Ep 99: From Invisible to Irresistible - How to get the right customers to know you exist

Ever feel like you're shouting into the void with your business, wondering why your perfect customers aren't finding you? You're not alone and this episode is for you.

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Episode Transcript

Speaker 1 (00:00):
Hey, welcome to the Ali D show.
Today's episode is going tolook a little bit different.
What I'm going to do is giveyou a sneak peek inside the
money maker challenge that I'mrunning right now.
This is a 21 day free trainingand challenge.
I'm sure you've heard me talkabout that.
We are currently in the middleof and I thought I would drop in
here the day six training,because this is such a powerful

(00:23):
training that I know so many ofmy listeners out there struggle
with this exact topic.
And what I'm going to befocusing on in this training and
what I'm teaching the moneymakers is how to have your ideal
customers know that you exist,how to be seen by them.
How are they going to know thatyou're out there in the first
place, going to know that you'reout there in the first place?

(00:48):
Visibility and recognition thatyou are out there is one of the
main things that y'all strugglewith.
So I basically figured out howto hack the algorithm to make
sure that people your idealcustomer knows you're out there,
so they know you are like hey,I have the best products for you
ever in the entire world.
I know it can be frustratingwhen you know that right, but

(01:09):
you just can't reach the rightpeople.
This is what we're talkingabout in day six of Moneymaker,
so I'm going to drop the audiotraining right here, right now.
Welcome to day six of Moneymaker.
Hope everyone's having anincredible day.
We have officially wrapped upthe rise portion of my
seven-figure formula, which wasour first four trainings.
The next four trainings,starting today, are going to be

(01:33):
under our shine phase.
This is where we show up andget seen.
So we've talked about a lot ofthe initial foundation that you
need really learning to dissectexactly who your ideal customer
is.
And now that we know that, weknow we need to build a bridge.
How do we show up and be seenby them?
Get seen by them so they knowthat we exist, so they know that

(01:55):
we're out there, because a lotof you struggle with visibility
and even letting people knowthat you are.
Hey, I have an incrediblebusiness with incredible
products that I know you aregoing to love, and what this
also does is it eliminates a lotof that feeling that a lot of
people have about them being toosalesy or it feels a little
icky.
This is when you kind of stepout of that phase and really

(02:17):
step into.
I know I have incredibleproducts that my customers are
going to be obsessed with andbuy on repeat, and it's my duty
to make sure I can figure outhow they can find me.
Because, again, if you have thebest peanut butter or jelly
sandwich in the world and SallySue loves peanut butter and
jelly, it's your duty as abusiness owner to make sure
you're building that bridge soSally Sue can find your

(02:39):
incredible PB&J.
I love that random example thatI came up with.
So today we're going to talkabout the first thing in our
shine module, which is how areyou going to start to be seen?
And the way that I teach thiswith my students is I have a
very specific content strategy,and so we're talking TikTok,

(03:01):
we're talking Instagram, we'retalking Facebook literally any
social media platform.
This is the first step ingetting people to know that you
exist right.
They have to know you're outthere.
A lot of people don'tunderstand that there is a whole
strategy to this.
So every single million dollarcompany out there has a content

(03:22):
strategy.
They're not just postingproduct pictures 24 seven.
They're not just posting randomthings.
They're doing very specific,targeted, like hyper focused
content that gets their theirposts onto your feed in the
first place.
So you, they even know that youare.
So they know no, so you knowthey exist.

