#17: Indi Young — Healthy People for Healthy Products: The Art of Deep Listening

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Episode Summary:

In this conversation, Ali chats with Indi Young about the power of listening and empathy in building products and brands. They discuss the practice of deep listening and the steps to improve rapt attention. They also explore the impact of toxic work cultures on mental health and the need for broader protections in the workplace. Indi emphasizes the role of individuals in creating change and suggests forming groups, talking to HR, and organizing lunch meetings to address these issues. They also touch on the potential of AI in freeing up human resources for more meaningful work and measuring the value of products based on user needs and well-being. In this conversation, Ali and Indi Young discuss the importance of listening deeply and understanding the needs and goals of users. They explore the role of empathy and curiosity in product development and how it can lead to more meaningful and impactful brands. They also touch on the limitations of AI and the value of human connection in research and design. About Indi Young:Indi Young is a pioneering problem-discovery researcher and solution strategist. With over 30 years of experience, Indi has developed methods centered on inclusive and purpose-driven research, helping teams design solutions that align with various thinking styles. As a founding partner of Adaptive Path and the creator of mental model skylines, she has deeply influenced user research and product design. Indi also authored three books, including Practical Empathy, Mental Models, and Time to Listen. As one of the impactful voices in product development, Indi continues to share her expertise through teaching, coaching, and public speaking.

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