Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
Hi, my name's Anusha Nick Juyan.
(00:03):
I am in the real estateindustry, currently an associate
broker with Compass Real Estate.
That focuses on my agency sideof the business where I help
people sell, buy, invest, andreally more so create a wealth
management plan for themselvesin their future.
That's really like where myheart twinkles.
(00:25):
Because most people don't eventhink about investing in real
estate until it's like, oh, Ineed to buy a house.
So that's that.
And then the secondary part ofmy business is construction
management and design work.
I predominantly do that formyself on flips and investments
and rentals.
And I take on select clients.
Wow.
And additionally, taking allthat experience, I also offer
(00:47):
just consulting services aswell.
SPEAKER_00 (00:50):
Okay, cool.
So you got quite a range there.
A little bit.
It's exciting.
I'm excited to learn more.
Thank you.
Now, take me back to how you gotstarted in all of this.
Tell me how you got to where youare today.
Definitely.
SPEAKER_01 (01:02):
So real estate has been like running in my blood
pretty much since I was born.
And so my family back in my homecountry of Iran, and then also
in the US, has been in theconstruction business.
So growing up, I've always beenaround it and working summer, so
forth.
Postgraduation from college,which I studied business and
(01:23):
marketing, I started working fanbusiness, doing business
development marketing.
This was more on the commercialside of real estate.
And at that point, I was like,you know, it'd be so nice to
like not have to work with theparents.
And so what happened is mygrandma's broker, her real
estate broker, was like, he waslike an old man.
He's like, you should go getyour license.
I'll teach you everything Iknow, take you under my wing,
(01:46):
you know, that spiel.
And I was like, yeah.
So after work, I would go to DC.
And this is like when thingswere not so tech wise.
So like you went to physicalclass.
So I got my licensing in DCfirst.
And that's where I met my firstboss, effectively.
And he was like, hey, I havethis brand new 73 unit apartment
(02:09):
building I want to give to youto lease up.
And I was like, wow, like thissounds exciting.
Like, well, you know, I'll be inDC.
I'm young, like, I'll be meetingpeople.
Awesome.
So basically, once I got mylicensing, I stopped working
with the parents and I took onthis 74 unit.
It was 72 units plus twotownhouses in Shaw, DC.
(02:30):
And this is when Shaw, theconvention center, that area,
was not where it's at now.
And the developers were reallytrying to achieve a very high
price per square price persquare foot.
And so I had this beautiful,gorgeous building, but no model
unit, no lobby, no nothing.
It was like literally just emptyunits, right?
(02:51):
White walls, new construction,beautiful class A, we call it.
And I hit the target.
Like I, it was just me and myboss, and really so just me,
right?
Because it fell on me.
So I would be doing likemultiple tours on the weekends.
I was working like six daysnonstop.
And I got it fully leased up.
They gave me an award.
(03:12):
I was like, okay, well, this isnice, but the bonus is measly.
I worked so hard.
This is nonsense.
So I was like, okay, well, ifI'm gonna hustle this hard, I'd
rather just hustle for myself.
So then I gave my resignationafter success and being awarded.
But I was like, you know what?
I really appreciate theopportunity, but I'm gonna just
(03:32):
segue out of this.
And this was propertymanagement.
So then I take a year of justentrepreneurial endeavors.
I do like the snack boxbusiness.
I do, I look into drop shipping,e-commerce sales, which frankly
I wish I kind of stuck tobecause I think it would be like
it's what's done is done.
SPEAKER_00 (03:49):
Sure.
Noah.
Real estate has been a journey.
And all those little things theylead up to the growth of where
you are now to flourish and justkeep moving up.
I think that's an amazing story.
Literally.
And this translates to anyone'slives.
SPEAKER_01 (04:02):
So if they're like feeling any type of way about
things they've done, they regretit, it's like, don't regret it.
It's built who you are, it'staught you something.
So take the good and proceedforward with that.