(03:44):
Good grief, get it together,allie.
So you know they exist, right,because up until this point you
didn't even know about them.
So their job is to how do weget our brand, our business,
into the right people's feeds.
This is where my trendsettercontent strategy comes into
place, and it was born becausethis is what I discovered worked

(04:05):
many, many years ago, when Ifelt like social media was a
pain in the butt.
I did not like social media.
I found it very annoying.
I did not want to be aninfluencer.
I didn't want to live on myphone 24-7.
I didn't want to be posting 800times a day just hoping and
praying that my stuff got on theright people's feeds.
So what I did was I almost feltlike I tricked the system.
And when I figured this out andI stopped going from

(04:33):
professional product posting24-7 to my whole goal is to get
into my customers' feeds and letthem naturally and organically
discover me, my brand and myproducts, everything changed.
Everything changed Ourengagement, our followers, our
conversions.
It all happened so much easierand so much so that it's like it
was a repeatable process that Istill use to this day.
So if you go check out mysocial media, you will see this

(04:54):
exact same strategy that we usein all of my brands and
businesses across the board.
So the trendsetter contentstrategy consists of what I call
my three Bs.
Some of you have heard thisbefore.
Some of you are hearing aboutthis for the very, very first
time, and this is going tochange the way you view social
media from here on out.
Once you see this, you cannotunsee it, and I am so excited

(05:17):
for you to learn how to do thisreally cool, almost like hack of
the algorithm to make sure thatyour stuff's always delivered
to the right people.
So in the Trendsetter contentstrategy the three Bs we have
three types of content that werotate through all the time, and
it's only this content.
Okay, this is it.

(05:38):
So don't ever think you have tofigure out the trending audios
or the next viral thing.
We don't care about any of that.
All we care about is nailingdown these three specific types
of content, the three Bs.
Number one you need to be seen.
Number two you need to buildtrust.
And number three buy from you.

(05:59):
You need to get them to get offthe fence, onto your website,
add to cart and check out.
So three very specific bucketsof content, if you will, if that
helps you visualize, are, beseen, build trust, buy from you.
Those are the three Bs, andwhat I'm going to focus on today
because I want to make surethis is bite size and you can

(06:22):
get instant results from thisand implement it immediately is
I'm going to focus on our beseen content.
Now, some of my students learnthis, they get it and they take
off.
Some of them.
It takes a little while tounderstand this process.
Either way is fine.
So if it takes you a littlewhile to understand, like ooh,
how does this be seen contentwork, tweaking it, testing it

(06:42):
that is totally normal.
I don't want you to think thatjust overnight you're going to
figure this out.
It's a very simple, easy wayfor you to get into the right
people's feeds, but sometimes itdoes take a little bit of
testing time.
So I want you just to set theexpectations of once you start
doing this.
It's going to feel really funand new, but also a little bit

(07:04):
scary and like I don't know ifI'm doing it right.
And that's okay because youwill figure it out.
It just is a little bit of repsand getting used to it and
seeing what's working and what'snot working and release any
kind of emotional attachment toit.
So your be seen, content iscontent that's designed to get
onto your ideal customers' feedswithout talking about your

(07:25):
products.
You're not talking about yourproducts.
You're not showing yourproducts, you're not mentioning
your products.
We don't talk about that.
We're business owners.
We don't talk about this as abusiness.
It is specifically just contentthat we think they will either
like, engage with, share, getsome kind of emotional
connection.
Okay, so this could be a funnymeme that makes them laugh.

(07:47):
It could be that your idealcustomer remember, everything
goes back to your ideal customer.
So it could be something funny,it could be inspirational, it
could be shareable, it could beanything that we think, ooh,
that is going to make your idealcustomer stop the scroll.
Now the key to making this workis to making this B-scene

(08:09):
content very, very niche to yourideal customer.
So, for example, for me, someof my B-scene content that pops
off the most is anytime I showanything around my ranch okay,
our horses, our bulls, our, youknow, feeding the bulls showing

(08:30):
the pretty bucking horses,anything like that.
I never say like, hi, I'm AllieD and I have cowgirl products
to sell Nothing, okay, maybeI'll be like wearing a hat or a
t-shirt, but it's verynonchalant.
But I'll say something likelet's go check out what the
bucking bulls are doing in thebarn today and it's me and it's
like a little 10 or 15 secondvideo showing a couple bulls,

(08:51):
and this thing is going to blowup and it's going to get on the
right customer's feeds.
That I know people who aregoing to naturally like my
products, right.
Cowgirls, people that loveranch life, people that love
seeing bulls and horses andbeautiful scenery those are the
people that are most likely tobuy my stuff.
Remember, we're building thebridge, so the bridge is content

