“The New Landscape of Design” – Thomas Wilson

“The New Landscape of Design” – Act 02 – Scene 33 – Thomas Wilson

In this episode, Naresh Shan and Thomas discuss the evolving landscape of UX design, emphasising the shift from traditional UI roles to strategic positions within organisations. They explore the impact of AI on design, the importance of understanding business fundamentals, and the need for designers to build trust and influence within their teams. The conversation highlights the necessity for UX professionals to adapt to changing market demands and develop hybrid skills that incorporate design and business acumen.

Takeaways
• UX is moving towards a more strategic role within organisations.
• AI tools are changing the landscape of UX design.
• Designers need to understand business metrics like ROI and P&L.
• Fundamentals of design are crucial for success in the field.
• Building trust and influence is essential for design leaders.
• Designers should learn to communicate in business language.
• The design community is facing challenges due to a lack of fundamentals.
• Ethics in design is becoming increasingly important.
• Collaboration and sharing insights can enhance team dynamics.
• Continuous learning and adaptation are key to staying relevant in UX.

Chapters
00:48 - Understanding Power Dynamics in Design Conversations
02:16 - The Evolution of UX Design Strategy
05:16 - The Impact of AI on UX Roles
07:57 - Navigating the Post-Zerp Landscape
11:00 - The Rise of Boot Camps and Portfolio Challenges
14:03 - The Importance of Fundamentals in Design
17:07 - Intrinsic Motivation and Continuous Learning
23:01 - The Responsibility of Learning
24:19 - Intrinsic Learning and Skill Development
25:07 - The Importance of Data-Driven Design
26:25 - Strategic Readiness in UX Design
28:18 - The Role of Design Leaders
29:13 - Communicating in Business Language
31:22 - Navigating Organisational Dynamics
34:57 - The Need for Continuous Discovery
38:18 - Underutilization of Design Skills
42:23 - Building Trust and Influence
45:21 - Navigating Workplace Dynamics
48:11 - The Role of Design Leaders
50:50 - Building Collaborative Boundaries
54:35 - The Future of UX in a Product-First World
59:40 - Ethics and Career Choices in Design
01:03:52 - The Importance of Following the Right Leaders

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