SPEAKER_00 (04:12):
Absolutely.
SPEAKER_01 (04:12):
That's always my two cents there.
SPEAKER_00 (04:14):
That's some great advice, I think.
Thank you.
So how does being a DMB nativeinfluence your approach to real
estate and the advice you giveyour clients?
SPEAKER_01 (04:24):
How does being a DMB native okay, hugely number one.
Like being a DMB native, I wasborn in Arlington, grew up in
Maryland, lived in DC.
So I have a very good tempo onour market, not just in like
real estate sense, but also inlike what the lifestyles are in
(04:45):
the different areas, what theschools are like, how your life
basically lifestyle, right?
Because anyone who's movingreally cares about what is their
lifestyle, especially forrelocation.
So people who don't live in theDMB and are moving because of
work, it's very important towork with a professional that
has a good understanding of theareas.
SPEAKER_00 (05:08):
Absolutely agreed on that.
And you've built your businesson strategy, connection, and
execution.
What values guide you in everyclient relationship?
SPEAKER_01 (05:18):
What values guide?
Okay, so the values that guideme is honestly care, the level
of care and attention.
Being in this industry, I'veseen so much unethical work and
motives behind people'sintentions that it's concerning,
to say the least.
But what I think is verycritical is the value of care
(05:40):
that a professional brings totheir client, like genuine care
for their best interests.
Absolutely.
SPEAKER_00 (05:46):
Almost like the kind of care you'd want to give to
your own family member, member,or friend you'd be giving to
those clients.
Exactly.
Like beyond.
I definitely overextend.
And what does real estate donedifferently mean to you in a
market that's always changing?
SPEAKER_01 (06:03):
What does real estate done differently mean to
me?
It means like you have to keeppivoting and adapting and
evolving.
If you think the same way,you're gonna be dead in people's
eyes.
So you have did I answer thatcorrectly?
Evolving.
SPEAKER_00 (06:19):
You sure did.
Amazing.
And what's the biggest lessonyou learned transitioning from
investor to broker?
SPEAKER_01 (06:29):
Great question.
What's the biggest lesson?
I still am both, but to become abroker, it's be again thinking
outside of yourself.
It's thinking what is the bestinterest of that person.
So when I take on a client forconsultation, I really want to
understand what do they evenwant for themselves in their
lives?
Like what are their end goals,right?
(06:49):
Not just today, in like 20years, where would you like to
be at?
In 50 years, where would youlike to be at?
Would you like to hand yourchildren a property when they
graduate?
Or do you not even want to thinkabout that and just live in
today?
So, yeah.
SPEAKER_00 (07:02):
So kind of just understanding where they want to
go with it.
Yeah.
SPEAKER_01 (07:06):
Awesome.
I'm basically sorry, takingtheir like strengths, their
objections, and really helpingthem create strategies that make
sense for them.
Okay.
So it's a customized approach.
SPEAKER_00 (07:16):
Very cool.
How did your experience inwholesaling, flipping, and
Airbnb setups help you bringmore value to your clients
today?
SPEAKER_01 (07:25):
My goodness.
Here's the thing (07:26):
there's real estate where you're buying a
home, but then there's realestate where you're creating a
plan for investments.
So taking in this well-roundedknowledge across all these
facets, it's you have one mindthat's thinking across all of
these avenues that can help youdepending on what you need.
So it's like, hey, I want to doan Airbnb business, but maybe
(07:47):
I'm thinking section A.
You can help guide them throughquestions of this, that, and the
third based on experience andknowledge.
Okay.
And expertise.
SPEAKER_00 (07:56):
Expertise for sure.
SPEAKER_01 (07:58):
I have paid a lot in lessons.
SPEAKER_00 (08:02):
Hey, that's how you that's how you learn, that's how
you grow.
That's yeah.
SPEAKER_01 (08:06):
Yeah.
SPEAKER_00 (08:07):
You've led teams and managed large portfolios.