(09:15):
that is around like a horse,okay, and that content's going
to get on their feed becausethese algorithms are so smart,
right?
I just actually released apodcast episode all about the
change and the shift in socialmedia.
You should go listen to it ifyou have time this weekend.
But how social media algorithmshave totally changed and now

(09:35):
it's all about getting the rightinteresting content and
matching it with the rightperson, and these algorithms
know what type of content youlike.
So, for example, if I'm a girlthat lives out in the country
and I like ranchy, cowgirl horsetype content, the algorithm
already knows that.
So if me the brand is trying tobuild the bridge to the girl

(09:59):
living in the country, my job isto make ranch horsey content,
because I know that that personis actively engaging with that
content, so I am likely to havemy content appear on her feed.
This is how you beat our be seencontent works.
Okay, maybe you're like youcater to moms and you can post
some like really funny mom memes, right, or inspirational mom

(10:23):
memes, and different audienceslike different things.
So, for example, my audienceloves humorous be seen content.
They love to laugh.
I have clients where they don'tcare about the funny memes.
They want to feel like theinspirational, motivational
memes.
So this is what I want you tofocus on today is think about
what types of be seen contentcould you create.

(10:47):
So, if you are like a fitnesscompany and you manufacture
apparel like fitness apparel,okay, like sports bras, whatever
the case is, you need to bemaking content that's going to
land into the feeds of thepeople most likely to buy sports
bras.
So, and for your specific typeof product that you manufacture,
maybe it's not for, like,hardcore gym girlies, but like

(11:09):
the moms that are working out athome.
So you could do a video that'slike a easy workout for moms in
10 minutes or less.
Okay, that's going to get onthe right person's feed.
That's going to naturally belike, oh, they're going to click
on your profile and they'regoing to see that you sell
sports bras too, which we'll getmore into.
And they're going to be likethis is perfect.

(11:31):
Like, oh, I love this video andnow I see they have products
that I like.
And it's that natural OMG, ahamoment that your customer has
and you're not forcing yourproducts down their throat.
They're having an organicconnection with your brand.
This is why be seen content isso powerful and literally, like

(11:51):
95% of companies out there andbusinesses, probably you as well
are not doing this and it's whyyou feel invisible and it's why
you can't create this base,this customer base of women that
are obsessed with everythingthat you sell, because they
don't get anything from youbesides just product photos.
So we need to cater to thingsthat emotionally make them move.

(12:12):
Whatever the emotion is okay,it's happy, it's sad, it's
inspired, it's motivated.
We don't care, but they need tofeel something with your be
seen content.
Maybe it's something that theyjust want to share with their
mom friends.
Right and now.
That is really powerful becauseif you had a funny mom meme and

(12:33):
they're sharing it to all theirmom friends now, all of those
people are like on the littletentacles of what your brand
stands for and they can crossover the bridges to see your
brand on their own, allorganically.
I am so excited to teach youthis today.
I hope you're going.
Oh my gosh, yes.
So here's your homework.
I want you to type in theaccountability channel three

(12:55):
ideas for be seen content.
This may be really hard for you, and that's okay.
Work through it.
Mastermind with each other.
Say hey, my ideal customer is X, y and Z.
I've only thought of one idea.
What are some other ideas youguys Like?
Let's talk about it togetherinside this group.
Help each other out, becausesometimes, when you're really
close to your own business, itcan be a little bit harder to

(13:16):
see these as opposed to somebodyelse that's on the outside.
That's like oh, you sell this,this and that.
Well, why don't you do somebeasting content like dot, dot
dot.
So three ideas.
If you need help, ask yourfellow moneymakers inside the
accountability channel.
Let's really have aconversation about this.
I'm so excited to see what youguys come up with and what an

(13:36):
incredible realization this isfor you.
Okay, I love you, have anamazing day, and I can't wait to
read these.