirthed this idea of how we get
people on these platforms moreis by feeding them content
around their interests insteadof around you.
Know what their best friendfrom 10 years ago is eating for
lunch?
They found that that contentwasn't performing well and it
(07:33):
wasn't keeping people on theirplatforms, so TikTok figured out
to make this like a drug, sopeople stay on our platform.
We are going to have a neverending source of entertainment
dialed into exactly you, thehuman, what you like.
You, specifically your DNA, andevery single person's algorithm
(07:54):
is different.
So here's where this isimportant for you and your
business.
When you know what your idealcustomer's interests are, when
you can hack their DNA codes andyou know the things that
they're going to watch, you makevideos that follow those codes.
(08:16):
Okay, you make videos thatfollow those codes, okay.
So for me, example, my idealcustomer is someone who and
we've talked about this in thelast episode how I may be
tweaking this, but just forexample's sake, my ideal
customer is a woman that livesthe Western lifestyle cowgirl
country life, okay, so I'm notjust going to post product
(08:37):
pictures 24-7, especially in thegrowth stage when I'm trying to
get more visible and people tofind my brand for the first time
.
I'm not going to just post abunch of products, because
that's not telling the algorithmenough about who I'm looking
for and it's also notentertaining, right?
And the algorithm's number onejob is to entertain people.
(08:59):
It's to entertain their guests.
You are the guest.
So instead, what you do andwhat we do, if you go to any of
my brands pages you can go to atAllie D Brand or at rodeoranch,
and you can see this in realtime what we do is we pump out
content that's something thatthey would laugh at or think is
funny or share with a friend ona DM, right, like, maybe it's a
(09:23):
funny joke about what it's likeowning horses, maybe it's and
that was one of, you know, ourbiggest memes that we've done
recently, or maybe it's, youknow something about like.
When you leave the like, ifyou're, if you're a country
person and you're filling upwater tubs for your animals,
sometimes you'll put the hose inand you'll forget the water's
(09:43):
filling up and you'll go off todo something else and then you
realize, oh my God, the water'soverflowing and you flooded your
barn.
That is a very niche thing, butmy ideal customer has done that
so many times and so they seesomething like a piece of
content, like that.
It's going to resonate withthem, they're going to save it,
they're going to share it to alltheir horse girl friends that
have done that exact thing.
(10:04):
And this is where I always say,like with my clients or in any
of my programs, or if you'regoing to be inside Money Maker
with me starting on Monday,which, by the time this podcast
airs, we will be in the firstday or two of Moneymaker and the
doors are going to close.
So if you haven't alreadyjumped in right now, pause this
podcast and go jump in, becausewe're getting started and it is
(10:25):
my free 21 days of trainingwhere we're going to dive into
all this stuff, right, the nittygritty of what it really takes
to grow your business.
What it really takes to growyour business.
But this is why, in all of myprograms, I am so like
annoyingly on you about what arethe interests of your ideal
(10:45):
customer, because if you don'thave that nailed down, you will
not grow.
On social media period, becauseyour stuff won't get into the
feeds and your people will neverfind you.
Because the algorithms are notposting or are not pushing
product pictures because it'sboring.
Okay, and they don't wantboring, and you know why.
At the end of the day, theywant the more you're on there,
(11:09):
the more ads they can serve you,and the more ads they can serve
you, the more money they make.
That's how they make theirmoney.
It's from ads and peoplewatching ads.
So you staying on theirplatforms means more eyeballs
that they can serve ads to, andthat's how they make their money
.
So if you're not playing thegame, they're not going to
support you, and this is nothingpersonal.
(11:32):
This is the way it is.
This is business.
So your content strategy mustbegin with how do I entertain my
people?
Because that's how I'm going toget on the feeds in the first
place, and this is where thisinterest media concept comes
from and why you really got toget this.
You really got to get thisBecause, without understanding
(11:54):
this concept, you really got toget this, because without
understanding this concept, it'sjust a losing game.
I hate to say it, I really do.
I wish it was as easy as it wasin 2015, when you could just
post something on the internetor post a product and it would
sell out, because that was a newconcept back then right,
posting on socials and seeing aproduct be able to buy it online
(12:17):
.
Remember, guys, that was allnew then.
Now we're 15 years into thegame here, people are smarter
and the way social media worksis different, and people aren't
going to see your stuff unlessyou play this game.
So here's what I want you to doright now Think about five
things that you could post thatyour ideal customer is going to
(12:42):
find engaging, interesting,funny, inspirational.