What kind of culture do youbuild around collaboration,
accountability, and client care?
SPEAKER_01 (08:15):
I love that.
I think collaboration is themost critical thing.
That and communication.
Building what was the question?
I apologize.
SPEAKER_00 (08:24):
Oh, you're fine.
So you've led teams and managedlarge portfolios.
What kind of culture do youbuild around collaboration,
accountability, and client care?
Gotcha.
Collaboration.
What type of culture?
SPEAKER_01 (08:35):
Yes, a culture of very positivity towards all of
that.
Because you need to be veryinformative to your clients, but
also understand what they need.
It's not about just me tellingyou based on what I think is
best for you.
It's about you telling me whatyou want, me taking all my
expertise and then creating thebest strategies based on what
(08:57):
you're looking for.
So collaboration is the heart ofit.
And then that leads into everyfacet you just described.
Helps you create that masterplan for them.
Yeah.
And then when it comes to theteam side internal, it's you
want to have a culture that'speople are happy, they support
the vision.
That's really key.
And they're like, wow, I reallyunderstand the why, the mission.
Absolutely.
(09:18):
Yeah.
SPEAKER_00 (09:21):
Compass emphasizes technology and service.
How do you blend those toolswith your personal touch and
deep market knowledge?
Absolutely.
SPEAKER_01 (09:28):
So Compass is a fantastic company and they have
provided amazing tech, as youjust mentioned.
I integrate my own customizationusing their platform and tools.
And the way I use it is bycreating collections for clients
and different things based ontheir searches.
(09:49):
Okay.
Yeah.
Awesome.
And sorry, one other thing I dois that I really like to comb
through it like a fine brush.
So I select every propertybefore I send it to clients so I
don't waste their time.
SPEAKER_00 (10:03):
That's really I feel like that's really important
because it's at the end of theday, you're kind of getting them
to where they need to be withoutall the extra doesn't matter.
You know what I mean?
Yeah.
Too much can confuse the client.
How do you ensure your clientsfeel supported from start to
finish, whether they'refirst-time buyers or seasoned
investors?
SPEAKER_01 (10:20):
It's again all about their needs and wants.
So based on the needs and wantsis one, but two, the second part
is almost intuitive.
You have to intuitivelyunderstand the type of
personality that client is, thetype of person they are, what
makes them comfortable anduncomfortable, and adjust your
actions, your communication, andyour behavior to accommodate, to
(10:42):
make them comfortable.
SPEAKER_00 (10:44):
Exactly.
And you're known forunderstanding the pulse of
property positioning.
What are some of your go-tostrategies for helping listings
stand out?
SPEAKER_01 (10:55):
Absolutely.
So it depends on the type oflisting, of course.
Every property has a customizedstrategy for marketing.
But let's say it's a newproperty coming to market that's
never been lived in.
The key to this, honestly, ifyou want to minimize time frame,
maximize profits, is topre-sale.
(11:16):
And what that means isunderstanding the design already
for the property, the finishesthat are going in, and then
using renderings to startbroadcasting that to the public
to gain leads, to dopre-showings during
construction, or maybe clientscan customize selections.
And yeah, that's really cool.
It secures the deal.
(11:36):
That's how I've done it whenI've been working with other
investors on JV partnershipdeals.
I handle the design.
So I do the pre-renderings and Ibasically outsell the property.
I do a big banner in front,people call me, so on and so
forth.
And then we got it sold beforeit even hits the market.
Wow.
SPEAKER_00 (11:53):
Yeah.
It's really fascinating, all thedifferent things that go behind
just making that magic work.
SPEAKER_01 (11:58):
It's a lot of logistics.
It looks easy, right?
Anything does when it's done,but it's yeah, the back end is a
lot.
Thank you.
That's my job.
You know, that's my goal.
I want my clients to bestress-free.
Like I want to take on theburden.
Like, let me handle it.
You just have to be pleasedthrough the process.
Absolutely.
