PAYING FOR PRESS AND AWARDS | The Ambition Show Podcast | Episode 53

What happens when the desire for recognition collides with the reality of pay-to-play awards and press coverage? In The Ambition Show Podcast: Episode 53, host Ehren Muhammad pulls back the curtain on a controversial trend reshaping the PR landscape. From navigating the ethical dilemmas of "buying" credibility to uncovering the power of earned media, this episode challenges entrepreneurs to rethink what it truly means to build trust and authority. Are you paying for vanity—or crafting a legacy? Don’t miss this eye-opening discussion about creating an authentic impact without compromising integrity.

 

1. HOW PUBLIC RELATIONS WORKS

2. GROWING TREND

   1. PAYING TO WIN AWARDS

   2. PAYING FOR PRESS COVERAGE.

3. WHAT IS EARNED MEDIA

4. A STEP-BY-STEP PUBLIC RELATIONS AND EARNED MEDIA PLAN

   1. GENERATE UNSOLICITED AND FREE PRESS COVERAGE

 

WHAT TO READ “Free PR: How to Get Chased By The Press Without Hiring a PR Firm” by Cameron Harold

• 8-Second PR: New Public Relations Crash Course by Liz H. Kelly

• How to purchase Free PR: How to Get Chased By The Press Without Hiring a PR Firm: https://amzn.to/4hbK4Wl

• How to purchase 8-Second PR: New Public Relations Crash Course: https://amzn.to/4j9JWsi

 

TAKE-A-WAYS - TAKE ACTION

• Press Kit Template for Business Coach in Canva (Talking Presentation)

  • https://bit.ly/BCPressKit

• Links to Toastmasters International website

  • https://bit.ly/4h9uhaT

 

STAY CONNECTED

Visit: https://www.ambitionshow.com/podcast

Connect and Free Resources: https://www.ambitionshow.com/blog