It has to entertain them in someway.
Now, entertainment doesn't meanperformative, like I'm putting
on a goofy costume and I'mrunning around and doing
something wild.
It could just be aninspirational quote that you
know your customers are going toresonate with, and I was just
(13:03):
having this conversation insideVIP today with one of my girls
where it's funny because mycustomers love funny humor and
it's probably because I lovefunny humor.
I don't know.
There's always a connectionthere with the owner, right?
But not that everyone doesn'tlove funny humor, but funny
(13:23):
content Like I love funny jokes,funny memes.
It's what I share, and so do mycustomers.
So the bulk of my content thatreally freaking pops off is
funny memes that I know they'regoing to like that are around
like country, horse, westerngirl lifestyle.
Okay, now I have a woman that Iwork with who were in similar
(13:46):
niches, but her customers, theylove and engage with more
inspirational style posts.
There's no right or wrong, wedon't care, it's what our
customer likes, that's what wecare about.
So the posts that work for herbetter are ones that are more
inspiring, that make them feelsome type of way an emotion like
(14:07):
a deeper, like a, almost like atearjerker, right.
Whereas my customers, wheneverwe try that, they don't really
resonate with that and that'sfine, right, they resonate with
the funny, like here's what it'slike to be a horse girl, you
know.
And so the bottom line isthat's okay, we don't judge what
(14:33):
they resonate with, we justwant them to resonate, okay,
this is the whole key here andyou need to test different
things and you need to be okaywith things flopping and some
things working and thendissecting it and going wait,
why did this meme work and thismeme flopped?
If you don't know what a meme is, a meme is just like a funny or
(14:54):
a quote.
I just use the word memebroadly, but it's basically like
it could be a quote, it couldbe a joke, it could be like a
funny picture with, like the catwho's like.
This is my vibes when I show upat the office on a Monday
morning and it's like the catsleeping or something.
You know that's a meme.
Okay, that's what I call a meme.
So it's important for you totry different styles of content,
(15:16):
put it out there and then lookat the data, evaluate it and go
Ooh, I noticed that I posted acat meme, like a dog meme and a
work-life meme and the work-lifememe really popped off and no
one really cared about the dogor cat stuff, even though I like
dog or cats.
That's interesting that mycustomers didn't like that or
(15:38):
they don't resonate with that.
So I'm going to stick with thework memes and I mean this is
kind of a bad example becauseyou should know whether your
customers are going to like dogsor cats or work.
But it's just to give you likea broad example.
So you get there's differentbuckets that you need to test
and let's say let's say you selldog collars.
(15:58):
Okay, this is going to be agood example.
Let's say you sell dog collarsand you make the cutest dog
collars in the worldCongratulations, your products
are amazing.
You can't get anybody to findyour dog collar business.
What I would immediately startdoing is make dog memes.
Okay, so we're either makingfunny dog memes or we're making
(16:19):
inspirational dog memes, likememes that make you feel like,
oh, you know.
Or memes that you go, oh, myGod, this is so funny, right?
That's kind of how people areentertained they're either
laughing or they're crying.
Okay, so we want to make themfeel something, though.
So you see, as the dog collarowner, that all your funny dog
stuff is popping off, but butthe like, more inspirational,
(16:43):
sad dog stuff isn't popping off.
So now you have data to know.
Okay, my customer actually isgoing to like more of this, so
you just produce more of that.
And then you create this machineof like never ending visibility
, because you always are pumpingout the right type of content
to get into these people's feeds.
And then what happens is theysee your posts and they see them
multiple times.
(17:03):
They come to your little socialmedia profile page, they see
that you sell dog collars andthey're going to buy a dog
collar from you, because youmake them laugh, and that's how
this works.
So social media is not socialmedia anymore.
Social media is now interestmedia.
List out five to 10 intereststhat you know your ideal
(17:23):
customer has.
Maybe it's health, maybe it'snutrition, maybe it's horses,
maybe it's workout programs, Idon't know.
Whatever the case is for youand your business, it can't just
be your products.
And that is the whole lesson Iwant you to take away from this
episode today, which is probablyone of the most important
episodes I've made in a while,because it really helps you
(17:45):
understand the nitty gritty ofcontent.
And I just happened to be aheadof the game and I happened to
figure out the hack years ago,and it's why I can now teach it
to all of my girls, because notonly has it worked for me for
years, but it has helpedmultiple businesses go from
totally being invisible toactually getting engagement, and
(18:05):
this is the whole way that youneed to have that big swell of
people finding your stuff.