I love it.
SPEAKER_00 (12:19):
How do you see the future of real estate evolving
as newer generations enter themarket and AI becomes more
integrated into the industry?
Definitely.
SPEAKER_01 (12:29):
So platforms have become the way of the future in
terms of how people search, howpeople communicate.
And the way I see it now isplatforms are not perfect in
terms of how the user, a buyer,for example, is searching
Zillow, for example.
So many people complain aboutfilters, their searches, their
data.
So I think what's happening iswith AI, data is going to be
(12:51):
better, platforms are going tobe better.
And I honestly do think with thenew generation, I think they're
called beta coming.
Let's say 20 years down theroad, 40 years down the road, I
almost feel the way that theconnection right now a real
estate professional has withtheir client is diminishing.
And it really makes it a pivotalpoint for a lot of real estate
(13:11):
professionals to think abouttheir future.
Because can you really be doingthe same thing 20 years from
now?
Right.
And expect the same results.
So for me, it's all aboutforecasting.
And it's like, what can I do nowto pivot and position myself as
a professional for the future?
SPEAKER_00 (13:29):
That's awesome.
Just kind of thinking ahead andvery much.
Because it's easy to get caughtup in the now.
For sure.
Yeah.
For sure.
You describe yourself as aone-stop shop for clients.
What does that look like?
And why do you believe it's thefuture of real estate?
Absolutely.
SPEAKER_01 (13:45):
So I think if I can take myself and create an app
version, a platform of it,that's ultimately what people
are looking for in the future.
They want to go to one spacewhere they can do a multitude of
things that synchronizetogether.
For example, let's say you'relooking for a house on an app
that also gives you insuranceproviders and matches you with
different resources andprofessionals you need and
(14:09):
streamlines the process for you.
It's like, who wouldn't want touse it, right?
We all want efficiency.
We all want ease.
SPEAKER_00 (14:17):
No need to complicate it more than it
already is, right?
Absolutely.
When clients think of workingwith you, what's the one thing
you hope they always rememberabout the experience?
I love that question.
SPEAKER_01 (14:30):
I hope that clients remember just being handled with
care, that they were attendedto, their concerns were
addressed, they achieved theirgoals most critical, and that
they enjoyed the experiencethroughout the process.
SPEAKER_00 (14:46):
Having that personalized care is something
that will just really carry youthrough from start to finish.
SPEAKER_01 (14:52):
I think so.
I always think, what would I belooking for in a professional?
That's like the first question Ialways ask myself and how I want
to show up for someone else.
SPEAKER_00 (15:02):
Absolutely.
Looking ahead, what's yourvision for your real estate
business and the legacy you wantto leave in the DMB community?
SPEAKER_01 (15:14):
Amazing.
For me, within the DMBcommunity, it's about creating a
culture for the young, for themid-age, for any age, of again,
planting the seed of starting tothink about real estate and your
future.
Because I had the family thatkind of planted that seed for me
and started my journey young,but I almost want to be that
(15:37):
nice little seed in whomever'sgardens I can help plant.
SPEAKER_00 (15:42):
Yeah, absolutely.
SPEAKER_01 (15:43):
And so within the DMV and nationwide or globally,
I would really love to just helpimpact people's futures in a
positive way.
SPEAKER_00 (15:52):
Well, you already are, and I'm so excited for it
in the future as well.
Thank you.
As we wrap up, is there anythingyou'd like to add that I haven't
touched on today?
SPEAKER_01 (16:03):
You did a great job.
Thank you so much.
No, I think just in some,whoever is not thinking about
real estate in their future tojust start and take the stress
away.
Just start one step at a time.
I love that.
SPEAKER_00 (16:16):
Yeah.
SPEAKER_01 (16:16):
Well said.
Thank you.
SPEAKER_00 (16:19):
Anusha, it was great having you on the show today.
It was a pleasure to hear yourstory.
Thank you so much.
Thank you so much.
