The Amazon Playbook
Welcome to The Amazon Playbook, the ultimate podcast for uncovering the hidden hacks of the Amazon FBA algorithm. Hosted by an Amazon marketing expert, we dive into the tips, tricks, and advanced strategies that make the biggest brands—like Ray-Ban, Gucci, and Oakley—dominate Amazon. Learn from top Amazon sellers as they reveal their secrets to success, including product listing optimization, keyword ranking, PPC strategies, and e-commerce growth tactics. Whether you’re an Amazon seller looking to scale or a brand new to Amazon, this podcast is your guide to maximizing sales and winning on Amazon.
Episodes
In this episode of The Amazon Playbook, host and CEO Yonah Nimmer sits down with Cameron Smith, co-founder of Thrival Muscle Recovery, to explore how a college side project turned into a fast-growing wellness brand. Cameron shares the journey from 3D printing prototypes in his garage to scaling sales on Amazon with the help of Amazon Growth Lab.
Discover the challenges of building a brand, the importance of organic visibil...
In this episode of The Amazon Playbook, host Yonah Nimmer dives deep into the world of online business mergers and acquisitions with David Newell, Senior Advisor at Quiet Light. With over 10 years of experience and having facilitated the sale of more than 130 businesses totaling over $300 million, David shares his invaluable insights on what it takes to sell a thriving Amazon brand. They discuss everything from maximizing valuation...
In this episode of The Amazon Playbook, host Yonah Nimmer dives deep into the entrepreneurial journey of Andy Ali, CEO of E-Shades, the largest Amazon dealer of Ray-Ban sunglasses. Andy shares how he grew his business from selling travel accessories on eBay to running a $45 million-a-year enterprise focused on exclusive Ray-Ban bundles on Amazon.
Key Highlights:
- From $200K to $850K Monthly Sales: Andy’s collaboration with Amazon ...
Welcome to another insightful episode of The Amazon Playbook. I'm Yonah Nimmer, and today we dive deep into the intersection of science and business strategy with John Anderson, President of Biogents Inc. In this episode, John shares how he is transforming Biogents, a world leader in creating cutting-edge mosquito traps, from a scientifically driven company to a commercial powerhouse on Amazon.
Key Takeaways:
- From Science to...
In this exciting episode of The Amazon Playbook, host Yonah sits down with Martin Zerrudo, Director of Enterprise and Brand Development at Quartile, to explore how advanced AI and machine learning are reshaping the future of Amazon advertising. Discover how some of the world’s biggest brands, including Ray-Ban, Tom Ford, and Biogents, have used these game-changing tools to grow exponentially on Amazon and other e-commerce platforms...
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