So again, don't forget, jumpinside Moneymaker.
If you're already in, you needto upgrade to VIP, because if
you've been wanting to workdirectly with me inside VIP,
we're going to meet everyTuesday and Thursday during the
challenge and I'm going to tellyou exactly how to implement
(18:27):
what you're learning, and if youhave any questions, you'll be
able to ask me there.
So it's going to be super fun.
So I'll drop the link in thispodcast episode so you can get
inside Moneymaker and get inright away, guys, because the
doors are going to close.
They may already be closed, butI'll leave them open for a
couple of days, since I knowthat this podcast is airing on
Tuesday.
I may even drop this podcast onMonday.
(18:48):
That way, you have the time,but get in right away.
And if you can't, just DM meand be like Allie I heard on the
podcast, I missed it and I'llpop you in.
Okay, don't tell anybody elsethat.
That's just our little secretfor the podcast listeners.
If it's any time next week andyou want in the challenge, send
me a DM on Instagram if thedoors are already closed and
I'll just, like, secretly, addyou in because you're my podcast
(19:09):
listeners and I love you.
All right, so again, thank youfor this episode.
Please do the work.
Do the work Five to 10 thingsthat you know your customers are
going to have interest in andwatch the floodgates open.
Bye.
Hey, welcome to the Allie D Show.
I'm really excited to maketoday's episode because it's
really going to give you a stateof social media Maybe that's
what we'll call it the state ofsocial media in 2025, and what
it means for you and yourbusiness and how you need to be
thinking about it as you'retrying to grow and scale your
(00:20):
business using social media.
This is something that I'vebeen teaching really from the
beginning.
I always understood what socialmedia was really about and how
to get into people's feeds, andI remember early on when I
started using now has become mythree Bs strategy.
When I first started using thisstrategy, it really was almost
(00:43):
like a hack of the system for me, because up until then, social
media was really more of a placewhere people connected with old
friends or their cousins inother states or people they went
to college with or high schoolwith.
Social media was born from avery different place and a very
(01:04):
different use than what it isnow and this current day.
So I want to have thisconversation with you because I
don't know that many people arebreaking it down.
Simply, and, as someone whowants my trendsetters you to
always be at the top of theirgame.
You need to understand thisshift because everything is
(01:25):
going to go back to this now asyou're growing your business on
social media, and I want this atthe forefront of your mind of
how social media works now.
So, like I said, when I firstcreated the three Bs, it was
really a system that I had beenusing for years, and not only
myself, but I had taught otherbusiness owners just for fun you
know my peers how to really beseen using social media, because
(01:50):
what I was finding is you knowmy accounts, my different brands
were growing at a very rapidpace on social media and other
people weren't seeing that samesuccess because they were using
social media in a way thatreally.
I mean, quite frankly, it wasstarted for, but it wasn't
working for businesses becausebusinesses aren't people, right?
So it's not like people arefollowing us because they want
(02:13):
to reconnect with their longlost cousin, right?
We're just a random business.
So how and why should peopleconnect with us on social media
when social media is all aboutconnecting to people?
So this is where my bee scene,my first bee as in boy, my first
bee of the three bees, was bornbecause I almost hacked the
(02:36):
system back in the day when Irealized the way that I could
get our business posts intopeople's feeds that would like
us is by really just postingstuff that they would share with
a friend, and at the time itwas almost like, I think, you
had to like, copy the link andsend it via text message.
I don't even remember a sharebutton being around, but that
(02:57):
was the way you could kind ofget your brand noticed Because,
again, people were not followingbrands.
Back in the day, brands had avery hard time getting things up
and running because they didn'treally understand this concept
and they were just selling,selling, selling, selling.
Now, I hate to say it, some ofyou are still doing this and
it's why your social media isn'tdoing well, because you're
(03:18):
posting like you're a brandinstead of injecting yourself
into the conversation andorganically getting people to
find your business.
Okay, so that sounded like abunch of jargon.
What that means is social mediahas now shifted from being
social media.
Let me see what Sally Sue'sdoing from high school.
Let me connect with my oldfriends.
(03:38):
Oh, my gosh, we went tokindergarten together.
Oh, here's my cousin in Ohio.
What are they up to?
Oh, let me follow you know oneof my favorite athletes or
whatever it could be.