Hi, my name's Anusha Nick Juyan.
(00:03):
I am in the real estateindustry, currently an associate
broker with Compass Real Estate.
That focuses on my agency sideof the business where I help
people sell, buy, invest, andreally more so create a wealth
management plan for themselvesin their future.
That's really like where myheart twinkles.
(00:25):
Because most people don't eventhink about investing in real
estate until it's like, oh, Ineed to buy a house.
So that's that.
And then the secondary part ofmy business is construction
management and design work.
I predominantly do that formyself on flips and investments
and rentals.
And I take on select clients.
Wow.
And additionally, taking allthat experience, I also offer
(00:47):
just consulting services aswell.
SPEAKER_00 (00:50):
Okay, cool.
So you got quite a range there.
A little bit.
It's exciting.
I'm excited to learn more.
Thank you.
Now, take me back to how you gotstarted in all of this.
Tell me how you got to where youare today.
Definitely.
SPEAKER_01 (01:02):
So real estate has been like running in my blood
pretty much since I was born.
And so my family back in my homecountry of Iran, and then also
in the US, has been in theconstruction business.
So growing up, I've always beenaround it and working summer, so
forth.
Postgraduation from college,which I studied business and
(01:23):
marketing, I started working fanbusiness, doing business
development marketing.
This was more on the commercialside of real estate.
And at that point, I was like,you know, it'd be so nice to
like not have to work with theparents.
And so what happened is mygrandma's broker, her real
estate broker, was like, he waslike an old man.
He's like, you should go getyour license.
I'll teach you everything Iknow, take you under my wing,
(01:46):
you know, that spiel.
And I was like, yeah.
So after work, I would go to DC.
And this is like when thingswere not so tech wise.
So like you went to physicalclass.
So I got my licensing in DCfirst.
And that's where I met my firstboss, effectively.
And he was like, hey, I havethis brand new 73 unit apartment
(02:09):
building I want to give to youto lease up.
And I was like, wow, like thissounds exciting.
Like, well, you know, I'll be inDC.
I'm young, like, I'll be meetingpeople.
Awesome.
So basically, once I got mylicensing, I stopped working
with the parents and I took onthis 74 unit.
It was 72 units plus twotownhouses in Shaw, DC.
(02:30):
And this is when Shaw, theconvention center, that area,
was not where it's at now.
And the developers were reallytrying to achieve a very high
price per square price persquare foot.
And so I had this beautiful,gorgeous building, but no model
unit, no lobby, no nothing.
It was like literally just emptyunits, right?
(02:51):
White walls, new construction,beautiful class A, we call it.
And I hit the target.
Like I, it was just me and myboss, and really so just me,
right?
Because it fell on me.
So I would be doing likemultiple tours on the weekends.
I was working like six daysnonstop.
And I got it fully leased up.
They gave me an award.
(03:12):
I was like, okay, well, this isnice, but the bonus is measly.
I worked so hard.
This is nonsense.
So I was like, okay, well, ifI'm gonna hustle this hard, I'd
rather just hustle for myself.
So then I gave my resignationafter success and being awarded.
But I was like, you know what?
I really appreciate theopportunity, but I'm gonna just
(03:32):
segue out of this.
And this was propertymanagement.
So then I take a year of justentrepreneurial endeavors.
I do like the snack boxbusiness.
I do, I look into drop shipping,e-commerce sales, which frankly
I wish I kind of stuck tobecause I think it would be like
it's what's done is done.
SPEAKER_00 (03:49):
Sure.
Noah.
Real estate has been a journey.
And all those little things theylead up to the growth of where
you are now to flourish and justkeep moving up.
I think that's an amazing story.
Literally.
And this translates to anyone'slives.
SPEAKER_01 (04:02):
So if they're like feeling any type of way about
things they've done, they regretit, it's like, don't regret it.
It's built who you are, it'staught you something.
So take the good and proceedforward with that.
