“Measuring the impact of Content Design” - Jeremy Dodd

“Measuring the impact of Content Design” - Act 01 - Scene 24 –  Jeremy Dodd

In this episode of the Design Ops Align podcast, Jeremy Dodd, a content writer at Atlassian, discusses the critical role of content design in the UX process. Topics include measuring the ROI of content writing, integrating content writers early in the design process, and methodologies for testing and validating content. Jeremy also shares insights on the artistry involved in tone and voice, the balance between UX and legal documentation, and the evolving role of AI in content creation. The conversation concludes with valuable advice for aspiring content writers.

Takeaways

·      Content writers are essential to the design team.

·      Measuring ROI in content writing is crucial for validation.

·      Integrating content writers early in the design process enhances outcomes.

·      Testing and validating content can be done through A-B testing.

·      Tone of voice is a significant aspect of content writing.

·      A large portion of content work involves legal documentation.

·      AI can assist in the content creation process.

·      The future of content generation will involve specialized AI agents.

·      Writing is a skill that improves with practice and momentum.

·      There are no right decisions; you make decisions right.

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