Now and this really started withthe rise of TikTok Now, instead
of social media platformsfeeding you content from people
that you're connected to orfollowing, they're feeding you
(04:01):
content that they know fromstudying you with their
wackadoodle algorithms and theirAI systems.
We all are like, basically abunch of data codes to them,
okay, and they have figured outhow to hack our systems as
people and serve us individuallythings that they think that we
(04:21):
would like based on our behavioron their platforms, other
platforms.
You know how they follow us allaround our phones, all the
things.
So social media now hastransformed into and I've heard
Gary Vee use this term, I heardanother social media person use
this term interest media.
(04:41):
So social media has transformedfrom social media being social,
connecting with people longlost friends, to interest media.
You're going on social mediabecause it's feeding you things
constantly that you would beinterested in.
It don't care if you followthem or not, right, which is
kind of why follower count isgetting less and less important.
(05:04):
Really, the only thing followercount gives you a little bit is
some credibility and somesocial proof If you're a
business, right.
If you have like 10 followers,it's like Ooh, I don't know if
this is a real business, asopposed to if you have, you know
, a hundred or a thousandfollowers.
People are like, oh, okay, thisis a legitimate business.
I really think that's the onlyreason why you need to grow your
follower count, because it doesgive you credibility and there
(05:26):
is still that chance that you'llget into.
What is it like?
One percent of their feeds?
Right, but how you get intoyour people's feeds on a regular
basis so they see you over andover and over again, is you hack
the system using interestsbecause it's interest media?
Think about it.
When you're scrolling oninstagram, the content you're
(05:46):
scrolling on Instagram, thecontent you're seeing is mainly
like.
If you go to like the reelspage, let's say, you see a funny
reel and you click on that andyou watch that reel and you
swipe up.
The next reel is the same kindof content, and the next reel
and the next reel and the nextreel and the next thing you know
you spent 30 minutes scrollingwatching random reels and
everyone is like more dialedinto what you like and it's and
it's.
You know.
If you don't like it and youscroll past it, well, then it
(06:07):
now knows that you don't likedog videos, you like cat videos,
and so it's going to give youmore cat videos because it's
noticed you've been watching allthe cat videos, right?
Or it sees you sending thevideos and the DMs to people
Like, for example, let's talkabout my Instagram feed, it's
pretty much all mom contentbecause.
Or like parenting, like funnyparenting stuff, cause that's
(06:30):
what me and my husband send backto each other all the time.
Like there was a funny videothat I saw last night where it
was like a goose and he wasdoing that.
What is that singer?
I can't Coolio.
I think it is when he's like,you know, like that, like rap
that he does, that's so fast.
And it was a goose that wasdoing that.
Where he's like, you know, likethat like rap that he does
that's so fast.
And it was a goose that wasdoing that.
And it was like my daughter,you know, from the morning she,
(06:51):
from the moment she wakes up tothe time she goes to bed, and
like that is the phase that mydaughter's in right now is she's
just chatty, chatty, chatty,chatty, chatty, chatty, chatty,
kathy all the time.
And so, sending that video,it's a mom.
It's a funny mom parentingvideo and literally that's what
my feed is all about Now.
Tiktok was the first toimplement this right.
(07:12):
Tiktok is the place thatbirthed this idea of how we get
people on these platforms moreis by feeding them content
around their interests insteadof around you.
Know what their best friendfrom 10 years ago is eating for
lunch?
They found that that contentwasn't performing well and it
(07:33):
wasn't keeping people on theirplatforms, so TikTok figured out
to make this like a drug, sopeople stay on our platform.
We are going to have a neverending source of entertainment
dialed into exactly you, thehuman, what you like.
You, specifically your DNA, andevery single person's algorithm
(07:54):
is different.
So here's where this isimportant for you and your
business.
When you know what your idealcustomer's interests are, when
you can hack their DNA codes andyou know the things that
they're going to watch, you makevideos that follow those codes.
(08:16):
Okay, you make videos thatfollow those codes, okay.
So for me, example, my idealcustomer is someone who and
we've talked about this in thelast episode how I may be
tweaking this, but just forexample's sake, my ideal
customer is a woman that livesthe Western lifestyle cowgirl
country life, okay, so I'm notjust going to post product
(08:37):
pictures 24-7, especially in thegrowth stage when I'm trying to
get more visible and people tofind my brand for the first time
.
I'm not going to just post abunch of products, because
that's not telling the algorithmenough about who I'm looking
for and it's also notentertaining, right?
And the algorithm's number onejob is to entertain people.
(08:59):
It's to entertain their guests.