SPEAKER_00 (04:12):
Absolutely.
SPEAKER_01 (04:12):
That's always my two cents there.
SPEAKER_00 (04:14):
That's some great advice, I think.
Thank you.
So how does being a DMB nativeinfluence your approach to real
estate and the advice you giveyour clients?
SPEAKER_01 (04:24):
How does being a DMB native okay, hugely number one.
Like being a DMB native, I wasborn in Arlington, grew up in
Maryland, lived in DC.
So I have a very good tempo onour market, not just in like
real estate sense, but also inlike what the lifestyles are in
(04:45):
the different areas, what theschools are like, how your life
basically lifestyle, right?
Because anyone who's movingreally cares about what is their
lifestyle, especially forrelocation.
So people who don't live in theDMB and are moving because of
work, it's very important towork with a professional that
has a good understanding of theareas.
SPEAKER_00 (05:08):
Absolutely agreed on that.
And you've built your businesson strategy, connection, and
execution.
What values guide you in everyclient relationship?
SPEAKER_01 (05:18):
What values guide?
Okay, so the values that guideme is honestly care, the level
of care and attention.
Being in this industry, I'veseen so much unethical work and
motives behind people'sintentions that it's concerning,
to say the least.
But what I think is verycritical is the value of care
(05:40):
that a professional brings totheir client, like genuine care
for their best interests.
Absolutely.
SPEAKER_00 (05:46):
Almost like the kind of care you'd want to give to
your own family member, member,or friend you'd be giving to
those clients.
Exactly.
Like beyond.
I definitely overextend.
And what does real estate donedifferently mean to you in a
market that's always changing?
SPEAKER_01 (06:03):
What does real estate done differently mean to
me?
It means like you have to keeppivoting and adapting and
evolving.
If you think the same way,you're gonna be dead in people's
eyes.
So you have did I answer thatcorrectly?
Evolving.
SPEAKER_00 (06:19):
You sure did.
Amazing.
And what's the biggest lessonyou learned transitioning from
investor to broker?
SPEAKER_01 (06:29):
Great question.
What's the biggest lesson?
I still am both, but to become abroker, it's be again thinking
outside of yourself.
It's thinking what is the bestinterest of that person.
So when I take on a client forconsultation, I really want to
understand what do they evenwant for themselves in their
lives?
Like what are their end goals,right?
(06:49):
Not just today, in like 20years, where would you like to
be at?
In 50 years, where would youlike to be at?
Would you like to hand yourchildren a property when they
graduate?
Or do you not even want to thinkabout that and just live in
today?
So, yeah.
SPEAKER_00 (07:02):
So kind of just understanding where they want to
go with it.
Yeah.
SPEAKER_01 (07:06):
Awesome.
I'm basically sorry, takingtheir like strengths, their
objections, and really helpingthem create strategies that make
sense for them.
Okay.
So it's a customized approach.
SPEAKER_00 (07:16):
Very cool.
How did your experience inwholesaling, flipping, and
Airbnb setups help you bringmore value to your clients
today?
SPEAKER_01 (07:25):
My goodness.
Here's the thing (07:26):
there's real estate where you're buying a
home, but then there's realestate where you're creating a
plan for investments.
So taking in this well-roundedknowledge across all these
facets, it's you have one mindthat's thinking across all of
these avenues that can help youdepending on what you need.
So it's like, hey, I want to doan Airbnb business, but maybe
(07:47):
I'm thinking section A.
You can help guide them throughquestions of this, that, and the
third based on experience andknowledge.
Okay.
And expertise.
SPEAKER_00 (07:56):
Expertise for sure.
SPEAKER_01 (07:58):
I have paid a lot in lessons.
SPEAKER_00 (08:02):
Hey, that's how you that's how you learn, that's how
you grow.
That's yeah.
SPEAKER_01 (08:06):
Yeah.
SPEAKER_00 (08:07):
You've led teams and managed large portfolios.
What kind of culture do youbuild around collaboration,
accountability, and client care?
SPEAKER_01 (08:15):
I love that.
I think collaboration is themost critical thing.
That and communication.
Building what was the question?
I apologize.
SPEAKER_00 (08:24):
Oh, you're fine.
So you've led teams and managedlarge portfolios.
What kind of culture do youbuild around collaboration,
accountability, and client care?
Gotcha.
Collaboration.
What type of culture?
SPEAKER_01 (08:35):
Yes, a culture of very positivity towards all of
that.
Because you need to be veryinformative to your clients, but
also understand what they need.
It's not about just me tellingyou based on what I think is
best for you.
It's about you telling me whatyou want, me taking all my
expertise and then creating thebest strategies based on what
(08:57):
you're looking for.
So collaboration is the heart ofit.
And then that leads into everyfacet you just described.
Helps you create that masterplan for them.
Yeah.
And then when it comes to theteam side internal, it's you
want to have a culture that'speople are happy, they support
the vision.
That's really key.
And they're like, wow, I reallyunderstand the why, the mission.
Absolutely.
(09:18):
Yeah.
SPEAKER_00 (09:21):
Compass emphasizes technology and service.
How do you blend those toolswith your personal touch and
deep market knowledge?
Absolutely.
SPEAKER_01 (09:28):
So Compass is a fantastic company and they have
provided amazing tech, as youjust mentioned.
I integrate my own customizationusing their platform and tools.
And the way I use it is bycreating collections for clients
and different things based ontheir searches.
(09:49):
Okay.
Yeah.
Awesome.
And sorry, one other thing I dois that I really like to comb
through it like a fine brush.
So I select every propertybefore I send it to clients so I
don't waste their time.
SPEAKER_00 (10:03):
That's really I feel like that's really important
because it's at the end of theday, you're kind of getting them
to where they need to be withoutall the extra doesn't matter.
You know what I mean?
Yeah.
Too much can confuse the client.
How do you ensure your clientsfeel supported from start to
finish, whether they'refirst-time buyers or seasoned
investors?
SPEAKER_01 (10:20):
It's again all about their needs and wants.
So based on the needs and wantsis one, but two, the second part
is almost intuitive.
You have to intuitivelyunderstand the type of
personality that client is, thetype of person they are, what
makes them comfortable anduncomfortable, and adjust your
actions, your communication, andyour behavior to accommodate, to
(10:42):
make them comfortable.
SPEAKER_00 (10:44):
Exactly.
And you're known forunderstanding the pulse of
property positioning.
What are some of your go-tostrategies for helping listings
stand out?
SPEAKER_01 (10:55):
Absolutely.
So it depends on the type oflisting, of course.
Every property has a customizedstrategy for marketing.
But let's say it's a newproperty coming to market that's
never been lived in.
The key to this, honestly, ifyou want to minimize time frame,
maximize profits, is topre-sale.
(11:16):
And what that means isunderstanding the design already
for the property, the finishesthat are going in, and then
using renderings to startbroadcasting that to the public
to gain leads, to dopre-showings during
construction, or maybe clientscan customize selections.
And yeah, that's really cool.
It secures the deal.
(11:36):
That's how I've done it whenI've been working with other
investors on JV partnershipdeals.
I handle the design.
So I do the pre-renderings and Ibasically outsell the property.
I do a big banner in front,people call me, so on and so
forth.
And then we got it sold beforeit even hits the market.
Wow.
SPEAKER_00 (11:53):
Yeah.
It's really fascinating, all thedifferent things that go behind
just making that magic work.
SPEAKER_01 (11:58):
It's a lot of logistics.
It looks easy, right?
Anything does when it's done,but it's yeah, the back end is a
lot.
Thank you.
That's my job.
You know, that's my goal.
I want my clients to bestress-free.
Like I want to take on theburden.
Like, let me handle it.
You just have to be pleasedthrough the process.
Absolutely.