You are the guest.
So instead, what you do andwhat we do, if you go to any of
my brands pages you can go to atAllie D Brand or at rodeoranch,
and you can see this in realtime what we do is we pump out
content that's something thatthey would laugh at or think is
funny or share with a friend ona DM, right, like, maybe it's a
(09:23):
funny joke about what it's likeowning horses, maybe it's and
that was one of, you know, ourbiggest memes that we've done
recently, or maybe it's, youknow something about like.
When you leave the like, ifyou're, if you're a country
person and you're filling upwater tubs for your animals,
sometimes you'll put the hose inand you'll forget the water's
(09:43):
filling up and you'll go off todo something else and then you
realize, oh my God, the water'soverflowing and you flooded your
barn.
That is a very niche thing, butmy ideal customer has done that
so many times and so they seesomething like a piece of
content, like that.
It's going to resonate withthem, they're going to save it,
they're going to share it to alltheir horse girl friends that
have done that exact thing.
(10:04):
And this is where I always say,like with my clients or in any
of my programs, or if you'regoing to be inside Money Maker
with me starting on Monday,which, by the time this podcast
airs, we will be in the firstday or two of Moneymaker and the
doors are going to close.
So if you haven't alreadyjumped in right now, pause this
podcast and go jump in, becausewe're getting started and it is
(10:25):
my free 21 days of trainingwhere we're going to dive into
all this stuff, right, the nittygritty of what it really takes
to grow your business.
What it really takes to growyour business.
But this is why, in all of myprograms, I am so like
annoyingly on you about what arethe interests of your ideal
(10:45):
customer, because if you don'thave that nailed down, you will
not grow.
On social media period, becauseyour stuff won't get into the
feeds and your people will neverfind you.
Because the algorithms are notposting or are not pushing
product pictures because it'sboring.
Okay, and they don't wantboring, and you know why.
At the end of the day, theywant the more you're on there,
(11:09):
the more ads they can serve you,and the more ads they can serve
you, the more money they make.
That's how they make theirmoney.
It's from ads and peoplewatching ads.
So you staying on theirplatforms means more eyeballs
that they can serve ads to, andthat's how they make their money
.
So if you're not playing thegame, they're not going to
support you, and this is nothingpersonal.
(11:32):
This is the way it is.
This is business.
So your content strategy mustbegin with how do I entertain my
people?
Because that's how I'm going toget on the feeds in the first
place, and this is where thisinterest media concept comes
from and why you really got toget this.
You really got to get thisBecause, without understanding
(11:54):
this concept, you really got toget this, because without
understanding this concept, it'sjust a losing game.
I hate to say it, I really do.
I wish it was as easy as it wasin 2015, when you could just
post something on the internetor post a product and it would
sell out, because that was a newconcept back then right,
posting on socials and seeing aproduct be able to buy it online
(12:17):
.
Remember, guys, that was allnew then.
Now we're 15 years into thegame here, people are smarter
and the way social media worksis different, and people aren't
going to see your stuff unlessyou play this game.
So here's what I want you to doright now Think about five
things that you could post thatyour ideal customer is going to
(12:42):
find engaging, interesting,funny, inspirational.
It has to entertain them in someway.
Now, entertainment doesn't meanperformative, like I'm putting
on a goofy costume and I'mrunning around and doing
something wild.
It could just be aninspirational quote that you
know your customers are going toresonate with, and I was just
(13:03):
having this conversation insideVIP today with one of my girls
where it's funny because mycustomers love funny humor and
it's probably because I lovefunny humor.
I don't know.
There's always a connectionthere with the owner, right?
But not that everyone doesn'tlove funny humor, but funny
(13:23):
content Like I love funny jokes,funny memes.
It's what I share, and so do mycustomers.
So the bulk of my content thatreally freaking pops off is
funny memes that I know they'regoing to like that are around
like country, horse, westerngirl lifestyle.
Okay, now I have a woman that Iwork with who were in similar
(13:46):
niches, but her customers, theylove and engage with more
inspirational style posts.
There's no right or wrong, wedon't care, it's what our
customer likes, that's what wecare about.
So the posts that work for herbetter are ones that are more
inspiring, that make them feelsome type of way an emotion like
(14:07):
a deeper, like a, almost like atearjerker, right.
Whereas my customers, wheneverwe try that, they don't really
resonate with that and that'sfine, right, they resonate with
the funny, like here's what it'slike to be a horse girl, you
know.