I love it.
SPEAKER_00 (12:19):
How do you see the future of real estate evolving
as newer generations enter themarket and AI becomes more
integrated into the industry?
Definitely.
SPEAKER_01 (12:29):
So platforms have become the way of the future in
terms of how people search, howpeople communicate.
And the way I see it now isplatforms are not perfect in
terms of how the user, a buyer,for example, is searching
Zillow, for example.
So many people complain aboutfilters, their searches, their
data.
So I think what's happening iswith AI, data is going to be
(12:51):
better, platforms are going tobe better.
And I honestly do think with thenew generation, I think they're
called beta coming.
Let's say 20 years down theroad, 40 years down the road, I
almost feel the way that theconnection right now a real
estate professional has withtheir client is diminishing.
And it really makes it a pivotalpoint for a lot of real estate
(13:11):
professionals to think abouttheir future.
Because can you really be doingthe same thing 20 years from
now?
Right.
And expect the same results.
So for me, it's all aboutforecasting.
And it's like, what can I do nowto pivot and position myself as
a professional for the future?
SPEAKER_00 (13:29):
That's awesome.
Just kind of thinking ahead andvery much.
Because it's easy to get caughtup in the now.
For sure.
Yeah.
For sure.
You describe yourself as aone-stop shop for clients.
What does that look like?
And why do you believe it's thefuture of real estate?
Absolutely.
SPEAKER_01 (13:45):
So I think if I can take myself and create an app
version, a platform of it,that's ultimately what people
are looking for in the future.
They want to go to one spacewhere they can do a multitude of
things that synchronizetogether.
For example, let's say you'relooking for a house on an app
that also gives you insuranceproviders and matches you with
different resources andprofessionals you need and
(14:09):
streamlines the process for you.
It's like, who wouldn't want touse it, right?
We all want efficiency.
We all want ease.
SPEAKER_00 (14:17):
No need to complicate it more than it
already is, right?
Absolutely.
When clients think of workingwith you, what's the one thing
you hope they always rememberabout the experience?
I love that question.
SPEAKER_01 (14:30):
I hope that clients remember just being handled with
care, that they were attendedto, their concerns were
addressed, they achieved theirgoals most critical, and that
they enjoyed the experiencethroughout the process.
SPEAKER_00 (14:46):
Having that personalized care is something
that will just really carry youthrough from start to finish.
SPEAKER_01 (14:52):
I think so.
I always think, what would I belooking for in a professional?
That's like the first question Ialways ask myself and how I want
to show up for someone else.
SPEAKER_00 (15:02):
Absolutely.
Looking ahead, what's yourvision for your real estate
business and the legacy you wantto leave in the DMB community?
SPEAKER_01 (15:14):
Amazing.
For me, within the DMBcommunity, it's about creating a
culture for the young, for themid-age, for any age, of again,
planting the seed of starting tothink about real estate and your
future.
Because I had the family thatkind of planted that seed for me
and started my journey young,but I almost want to be that
(15:37):
nice little seed in whomever'sgardens I can help plant.
SPEAKER_00 (15:42):
Yeah, absolutely.
SPEAKER_01 (15:43):
And so within the DMV and nationwide or globally,
I would really love to just helpimpact people's futures in a
positive way.
SPEAKER_00 (15:52):
Well, you already are, and I'm so excited for it
in the future as well.
Thank you.
As we wrap up, is there anythingyou'd like to add that I haven't
touched on today?
SPEAKER_01 (16:03):
You did a great job.
Thank you so much.
No, I think just in some,whoever is not thinking about
real estate in their future tojust start and take the stress
away.
Just start one step at a time.
I love that.
SPEAKER_00 (16:16):
Yeah.
SPEAKER_01 (16:16):
Well said.
Thank you.
SPEAKER_00 (16:19):
Anusha, it was great having you on the show today.
It was a pleasure to hear yourstory.
Thank you so much.
Thank you so much.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!