And so the bottom line isthat's okay, we don't judge what
(14:33):
they resonate with, we justwant them to resonate, okay,
this is the whole key here andyou need to test different
things and you need to be okaywith things flopping and some
things working and thendissecting it and going wait,
why did this meme work and thismeme flopped?
If you don't know what a meme is, a meme is just like a funny or
(14:54):
a quote.
I just use the word memebroadly, but it's basically like
it could be a quote, it couldbe a joke, it could be like a
funny picture with, like the catwho's like.
This is my vibes when I show upat the office on a Monday
morning and it's like the catsleeping or something.
You know that's a meme.
Okay, that's what I call a meme.
So it's important for you totry different styles of content,
(15:16):
put it out there and then lookat the data, evaluate it and go
Ooh, I noticed that I posted acat meme, like a dog meme and a
work-life meme and the work-lifememe really popped off and no
one really cared about the dogor cat stuff, even though I like
dog or cats.
That's interesting that mycustomers didn't like that or
(15:38):
they don't resonate with that.
So I'm going to stick with thework memes and I mean this is
kind of a bad example becauseyou should know whether your
customers are going to like dogsor cats or work.
But it's just to give you likea broad example.
So you get there's differentbuckets that you need to test
and let's say let's say you selldog collars.
(15:58):
Okay, this is going to be agood example.
Let's say you sell dog collarsand you make the cutest dog
collars in the worldCongratulations, your products
are amazing.
You can't get anybody to findyour dog collar business.
What I would immediately startdoing is make dog memes.
Okay, so we're either makingfunny dog memes or we're making
(16:19):
inspirational dog memes, likememes that make you feel like,
oh, you know.
Or memes that you go, oh, myGod, this is so funny, right?
That's kind of how people areentertained they're either
laughing or they're crying.
Okay, so we want to make themfeel something, though.
So you see, as the dog collarowner, that all your funny dog
stuff is popping off, but butthe like, more inspirational,
(16:43):
sad dog stuff isn't popping off.
So now you have data to know.
Okay, my customer actually isgoing to like more of this, so
you just produce more of that.
And then you create this machineof like never ending visibility
, because you always are pumpingout the right type of content
to get into these people's feeds.
And then what happens is theysee your posts and they see them
multiple times.
(17:03):
They come to your little socialmedia profile page, they see
that you sell dog collars andthey're going to buy a dog
collar from you, because youmake them laugh, and that's how
this works.
So social media is not socialmedia anymore.
Social media is now interestmedia.
List out five to 10 intereststhat you know your ideal
(17:23):
customer has.
Maybe it's health, maybe it'snutrition, maybe it's horses,
maybe it's workout programs, Idon't know.
Whatever the case is for youand your business, it can't just
be your products.
And that is the whole lesson Iwant you to take away from this
episode today, which is probablyone of the most important
episodes I've made in a while,because it really helps you
(17:45):
understand the nitty gritty ofcontent.
And I just happened to be aheadof the game and I happened to
figure out the hack years ago,and it's why I can now teach it
to all of my girls, because notonly has it worked for me for
years, but it has helpedmultiple businesses go from
totally being invisible toactually getting engagement, and
(18:05):
this is the whole way that youneed to have that big swell of
people finding your stuff.
So again, don't forget, jumpinside Moneymaker.
If you're already in, you needto upgrade to VIP, because if
you've been wanting to workdirectly with me inside VIP,
we're going to meet everyTuesday and Thursday during the
challenge and I'm going to tellyou exactly how to implement
(18:27):
what you're learning, and if youhave any questions, you'll be
able to ask me there.
So it's going to be super fun.
So I'll drop the link in thispodcast episode so you can get
inside Moneymaker and get inright away, guys, because the
doors are going to close.
They may already be closed, butI'll leave them open for a
couple of days, since I knowthat this podcast is airing on
Tuesday.
I may even drop this podcast onMonday.
(18:48):
That way, you have the time,but get in right away.
And if you can't, just DM meand be like Allie I heard on the
podcast, I missed it and I'llpop you in.
Okay, don't tell anybody elsethat.
That's just our little secretfor the podcast listeners.
If it's any time next week andyou want in the challenge, send
me a DM on Instagram if thedoors are already closed and
I'll just, like, secretly, addyou in because you're my podcast
(19:09):
listeners and I love you.
All right, so again, thank youfor this episode.
Please do the work.
Do the work Five to 10 thingsthat you know your customers are
going to have interest in andwatch the floodgates open.
Bye.
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